TENGA is a Japanese sexual wellness brand founded in 2005. Its lines include the CUP, EGG, FLIP ZERO, SPINNER, AERO and GEO masturbators, plus the Smart Vibe Ring and VI-BO. Its sister brand iroha makes soft-touch vibrators for women.
| Company |
TENGA Co., Ltd., Harumi Triton Square Z 11F, 1-8-12 Harumi, Chuo-ku, Tokyo, Japan. Established 25 March 2005, with offices in the USA, Germany, China, South Korea and Taiwan |
| Founder |
Koichi Matsumoto, founder and CEO. A former car mechanic and used-car salesman, he left his job at 34 and put ¥10 million of his savings into creating TENGA |
| Awards |
Red Dot Design Award: Product Design for iroha YUKI, MIDORI, SAKURA, MINAMO and MIKAZUKI (2015) and iroha+ YORU, KUSHI and TORI (2017). Further Red Dot awards for iroha temari (2020), iroha mai (2024) and iroha TSUKI+ AONAMI (2026). TOP Awards Asia packaging award, February 2017, for iroha YUKI, MIDORI and SAKURA |
| Trademarks and Patents |
TENGA, US Reg. 4,619,123 (2014). IROHA, US Reg. 4,557,919 (2014). FLIP ZERO 0, US Reg. 5,389,291 (2018). TENGA SPINNER, US Reg. 5,772,253 (2019). All owned by TENGA Co., Ltd. US Patent 10,485,693 B2, granted 26 November 2019 to TENGA Co., Ltd. |
| Brands Owned |
TENGA and iroha, launched on 3 March 2013 for women’s pleasure. Also iroha INTIMATE CARE, and the separate group company TENGA Healthcare Inc., set up in 2016 |
| What It Makes |
Disposable and reusable male masturbators, vibrating strokers, vibrating rings, couples vibrators, lotions and accessories. Through iroha, soft-touch vibrators for women |
| Compliance |
TENGA Co., Ltd. is ISO 9001 certified for its Japan head office research and development, engineering, production, sales and customer service departments |
| Philanthropy |
TENGA’s CSR work covers support for people with physical disabilities, World AIDS Day collaboration fundraisers and Pride events |
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Why choose TENGA TENGA is a Japanese brand known for clean, modern designs that do not look like typical sex toys. Its range runs from single-use cups to rechargeable vibrating strokers. Its sister brand iroha has won five Red Dot design awards. Most reusable sleeves turn inside out or open for easy washing. Matching lotions help each sleeve feel its best.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About TENGA
Koichi Matsumoto founded TENGA Co., Ltd. in Tokyo on 25 March 2005. He had worked as a car mechanic and in used-car sales, then left his job to create something new. His idea was simple: male sex toys could be clean, well designed and nothing to hide. The first five TENGA CUPs launched in July 2005.
TENGA added iroha, a brand for women, on 3 March 2013, and set up TENGA Healthcare in 2016. Today TENGA has offices across Japan, the USA, Europe and Asia. Its head office is ISO 9001 certified for design, engineering, production, sales and customer service. Our guide to TENGA masturbators explains why the brand stands out.
TENGA disposable lines
These are ready-to-use, single-use lines.
TENGA CUP
The CUP series is where TENGA began in July 2005. Each cup comes pre-lubricated and ready to use once. The Original Vacuum Cup comes in Gentle, Regular and Strong. Other styles include Soft Case, Rolling Head, Dual Sensation, Air Flow, Air Cushion and Double Hole. The larger Soft Tube Cup is covered in our Soft Tube Cup review.
Premium TENGA CUP
Premium TENGA CUP is a thicker, more detailed version of the classic cups. The range includes Premium Original Vacuum, Soft Case, Rolling Head, Dual Sensation and Air Flow cups. Each is still single use and comes pre-lubricated.
COOL TENGA
COOL TENGA cups use menthol-infused lotion for a cooling feel. The Soft Tube Cool has a squeezable body with internal nubs. The Deep Throat Cool adds vacuum suction you can adjust with the air hole.
TENGA EGG
TENGA EGGs are small, super-stretchy sleeves that come with a sachet of lotion. Each egg has its own texture, such as Wavy, Spiral, Twister, Cubic, Starry, Gear or Silky. Hard Gel eggs feel firmer. Variety packs let you try several at once.
