VIP Interview with Andrew Christian

Andrew Christian creates designer men’s underwear that are all made in America from environmentally friendly material. Andrew started designing clothes from the young age of fifteen. When he was nineteen, he moved to Los Angeles, California to follow his dreams and attend fashion school. In 1997, he created his own men’s underwear range named “Andrew Christian” that is now available to purchase worldwide. This is a VIP Interview with Andrew Christian and sexpert from The Adultsmart Health and Sexuality Blog, which will look into who he is, what inspires him, what he is most proud of and much more!

Tell me about yourself

I have been designing ever since I can remember. I created a lot of my own designs in high school for myself and my friends. At the age of fifteen I knew that design was my passion and what I wanted to do for a living.

What are the most memorable quotes that inspire you?

There are so many quotes in Sex=Power=Freedom that I find inspiring. One of my favorites is

“Total sexual power is complete control over yourself and the freedom to make your own choices.”

Another one of my favorites from my book is

“Love is the only way to invoke positive change.”

I think about both of these a lot when I’m creating new designs.

Who is your role model?

I have been a huge fan of Madonna since I was a small child growing up in Fresno, California. Growing up in a small town where I didn’t quite fit in, Madonna was my connection to the outside world. I knew that there was something bigger and better for me if I pursued my artistic vision for design. Madonna is an inspiration because of her constant drive to innovate, create, and never give up. When I was starting my company it was really difficult at times — there were many times I wanted to give up, but I thought to myself:

“What Would Madonna Do?”

This gave me the courage to continue and achieve the success I have today.

What are your favourite accomplishments?

The Sex=Power=Freedom book is a passion project of mine. It’s something that I’ve wanted to undertake for several years, and I am extremely proud of how it turned out. I knew that now was the right time to publish my book because of the political climate that America is in right now. Sex=Power=Freedom gives voice to the beliefs that I hold dear in my heart. I’m glad that my book can also lift people up and that I can be a voice for them.

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What is the company story behind the inspiration, creation and development of Andrew Christian products?

I find inspiration from many places, including my own wants and needs in a pair of underwear. I also like to take into consideration my customers’ lifestyle and needs and how my products can be most useful to them. My models are also a big part of my inspiration. They give me feedback on how the items fit their bodies and their lifestyles. I spend a lot of time with them professionally and personally — I guess you could consider them my muses.

What does your company value the most?

My goal is to make people feel sexy and confident about themselves. It is always so gratifying to meet people who proudly wear Andrew Christian underwear because they like the way they look in them. The fact that I can bring happiness to people in that way is really gratifying to me.

How does your company define and measure success?

We at Andrew Christian want people to like our underwear. It is always my hope that each new collection will do better than the last. We’re one of the top underwear companies in the business right now, and I am always grateful for that. I measure my success based on how people feel about my collections.

 

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How many pieces of underwear have you sold? What locations around the world do you sell them?

I’ve sold countless pairs of underwear since I started designing in 1997. I sell my brand in hundreds of stores all around the world. Besides our own boutiques, I also sell in luxury department stores like Nordstrom, Selfridges, and Kadewe.

What do you love most about your brand compared to other companies?

Andrew Christian has a little bit of everything. We have so many different collections that cater to so many different people – gay or straight. I’m constantly going outside of my comfort zone when I’m designing new styles, and it’s something that I think makes us stand out among other underwear designers out there.

What are the most memorable quotes that you have heard about the Andrew Christian underwear range?

One of the most memorable quotes I ever heard was from a fan/customer I met in Seattle a few years ago. He said:

“Andrew Christian Underwear changed my life”.

He then further explained that he used to weigh 300 lbs, and he had lost 120lbs just so he could fit into Andrew Christian Underwear. It’s a true honor that I could have a positive impact on someone’s life and health through my designs.

If you could pick just two pieces of underwear from your product range, what would you choose and why?

My favorite pair of underwear is the Almost Naked brief. I have them in so many colors in my closet. You would be amazed to see my underwear drawer at home. Other than that, I would have to choose the new FUKR slick brief. They’re so different than the Almost Naked. They’re so different than anything that I have made before. They stand out on their own.

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Sexpert is our resident full time sex blogger. Having successfully owned and managed a number of blogs relating to women’s lifestyle, she easily blended into her role as chief blogger of the Adultsmart Blog. She is in a long term relationship with her boyfriend. She also runs Good Girl Guide, a sexual lifestyle blog.

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