Shots is a Dutch adult products company with a large family of its own brands. It covers Ouch! bondage gear, RealRock realistic dildos, VIVE and Loveline vibrators, Pumped pumps, Le Désir lingerie and much more.
| Company |
Shots Media B.V., trading as Shots, Veesteeg 12, 6658 KP Beneden-Leeuwen, Netherlands. Dutch Chamber of Commerce number 10041460. Shots designs, makes and distributes its own brands, and also has a US base in California. |
| Founder |
Oscar Heijnen founded Shots in 1995, starting from an attic room, and led it for 27 years. Hein Schouten became CEO in March 2022. |
| Awards |
2016: Adultex Best New Product Range (Vive) and StorErotica Foreign Manufacturer of the Year. 2016: EAN Company of the Year, EAN Fetish Brand of the Year (Ouch!) and XBIZ Pleasure Product Company of the Year. 2018: EAN Erotix Company of the Year and Fastest Growing Company. 2022: founder Oscar Heijnen named Businessman of the Year at the XBIZ Awards (reported by local Dutch press). |
| Trademarks and Patents |
SHOTS (stylised), US Reg. 5,830,625, registered 13 August 2019, Classes 5, 10, 18 and 21, owner Shots Media BV, live (declaration accepted December 2025). |
| Brands Owned |
Ouch!, RealRock, VIVE, Loveline, S-Line, Le Désir, De Namour, Pumped, Levelz, XKIN, ElectroShock and Sono. Also Touché, Fist It, Pharmquests, Chrystalino, Luna, GC, Masturs, Royal Gems, Irresistible, Elegance and Luminous. |
| What It Makes |
Bondage and fetish gear, realistic dildos, vibrators, anal plugs, cock rings and prostate massagers. Also pumps, strokers and torsos, electro-stimulation, glass sex toys, lubes, lingerie, love dolls and party novelties. |
| Compliance |
Battery and electronic sex toys sold in the EU generally need CE marking and RoHS compliance. Shots has not published certificates. |
| Philanthropy |
The Shots Charity Foundation launched in 2016 and gave €5,000 to De Liedjesfabriek, a Dutch charity that brings music to sick children. |
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Why choose Shots Shots is a Dutch company that has built its own family of brands since 1995, from Ouch! bondage gear to RealRock dildos and VIVE vibrators. Each brand has a clear job, so it is easy to find the right style. It has won EAN Company of the Year twice, and VIVE was named Best New Product Range in Australia in 2016. The range covers beginners and experienced players alike.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About Shots
Oscar Heijnen founded Shots in 1995, working from an attic room in the Netherlands. The company grew into a large international business, based in Beneden-Leeuwen in Gelderland.
Shots designs, develops, makes and distributes its own brands, and it also distributes other companies' products. It later opened a US base in California.
Hein Schouten, who had worked across sales, product development and logistics, took over as CEO in March 2022.
Shots brands
These Shots brands each have their own name and style.
Ouch!
Ouch! is Shots' BDSM brand and its biggest range, named EAN Fetish Brand of the Year in 2016. It covers cuffs, collars, gags, masks, whips, floggers, paddles, rope, nipple clamps and bondage kits. City-themed sets such as Venice, London, Florence, Milan and Paris match colours across a kit. Our Shots review round-up tried the Ouch! inflatable dong and found it does exactly what it promises.
RealRock
RealRock is Shots' realistic dildo brand. It runs from dual-density silicone dildos with a firm core and soft outer layer to sliding-skin models. There are also vibrating and thrusting dildos, curved shafts, double dongs, hollow strap-ons and extra-large pieces. Most have suction cup bases and work in a harness. Our RealRock review praised the realistic feel and temperature play. Wash after each use.
