Wand massagers, also called wand vibrators or body wands, deliver deep, rumbly vibration through a broad, soft head. The Magic Wand, first sold by Hitachi in 1968, is the original, and Vibratex now brings it to the world.
| Brand |
Magic Wand, formerly sold as the Hitachi Magic Wand |
| Origin |
Hitachi listed the massager for business in the United States in 1968 |
| Distributor |
Vibratex, Inc., Napa, California, founded in 1983. Sole authorised US import agent since 2000 |
| Rename |
In 2013 the Hitachi name was dropped and the wand became the Magic Wand Original, after Vibratex persuaded Hitachi to keep making it |
| Manufacturing |
Vibratex says it uses the same Japanese factory that Hitachi used (Napa Valley Register) |
| Original specs |
Two speeds, about 5,000 and 6,000 RPM, 1.2 lb, ETL listed, 110 to 120 V US plug (brand) |
| Recognition |
Named one of Time’s Most Influential Gadgets of All Time (brand statement) |
| Warranty |
One year on every Magic Wand model (brand) |
| Australian support |
In 2026 Vibratex appointed a retail specialist covering Magic Wand in Australia (XBIZ) |
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Why choose the Magic Wand The Magic Wand has been sold for over 50 years with very little change to its design. Hitachi listed it in the US in 1968, and Vibratex has been its sole authorised US import agent since 2000. Vibratex says the wand is still made in the same Japanese factory Hitachi used. Every model carries a one-year warranty. Its deep, rumbly vibration is why it is still the wand others are compared to.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About the Hitachi Magic Wand
Hitachi listed the Magic Wand for business in the United States in 1968, as a massager for sore muscles and tension. It soon became famous for another use. Sex educators recommended it to women from the late 1960s, and sex therapists have suggested it since the 1970s. It has been called the Cadillac of vibrators.
In 2000 Hitachi had a dispute with its US distributor and the wand briefly disappeared. Vibratex, a Napa company founded in 1983, then became its sole authorised US import agent. In 2013 Hitachi considered stopping production, worried about its name being linked to a sex toy. Vibratex persuaded it to keep making the wand, and it was renamed the Magic Wand Original. Our interview with Vibratex’s Eddie Romero tells the story from the inside.
Magic Wand models
The Magic Wand range now covers plug-in, rechargeable, travel and waterproof models.
Magic Wand Original: the 1968 classic
The Original is the wand that started it all, virtually unchanged since its debut. It has two speeds, about 5,000 and 6,000 RPM, a soft vinyl head and a 6 ft cord. It is around 30 cm long and weighs 1.2 lb. The Original runs on 110 to 120 V with a US plug, so it is built for the North American market. Australian buyers usually choose the Plus or Rechargeable instead.
Magic Wand Rechargeable: cordless power
The Rechargeable (HV-270) frees the wand from the wall. It has four intensity levels, from about 2,700 to 6,300 RPM, plus four vibration patterns. A full charge gives up to 3 hours, and it can also run while plugged in on 100 to 240 V. It has a soft silicone head and flexible neck, is about 33 cm long and weighs 1.3 lb. Our Magic Wand Rechargeable review covers how it feels in use.
Magic Wand Plus: plug-in power, four speeds
The Plus (HV-265) is the modern plug-in wand. It keeps the mains power of the Original but adds four speeds, from about 2,700 to 6,300 RPM. It runs on 100 to 240 V, so it works on Australian power, and has a 6 ft cord. The soft silicone head and flexible neck make it gentler on skin than the vinyl Original. It is not rechargeable.
Magic Wand Mini: smaller, still strong
The Mini is a smaller rechargeable wand, about 24 cm long and 275 g. It has three speeds, about 3,500, 5,000 and 6,000 RPM, and runs for up to 2.5 hours per charge. The head is 1.9 inches across, so it gives more targeted vibration than the full-size wands. Compared with many wand massagers, it packs serious rumble into a travel-friendly size.
Magic Wand Micro: the pocket wand
The Micro is the smallest Magic Wand, about 11.5 cm long and 85 g. It has three speeds, about 4,500, 5,500 and 6,500 RPM, plus four patterns. It charges by USB-C and runs for up to 3 hours, though the wall adapter is not included. Its 1.3-inch head suits pinpoint clitoral play. It fits in a handbag or toiletry bag.
