Shots Toys Australia - Dutch-Manufactured Vibrators, Dildos & Couples Pleasure Sets

Shots is a Dutch adult products company, founded by Oscar Heijnen in 1995 and based in Beneden-Leeuwen. It runs a large family of its own brands. Ouch! covers bondage and fetish gear, and RealRock makes realistic dildos. VIVE and Loveline make rechargeable vibrators, and Pumped makes pumps for every body. Le Désir and De Namour add lingerie, while Levelz, XKIN and Masturs focus on male pleasure. Sono adds numbered butt plugs, and Chrystalino makes glass pieces. Shots was named EAN Company of the Year in 2016 and 2018, and VIVE won an Australian award in its first year.

Shots is a Dutch adult products company with a large family of its own brands. It covers Ouch! bondage gear, RealRock realistic dildos, VIVE and Loveline vibrators, Pumped pumps, Le Désir lingerie and much more.

Company Shots Media B.V., trading as Shots, Veesteeg 12, 6658 KP Beneden-Leeuwen, Netherlands. Dutch Chamber of Commerce number 10041460. Shots designs, makes and distributes its own brands, and also has a US base in California.
Founder Oscar Heijnen founded Shots in 1995, starting from an attic room, and led it for 27 years. Hein Schouten became CEO in March 2022.
Awards 2016: Adultex Best New Product Range (Vive) and StorErotica Foreign Manufacturer of the Year. 2016: EAN Company of the Year, EAN Fetish Brand of the Year (Ouch!) and XBIZ Pleasure Product Company of the Year. 2018: EAN Erotix Company of the Year and Fastest Growing Company. 2022: founder Oscar Heijnen named Businessman of the Year at the XBIZ Awards (reported by local Dutch press).
Trademarks and Patents SHOTS (stylised), US Reg. 5,830,625, registered 13 August 2019, Classes 5, 10, 18 and 21, owner Shots Media BV, live (declaration accepted December 2025).
Brands Owned Ouch!, RealRock, VIVE, Loveline, S-Line, Le Désir, De Namour, Pumped, Levelz, XKIN, ElectroShock and Sono. Also Touché, Fist It, Pharmquests, Chrystalino, Luna, GC, Masturs, Royal Gems, Irresistible, Elegance and Luminous.
What It Makes Bondage and fetish gear, realistic dildos, vibrators, anal plugs, cock rings and prostate massagers. Also pumps, strokers and torsos, electro-stimulation, glass sex toys, lubes, lingerie, love dolls and party novelties.
Compliance Battery and electronic sex toys sold in the EU generally need CE marking and RoHS compliance. Shots has not published certificates.
Philanthropy The Shots Charity Foundation launched in 2016 and gave €5,000 to De Liedjesfabriek, a Dutch charity that brings music to sick children.
Why choose Shots

Shots is a Dutch company that has built its own family of brands since 1995, from Ouch! bondage gear to RealRock dildos and VIVE vibrators. Each brand has a clear job, so it is easy to find the right style. It has won EAN Company of the Year twice, and VIVE was named Best New Product Range in Australia in 2016. The range covers beginners and experienced players alike.

🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse

About Shots

Oscar Heijnen founded Shots in 1995, working from an attic room in the Netherlands. The company grew into a large international business, based in Beneden-Leeuwen in Gelderland.

Shots designs, develops, makes and distributes its own brands, and it also distributes other companies' products. It later opened a US base in California.

Hein Schouten, who had worked across sales, product development and logistics, took over as CEO in March 2022.

Shots brands

These Shots brands each have their own name and style.

Ouch!

Ouch! is Shots' BDSM brand and its biggest range, named EAN Fetish Brand of the Year in 2016. It covers cuffs, collars, gags, masks, whips, floggers, paddles, rope, nipple clamps and bondage kits. City-themed sets such as Venice, London, Florence, Milan and Paris match colours across a kit. Our Shots review round-up tried the Ouch! inflatable dong and found it does exactly what it promises.

RealRock

RealRock is Shots' realistic dildo brand. It runs from dual-density silicone dildos with a firm core and soft outer layer to sliding-skin models. There are also vibrating and thrusting dildos, curved shafts, double dongs, hollow strap-ons and extra-large pieces. Most have suction cup bases and work in a harness. Our RealRock review praised the realistic feel and temperature play. Wash after each use.

VIVE

VIVE is Shots' rechargeable vibrator brand, launched in 2016 and named Best New Product Range at that year's Adultex Awards in Australia. Many models carry Japanese-style names. Pallina, Fronda and Fiore are tapping rabbits, Yuki is a dual G-spot vibe with rotating beads, and Mirai is a bendable double-ended vibe. Our rabbit vibrators let you compare VIVE with other dual designs.