VIVE
VIVE is Shots' rechargeable vibrator brand, launched in 2016 and named Best New Product Range at that year's Adultex Awards in Australia. Many models carry Japanese-style names. Pallina, Fronda and Fiore are tapping rabbits, Yuki is a dual G-spot vibe with rotating beads, and Mirai is a bendable double-ended vibe. Our rabbit vibrators let you compare VIVE with other dual designs.
Loveline
Loveline is a colourful, easy-going range of rechargeable vibes. It includes the Diamond and Luxe lipstick vibrators, the Mist finger vibe, the Velour wand, the Finesse ball-tip clitoral vibe and the Daydream G-spot vibrator. Dreamsicle uses tapping technology. Most have 10 functions and are a friendly first step for new buyers. Each charges by USB and comes in soft colours. They are quiet enough for discreet use.
S-Line
S-Line is Shots' fun and novelty brand. Kaotix are bright rechargeable bullets with pop-art prints, while The Dickheads range includes cheeky door stoppers, toothpicks and bottle stoppers for parties. S-Line Dolls cover themed love dolls, from inflatable to silicone and TPE versions. It suits hens nights, gifts and a laugh. The Kaotix bullets charge by USB and are easy to pack. The novelties make playful gifts.
Le Désir
Le Désir is Shots' lingerie brand. It covers net and fishnet dresses, rhinestone tube dresses, lace bodystockings, babydolls with G-strings and bra sets. Many pieces use nylon with spandex for stretch, often in one size. Duo Net mixes two net patterns, while Festive and Star add rhinestones. Our sexy lingerie for her collection has more styles. Hand wash in cool water.
De Namour
De Namour is a second Shots lingerie line, focused on babydolls, teddies and bra sets. Most pieces come in black, white or red, with a matching G-string, and the Tiger bra set adds a bolder print. The nylon and spandex blend stretches comfortably. De Namour suits buyers who want a simple, classic set for a night in. Hand wash in cool water.
Pumped
Pumped is Shots' pump brand for every body. It includes automatic and manual penis pumps and universal rechargeable pump heads. There are also vulva and breast pumps with several cup sizes, and sets that add a tongue stimulator. The TechnoThrust adds an automatic masturbator, and Thruster kits are made for couples. Start on low pressure. Our penis pumps range has more choices. Stop at any pain.
Levelz
Levelz is a male pleasure range built around cock rings and prostate play. It includes silicone cock rings with bead grips, vibrating cock and ball rings and Tri-O rings with three loops. There are also inflatable plugs, and vibrating and thrusting prostate massagers. Some models add a remote. Levelz suits men who want to try several sensations from one family. Remove any ring after 30 minutes.
XKIN
XKIN is Shots' range of lifelike torso masturbators, sold under the Bodyforms name. Models such as Lyla Rose, Ava Monroe, Valentina Vellure, Bree Knox and Ivy Lane are made of soft TPE. Some have an internal skeleton for posing. Full torsos are heavy, so check the weight before you buy. Mini torsos suit smaller spaces. Use water-based lube, and dry the TPE fully after use.
ElectroShock
ElectroShock is Shots' electro-stimulation brand. It combines vibration with gentle electric pulses in rabbits, wands, cock rings and butt plugs, and also offers electro sounds. Each model runs from a control unit with several shock modes. Electro play is for the body below the waist only, never near the heart or head. Start on the lowest setting, and build up slowly. Use plenty of conductive or water-based lube.
Sono
Sono is a numbered range of butt plugs and anal pieces. Numbers such as No 8, No 9 and No 11 are flexible rubber plugs. No 12 to No 14 are tapered silicone plugs, and No 15 adds texture. The numbers make it easy to move up in size or try a new shape. Every Sono plug has a base for safe use.
Touché
Touché is Shots' premium design range. It includes jewelled metal plugs such as the Majesty Jewel, and silicone vibrators such as Frigga, Epona, Harlequin and Conqueror. There is also a clitoral stimulator called King of Victory, and a powder-brush massager. The pieces lean on bold shapes and finishes, so they suit buyers who care about looks as well as feel. Wash metal plugs in warm water.