Magic Wand Waterproof: for the bath
The Waterproof massager is the only Magic Wand rated for water, with an IPX7 rating. It has four speeds and four patterns, with a motor up to 7,000 RPM. That makes it the one to choose for the bath or shower. Every other Magic Wand should be kept away from water. Among external vibes, it is one of the strongest waterproof options.
Why the Magic Wand feels different
Most bullet and rabbit vibrators use a small motor, which gives a buzzy, surface feel. The Magic Wand uses a large motor inside a long handle, with a broad head on a flexible neck. That combination produces deep, rumbly vibration that spreads through the whole area rather than buzzing on one spot.
The broad head also means you do not need to aim precisely. Many people place it over underwear or a towel to soften the intensity. For more targeted play, the smaller Mini and Micro heads focus the vibration. You can browse our wider range of vibrators to compare other styles.
Which Magic Wand works in Australia?
This matters more than most buyers realise. The Original is designed for 110 to 120 V power with a US plug, so it is not suited to Australian outlets. The Plus and Rechargeable run on 100 to 240 V, so they work on local power with the right plug. The Mini, Micro and Waterproof are battery powered and charge easily here.
Replacement chargers and cords are available for the Rechargeable, Plus and Mini. Always use the authorised charger for your model, since the wrong voltage can damage the motor.
Caring for your Magic Wand
Switch the wand off and unplug it before cleaning. Wipe the head with a damp cloth and a little mild soap, then wipe it again with clean water and dry it. Never rinse or soak any model except the Waterproof. Store the wand in a dry drawer with the cord loosely coiled, since tight wrapping can damage it over time.
Magic Wand for couples
The Magic Wand is not just for solo play. Its broad head makes it easy to hold between two bodies during sex, and it adds strong external stimulation in almost any position. Many couples also use it for a relaxing back and shoulder massage before things heat up. Our ideas for keeping your partner happy include ways to bring a wand into your routine together.
How Magic Wand models compare
Specs below come from Magic Wand. RPM figures are the top speed.
| Model |
Power |
Settings |
Top RPM |
Length |
Water rating |
| Original |
Mains, 110–120 V |
2 speeds |
Up to 6,000 |
About 30 cm |
No |
| Plus |
Mains, 100–240 V |
4 speeds |
Up to 6,300 |
About 33 cm |
No |
| Rechargeable |
Battery or mains |
4 speeds, 4 patterns |
Up to 6,300 |
About 33 cm |
No |
| Mini |
Rechargeable |
3 speeds |
Up to 6,000 |
About 24 cm |
No |
| Micro |
USB-C rechargeable |
3 speeds, 4 patterns |
Up to 6,500 |
About 11.5 cm |
No |
| Waterproof |
Rechargeable |
4 speeds, 4 patterns |
Up to 7,000 |
Not stated |
IPX7 |
Choosing your first Magic Wand
For most Australian buyers, the Rechargeable is the best all-rounder. It works cordless or plugged in, with four speeds and four patterns. If you prefer guaranteed power and never want to recharge, choose the Plus. For travel or smaller hands, the Mini gives strong vibration in a lighter body. The Micro suits discreet, pinpoint play, and the Waterproof is the only choice for the bath. Vibratex also makes other vibrators, which you can find in our Vibratex range.
Who the Magic Wand suits — and who should look elsewhere
The Magic Wand suits anyone who wants strong, deep external vibration that works reliably. It suits beginners who find smaller vibrators too weak, couples, and people who like a massager that doubles as a body massage tool.
It is not designed for internal use, and the full-size models are large and heavy for travel. People who prefer gentle or quiet vibration may find it too intense, even on the lowest setting. If you want internal stimulation, look at a G-spot or rabbit vibrator instead.
Please read — safety first. Magic Wands are for external use only. Only the Waterproof model can get wet, so keep every other wand away from the bath, shower and spills. The Original is built for 110 to 120 V, so never plug it straight into a 240 V Australian outlet. Choose the Plus or Rechargeable for local power. If the wand gets hot, switch it off and let it cool. Unplug mains models before cleaning, and wipe the head with a damp cloth and mild soap. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Why buy the Magic Wand at Adultsmart
Magic Wand is one of the most copied vibrators in the world, and the brand works to remove counterfeits. Each listing on our site shows the model, power source and speeds, so you can choose the right wand for Australian power. We send every order from our Australian warehouse in an unmarked box.
Built in 1968, Still the One to Beat, Delivered Without a Word.