The Business of Sex Toys In Australia!

Australian Sex Toys

It’s the things we whisper about to our closest friends or make jokes about at parties.  Yes, you got it sex toys.  The big black dildo joke, or the one about your boss who could only have a relationship with a sex doll.  But the fact of the matter is sex toys in some form or another are just about in every adults home.  But who would have thought about sex toys Australia?

Well guess what, the Ozzies down under are getting into the swing of things and producing a number of top selling intimate objects for adult with a variety of genres.  These include hand-held thrusting machine from Mia Maxx, artisan hand-made silicone dildos from Downunder Toys, all natural aphrodisiacs and sex oils from Wildfire and much more.  It seems those sexed up Aussies just cannot get enough of products that are going to ignite their bedrooms.

Mia Maxx believe it or not is the creation of Bruno Rossi a successful hairdresser who somehow, whilst holding a hair dryer envisioned a sex toy that could be similarly held.  Over many years of exhaustive trial and error he finally came up with the first version of Mia Maxx a hand-held thrusting sex machine.  As opposed to many machines of the past this was portable, easily held but had the robust power of the big toys.

From hairdresser to sex toy entrepreneur this Australian businessman has plans for Version 2 to be created featuring a quieter, yet as powerful tool for sexual pleasure.

Downunder Toys started in Melbourne with JD Ryan’s vision 20 years ago.  She had visited and purchased adult toys from various vendors in her local city and was to put simply, nonplussed with the quality and feel.  Realistic dildos did not feel at all real and many of the products available in the 1990’s were questionable as to safety and materials used.  Leaving a secure government position she took a redundancy pay out and opened a boutique for ladies that only wanted body safe objects to use as sex aid.

Koala Bear Vibrator
Sex Toys Australia

She began engineering and creating a variety of ergonomic, body safe silicone sex toys that her ‘testers’ were more than willing to give feedback on.  Eventually she began to ‘mass produce’ these toys – manufactured in Melbourne Australia where complete control over the production from mould to finished product ensuring quality control from go to whoa.

Wildfire Essential Oils was founded by Leeanne Ivory who is a natural medicines’ specialist who wished to use her knowledge to create products that would bring passion to relationships.  The aphrodisiacs and essential oils help bring people closer together and enjoy their journey through love and life.  These oils proved so popular that interest was sparked overseas and they are now available in many overseas Countries.  All her products are Australian made using local ingredients.

There are over 1000 sex shops in Australia plus a multitude of Australian Adult Stores online so there is no question that sex sells in Australasia.  People are prepared to spend money on their sex lives as it simply is pleasure and fun.  One shop owner stated, ‘This is the only business I know of where the husband will take his wife and encourage her to spend more.’

There are many manufacturers producing adult products and some online stores boast over 10,000 unique products.  From these three successful adult industry business people it can be seen that there may be many more product lines that are produced from our Australian friends.

Rick is the owner of the Adultsmart, an online sex toy shop that stocks over 13,000 products. He has been involved in the adult lifestyle industry for more than 25 years. Rick is an active sex blogger who provides a wealth of information and experience. He is an advocate of equality for gender and sexuality.

Turning Your Oral Stimulation From Zero To Hero

I glanced down through the glass topped front counter and spotted the contraption out of the corner of my eye. I had just started working at the Oh! Zone Adult Lifestyle Centres and I was still trying to get my head around all of the sex toys. I bent down to pick it up, “What’s this?” I asked confused by what I held in my hand. “That sex toy is the Womanizer, it’s a clitoral sucker” I was answered. I looked at the Womanizer in my hand and considered it for a moment…

“Na, not for me.” I thought as I placed the Womanizer back under the counter and went back to work. During the following weeks I would be asked about the Womanizer by curious customers. I would explain what it was, talk about how it worked, how much people are meant to love them all the while thinking to myself “Na, still not for me.”

See I “know” what I like, I am a clitoris girl. I know what I like and how I like it and I just didn’t see the Womanizer working for me. I would regularly have women come in to the store and sing the praises of the Womanizer, “Amazing!” said one blonde lady with a big smile. “Life changing.” remarked another very satisfied looking woman. “You’ll never look back!” I listened and was happy that our customers found a product that they were so happy with but in the back of my mind I had big doubts about whether it would work for me.

