Tenga

TENGA is a Japanese sexual wellness brand founded in 2005 by Koichi Matsumoto with the mission of creating innovative, stigma-free pleasure products. Rejecting anatomical designs, TENGA pioneered sleek masturbators and massagers that look like modern art. With over 19 million units sold, the company is celebrated for discretion, hygiene, and groundbreaking design.

About TENGA

Headquartered in Tokyo, TENGA Co., Ltd. produces premium masturbators and vibrators crafted from antibacterial elastomer infused with silver ions. The line includes disposable Cups, reusable Flip series, and the award-winning iroha massagers for women. These products sit naturally among Masturbators and couples-focused toys, earning Red Dot Awards and global recognition.

What Makes TENGA Stand Out

TENGA prioritises design and safety over explicitness. Their non-phallic forms make products discreet, travel-friendly, and approachable for first-time users. Popular items like the Egg and Spinner series emphasise fun textures, while reusable Flip Zero delivers advanced suction. The iroha line extends TENGA into women’s pleasure and couples’ intimacy, comparable with Male Masturbators for innovation.

Male masturbators remain TENGA’s signature. From disposable Cups with built-in lube to advanced reusable designs like the Flip, they provide a range of textures, suction, and sensation levels, making them ideal for beginners and experts alike.

The iroha women’s massagers offer soft silicone exteriors, elegant forms, and discreet functionality. Shaped like flowers, fruits, or waves, they are approachable alternatives to traditional vibrators and highlight the brand’s focus on inclusivity.

Reusable products like the Spinner and Flip Zero expand the line with twisting textures and vacuum technology. These durable models offer long-term value while reflecting TENGA’s reputation for cutting-edge design and hygienic innovation.

Key Features at a Glance

Choosing TENGA Products

Beginners often start with Eggs or disposable Cups for easy, no-cleanup play. For reusables, Flip series and Spinners provide more intensity and durability. Women’s iroha vibrators expand the brand beyond solo male focus, aligning with Vibrators for couples and solo exploration.

Tenga Product Categories

Cups

TENGA Cups are disposable masturbators pre-lubricated for convenience. Compact and discreet, they use vacuum suction and textured sleeves for intense sensations. Options include Soft, Rolling Head, and Premium Cups, offering variety for beginners and seasoned users alike. Their single-use design ensures hygiene and quick play without the need for cleanup.

Eggs

TENGA Eggs are stretchable single-use masturbators shaped like small capsules. Made from soft elastomer, they expand to fit most sizes and feature unique internal textures for variety. Eggs are discreet, pocket-sized, and ideal for spontaneous use. They are simple, fun, and approachable for those new to pleasure products.

Spinners

The Spinner series uses an internal coil that twists the sleeve with every stroke, creating a spiralling motion for heightened stimulation. Reusable and compact, these masturbators combine innovative texture with durability. Each Spinner offers a distinct design, making them a popular choice for users wanting something dynamic yet easy to clean.

Flip Series

Flip toys are reusable masturbators that open fully for cleaning. They feature multiple internal textures and vacuum adjustment for customisable intensity. Durable and hygienic, Flip models like the Flip Zero are considered premium, long-term options. Their advanced designs replicate lifelike sensations and are often rated as some of TENGA’s most realistic experiences.

Pocket

TENGA Pocket is an ultra-compact stroker designed for travel. Made from soft elastomer, it provides quick relief in a discreet, tear-open package. Lightweight and portable, it slips easily into a wallet or pocket, offering a single-use solution for spontaneous play. It’s ideal for those who value convenience and privacy.

VI-BO

The VI-BO line blends playful design with vibrational power for solo or couple use. Small orb-based toys with interchangeable covers, they deliver pinpoint or broad stimulation. Quiet, rechargeable, and body-safe, VI-BO is designed for shared exploration, making it a unique bridge between traditional vibrators and lifestyle pleasure products.

Iroha Massagers

The iroha brand is TENGA’s women-focused line, offering soft-touch silicone vibrators with elegant, non-intimidating forms. Shaped like flowers, fruits, or waves, they emphasise comfort and discretion. Waterproof, quiet, and rechargeable, iroha products provide sensual external or dual stimulation. Their design philosophy focuses on wellness, relaxation, and pleasure as part of everyday life.

Iroha Mini

Iroha Mini vibrators are small, travel-friendly versions of the main iroha line. With simple shapes, quiet motors, and soft silicone, they provide approachable stimulation in a compact form. Portable and beginner-friendly, they are affordable entry points into the iroha philosophy of discreet, elegant intimacy products.

Iroha Plus

Iroha Plus expands on the original designs with stronger motors, additional patterns, and refined textures. Crafted from premium silicone, these massagers are waterproof, rechargeable, and built for deeper stimulation. They retain the discreet, artistic look of the iroha line while delivering upgraded performance for users who want more power and variety.

Iroha Temari

The Temari series is ball-shaped for ergonomic grip and broad coverage. Its deep vibrations travel through the soft silicone shell, providing powerful stimulation in a discreet, palm-sized form. Temari designs are crafted for easy use and quiet operation, embodying TENGA’s commitment to blending elegance with reliable performance.

Lubricants

TENGA lubricants are specially formulated to enhance the feel of Cups, Eggs, Flip, and iroha products. Available in variants like Real, Mild, and Wild, they adjust viscosity for different preferences. Bottle designs are practical and hygienic, ensuring easy application and long-lasting glide without stickiness. They’re body-safe and toy-compatible.

Healthcare Line

TENGA’s Healthcare line integrates sexual wellness with medical-grade innovation. Products include Japan’s first vaginal massage device and tools designed to promote sexual health and comfort. Rooted in research and education, this line emphasises inclusivity, wellness, and reducing stigma, blending clinical insight with TENGA’s focus on safe, approachable intimacy.

Quick answers

• TENGA toys are non-anatomical, discreet, and designed for ease of use.
• Reusable lines like Flip and Spinner can last 1–2 years with care.
• iroha massagers are made for women, offering soft-touch silicone and quiet operation.

Who Buys TENGA

The brand appeals to men seeking discreet, hygienic solo toys, women exploring elegant massagers, and couples wanting innovative designs. From budget-friendly disposables to high-end reusables, TENGA supports users who want quality, inclusivity, and safe products without shame.

Adultsmart carries the TENGA collection to offer Australian customers award-winning, discreet pleasure products that combine innovation, safety, and long-term value.