Vibratex Australia - Rabbit Pearl Legacy Vibrators & Original Magic Wand Massagers

Vibratex is the Napa, California company that created the rabbit vibrator. Harold and Suzi Spielberg founded it in 1983. They wanted to bring colourful Japanese-style designs to the US. Its Rabbit Pearl launched in 1986 and became famous on Sex and the City. Today Rabbit Habit, Sugar Pop and Violet carry on the dual-action design, while Luv It, Mini Magic and Water Dancer cover small bullets. Since 2000 it has also been the sole distributor of the famous Magic Wand. It still keeps its range small. Pick a rabbit, a bullet or a wand. Each one carries over 40 years of design history.

Rabbit vibrators, also called dual-action or dual-stimulation vibrators, combine an internal shaft with an external arm for the clitoris. Vibratex is the Napa company that created the Rabbit Pearl in 1986 and now distributes the Magic Wand.

Company Vibratex, Inc., Napa, California, USA
Founded 1983 by Harold and Suzi Spielberg, to bring colourful Japanese-style vibrators to the US market
Leadership Shay (Spielberg) Martin and Dan Martin took over management in 1996. Ken Herskovitz is CEO (XBIZ, March 2026)
Rabbit Pearl Launched 1986 and named after Shay, who was born in the year of the rabbit. Featured on Sex and the City in 1998
Magic Wand Exclusive importer and distributor of the Magic Wand since 2000, under a formal deal with Hitachi. Magic Wand Rechargeable introduced with Hitachi in 2015
US trademarks VIBRATEX, Reg. 3,872,747 (2010, renewed). RABBIT HABIT, Reg. 3,098,188 (2006, renewed 2026). UNATTACHMENT application filed 2024
Magic Wand recognition Named one of Time’s most influential gadgets of all time, and Wirecutter’s Best Vibrator ten years in a row (brand statements)
On screen Vibratex’s Silky bendable dildo appeared in the film Burn After Reading, and its products feature in the film Hysteria (company interview)
Milestone Celebrated 40 years in business in 2023
Why choose Vibratex

Vibratex has made colourful, body-safe sex toys since 1983. Its Rabbit Pearl created the rabbit vibrator category, and Rabbit Habit carries the design on today. Since 2000 it has been the exclusive importer and distributor of the Magic Wand. The company keeps a small, focused range rather than releasing new products every month. VIBRATEX and RABBIT HABIT are registered US trademarks.

🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse

About Vibratex

Harold and Suzi Spielberg founded Vibratex in 1983. Suzi, who grew up in Japan, wanted to bring bright, playful Japanese-style vibrators to an American market full of plain, flesh-toned designs. Early products were made in Japan and packed in the family warehouse.

In 1986 the company launched the Rabbit Pearl, named after their daughter Shay. In 1996 Shay and her husband Dan Martin took over management, bringing science backgrounds and a focus on body-safe materials. Two years later the Rabbit Pearl appeared on Sex and the City, and demand exploded. Vibratex’s sales rose by more than 700% in the years that followed. Our list of sexiest TV show characters looks back at moments like that one.

In 2000 Vibratex became the exclusive importer and distributor of the Magic Wand. In 2013 it convinced Hitachi to keep making the wand under a new name. The company celebrated 40 years in 2023. Today it works from Napa, California, with a small, close-knit team that handles everything from design to shipping. Our interview with Shay Martin shares how the family business works day to day.

Vibratex lines and products

Vibratex keeps a small, focused range. Here are its main lines, past and present.

Magic Wand: the iconic massager

Vibratex has been the exclusive importer and distributor of the Magic Wand since 2000, under a formal deal with Hitachi. In 2013 it persuaded Hitachi to keep making the wand when the Hitachi name was dropped. The range now covers the Original, Rechargeable, Plus, Mini, Micro and Waterproof models. See our full Magic Wand range for specs, and our interview with Vibratex’s Eddie Romero for the story behind it.

Rabbit Pearl: the rabbit that started it all

Rabbit Pearl launched in 1986 and created the rabbit vibrator category. It combined rotating pearls in the shaft with a vibrating rabbit-shaped arm for the clitoris. It was named after Shay Spielberg, born in the year of the rabbit. After it appeared on Sex and the City in 1998, Vibratex’s sales rose more than 700%. The original Rabbit Pearl is no longer made.

