W.T.F.N. Inc

W.T.F.N. Inc. is the Chatsworth, California company behind Classic Brands, maker of Coochy shave cream, Pure Instinct and Simply Sexy fragrances and Jelique's Nipple Nibblers. Its brands have won three XBIZ Awards.

About W.T.F.N. Inc.

W.T.F.N. Inc. began with home parties. In the early 1980s Moe Levy saw a TV segment about a woman selling adult products at home parties. He soon started hosting his own. In 1985 he founded Holiday Products and, the same year, began making his own products under the name Classic Erotica. Coochy shave cream dates from that first year.

The company grew into a manufacturer and distributor based in Chatsworth, California. In 2015 it bought Jelique, the Florida maker of Pure Instinct and Nipple Nibblers, founded by Angel Welker. Classic Erotica later rebranded as Classic Brands, led by Moe's son Loren Levy. That name is now printed on every Coochy, Pure Instinct and Simply Sexy pack. Moe Levy died in January 2024.

W.T.F.N. Inc. brands and product lines

W.T.F.N. owns the trademarks, while most products carry the Classic Brands or Jelique name. Here is each line, current and past.

Coochy

Coochy is W.T.F.N.'s best-known line, in use since 1985 according to its US trademark. It started as a shave cream for the bikini area. Today it covers moisturising shave creams in scents such as Frosted Cake, Island Paradise, Pear Berry and fragrance-free Au Natural. Rash Rescue is a post-shave spray with lavender, cucumber and chamomile. The line also includes a gentle foaming cleanser and a freshening spray for personal areas.

Coochy Ultra

Coochy Ultra is the richer, mango-coconut side of Coochy. It includes an ultra-hydrating shave cream that the brand says suits coarser or curly hair and doubles as a hair conditioner. There is also a smoothing body scrub to buff skin before shaving, and a silky body lotion for afterwards. All three are labelled paraben-free and not tested on animals, and come in small 10 ml trial sizes.

CG

CG is a playful Classic Brands line for body and foreplay. Glow is a shimmering lotion scented like vanilla cupcakes, in gold, pink or silver. Blow Me is a sugar-free, water-based oral sex gel in cotton candy, strawberry and watermelon flavours. The line takes its initials from Crazy Girl, the older Classic Erotica range whose oral gel won an XBIZ Award in 2017.

Pure Instinct

Pure Instinct is the pheromone fragrance line Jelique created, first sold as an essential oil in 1998. The Signature Collection comes as a spray perfume, a roll-on oil, a perfume oil and a hair and body mist. Scents include True Blue, Velvet, Blossom, Entice and Crush. As with many pheromone perfumes and colognes, each contains a synthetically made pheromone, here a vegan one, and the label says results vary.

Pure Instinct Men's

Pure Instinct Men's is the masculine side of the range. It comes as a 2 oz spray perfume and a 10 ml roll-on perfume oil, in three scents named Escape, Wanted and Captivate. Like the Signature Collection, it is made to blend with your skin, so the scent settles a little differently on each person. Spray on skin or clothing from a distance to avoid marks.

Simply Sexy Affirmations

Simply Sexy Affirmations is a pheromone fragrance line with feel-good scent names. They are Yours Truly, Lets Lock Lips, Love All Of Me, Lazy Sunday and Forget Me Not. It comes as a spray perfume, a 99 ml fragrance mist and a roll-on oil. The brand says each scent blends with your skin's pH, so it smells slightly different on you. Try a roll-on before buying a full mist.

Simply Sexy Confessions

Simply Sexy Confessions is a cheekier sister to Affirmations. Its scents are Head Over Heels, Turn Off The Lights, All Night Long, Afternoon Delight and Lets Get It On. Like Affirmations, it comes as a spray perfume, a fragrance mist and a roll-on oil. The roll-on is the easiest to carry in a bag for top-ups during the day, and it lasts longer on skin than the mist.