POCKET TENGA
POCKET TENGA is a slim, travel-sized sleeve with a firm outer shell and textured inner sleeve. It comes with a lotion sample and fits easily in a bag. Styles include Block Edge.
SUPER TENGA
SUPER TENGA is the disposable series TENGA describes as offering super sensations. It sits alongside the CUP series as a step up for disposable play, and comes ready to use.
TENGA UNI
TENGA UNI is a unisex disposable item designed for everyone. TENGA lists it in both its disposable and partnered ranges, so it suits solo or shared play.
TENGA reusable lines
These lines are made to wash and use again.
FLIP ZERO
FLIP ZERO is TENGA’s flagship reusable series. The case opens like a clam for easy washing. FLIP ZERO GRAVITY has pressure pads you squeeze for more tightness. The Electronic Vibration versions add rechargeable motors in Gentle and Strong, and Electronic Vibrotation adds rotation. Read our Flip Zero review for a first-hand verdict.
FLIP 360
FLIP 360 surrounds the shaft with helical textures and pressure pads for 360-degree stimulation. It opens flat for cleaning like other FLIP models, and its weight gives it a solid, premium feel.
FLIP ORB
FLIP ORB sets firm orbs inside soft elastomer for a rolling feel. Pressure pads let you control tightness, and the case opens for washing. Versions include Strong and Pastaio, each with its own orb layout.
FLIP FLEXY
FLIP FLEXY is the first flexible FLIP, made to be squeezed from every angle. It uses thick elastomer with detailed internal textures, and opens for washing like the rest of the FLIP family.
FLIP HOLE
FLIP HOLE was TENGA’s first flip-open reusable. Three pressure buttons let you change the tightness, and the inside mixes waves and nodules. It pairs with the matching FLIP HOLE lotions.
SPINNER
SPINNER sleeves have a built-in spring that makes the sleeve spin as you stroke. Each model, such as SHELL, TETRA or HEXA, has a different internal pattern.
SPINNER DX
SPINNER DX is a deluxe SPINNER with elastomer about 40% thicker than the original. Models include 01 Drops, 02 Bumps and 03 Steps, each with a different spinning texture.
TENGA 3D
TENGA 3D sleeves look like sculptures from the outside. Turn them inside out to use, and the outer pattern becomes the inner texture. Designs include Module, Spiral, Zen, Polygon and Pile.
TENGA 3Dx
TENGA 3Dx is a longer, reversible take on TENGA 3D. Flow, Spiral and Zen each have a different texture on each side, so one sleeve gives two experiences.
AERO
AERO uses a dial with 10 levels to control the vacuum inside the sleeve. Cobalt Ring and Silver Ring versions have different internal textures. It includes a drying stand.
AIR-TECH
AIR-TECH is an earlier reusable cup with an adjustable air hole for suction. It comes in Gentle, Regular and Strong, and there is a larger US size, a Twist version and a model that fits the Vacuum Controller.
GEO
GEO sleeves are compact spheres that stretch to about 170 mm. Aqua has wave-like ridges, Coral has dense nubs and Glacier has prism shapes that hold lotion. Each turns inside out for washing.
crysta
TENGA crysta sleeves are clear, with floating shapes suspended inside. Leaf, Block and Ball each give a different grip. They are small but stretch to fit.
TENGA Puffy
TENGA Puffy is TENGA’s softest reusable, with a marshmallow-like interior inside a silicone shell. Its textures range from intertwining ridges to soft bumps, for a gentle, enveloping feel.
ARTE
ARTE uses overlapping layers of elastomer for a rippling, draped feel. Drape and Weave combine soft and firm textures, and Weave is reversible for two different feels.
TENGA Bobble
TENGA Bobble has floating internal structures that move as you stroke. TENGA calls it a bumper ride, thanks to its bouncy, marble-like feel. It weighs about 260 grams.
TENGA FLEX
TENGA FLEX has a spiral-ribbed outer casing you twist as you stroke. Silky White is gentle, and Rocky Black has a firmer grip. Both are reusable and easy to rinse.