Loveline

Loveline is a colourful, easy-going range of rechargeable vibes. It includes the Diamond and Luxe lipstick vibrators, the Mist finger vibe, the Velour wand, the Finesse ball-tip clitoral vibe and the Daydream G-spot vibrator. Dreamsicle uses tapping technology. Most have 10 functions and are a friendly first step for new buyers. Each charges by USB and comes in soft colours. They are quiet enough for discreet use.

S-Line

S-Line is Shots' fun and novelty brand. Kaotix are bright rechargeable bullets with pop-art prints, while The Dickheads range includes cheeky door stoppers, toothpicks and bottle stoppers for parties. S-Line Dolls cover themed love dolls, from inflatable to silicone and TPE versions. It suits hens nights, gifts and a laugh. The Kaotix bullets charge by USB and are easy to pack. The novelties make playful gifts.

Le Désir

Le Désir is Shots' lingerie brand. It covers net and fishnet dresses, rhinestone tube dresses, lace bodystockings, babydolls with G-strings and bra sets. Many pieces use nylon with spandex for stretch, often in one size. Duo Net mixes two net patterns, while Festive and Star add rhinestones. Our sexy lingerie for her collection has more styles. Hand wash in cool water.

De Namour

De Namour is a second Shots lingerie line, focused on babydolls, teddies and bra sets. Most pieces come in black, white or red, with a matching G-string, and the Tiger bra set adds a bolder print. The nylon and spandex blend stretches comfortably. De Namour suits buyers who want a simple, classic set for a night in. Hand wash in cool water.

Pumped

Pumped is Shots' pump brand for every body. It includes automatic and manual penis pumps and universal rechargeable pump heads. There are also vulva and breast pumps with several cup sizes, and sets that add a tongue stimulator. The TechnoThrust adds an automatic masturbator, and Thruster kits are made for couples. Start on low pressure. Our penis pumps range has more choices. Stop at any pain.

Levelz

Levelz is a male pleasure range built around cock rings and prostate play. It includes silicone cock rings with bead grips, vibrating cock and ball rings and Tri-O rings with three loops. There are also inflatable plugs, and vibrating and thrusting prostate massagers. Some models add a remote. Levelz suits men who want to try several sensations from one family. Remove any ring after 30 minutes.

XKIN

XKIN is Shots' range of lifelike torso masturbators, sold under the Bodyforms name. Models such as Lyla Rose, Ava Monroe, Valentina Vellure, Bree Knox and Ivy Lane are made of soft TPE. Some have an internal skeleton for posing. Full torsos are heavy, so check the weight before you buy. Mini torsos suit smaller spaces. Use water-based lube, and dry the TPE fully after use.

ElectroShock

ElectroShock is Shots' electro-stimulation brand. It combines vibration with gentle electric pulses in rabbits, wands, cock rings and butt plugs, and also offers electro sounds. Each model runs from a control unit with several shock modes. Electro play is for the body below the waist only, never near the heart or head. Start on the lowest setting, and build up slowly. Use plenty of conductive or water-based lube.

Sono

Sono is a numbered range of butt plugs and anal pieces. Numbers such as No 8, No 9 and No 11 are flexible rubber plugs. No 12 to No 14 are tapered silicone plugs, and No 15 adds texture. The numbers make it easy to move up in size or try a new shape. Every Sono plug has a base for safe use.

Touché

Touché is Shots' premium design range. It includes jewelled metal plugs such as the Majesty Jewel, and silicone vibrators such as Frigga, Epona, Harlequin and Conqueror. There is also a clitoral stimulator called King of Victory, and a powder-brush massager. The pieces lean on bold shapes and finishes, so they suit buyers who care about looks as well as feel. Wash metal plugs in warm water.

Fist It and Pharmquests

Fist It is Shots' range for fisting and deep play, sold alongside the Pharmquests label. It covers thick water-based lubes, a powder lube you mix with water, anal relaxer, latex gloves and a sperm-style lube. Go slowly, use plenty of lube, and never use numbing products to push past pain, because pain is a warning sign. Take regular breaks and stop if anything hurts.

Chrystalino

Chrystalino is Shots' glass range. Pieces such as the Tickler, Gripper, G Rider and Doubler are white glass dildos, and the Tail is a glass plug. A silicone suction cup accessory lets some pieces stand on a surface or fit a harness. Glass is non-porous and easy to clean, and it can be warmed or cooled in water. Check glass for chips first.

