Classic Adult Toy Brands Australia - Trusted Heritage Adult Product Brands

Classic Brands is the consumer name of W.T.F.N. Inc., a California maker of sensual cosmetics since 1985. The products carry the Classic Brands name, while W.T.F.N. holds the trademarks. Coochy shave cream leads the grooming side, with Coochy Ultra for coarser hair. Pure Instinct and Simply Sexy offer pheromone fragrances as sprays, mists and roll-ons. Jelique, part of the family since 2015, adds Nipple Nibblers, Joy Buzzer balm and warming, cooling and anal gels. Before & After keeps your sex toys clean. Most products are labelled paraben-free and not tested on animals. From the razor to the roll-on to the bedroom, one brand covers every step.

Sensual cosmetics are the creams, balms, gels and scents that sit between grooming and foreplay. Classic Brands is the consumer name of W.T.F.N. Inc., the Chatsworth, California maker of Coochy shave cream, Pure Instinct fragrance and Jelique's Nipple Nibblers.

What it is Classic Brands is the trading name W.T.F.N. Inc. uses for its consumer products. It was known as Classic Erotica until the rebrand.
Parent company W.T.F.N. Inc., 20950 Lassen St, Chatsworth, California 91311. W.T.F.N. owns the trademarks behind every Classic Brands line.
Origins Maurice "Moe" Levy began making products as Classic Erotica in 1985. His son Loren Levy is President of Classic Brands.
Brands on the official site Coochy, Coochy Ultra, CG, Pure Instinct Signature, Pure Instinct Men's, Simply Sexy Affirmations, Confessions and Obsessed, Jelique, and Before & After.
Key trademarks COOCHY Reg. 2,877,153 (first used 1985); PURE INSTINCT Reg. 3,837,279; NIPPLE NIBBLERS Reg. 3,236,678; JELIQUE Reg. 5,169,425.
Awards Jelique: XBIZ Boutique Pleasure Products Company of the Year, 2013. Crazy Girl Oral Sex Gel: XBIZ Sex Enhancement Product of the Year, 2017.
Label claims Not tested on animals; most formulas paraben-free; Nipple Nibblers and Joy Buzzer labelled vegan-friendly and sugar-free.
Range at Adultsmart Simply Sexy body mist, Nipple Nibblers, Joy Buzzer, and Jelique's Happy Gee, Sizzling Honey Buns and Hiney Helper gels.
Why choose Classic Brands

Classic Brands has been making sensual cosmetics in California since 1985, under its earlier Classic Erotica name. Its lines cover three needs in one place: grooming, scent and foreplay. Labels say products are not tested on animals, and most are paraben-free. Small trial sizes and roll-ons make it cheap to test a scent or formula. Jelique, part of the family since 2015, is a past XBIZ company of the year.

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About Classic Brands

Classic Brands is the face of W.T.F.N. Inc. on the shelf. W.T.F.N. holds the trademarks and runs the business from Chatsworth, California, while the products carry the Classic Brands name. The company started making its own cosmetics in 1985 as Classic Erotica, the same year Coochy shave cream was born.

In 2015 the company bought Jelique, a Florida brand known for Pure Instinct and Nipple Nibblers. Classic Erotica later became Classic Brands, and Loren Levy, son of founder Moe Levy, now leads it. Today the official site groups everything into ten brands, covering shaving, fragrance and foreplay.

Shaving and skin care

Grooming is where Classic Brands began, and it is still the core of the range.

Coochy

Coochy is the shave cream that started it all, with a trademark that dates its first use to 1985. It was made for the bikini line, and it also suits underarms and legs. The creamy formula gives the razor a slick cushion, so it drags less on delicate skin. Scents include Frosted Cake, Island Paradise and Pear Berry, and Au Natural has no fragrance at all. The line also has Rash Rescue, a soothing post-shave spray.

Coochy Ultra

Coochy Ultra is the richer, mango-coconut branch of Coochy. Its ultra-hydrating shave cream is made with coarse or curly hair in mind, and the brand says it also works as a conditioner. A smoothing body scrub preps skin before shaving, and a silky lotion follows after. Each comes in a small 10 ml trial size as well as a full bottle, so you can test the scent first.

CG

CG is Classic Brands' fun, flirty line, carrying on the spirit of the older Crazy Girl range. Glow is a shimmer lotion that smells like vanilla cupcakes, in gold, pink or silver. Blow Me is a sugar-free, water-based oral gel in cotton candy, strawberry and watermelon. Crazy Girl's Oral Sex Gel won an XBIZ Award in 2017, and CG keeps the same playful tone today.

Pheromone fragrances

Classic Brands makes two pheromone families, Pure Instinct and Simply Sexy, each in several formats.