Rabbit Habit: the modern classic

Rabbit Habit is Vibratex’s current rabbit, and its name is a registered US trademark. It pairs a vibrating shaft with tumbling pearls and a rabbit arm for blended internal and clitoral play. Our listing gives it an 8.5-inch length and a 1.5-inch diameter, with several vibration modes. Shay Martin names it as one of the company’s best sellers. Our guide to rabbit vibrators compares rabbit styles.

Sugar Pop and Violet: dual-action vibes

Sugar Pop is a rabbit with four rows of undulating beads in the shaft and a broad tickler. It has 4 speeds and 5 patterns, with 4.5 inches of insertable length. Violet is a silicone dual-motor vibrator with a G-spot curve and winged clitoral contact points, offering 5 patterns across 4 intensities. Among rabbit vibrators, both offer bright colours and simple button controls.

Mystic Wand and Dahlia

Mystic Wand and Dahlia are two more Vibratex designs that Shay Martin lists among the company’s best sellers. Mystic Wand is a Vibratex design and is not part of the Magic Wand range. Both reflect the company’s long focus on playful, non-phallic shapes. Neither is in our current range, but both show the colourful, Japanese-inspired style Vibratex is known for.

Black Pearl: prostate stimulator

Black Pearl is Vibratex’s prostate stimulator, and the company registered the name as a trademark in 2014. Shay Martin lists it among Vibratex’s best sellers. It brings the brand’s pearl design to P-spot play. As with any anal sex toy, go slowly and use plenty of water-based lube. Choose a design with a flared base so it cannot slip inside.

Bullets: Mini Magic, Luv It and Water Dancer

Vibratex makes several small vibrators for focused clitoral play. Mini Magic comes in waterproof and USB-rechargeable versions. Luv It is a 3.5-inch rechargeable bullet with a curved tip and 10 intensities. Water Dancer is a fully waterproof bullet that runs on button cells. Snuggle Puss is a small curved vibrator for G-spot play, which pairs well with our G-spot vibrators.

SideKick, Maven and Duet: for men and couples

Vibratex also makes strokers and a couples’ ring. SideKick #1 and #2 are compact, clear elastomer sleeves with ribbed inner textures. Maven is a 7-inch open-ended sleeve that turns inside out for easy cleaning. Duet is a dual-motor vibrating cock ring with touch-sensitive controls for shared stimulation during sex. Its ridges and nubs press against the clitoris and perineum, so both partners feel the vibration. Use water-based lube with every sleeve.

Silky and legacy designs

Over 40 years, Vibratex has made many designs that are now retired. Silky, a bendable dildo, appeared in the film Burn After Reading after the producers asked to use it. In 2013 and 2014 the company also registered vibrator names such as Princessa, Bestie, Amie and Selfie. In 2024 it applied to register Unattachment, a vibrator accessory that extends vibration.

How Vibratex shaped the rabbit vibrator

Before the Rabbit Pearl, most vibrators were simple shafts or realistic shapes. Vibratex combined two ideas in one body. Rotating pearls inside the shaft gave internal sensation, while a small rabbit-shaped arm rested on the clitoris. The playful shape also fitted the company’s aim of moving away from realistic, flesh-toned designs.

The result gave internal and clitoral stimulation at the same time, which many people find more satisfying than either alone. After Sex and the City, nearly every brand released its own rabbit. The category now includes thrusting, rotating and air-pulse versions, but they all trace back to that 1986 design.

Small range, careful testing

Vibratex deliberately keeps its range small. Shay Martin has said the company does not need a constant stream of new launches. It prefers to focus on quality, customer service and a few proven designs. Half of its time goes on the Magic Wand.

The company sells both silicone and non-silicone products, and says it tests its materials extensively to make sure they are body-safe in their final form. That focus has kept classic designs like the Rabbit Habit on sale for decades. It also means fewer, better-tested products for buyers to choose between.

Caring for your Vibratex

Clean every vibrator after use with warm water and a little mild soap, or a sex toy cleaner. Rinse well and let it air dry before storing. Keep battery models dry around the battery cap, and take the batteries out if you will not use the vibrator for a while. Charge rechargeable models fully before first use.

Store silicone and vinyl pieces separately, as some materials can react when they touch. A cool, dark drawer keeps colours bright for longer. Elastomer sleeves should be dried fully, then lightly dusted with cornflour to keep them soft.

How Vibratex products compare

Details below come from Vibratex and our listings.

