VIP Interview With Simon Rose Owner, Creative Director And Co-founder Of Libidex

Libidex are at the forefront of creating latex clothing for the BDSM and fetish community who make all their products to order including their new hard and heavy ranges. There clothes are also used by Instagram lovers and latex enthusiasts. The popularity of their products surged with Libidex extending their products from men’s and women’s clothing to also include grading levels of hard and heavy 1, 2 and 3. Their products include all the different types of latex and rubber wear that you could ever think from bondage hoods, bedding restraints, fully body suits and dresses just to name a few! They are amazing pieces clothing that can be used for bondage roleplay! This is a VIP Interview with Simon Rose owner, creative director and co-founder of Libidex.

Tell me about yourself?

I am Simon Rose, Libidex owner and creative director and co-founder. I have a Psychology degree from Lancaster University. I am an avid reader, world traveler and latex fashion trendsetter.

What inspired the creation of Libidex?

In 1994 I was working with English latex designer pioneer Helen Saffery at Libidex in London. The label was still in its infancy and earlier on I spotted a huge opportunity to take Libidex to the next level making it the fetish powerhouse that it is today.

My inspiration came from the idea of offering customers, both fetish and fashion latex clothes in one place.

What are your proudest moments from working at Libidex?

From gluing my first suspender belt in 1990 to the present day, Libidex has had to overcome a huge number of challenges and obstacles. Every collection photographed and each of our fashion shows are always memorable moments. The fact that we are still here, bigger and better and appreciated by rubberists the world over, over 25 years later is what gets me out of bed with a smile on my face.

BDSM latex bed restraint
Image: Vac Bed

What inspires your designs?

I have many different sources of inspiration, from classic literature, to films, music, art, period costumes and contemporary fashion.

The fetish scene in Europe and its many clubs and events is an endless font of inspiration. Seeing what people are wearing is a fun and fabulous way to come up with new designs and ideas.

BDSM latex hood
Image: Inhale Hood


Tell me about your product range?

Libidex offers a huge variety of styles. From full enclosure catsuits and full face hoods for the hardcore fetishist to a classic pair of jeans and a t shirt. We have over thousand items available on our website. We recently launched our hard and heavy collection which is a sex and play range, it’s mainly male and unisex at the moment, but we plan to add lots of female products soon. The range also includes inflatables and bondage latex gear. We are constantly bringing out new collections and we are in the process of shooting our new male fashion range.

What materials do you use?

We use natural Latex from Malaysia considered the best source in the world. In 2004 we’ve launched our own latex sheeting company – Radical Rubber. Owning our own latex sheeting business meant we could create some amazing new colours such as our Metallic range.

On the Libidex websites there are different levels of wear from Hard and Heavy Level 1 & 2 to Hard And Heavy Level 3, with the more constrictive items that restrain the body from movement and other senses like sight, touch and sound – How does wearing these products make someone feel? Why do people enjoy being fully restrained?

Latex is like a second skin, it reveals all the contours of someone’s natural shape, whatever it is that turns you on, be it a smooth muscled body, a curvaceous or slender being, latex will accentuate your favourite curves and enhance your sexual experience.

I believe the psychology behind people’s desire of being fully encased and restrained, is basically that in everyday life they tend to be always in control and the idea of complete sexual surrender is a very powerful, complex and fascinating concept that they feel drawn to. To completely and utterly lose all control is very intoxicating.

What was your first introduction to latex wear?

Probably a pack of 3 at my local pharmacy aged 16. Just joking. I grew up in a military family and from birth I was surrounded by uniforms, rubberised chemical warfare suits and gas masks (one of my favourite bondage toys). When I first started working for Libidex, I was club at kid at heart and one of the first latex costumes I’ve made was a Clockwork orange inspired straitjacket and cycling shorts in black and white which I wore with my Dr Martins and a bowler hat.

What products would you recommend to someone beginning to use Libidex products?

As an introduction piece I would recommend a dress or jeans and top. For the slightly more adventurous a classic tight-fitting catsuit.  The former are easy to get into but the latter not so, but worth the struggle.

Fully body catsuit
Image: Credit @kink_engineer @frenzy_red

What are your best sellers?

Our best sellers are our catsuits, full face hoods, stockings, gloves as well as fashion essentials like dresses, tops, jeans and t-shirts.

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