Luna

Luna is a small set of rechargeable vibrators with names from Greek myth. Agave and Achelois are rabbit vibrators, and Aceso, Astraea and Athamas are G-spot vibes. Agave has a flexible shaft and several clitoral extensions. All charge by USB, which suits buyers who want a mid-range rechargeable vibe. Each has several vibration settings and a soft silicone finish. Use water-based lube for comfort.

GC

GC is a simple silicone range of dildos and vibrators. It includes a ribbed G-spot vibrator with 10 functions and a curved 5-inch realistic dildo. There is also a suction cup dildo, a slim vibrating dildo and a vibrating rabbit. The designs are plain and practical, and they make an easy first step into silicone. Most run on batteries, and the silicone is easy to clean.

Masturs

Masturs is Shots' automatic stroker range. Solara heats, vibrates and thrusts, Raven adds sucking, and Ayla talks back with sound. Eloa adds augmented reality to its sucking and stroking. Each has a soft inner sleeve that lifts out for cleaning. Use plenty of water-based lube, and dry the sleeve fully after use. Each charges by USB. Read the listing for heating and sound features.

Royal Gems

Royal Gems is a range of glittering bullets and vibes with a jewellery-box look. Sparkle is a rechargeable bullet with a pointed tip, while Imperial and Dazzling are compact bullets. Bijou is a G-spot vibrator. The glitter finish is sealed in ABS, so it wipes clean. They make an eye-catching gift. Each is easy to slip into a bag. Most have several vibration settings.

Irresistible and Elegance

Irresistible and Elegance are two small Shots ranges of clitoral vibes. Irresistible Delight uses touchless air pulses with 11 intensity levels, and there is also an Irresistible clitoral sucker. Elegance includes a dual-motor clitoral stimulator and a rechargeable silicone bullet. Both suit buyers who want focused clitoral play. Each charges by USB. Start air-pulse vibes on the lowest setting, and use a little water-based lube.

Luminous

Luminous is Shots' glow-in-the-dark range. The Luminous Delight is a glowing silicone plug with an attached cock ring, and Ouch! adds a luminous bondage ball sack. RealRock also makes glow-in-the-dark dongs. Charge the glow under a light for a few minutes first, then switch off the lights. Glow pieces add fun to a night in, and they make it easy to find your sex toy in the dark.

Other Shots categories

These Shots pieces sit outside the main brands.

Chastity, sounds and fetish extras

Shots also makes ManCage silicone and metal chastity cages, and stainless steel urethral sounds and plugs in several shapes. Sounding needs sterile tools, sterile lube and a very slow approach. Party pieces such as the Cum Face game add fun for adult nights. Read each listing carefully, as these are for experienced users. Clean metal pieces well after every use.

One company, many brands

Rather than put everything under one name, Shots gives each style its own brand. Ouch! means bondage, RealRock means realism, and VIVE means rechargeable vibrators.

That makes browsing simpler. If you like one RealRock dildo, the rest of the brand will feel familiar. If you want kink, Ouch! has it covered.

Realistic dildos

RealRock is the place to start for realism. Dual-density silicone gives a firm core with a softer outer layer, and sliding-skin models add a moving outer layer.

Most have suction cups and fit a harness. Our wider range of realistic dildos lets you compare RealRock with other brands.

Touch and foreplay

Not every Shots piece is about penetration. Loveline's finger vibe, VIVE's tapping rabbits and Ouch! sensation tools all build anticipation through touch.

Touch matters as much as any sex toy. Our piece on touch and finger play looks at hand play, skin hunger and why gentle contact builds trust.

Lingerie from Shots

Shots makes lingerie as well as sex toys. Le Désir covers net dresses, bodystockings and rhinestone pieces, while De Namour keeps to classic babydolls and bra sets.

Most pieces are stretchy nylon and spandex, often in one size. Check the listing for size and fabric before you buy.

How key Shots brands compare

Here is how popular Shots brands line up.

Brand Focus Typical materials Power Best for
Ouch! BDSM and fetish PU leather, metal, silicone None Restraint and impact play
RealRock Realistic dildos Dual-density silicone, PVC Mostly none Realism and harness use
VIVE Rechargeable vibrators Silicone USB Tapping and G-spot play
Loveline Easy vibrators Silicone, ABS USB First vibrator
Pumped Pumps ABS, silicone Manual or USB Pumping for all bodies
Levelz Rings and prostate Silicone Mixed Male pleasure
Le Désir Lingerie Nylon, spandex None Dress-up
Chrystalino Glass Glass None Temperature play

Bondage with Ouch!