Product Type Material Key feature Best for
Rabbit Habit Rabbit vibrator Vinyl Tumbling pearls Blended internal and clitoral
Sugar Pop Rabbit vibrator Not stated Bead rows, 4 speeds Dual stimulation
Violet Dual-motor G-spot Silicone 5 patterns, 4 intensities G-spot and clitoris
Luv It Bullet Silicone 10 intensities, rechargeable Pinpoint clitoral play
Water Dancer Bullet ABS plastic Waterproof, button cells Bath and shower
Duet Vibrating cock ring Elastomer Two motors Couples
Maven Stroker sleeve Elastomer Open-ended, 7 inches Solo male play

Choosing your first Vibratex

Start by deciding where you like stimulation. For the classic rabbit experience, start with the Rabbit Habit. If you want stronger G-spot focus, choose Violet. For a small, simple clitoral vibrator, pick Luv It, or Water Dancer for the bath. Couples can add the Duet ring. If you want deep, rumbly external vibration, a Magic Wand is the obvious choice. Whatever you choose, add a bottle of water-based lube, since it makes every Vibratex design glide more comfortably.

Who Vibratex suits — and who should look elsewhere

Vibratex suits people who like proven designs with a bit of history behind them. Its rabbits suit anyone who wants internal and clitoral stimulation together, and its bullets suit beginners and travellers.

It is not the brand for app control or the latest high-tech features. Some classic models use batteries rather than USB charging. If you want app-connected or long-distance sex toys, look at a more technical maker instead. People who prefer realistic shapes may also find the playful designs less to their taste.

Please read — safety first. Use a water-based lube with silicone and vinyl vibrators. Check the water rating before taking any Vibratex vibrator into the bath, as not every model is waterproof. Wash each piece with warm water and mild soap before and after use. Only use Black Pearl or other flared-base designs for anal play. Remove a vibrating cock ring after 20 to 30 minutes, or straight away if you feel numbness or coldness. Clean elastomer sleeves after every use and let them dry fully. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional.

Why buy Vibratex at Adultsmart

Each Vibratex listing on our site shows the size, power source and water rating, so you can compare rabbits, bullets and strokers side by side. Choose your favourite, add a water-based lube, and we will send it from our Australian warehouse in an unmarked box.

The Rabbit Was Born in 1986. The Wand Joined in 2000. Both Arrive in a Plain Box.

Vibratex FAQ

Give me an overview of vibratex.
As a pioneer in the adult toy industry, vibratex is known for its high-quality, body-safe products that prioritize pleasure and satisfaction. From vibrators to massagers, each item is designed with user comfort and enjoyment in mind.
Rabbit Habit — why is it iconic?
Rabbit Habit’s bold purple finish, classic rabbit shape, and waterproof design cemented it as a playful yet effective dual vibrator.
Who is vibratex made for?
Vibratex products cater to individuals and couples looking to enhance their intimate experiences. Whether you're a beginner or experienced in adult toys, vibratex offers a range of options to suit different preferences and desires.
What materials are used in vibratex's products?
Vibratex uses premium materials such as body-safe silicone and ABS plastic in their products. These materials are non-toxic, hypoallergenic, and easy to clean, ensuring a safe and enjoyable experience every time you use a vibratex product.
What are safety and care tips for vibratex?
To maintain the quality and longevity of your vibratex product, it's recommended to clean it before and after each use with a toy cleaner or mild soap and water. Additionally, store your toy in a cool, dry place away from direct sunlight.
Is vibratex available in Australia?
Yes, vibratex products are available in Australia through retailers like adultsmart.com.au and the Adult Lifestyle Centre in Kogarah, NSW. You can explore a selection of vibratex's innovative adult products to spice up your intimate moments and enhance your pleasure.
Rabbit Pearl — what made it revolutionary?
The Rabbit Pearl’s rotating beads and vibrating clitoral arm created dual stimulation in one toy, inspiring countless imitators.
Mini Magic — how portable is this wand?
Mini Magic is palm-sized, USB rechargeable, and travel-friendly while still offering variable wand-style vibrations.
Snuggle Puss — how does it enhance G-spot play?
Snuggle Puss curves forward to press against the G-spot, adding discreet stimulation with a small, waterproof body.
Violet — what makes this rabbit different?
Violet combines dual motors with a bright, approachable colour and flexible arm, making dual stimulation less intimidating.

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