Simply Sexy Obsessed

Simply Sexy Obsessed is a hair and body fragrance mist made to be sprayed through hair as well as on skin. Scents are Skinny Dip, Summer Crush, Naked Vanilla, Sun Kissed and Berry Noir. The brand says soy protein helps smooth hair, and the alcohol base dries quickly. It comes in a travel-friendly bottle sized for carry-on bags. Spray from arm's length for an even spread.

Jelique

Jelique is the Florida cosmetics brand W.T.F.N. bought in 2015, and it won Boutique Pleasure Products Company of the Year at the 2013 XBIZ Awards. Founded by Angel Welker, it created Pure Instinct and Nipple Nibblers. Today the Jelique name covers foreplay balms, arousal and anal gels, and the Dirty Dice game. We cover the full Jelique range on its own collection page.

Nipple Nibblers

Nipple Nibblers is a kissable foreplay balm sold in small 3 g pots, in use since 1998. It comes in three styles. Cool Tingle has a menthol tingle, Sour Pleasure has a sour candy burst, and Cocktail comes in flavours like Margarita and Pina Colada. All are sugar-free and labelled vegan-friendly. It is a simple way to add taste to nipple play.

Joy Buzzer

Joy Buzzer is a kissable clitoral arousal balm with a tingling, cooling feel. It comes in a flavour-free base and in Mojito Twist and Watermelon, in a 44 ml bottle or a small 4 ml tube for testing. It is labelled sugar-free, paraben-free and vegan-friendly. Use a small amount first, as the cooling feel builds over a minute or two.

Jelique gels: Happy Gee, Hiney Helper and Honey Buns

Jelique also makes small 15 ml gels for specific play. Happy Gee is a cooling gel for G-spot play, Sizzling Honey Buns is a warming anal gel and Hiney Helper is a desensitising anal gel. Jelique's Enhancers trio packs cooling, warming and natural gels together. Happy Gee works like other cooling arousal gels, while Honey Buns is for foreplay, not a replacement for proper anal lubes during penetration.

Dirty Dice

Dirty Dice is a foreplay dice game for couples, sold under the Jelique name. The US trademark dates its first use to 1991, which makes it one of the company's oldest products. You take turns rolling and act out the result, and the game is designed so both partners win. Unlike card-based sex games for couples, it needs no reading, so it suits a spontaneous night in.

Before & After

Before & After Refresh is W.T.F.N.'s sex toy cleaner, in 4 oz and 8.5 oz spray bottles. The brand says it is made with naturally derived ingredients, kills 99.9% of common germs and is free of triclosan and parabens. It is made in the USA and not tested on animals. As with any adult toy cleaner, spray, leave briefly, rinse and let sex toys air-dry.

Max 4 Men

Max 4 Men is a men's line registered by W.T.F.N. in 2011. The trademark covers shave creams, after-shave balms, colognes and topical arousal products for men. Classic Erotica's Max Arousal gel, a men's topical, won an XBIZ Award in 2013. Other retailers still sell items under the name, but the line does not appear on the current Classic Brands site.

Crazy Girl

Crazy Girl was Classic Erotica's playful women's range of oral sex gels, shimmer lotions and arousal products. Its Oral Sex Gel won Sex Enhancement Product of the Year at the 2017 XBIZ Awards. New Crazy Girl products were shown at the 2015 ANME trade show. Today, the CG line carries on the same tone with Glow lotion and Blow Me gel.

Classic Erotica

Classic Erotica is the original manufacturing brand of W.T.F.N., started in 1985 and now trading as Classic Brands. Its US trademark covers lotions, massage oils, lubricants, arousal products, massage mitts, vibrators and adult dice and card games. Classic Erotica was a 2017 StorErotica nominee for Sexual Enhancement Company of the Year. Its Max Arousal gel won an XBIZ Award in 2013, and older packs still carry the Classic Erotica logo.

Holiday Products

Holiday Products was the home-party and wholesale business Moe Levy founded in 1985. It grew from in-home presentations by trained love consultants into a business supplying stores across the US. Its love consultants were the first to demonstrate many Classic Erotica products at home parties. It was never a product brand, so you will not see its name on our shelves.