Ouch! is the largest Shots brand, and it suits every level. Beginners can start with soft cuffs, a blindfold and a light paddle, often sold together as a kit.

The city collections match colours and finishes across a set, so you can build a kit piece by piece. Metal plugs from the Paris collection add weight and temperature play.

Agree a safeword and a hand signal before any restraint. Keep sessions short at first, and check in often.

Pumps, rings and male pleasure

Pumped, Levelz, XKIN and Masturs cover male pleasure from several angles. Pumped makes pumps, Levelz makes rings and prostate massagers, and XKIN and Masturs make strokers and torsos.

Start with something simple, such as a stretchy Levelz ring or a manual Pumped pump. Move to automatic strokers or torsos once you know what you like.

Choosing your first Shots piece

For a first vibrator, a Loveline lipstick vibe or finger vibe keeps things simple. For more power, a VIVE tapping rabbit adds clitoral tapping and G-spot play.

For bondage, an Ouch! beginner kit gives you matching cuffs, a mask and a light impact tool. For realism, a 6-inch RealRock dual-density dildo is a gentle start.

Who Shots suits, and who should look elsewhere

Shots suits buyers who want a wide choice from one maker, from bondage gear to lingerie. It especially suits anyone building a kink kit or looking for realistic dildos.

Look elsewhere if you want one premium luxury brand with app control across the whole range.

Please read — safety first. Use water-based lube with silicone sex toys, and keep silicone lube off them. Only use anal pieces with a flared base, and wash them before any vaginal use. Remove cock rings after 30 minutes, or at numbness, coldness or pain. Agree a safeword before bondage, keep safety scissors nearby, and never leave a restrained person alone. Use electro-stimulation below the waist only, never across the chest, and avoid it with a pacemaker or heart condition. Start pumps on low pressure. Never use numbing products to push past pain. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional.

Learn more

Shots has spent three decades building brands that each do one job well. Start with the brand that fits your style, then try the others.

Why buy Shots at Adultsmart

We send genuine Shots from our Australian warehouse, in a plain box with no logos on the label. Each listing names the Shots brand, material and size, so you can choose with confidence. Shots: Beneden-Leeuwen Brands, Boxed Plain for Aussie Doors.

Shots Toys FAQ

What is shots toys?
shots toys is a well-established name in the adult toy industry, known for creating high-quality, body-safe products that elevate personal pleasure and intimacy. From sleek vibrators to innovative strokers, shots toys crafts each item with performance and comfort in mind. At Adultsmart and the Kogarah Adult Lifestyle Centre, shots toys remains a popular choice for people exploring confident, satisfying intimacy.
What is Vive by Shots?
Vive is the premium line of vibrators and wands with sleek silicone finishes and rechargeable motors.
How do you use shots toys products?
Using shots toys products is easy. Begin by charging or inserting batteries if necessary. Apply a water-based lubricant for added comfort. Activate the toy using its controls and explore settings or modes at your own pace. Always clean your toy before and after use. Adultsmart’s website and Kogarah store staff can guide you on selecting and using shots toys safely and enjoyably.
Where can I buy shots toys?
You can purchase shots toys toys directly through [Adultsmart](https://adultsmart.com.au) for fast, discreet delivery Australia-wide. Alternatively, visit the Adult Lifestyle Centre in Kogarah to experience the range in person. Our team is always ready to assist you in choosing the right product based on your preferences, making your shopping experience informative, private, and enjoyable from start to finish.
What types of products are in the shots toys range?
The shots toys product range includes a variety of pleasure tools such as vibrators, dildos, strokers, anal plugs, and wearable devices. Designed with user comfort and safety in mind, many products are waterproof, USB rechargeable, and made with non-toxic materials. You can find the full selection online at Adultsmart or experience them in person at our Kogarah showroom.
Who uses shots toys?
shots toys is enjoyed by a wide range of users—from individuals discovering solo pleasure to adventurous couples enhancing shared intimacy. It appeals to beginners who appreciate ease of use and to experienced users seeking reliability and innovation. At Adultsmart and the Kogarah store, shots toys consistently meets the needs of those who value quality, discretion, and pleasure-driven design.
What materials are Shots Toys products made from?
Most are phthalate-free silicone, ABS, leather, or metal, all EU-compliant and body-safe.
Are Shots vibrators waterproof?
Many are waterproof or splashproof, but always check the individual product’s specifications.
How is the Ouch! line different from other BDSM brands?
Ouch! offers affordable, body-safe BDSM gear including cuffs, paddles, floggers, and pinwheels.
What makes RealRock dildos unique?
They are designed with realistic veining, suction bases, and dual-density silicone for lifelike sensation.

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