When you first see the Womanizer you or at least I was confused. It takes a second to figure out because it doesn’t look or act like your typical sex toy.

Oral Sex Toy Stimulator
Sex Toy: Womanizer +Size

At one end of the Womanizer there is an opening surrounded by a silicone cover. This is the end that sits on or around your clitoris and “sucks.” On the backside of the sucker you will find the power button. One the opposite end of the Womanizer you will find the intensity controls. The more I learned about the product the more I understood how it would be pleasurable but I just didn’t think it was for me, “I don’t like it when you suck on my clitoris to much so why would I want a sex toy that only does that” I said to my husband as we were talking about our days. “It might feel different with this” he offered. “Yeah maybe…but I don’t know…” I muttered into my glass of wine.

At work I would still have regular conversations with customers who love the Womanizer and after a while my “Na not from me” went to a “Well…maybe… ok.”

I walked into work one day worrying about what I could write about this week when a box was placed into my hands. “This is what you are writing your review on this week.” I looked down at what I had been given… The Womanizer… it was time.

The whole day I kept glancing at the box eventually I had to put it out the back in my bag just so I could get some work done. When I got home I sat excitedly on the couch with the box in my hands. I opened it and it was beautifully packaged. The Womanizer range is known for their great designs, some have skulls on them others are pretty, pink and covered in jewels. Mine, which is pictured above, is a beautiful black and white with gold trim. “It’s quite long” I said to my husband as he sat down next to me. He picked up the box “What’s the plus sign for?” he asked, “Oh, this must be one of the newer versions that come with a longer handle for easier use.” I was impressed, not only was it beautiful, well packaged and felt high quality but the sex toy designers had actually thought about the comfort of the end user (a pet peeve of mine with sex toys.) It seemed like the Womanizer was wooing me, and I liked it.

Sex Toy For Cunninglus
Buy Now | Sex Toy Store That Stocks Womanizer

I plugged it into charge, “It might take a while… maybe tomorrow night.” My husband and I sat together watching Netflix on TV and catching up, all the while the Womanizer charged. On our way to bed my husband picked it up “I think it might be fully charged, that was really quick.” He looked at me “Maybe we could use it tonight?” I stared at the fully charged Womanizer, squared my shoulders and thought there’s no time like the present. “I guess so…” I said trying to seem unfazed and clam, while on the inside I was that mix of excited and nervous that either leads to disappointment or amazingness.

I got into bed next to my husband who was just plain excited and took the Womanizer in my hand, “I don’t know” I said as I started up the womanizer. It makes a distinct sound that gets quieter once it gets to work. I placed it against myself and was immediately met with a brand new sensation, it was intense and gentle at the same time. It was entirely clitoris focused but was also working deeper areas as well. My husband and I started giggling but soon the giggles changed to something different as the Womanizer went to work. It had been on me for about a minute when I felt a familiar building sensation, it can’t be I thought and then boom, climax.

The Womanizer gave me a climax I had never had. It started very centralised and then radiated out through my entire body. I sat back dumb founded and speechless. My husband kissed me and asked how it felt. “No words” I replied. “Is that a good or a bad thing?” he asked. I sat up, picked the womanizer up and replied “It’s a good thing…a very good thing.”

Author: Jamie is a consultant from Oh Zone Adult Lifestyle CentresSave

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Jennifer works marketing at Adultsmart an online sex toy shop. She has a non-judgemental approach to sex, sex toys and sexuality. Her favorite saying is if it feels good and right and is not illegal then why not!

A Vibrator That ASCENDS Your Imagination

Packaging Of JimmyJane Ascend 7

“Limited only by your imagination”

With a sex toy like the JimmyJane ASCEND 7 I feel like you need quite the imagination to invite this unique sex toy into your bedroom. Let’s be honest….this sex toy is not average and it might even require a double take to grasp what is going on here, the ASCEND 7 is a double ended flexible vibrator which looks nothing like a vibrator. Measuring in at 23.5 inches and looking almost like a stethoscope, the ASCEND 7 has been neglected and ignored as a vibrator, why? Because of its unique shape and design? Or are people just overwhelmed when they come across it and are even unsure how to use it? Let’s have a detailed look into this interesting sex toy and find out if it is just that, or if there is a fantastic use for this sex toy that anyone can enjoy.