The Fantasy Box

The Fantasy Box is a W.T.F.N. trademark, registered in 2013, for a monthly couples' subscription box. Each box was built around a fantasy, with adult products, role-play costumes and instructions on how to play it out. It was first used in late 2012. We do not sell subscriptions, but a couples game or a themed gift kit offers a similar spark.

Simply Sensual and Tasty Twist

Simply Sensual and Tasty Twist are older W.T.F.N. lines. Simply Sensual covered sensual bath and body products, massage oils and candles. Tasty Twist, a Jelique body cream, was a 2017 StorErotica nominee as Tasty Twist Body Icing. Both US registrations have since lapsed, and neither appears on the current Classic Brands site. You may still find them in older stock elsewhere.

Pheromone fragrances: what they are and what they are not

Pure Instinct and Simply Sexy fragrances contain a vegan, synthetically made pheromone mixed with a normal perfume. The labels describe the scent as blending with your skin's pH, so it smells a little different on each person. The roll-ons use plant oils such as soybean, safflower and grape seed oil, while the sprays and mists are alcohol-based.

It is worth being clear about what to expect. Classic Brands' own labels say these products "may" enhance appeal and that results vary with body chemistry. Scientific evidence that human pheromones change attraction is limited. Think of them as a pleasant scent that may give you a confidence boost, not a guarantee of anything more.

Shaving your bikini line with Coochy

Coochy was designed for the bikini line and other sensitive areas, where a razor can easily cause bumps and redness. A shave cream gives the razor a slippery cushion to glide on, so it drags less on the skin. Coochy Au Natural is fragrance-free for anyone who reacts to perfumes.

For a smoother result, soften hair with warm water first and use a sharp razor. Shave in the direction the hair grows, and rinse the blade often. Afterwards, rinse with cool water, pat dry and apply a soothing spray or unscented lotion. Avoid tight underwear for a few hours if your skin is sensitive.

Ingredients and formulas

The foreplay balms are mostly petrolatum and waxes with flavour and a sweetener, and they are labelled sugar-free. Cool Tingle uses menthol for its chill. Joy Buzzer is a lotion base with a sweetener, which is why it is kissable.

Coochy shave creams list water, glycerin and conditioning ingredients, and Coochy Ultra adds coconut oil, aloe and shea butter. Before & After sex toy cleaner uses plant-derived cleansing agents. Most products state they are paraben-free and not tested on animals. Check each product's full ingredient list if you have allergies, especially to fragrance or menthol.

How W.T.F.N. products compare

Choosing your first W.T.F.N. product

If you shave your bikini line, start with a Coochy shave cream; choose Au Natural if your skin dislikes fragrance. For a fun foreplay add-on, Nipple Nibblers is cheap, tasty and easy to share. Joy Buzzer suits anyone who wants a clitoral tingle without a vibrator.

If you want to try a pheromone fragrance, a Pure Instinct or Simply Sexy roll-on is the smallest and simplest way in. For anal play, Sizzling Honey Buns adds warmth to foreplay; pair it with a proper anal lube for penetration.

Who W.T.F.N. Inc. suits — and who should look elsewhere

W.T.F.N.'s brands suit people who want affordable, playful cosmetics for grooming and foreplay. They suit gift buyers, couples who like flavoured products, and anyone who shaves their bikini line.

Look elsewhere if you want fragrance-free or certified-organic formulas across the board, as most lines use added fragrance and flavour. If you have very sensitive skin or eczema, choose unscented products and patch-test first. Pheromone fragrances are not a substitute for consent, conversation or connection.

Why buy W.T.F.N. Inc. at Adultsmart

We stock genuine W.T.F.N. products from Classic Brands and Jelique, from Pure Instinct to Nipple Nibblers. Each listing shows the size, scent or flavour and key ingredients, so you can choose before you buy. Your order leaves our Australian warehouse in a plain box with nothing on the label to give it away. Smooth Skin. Sweet Scent. Silent Shipping.