Fist It and Pharmquests
Fist It is Shots' range for fisting and deep play, sold alongside the Pharmquests label. It covers thick water-based lubes, a powder lube you mix with water, anal relaxer, latex gloves and a sperm-style lube. Go slowly, use plenty of lube, and never use numbing products to push past pain, because pain is a warning sign. Take regular breaks and stop if anything hurts.
Chrystalino
Chrystalino is Shots' glass range. Pieces such as the Tickler, Gripper, G Rider and Doubler are white glass dildos, and the Tail is a glass plug. A silicone suction cup accessory lets some pieces stand on a surface or fit a harness. Glass is non-porous and easy to clean, and it can be warmed or cooled in water. Check glass for chips first.
Luna
Luna is a small set of rechargeable vibrators with names from Greek myth. Agave and Achelois are rabbit vibrators, and Aceso, Astraea and Athamas are G-spot vibes. Agave has a flexible shaft and several clitoral extensions. All charge by USB, which suits buyers who want a mid-range rechargeable vibe. Each has several vibration settings and a soft silicone finish. Use water-based lube for comfort.
GC
GC is a simple silicone range of dildos and vibrators. It includes a ribbed G-spot vibrator with 10 functions and a curved 5-inch realistic dildo. There is also a suction cup dildo, a slim vibrating dildo and a vibrating rabbit. The designs are plain and practical, and they make an easy first step into silicone. Most run on batteries, and the silicone is easy to clean.
Masturs
Masturs is Shots' automatic stroker range. Solara heats, vibrates and thrusts, Raven adds sucking, and Ayla talks back with sound. Eloa adds augmented reality to its sucking and stroking. Each has a soft inner sleeve that lifts out for cleaning. Use plenty of water-based lube, and dry the sleeve fully after use. Each charges by USB. Read the listing for heating and sound features.
Royal Gems
Royal Gems is a range of glittering bullets and vibes with a jewellery-box look. Sparkle is a rechargeable bullet with a pointed tip, while Imperial and Dazzling are compact bullets. Bijou is a G-spot vibrator. The glitter finish is sealed in ABS, so it wipes clean. They make an eye-catching gift. Each is easy to slip into a bag. Most have several vibration settings.
Irresistible and Elegance
Irresistible and Elegance are two small Shots ranges of clitoral vibes. Irresistible Delight uses touchless air pulses with 11 intensity levels, and there is also an Irresistible clitoral sucker. Elegance includes a dual-motor clitoral stimulator and a rechargeable silicone bullet. Both suit buyers who want focused clitoral play. Each charges by USB. Start air-pulse vibes on the lowest setting, and use a little water-based lube.
Luminous
Luminous is Shots' glow-in-the-dark range. The Luminous Delight is a glowing silicone plug with an attached cock ring, and Ouch! adds a luminous bondage ball sack. RealRock also makes glow-in-the-dark dongs. Charge the glow under a light for a few minutes first, then switch off the lights. Glow pieces add fun to a night in, and they make it easy to find your sex toy in the dark.
Other Shots categories
These Shots pieces sit outside the main brands.
Chastity, sounds and fetish extras
Shots also makes ManCage silicone and metal chastity cages, and stainless steel urethral sounds and plugs in several shapes. Sounding needs sterile tools, sterile lube and a very slow approach. Party pieces such as the Cum Face game add fun for adult nights. Read each listing carefully, as these are for experienced users. Clean metal pieces well after every use.
One company, many brands
Rather than put everything under one name, Shots gives each style its own brand. Ouch! means bondage, RealRock means realism, and VIVE means rechargeable vibrators.
That makes browsing simpler. If you like one RealRock dildo, the rest of the brand will feel familiar. If you want kink, Ouch! has it covered.
Realistic dildos
RealRock is the place to start for realism. Dual-density silicone gives a firm core with a softer outer layer, and sliding-skin models add a moving outer layer.