About The Company JimmyJane

Firstly, the company, JimmyJane itself is a high end sex toy company that has not only re-created sex toys as we know them by making some of the most incredibly unique and outstanding range but they are incredibly well known and acknowledged around the world through publications such as Vogue, W, Elle, Harper’s Bazaar, Esquire, GQ, Men’s Health and Women’s Wear Daily. The company pride themselves on the incredible design and engineering team they have which have also been honoured with numerous AIGA, ID, and IDEA Design Awards. So there is no doubt that as a company JimmyJane are incredible and the sex toys they produce are one of a kind but is the sex toy in question, the ASCEND 7 as practical as it is unique or has it just become a centre piece to admire for what it is.

JimmyJane Banner
Image: JimmyJane Logo

Features Of The JimmyJane ASCEND 7

The sex toy itself is designed to be used solo for double penetration using the two powerful vibrating motors located on each end of the sex toy, internal and external vaginal stimulation, even on the nipples for intense sensation play or it can be used with a partner both sharing either end of the flexible vibrating cord internally or externally. The one touch button control makes it so easy to use and discover the 3 intensities plus 3 vibration modes.

Sex Toy For Men And Women
Sex Toy: JimmyJane ASCEND 7

Bend, move, twist or share, this vibrator is designed to be flexible and inspire creativity. And while creativity and open-mindedness is a must when it comes to this vibrator I have actually found that its use for double penetration or internal and external vaginal stimulation is a must try. You are getting the best of both world and with one sex toy. Yes I know that there are many sex toys out there allowing for both clitoral and vaginal stimulation but do they allow you complete control of positioning and movement? I feel like JimmyJane have hit the nail on the head with this design in terms of control and understanding that no two bodies are alike and some people need that flexibility to be able to simultaneously stimulate both the clitoris and g-spot or anus and vagina. Flexibility is not confined leaving both women and men free to use the ASCEND 7 in any way they find it best stimulate them.

Vibrator In Purple For Men And Women
Buy Now | Sex Shop That Stocks JimmyJane

Some key features the ASCEND 7 has to offer, the two strong motors located on either end of the silicone cord allows for quiet but intense vibration, accompanied by a high performance lithium battery allows a  full charge to last over 2 hours. It is USB rechargeable allowing you to charge on the go, in the car or just at home. Like most high quality brands everything is becoming rechargeable as we move into the digital world so it is expected that a high end brand would make their sex toys rechargeable. The mostly silicone based sex toy is made from hypoallergenic and phthalate free body safe silicone which is unlikely to cause any irritation or discomfort when in use. 100% waterproof you can take your JimmyJane into the bath for unrestricted pleasure and enjoyment.

To take this home and try it out might be leap in the right direction to free your mind and open up the possibility that something so different could change the way you use sex toys and enjoy them. JimmyJane is changing the way sex toys are made and used, and they must be doing something right to have such great success and praise from leading influencers and publications. Follow in the footsteps of some of the incredible women who have followed and supported JimmyJane and the incredible sex toys they make e.g. Kate Moss, Dita Von Teese, Kate Beckinsale and Teri Hatcher. Women praise the great things in life, so take home ASCEND 7 and use your imagination to open up a new world of pleasure. This is an amazing multipurpose JimmyJane g-spot sex toy for women and an amazing p-spot sex toy for men!

Author: Nikki is a consultant from Oh Zone Adult Lifestyle Centre

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Jennifer works marketing at Adultsmart an online sex toy shop. She has a non-judgemental approach to sex, sex toys and sexuality. Her favorite saying is if it feels good and right and is not illegal then why not!

My Vibrator Evolved!

Evolved Novelties Pretty In Pink Sex Toy Image

You know you’re working in a pretty amazing industry when you come in to work after a week and a half away and your boss hands you not one but two vibrators to review. Getting paid to write about my self-pleasuring experiences with sex toys sounds like a dream but it is very much my reality. I don’t have much to complain of that is for sure!! I was very grateful to take home the Evolved Rechargeable Slim and Pretty in Pink vibrators, two great products I am extremely happy to add to my growing sex toy collection.