Pure Instinct Signature

Pure Instinct began at Jelique in the late 1990s and now sits at the heart of the Classic Brands fragrance range. The Signature range comes as a spray perfume, a roll-on oil, a perfume oil and a hair and body mist. Scents include True Blue, Velvet, Blossom, Entice and Crush. Each bottle adds a synthetic pheromone to a normal fragrance, which puts Pure Instinct among our pheromone perfumes. The label says results vary.

Pure Instinct Men's

Pure Instinct Men's gives the range a masculine edge. It is sold as a 2 oz spray and a 10 ml roll-on oil, in three scents: Escape, Wanted and Captivate. The formula is made to react with your skin, so the scent settles differently on each wearer. Spray onto skin or clothes from a short distance, and reapply the roll-on through the day.

Simply Sexy Affirmations

Simply Sexy Affirmations pairs a pheromone base with upbeat scent names. Choose from Yours Truly, Lets Lock Lips, Love All Of Me, Lazy Sunday and Forget Me Not. Each comes as a spray perfume, a fragrance mist and a roll-on oil. The brand says each scent blends with your skin's pH, so testing a roll-on first is a smart move before buying a larger bottle.

Simply Sexy Confessions

Simply Sexy Confessions is the cheeky sibling of Affirmations. Its scents are Head Over Heels, Turn Off The Lights, All Night Long, Afternoon Delight and Lets Get It On. You get the same three formats: spray perfume, fragrance mist and roll-on oil. The names make it a fun gift, and the roll-on slips easily into a clutch, pocket or gym bag.

Simply Sexy Obsessed

Simply Sexy Obsessed is a mist made for hair as well as skin. Scents are Skinny Dip, Summer Crush, Naked Vanilla, Sun Kissed and Berry Noir. The brand says soy protein helps smooth hair, and the alcohol base dries fast. The bottle is sized for carry-on bags. Mist from arm's length for an even layer, then brush it through your hair.

Foreplay and care

Jelique foreplay balms

Jelique is the Florida brand W.T.F.N. bought in 2015, and it now sits inside Classic Brands. Its best-known product is Nipple Nibblers, a kissable balm in a 3 g pot, in use since 1998. Our Nipple Nibblers Cool Tingle gives a minty chill, which adds taste and tingle to nipple play. Our Joy Buzzer is a 44 ml clitoral balm that tingles and then cools. Both are labelled sugar-free and vegan-friendly.

Jelique gels

Jelique also makes 15 ml gels for specific kinds of play. Our Happy Gee is a cooling gel for G-spot play, and works like other arousal gels. Our Sizzling Honey Buns adds gentle warmth to anal foreplay. Our Hiney Helper is a water-based desensitising anal gel. None of them replaces proper anal lubes for penetration, so keep a bottle close by.

Dirty Dice

Dirty Dice is a Jelique foreplay game for couples, with a trademark first used in 1991. You take turns rolling and act out what the dice say. There is nothing to read and no board to set up. Unlike longer sex games, it suits a spontaneous few minutes before bed. It makes an easy add-on to a Nipple Nibblers gift.

Before & After

Before & After Refresh is the Classic Brands sex toy cleaner, sold in 4 oz and 8.5 oz sprays. The brand says it uses naturally derived ingredients and kills 99.9% of common germs. It is free of triclosan and parabens, made in the USA and not tested on animals. Like any adult toy cleaner, spray it on, leave it briefly, rinse and let the item air-dry.

Choosing a fragrance format

Each fragrance family comes in several formats, and the right one depends on how you wear scent. A roll-on oil sits close to the skin and lasts well, which suits pulse points and top-ups during the day. A spray perfume spreads further and suits a night out. A mist is lighter, and Simply Sexy Obsessed can go through your hair.

The roll-on oils use plant oils such as soybean and safflower, while the sprays and mists are alcohol-based. If your skin is dry or sensitive, the oil may suit you better. Our Simply Sexy pheromone body mist is an easy way to try the range without committing to a full perfume.

Shaving tips for sensitive areas

The bikini line is one of the easiest places to get razor bumps. Soften the hair with warm water for a few minutes first, then apply a thin layer of Coochy. Use a sharp, clean razor and shave in the direction the hair grows.

Rinse the blade often so it does not clog. Afterwards, rinse with cool water, pat dry and use a soothing spray or a light lotion. Loose underwear for a few hours helps if your skin is reactive. If you have coarse or curly hair, Coochy Ultra's scrub the day before can help lift hairs before you shave.

A note on pheromones

Pure Instinct and Simply Sexy contain a synthetic, vegan pheromone mixed into a normal fragrance. Classic Brands' own labels say they "may" increase appeal, and that results depend on body chemistry. Research on human pheromones is limited. Enjoy them as a pleasant scent and a confidence lift, not as a promise of anything more.