Most have suction cups and fit a harness. Our wider range of realistic dildos lets you compare RealRock with other brands.
Touch and foreplay
Not every Shots piece is about penetration. Loveline's finger vibe, VIVE's tapping rabbits and Ouch! sensation tools all build anticipation through touch.
Touch matters as much as any sex toy. Our piece on touch and finger play looks at hand play, skin hunger and why gentle contact builds trust.
Lingerie from Shots
Shots makes lingerie as well as sex toys. Le Désir covers net dresses, bodystockings and rhinestone pieces, while De Namour keeps to classic babydolls and bra sets.
Most pieces are stretchy nylon and spandex, often in one size. Check the listing for size and fabric before you buy.
How key Shots brands compare
Here is how popular Shots brands line up.
| Brand |
Focus |
Typical materials |
Power |
Best for |
| Ouch! |
BDSM and fetish |
PU leather, metal, silicone |
None |
Restraint and impact play |
| RealRock |
Realistic dildos |
Dual-density silicone, PVC |
Mostly none |
Realism and harness use |
| VIVE |
Rechargeable vibrators |
Silicone |
USB |
Tapping and G-spot play |
| Loveline |
Easy vibrators |
Silicone, ABS |
USB |
First vibrator |
| Pumped |
Pumps |
ABS, silicone |
Manual or USB |
Pumping for all bodies |
| Levelz |
Rings and prostate |
Silicone |
Mixed |
Male pleasure |
| Le Désir |
Lingerie |
Nylon, spandex |
None |
Dress-up |
| Chrystalino |
Glass |
Glass |
None |
Temperature play |
Bondage with Ouch!
Ouch! is the largest Shots brand, and it suits every level. Beginners can start with soft cuffs, a blindfold and a light paddle, often sold together as a kit.
The city collections match colours and finishes across a set, so you can build a kit piece by piece. Metal plugs from the Paris collection add weight and temperature play.
Agree a safeword and a hand signal before any restraint. Keep sessions short at first, and check in often.
Pumps, rings and male pleasure
Pumped, Levelz, XKIN and Masturs cover male pleasure from several angles. Pumped makes pumps, Levelz makes rings and prostate massagers, and XKIN and Masturs make strokers and torsos.
Start with something simple, such as a stretchy Levelz ring or a manual Pumped pump. Move to automatic strokers or torsos once you know what you like.
Choosing your first Shots piece
For a first vibrator, a Loveline lipstick vibe or finger vibe keeps things simple. For more power, a VIVE tapping rabbit adds clitoral tapping and G-spot play.
For bondage, an Ouch! beginner kit gives you matching cuffs, a mask and a light impact tool. For realism, a 6-inch RealRock dual-density dildo is a gentle start.
Who Shots suits, and who should look elsewhere
Shots suits buyers who want a wide choice from one maker, from bondage gear to lingerie. It especially suits anyone building a kink kit or looking for realistic dildos.
Look elsewhere if you want one premium luxury brand with app control across the whole range.
Please read — safety first. Use water-based lube with silicone sex toys, and keep silicone lube off them. Only use anal pieces with a flared base, and wash them before any vaginal use. Remove cock rings after 30 minutes, or at numbness, coldness or pain. Agree a safeword before bondage, keep safety scissors nearby, and never leave a restrained person alone. Use electro-stimulation below the waist only, never across the chest, and avoid it with a pacemaker or heart condition. Start pumps on low pressure. Never use numbing products to push past pain. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Learn more
Shots has spent three decades building brands that each do one job well. Start with the brand that fits your style, then try the others.
Why buy Shots at Adultsmart
We send genuine Shots from our Australian warehouse, in a plain box with no logos on the label. Each listing names the Shots brand, material and size, so you can choose with confidence. Shots: Beneden-Leeuwen Brands, Boxed Plain for Aussie Doors.