We have an ever-expanding collection of Evolved Novelties products in the Oh Zone Adult Lifestyle Centres and their intention to provide great quality versatile sex toys is very welcome indeed.

“Our mission is to provide ground breaking, innovative sexual health products to improve the typical couple’s romantic life, a market which is growing exponentially fast.”

Their range includes affordable and good quality sex toys, with shapes and sizes to suit many people.

Vibrating bullets are one of the most popular vibrators we sell in store, a staple in many women’s sex lives. They are easy to use and simply designed, great to be included during solo masturbation and partnered experiences. Evolved bullet style vibes come in several different sizes, with the Rechargeable Slim and Pretty in Pink vastly different in size and shape.

Evolved Rechargeable Slim Features

The Evolved Rechargeable Slim is a classic shaped 5 inches tall and 0.9 inches wide vibrator. It is made from smooth ABS material and is fully rechargeable with a USB cable.  The Slim features a sleek design with no texture, ribbing or raises which is great for those looking for a plain design. It is 100% waterproof so can be submerged in water-a great companion for pleasurable bath or shower fun. The outlet on the vibrator where the charger is inserted into features a plug which must be closed off especially when submerged. Otherwise you will be looking at a water damaged toy.

Evolved Novelties Rechargeable Slim Sex Toy Image
Buy Now | Evolved Novelties Adult Store

 

I am not a huge fan of the patterns of vibrators, preferring just a regular buzz however the Rechargeable Slim features 7 vibrating functions which is plenty to keep one person occupied if they enjoy mixing it up. The vibrations are powerful however I find slightly ticklish. I am a deep and rumbly kinda woman however tickly vibes are something that appeals to some people. My experience working in the Oh Zone Adult Lifestyle Centres have highlighted that the higher end vibrators provide the deeper vibes so it didn’t come as much of a surprise that they are this way in the Evolved Slim.

The Evolved Novelties Pretty in Pink Vibrator is a compact bullet with a rounded tip, measuring 3.4 inches in length and 0.9 inches width. It is very discreet and would make a great travel companion if room is an issue for you (I recommend keeping it in a satin pouch in your handbag in case the opportunity arises to make use of it). Like the Rechargeable Slim, the Pretty in Pink is waterproof with a plugged charging outlet and features 7 different vibrating functions. I found the vibrations of the Pretty in Pink slightly deeper than the Slim which could very well be the case considering the smaller size.

There were several qualities of the Evolved bullet vibrators that I found to be down falls.

I recommend people buying sex toys choose toys that are non-porous. This includes high quality silicone, steel and glass. These vibrators are made from ABS plastic which is definitely not my first go to considering there are plenty of other bullet vibes in this price range made from good quality silicone.

Sex toys with cracks and creases are not something I like to recommend and the Evolved Slim and Pretty in Pink have the charging outlet space which could potentially be a harbour for bacteria. The Pretty in Pink design also has a crease all around the entirety where the plastic is joined together. I understand that this is something that cannot always be avoided especially in the lower price range toys but considering that there exist plenty of other similar toys without these, I would recommend people wanting a body safe clean design to choose a vibrator that is completely sealed with a magnetic charger. That way there are no spaces that are difficult to keep clean. I would recommend using a foaming toy cleaner with these vibrators so that those tricky spots receive a thorough cleaning-just ensure the plug is placed properly in the charging outlet.

The Evolved Rechargeable Slim and Pretty in Pink vibrators feature a 5-year warranty to cover any mechanical or material defects. To claim this warranty is a process made simple by the clear and easy to complete online form. Just be sure to hold on to your proof of purchase in order to make the most of the warranty if anything was to happen.

Conclusion

Despite some flaws, I find the Evolved Rechargeable Slim and Pretty in Pink to be very good options for those looking for an affordable and quality toy. The fact that they are rechargeable means you will avoid annoying battery changes and when taken care of properly, have the potential to last you a long time (Obvious due to being covered by the 5 year warranty!).