Building a routine

A simple Classic Brands routine moves from shower to bedroom. Shave with Coochy, finish with Rash Rescue or a light lotion, then add a Pure Instinct roll-on to your wrists. Later, a Nipple Nibblers balm or a Jelique gel adds a sensation to foreplay.

Clean any sex toys afterwards with Before & After, and store creams and gels with their lids closed. If you are new to gels and lubes, our guide to five ways to use lube has ideas for using them beyond the obvious.

How the Classic Brands lines compare

Line Type Best for Notes
Coochy Shave cream Bikini line, underarms, legs Fragrance-free option
Coochy Ultra Shave cream, scrub, lotion Coarse or curly hair 10 ml trial sizes
Pure Instinct Pheromone fragrance Everyday scent, him or her Spray, roll-on, oil, mist
Simply Sexy Pheromone fragrance Gifts, hair and body Spray, mist, roll-on
Jelique Balms, gels, dice Foreplay Sugar-free balms
Before & After Cleaner spray Sex toy care Triclosan-free

Gift ideas

Classic Brands products are small, affordable and easy to wrap, which makes them handy gifts. A Simply Sexy Confessions roll-on, with a name like Afternoon Delight, makes a cheeky stocking filler. Nipple Nibblers and Dirty Dice together make a playful present for a couple.

For someone who shaves, a Coochy cream with a matching Coochy Ultra lotion is a practical choice. Check the scent first if the person you are buying for has sensitive skin. When in doubt, choose a fragrance-free or trial-size option.

Who Classic Brands suits — and who should look elsewhere

Classic Brands suits people who want affordable, playful products for grooming and foreplay. It suits gift buyers, couples who like flavoured balms, and anyone who shaves their bikini line.

Look elsewhere if you need fragrance-free products across the board, as most lines use added scent or flavour. Coochy Au Natural is the main unscented option. If you have eczema or very reactive skin, patch-test first.

Please read — safety first. Patch-test any new cream, balm, gel or fragrance on your inner arm and wait 24 hours. Keep shave creams and fragrances off broken or freshly waxed skin. Spray pheromone perfumes on pulse points, not on the genitals or near the eyes. A desensitising anal gel can mask pain, so use a little, go slowly and stop if anything hurts. Start with a small amount of any warming or cooling gel. Stop use and see a doctor if redness or burning continues. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional.

Why buy Classic Brands at Adultsmart

We stock genuine Classic Brands products, from Simply Sexy fragrance to Jelique's Nipple Nibblers and gels. Each listing gives the size, flavour or scent and key ingredients, so you know what you are getting. Orders leave our Australian warehouse in plain packaging. Shave, Scent, Savour. Shipped Quietly.

Classic Brands FAQ

What are pheromone products used for?
Pheromone oils and sprays are designed to enhance natural body scent and attraction. When applied to pulse points, they can create a subtle aroma that interacts with the wearer’s skin chemistry to promote a sense of closeness and confidence.
Are Simply Sexy products gift-friendly?
The line includes compact body sprays, affirmation cards, and travel-sized accessories ideal for adult party gifts or self-care bundles.
What makes Pure Instinct different from regular perfumes?
Pure Instinct oils by Jelique use pheromone technology blended with light fragrance oils. Unlike heavy perfumes, they adapt to body temperature and chemistry, creating a unique scent for each user that lasts without overpowering.
How should pheromone roll-ons be applied?
Apply a small amount to pulse points such as the wrists, neck, or behind the ears. Allow the oil to settle for a few minutes before layering with other fragrances. One roll-on application can last several hours.
Is Pure Instinct safe for all skin types?
Pure Instinct oils use gentle, skin-safe carriers that avoid parabens and harsh additives. They are suitable for most skin types, but a patch test is recommended for highly sensitive users.
Can pheromone products be layered with other scents?
The oils are designed to complement personal perfumes and lotions without clashing. Layering can enhance projection while keeping the base pheromone note subtle and skin-close.
What is Simply Sexy known for?
Simply Sexy is a playful range from Classic Brands that features confidence-boosting body mists and affirmation-themed accessories. The focus is on body positivity, flirtation, and self-expression through light, wearable scents.
How do Simply Sexy and Pure Instinct differ?
Simply Sexy leans toward fun and everyday wear, while Pure Instinct focuses on pheromone-based attraction. Both can be used together for a layered scent profile that combines confidence and chemistry.
Do pheromone oils really work?
Results vary by individual, but many users report improved confidence and positive reactions from others. The main effect is a natural, clean scent that blends uniquely with personal chemistry.
Can pheromone oils be used during intimacy?
They are body-safe and non-irritating, making them suitable before or during intimate moments. Their subtle aroma complements foreplay without overwhelming the senses.

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