TENGA partnered lines
These lines are made for couples or for anyone.
Smart Vibe
The Smart Vibe Ring (SVR) is a stretchy silicone ring with a vertical motor, five strengths and two rhythms. Wear it at the base of the penis or use it as a finger vibe. SVR+ has 1.5 times the power. Read our Smart Vibe Ring review.
TENGA Delta
TENGA Δ Delta is a dual-angle vibrator. Its joint rotates so you can find the right angle for each body. It runs on AAA batteries and has a simple one-speed motor.
VI-BO
VI-BO is a set of small vibrating orbs and silicone covers. Pop the orb into a Ring, Finger, Hand, Stick or Twin cover to change how you use it. Each is simple, with one button.
iroha lines
iroha is TENGA’s brand for women, with a core development team of women.
iroha
The original iroha line is three soft-touch silicone vibrators, YUKI, MIDORI and SAKURA. Each has a different shape and is made for external use. They won a Red Dot Award in 2015, and our iroha vibrator review puts them to the test.
iroha+
iroha+ renews the original shapes with stronger vibrations and more defined edges. YORU, KUSHI and TORI are rechargeable and soft to the touch. They won a Red Dot Award in 2017.
iroha Mikazuki and Minamo
iroha Mikazuki and Minamo are soft, pliable vibrators that follow the body’s curves. Mikazuki is slim and tapered, and Minamo has a wave shape. Both are rechargeable and soft to the touch.
iroha TSUKI
iroha TSUKI updates Mikazuki and Minamo with a flexible, rechargeable body for insertable use. The slim and wavy shapes gently fit the contours of the body.
iroha TSUKI+
iroha TSUKI+ AONAMI is iroha’s first product with an up-and-down tip. The soft tip moves up and down while it vibrates, like gentle waves. It won a Red Dot Award in 2026.
iroha mai
iroha mai uses HapticWave technology, which turns low-frequency sound waves into vibrations. Versions include TOKI and TSURU, plus RURI with rhythms made with Kiko Mizuhara. It won a Red Dot Award in 2024.
iroha RIN
iroha RIN has a soft, flexible spherical tip on a firm body for easy insertion. The red AKANE and a gold version are battery powered.
iroha RIN+
iroha RIN+ keeps the RIN shape and adds 4 vibration strengths and 2 pulse patterns. SANGO and HISUI are rechargeable, and the soft tip moves slightly as you use it.
iroha koharu
iroha koharu is slim and compact, with a flower-bud head that flexes to fit. HINA and BENI are easy for beginners. Compare them with our other G-spot vibrators.
iroha temari
iroha temari is a ball-shaped massager with a strong motor. Its case stops vibrations reaching your hand. HANA, MIZU and KAZE won a Red Dot Award in 2020.
iroha petit
iroha petit is a one-use, travel-size stimulator for people new to vibrators. LILY, PLUM and SHELL each have a different soft texture, and the size suits a handbag or travel kit.
iroha stick
iroha stick is a lipstick-sized vibe with a soft silicone tip. It is waterproof and battery powered, so it suits the bath, the bedroom or a weekend away.
iroha zen
iroha zen brings iroha’s soft-touch silicone to a slim, pleated, battery-powered body. MATCHA, YUZUCHA and HANACHA are semi-insertable and named after Japanese teas. They are easy to hold and simple to use.
iroha mini
iroha mini vibes are smaller than your palm and work in the bath. FUJI-LEMON, UME-ANZU and SORA-MIKAN are battery powered and come in fresh fruit colours.
iroha paiRING
iroha paiRING is a vibrating ring for couples. Wear it on a finger or at the base of the penis. paiRING has 8 modes and paiRING+ has 9, with 1.5 times the strength. Browse more cock rings.
iroha INTIMATE CARE
iroha INTIMATE CARE is iroha’s sister range of washes and lotions for intimate areas. It includes a mildly acidic foaming wash. Most of the range is sold only in Asia.
TENGA categories
These products support the main lines.
Lotions
TENGA makes lotions to match its sleeves. TENGA Lotion, the FLIP HOLE lotions (Real, Mild, Wild and Solid) and Egg Lotion are water-based. Play Gel comes in Rich Aqua, Direct Feel and Natural Wet, and most water-based lubes from other brands also suit TENGA sleeves.