Author: Sophie is a consultant from Oh Zone Adult Lifestyle CentresSave

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Jennifer works marketing at Adultsmart an online sex toy shop. She has a non-judgemental approach to sex, sex toys and sexuality. Her favorite saying is if it feels good and right and is not illegal then why not!

VIP Interview with Helle Panzieri – Global Sales Manager Baci Lingerie And Envy Menswear

Panzieri Helle

Helle Panziere is a charismatic and charming global sales manager for OVO Lifestyle Toys, Baci Lingerie and ENVY Menswear. She is from Europe, born in Rome and grew-up in Denmark. Her mum is Danish and her father is Italian. She added,

“The weathers always grey and dreary in Denmark. I have been in the U.S. for 20 years.”

One of her favourite quotes that inspires her success is by Mandy Helen:

“You don’t always need a plan. Sometimes you just need to breathe, trust, let go and see what happens.”

When asked what she believes in important to the success of the development of the companies she explained,

“It is very structured, regimented and you must follows plans. The truth is things will be okay. It is an important lesson to learn in business and life in general is to take active steps to develop yourself and the product. Once you know you have it, you have to let it go which can be hard. I love that I have so much freedom and creativity to do my job. It makes me even more focused to do better, become a harder worker and work long hours. When you do something you believe in and you are passionate about the hard work becomes less.”

Helle Panziere further explained who she looks up to,

“I look up to my Boss Frank Koretsky as he mentored me for many years with invaluable lessons and opportunity. My parent’s gave me the freedom to develop into the person I am today.  My favourite accomplishments are my three kids.”

“I love that I have so much freedom and creativity to do my job. It makes me even more focused to do better, become a harder worker and work long hours. When you do something you believe in and you are passionate about the hard work becomes less.”

 

 

OVO K1 Rabbit Sex Toy
Sex Toy: OVO K1 Rabbit

 

 

 

Baci Microfibre And Lace Bustier Photo
Photo: Baci Microfibre And Lace Bustier

OVO Lifestyle Toys is a company who design a vast array of affordable and functional sex toys. Their range includes vibrators, vibrating balls, bullets, cock rings and more. They have won over 117 design awards and have received 36 Red Dot Awards. Their products are made from body safe materials and are shaped to work with the contours of a natural body. Helle said,

“Ovo best sellers include their rabbit vibrators and kegel balls. Kegel balls are important for women’s health to keep in physical shape for their muscles to function on the inside.”

Baci Lingerie was established in 2010 at the International Lingerie Show is Las Vegas. Baci means the word “kisses” in Italian which means their company name translates to Kisses Lingerie. They produce affordably priced lingerie, hosiery, corsets, bridal wear and costumes. Their lingerie collections are made to compliment all women’s body types and enhance their personal sex appeal.

Baci Lingerie have also been known to have donate a percentage of their earnings to charity like the Eileen Stein Jacoby Fun, Bra Recyclers, Revlon Run & Walk, XO Oklahoma and Free the Girls. They have won 12 adult lifestyle awards including the 2015 XBIZ Lingerie Collection of the Year After Dark Award and the 2013 StoreErotica Lingerie and Costume Manufacturer of The Year Award. Baci Lingerie created a new brand named ENVY Menswear which offers a range of men’s underwear and dance apparel that includes thongs, jocks, bikinis, barebacks and much more. Helle said,

“All the brands, compliment one another and help to tell a story. They are both soft brands approach from the end consumer so they are easy to understand. For example, Ovo product’s are feminine and so is lingerie. If you wear Baci lingerie, you can bring Ovo sex toys into the bedroom. For example, Baci’s best sellers are their Dream collection of costumes. Envy’s best sellers are their men’s costumes. If you buy one from each collection both couples can dress up.”

A big part of their success is attributed to their activeness in response to feedback they receive from their customers,

“Our brands rely on listening to constructive customer feedback to make changes. We have to understand the problems to make things better.”

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Sexpert is our resident full time sex blogger. Having successfully owned and managed a number of blogs relating to women’s lifestyle, she easily blended into her role as chief blogger of the Adultsmart Blog. She is in a long term relationship with her boyfriend. She also runs Good Girl Guide, a sexual lifestyle blog.