Accessories
The Vacuum Controller adds adjustable suction to compatible cups. The Hole Warmer heats a cup for about five minutes before use. Collaborations include a Keith Haring Soft Tube Cup.
Choosing your first TENGA
If you are new to male masturbators, start with a CUP or an EGG. They are cheap, pre-lubricated and need no cleanup. If you like the feel, move up to a reusable such as SPINNER or GEO. For the most control, try a FLIP model with pressure pads, or AERO with its vacuum dial. Browse our full range of sex toys for men to compare TENGA with other brands.
Choosing your first iroha
For external stimulation, the original iroha or iroha+ shapes are soft, quiet and easy to hold. For a strong, deep buzz, temari is the pick. For insertable play, koharu is slim and beginner-friendly, while mai and TSUKI+ add newer sensations. iroha petit is a low-cost way to try iroha for the first time.
Couples play with TENGA
TENGA’s partnered range brings both bodies into play. The Smart Vibe Ring and iroha paiRING sit at the base of the penis and send vibration to both partners. VI-BO orbs swap between covers for hands, fingers and rings. TENGA Δ Delta bends to fit different positions. Talk about what you each enjoy, and try different angles.
How TENGA lines compare
Here is how the main groups line up.
| Type |
Use |
Best for |
| CUP, EGG and POCKET |
Single use |
Trying TENGA, travel, no cleanup |
| SPINNER, 3D, GEO and crysta |
Reusable sleeve |
Variety at a modest price |
| FLIP series and AERO |
Reusable, opens or adjusts |
Long-term use and adjustable tightness |
| FLIP ZERO Electronic |
Rechargeable |
Vibration and rotation |
| Smart Vibe and VI-BO |
Rechargeable or battery |
Couples play |
| iroha |
Rechargeable or battery |
Soft-touch vibrators for women |
Getting the best from your TENGA
Lube makes all the difference. Add a little more to reusable sleeves before each use, and try a different TENGA lotion to change the feel. With cups that have an air hole, cover it for more suction or uncover it for less. Warm a cup in warm water or with the Hole Warmer for a more natural feel.
Disposable or reusable?
Disposable TENGA cups and eggs are the easy option. There is nothing to wash, and you can try a new texture each time. Reusables cost more up front but last for many uses, and the FLIP and AERO models let you fine-tune the feel. Many people keep a few EGGs for travel and a reusable at home.
The TENGA design idea
TENGA set out to make male sex toys that look at home on a shelf. Its products use clean lines, bright colours and smart packaging rather than body shapes. That makes them easy to buy, easy to store and easy to talk about. The same thinking runs through iroha, which takes its look from Japanese everyday objects. The aim is to make sexual wellness feel normal.
Cleaning and storing reusables
Rinse reusable sleeves with warm water straight after use. Turn GEO, 3D and SPINNER sleeves inside out, and open FLIP models to reach every texture. Let them air dry fully, then store them in their case away from dust and sunlight. Do not use alcohol or oil-based cleaners, as they can damage the elastomer.
Caring for iroha
Wash iroha vibrators with warm water and mild soap after each use. Most rechargeable models are waterproof, but check the listing first. Charge them fully before first use. Store them in their box or a soft pouch so the silicone stays clean.
Who TENGA suits — and who should look elsewhere
TENGA suits men who want a clean, well-designed masturbator, from first-timers to experienced users. iroha suits women who want soft, quiet vibrators with a gentle, modern look. The partnered range suits couples.
It is not for buyers who want realistic, body-shaped strokers, as TENGA avoids anatomical shapes. Shoppers after a wider choice of wands can compare our personal massagers.
Please read — safety first. Use water-based lube with TENGA sleeves and iroha vibrators. Single-use cups and eggs should be thrown away after one use. Wash reusable sleeves after each use and let them dry fully before storing. Take a vibrating ring off after about 20 minutes, or sooner if you feel numbness or cold. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Why buy TENGA at Adultsmart
We sell genuine TENGA and iroha products, sent from our Australian warehouse in plain packaging. Each product page lists the size, material and use, so you can choose before you order. Tokyo Design, Unboxed in Your Own Home.