Relatable Party Games Australia - What Do You Meme Adult Card & Dare Games

Relatable is the New York games company that began in 2016 with What Do You Meme?, the caption card game. Founded by Elie Ballas, Ben Kaplan and Elliot Tebele, it rebranded as Relatable in 2023. Buzzed is its drinking-game line, and Let's Get Deep asks couples three levels of questions. What's The Lyric tests music knowledge, while New Phone Who Dis?, Incohearent and For The Girls fill out the party games. In 2024 it bought Hunt A Killer, the murder-mystery brand. Most of its adult games carry a 17-plus rating, and the drinking games 21-plus.

Relatable is the New York company behind What Do You Meme?, Buzzed and Let's Get Deep. It makes adult party card games, drinking games, couples' question games and murder mysteries for game nights and celebrations.

Company What Do You Meme, LLC, a Delaware limited liability company trading as Relatable. 625 Broadway, 8th Floor, New York, NY 10012, USA.
Founder Elie Ballas, Ben Kaplan and Elliot Tebele, 2016. The company traded as What Do You Meme? and rebranded as Relatable in 2023. It bought the murder-mystery brand Hunt A Killer in February 2024, its first acquisition.
Awards 2025: The Toy Association's TOTY Awards, Game of the Year, finalist (Cows in Space, a family game; brand statement).
Trademarks and Patents WHAT DO YOU MEME?, US Reg. 5,272,188 (2017), first use claimed 9 December 2016. RELATABLE, US Reg. 7,392,447 (2024). LET'S GET DEEP, US Reg. 6,504,250 (2021). FOR THE GIRLS, US Reg. 5,789,273 (2019). All are Class 28 games marks held by What Do You Meme, LLC.
Brands Owned What Do You Meme?, Buzzed, Let's Get Deep, What's The Lyric, Incohearent, New Phone Who Dis?, For The Girls and Hunt A Killer. Relatable also owns family, plush and comfort lines such as Emotional Support Pals and Happy Helpers.
What It Makes Adult party card games, drinking games, couples' conversation games, music trivia, murder-mystery games and expansion packs.
Why choose Relatable

Relatable began in New York in 2016 with What Do You Meme?, a meme-caption card game that became its best-seller. It now makes party, drinking, couples' and murder-mystery games, and bought Hunt A Killer in 2024. Its games are easy to learn, with most rated 17 and over. Its core marks are registered in the US.

🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse

About Relatable

Elie Ballas, Ben Kaplan and Elliot Tebele founded the company in New York in 2016. It was built around a simple card game: match a funny caption to a meme photo. What Do You Meme? first went on sale in December 2016 and became the company's name.

In 2023 the company rebranded as Relatable, reflecting a range that had grown well beyond memes. In February 2024 it bought Hunt A Killer, the murder-mystery game. At the time it said it held more than 32% of the US adult games market (brand statement).

Relatable also makes family games, crochet plush, heat packs and blankets. Here we focus on its adult games, the ones made for grown-up nights in.

Relatable lines

These Relatable lines each come in more than one edition or expansion.

What Do You Meme?

What Do You Meme? is the game that started the company. Players match caption cards to a photo card on an easel, and a rotating judge picks the funniest meme. The core game has 360 caption cards and 75 photo cards for 3 to 20 or more players, aged 17 and over. NSFW, After Hours and Fresh Memes packs add cards, and a GIF Edition swaps photos for animated images.

Buzzed

Buzzed is Relatable's drinking-game line, rated for ages 21 and over. The core game is a deck of prompts and challenges for three or more players, with an expansion pack for more. Buzzed Battle turns it into a team game, and Buzzed Hook and Ring and Flip Cup add party-table games. They suit bucks night gifts and big group nights, with water close by.

Let's Get Deep

Let's Get Deep is a couples' card game built on three levels of question: Ice Breaker, Deep and Deeper. It suits two or more players aged 17 and over, and works for new couples and long-term partners alike. The After Hours Expansion adds spicier questions, and a Friends Edition shifts the focus to close mates. LET'S GET DEEP is a registered US mark.

What's The Lyric

What's The Lyric is a music trivia line. Pull a card and either finish the lyric or answer a trivia question about the song, and the first to ten correct cards wins. Each 100-card deck fits in a bag, with Pop and Country editions plus an Ultimate Bundle. There are no rules to learn, so it works at pre-drinks or on a road trip.

Hunt A Killer

Hunt A Killer is the murder-mystery brand Relatable bought in February 2024. It began in 2016 and had sold around four million games by the time of the deal. Players work through physical evidence, such as documents and clues, to solve a case over several sessions. It suits true-crime fans and groups who want a longer game than a party deck.

Relatable categories

Here is how the standalone Relatable games group by type.

Adult party card games

Beyond its main lines, Relatable makes several standalone party games, mostly rated 17 and over. New Phone Who Dis? pairs 240 inbox cards with 300 reply cards for 3 to 20 players. Incohearent asks players to decode gibberish phrases, with an NSFW pack. For The Girls is a truth-and-dare game for girls' nights, and InQueeries is an LGBTQ+ party game by queer writers.

Couples and date-night games

Relatable's relationship games sit alongside Let's Get Deep. Are We Compatible? turns a compatibility test into a game for two, rated 18 and over. Love Laugh Drink is a couples' drinking game in four rounds, ending with a flirty finale. Date Night Dice and scratch-off cards plan the date for you. They pair well with our sex games for a full night in.

Drinking games

Outside the Buzzed line, Relatable makes stand-alone drinking games for ages 21 and over. King's Cup Extreme updates the classic with over 100 mini-games. Drinkopoly is a board game of rules and tasks, and D is for Drink, Spin the Dare and I Love College add more choices. Agree house rules first, and swap in soft drinks whenever you like.

Murder mystery

Who Killed Mia? is a modern murder mystery built around a fictional influencer. Players work through three packs of evidence, using a smartphone to read texts and watch footage. It plays in one evening and suits groups who like puzzles more than jokes. It is a good step before the longer Hunt A Killer cases. Each pack reveals more of the story, so keep them sealed until it is time.

How a Relatable party game plays

Most Relatable party games use the same simple engine. One player reads a prompt or shows a picture, everyone else plays their funniest card, and that round's judge picks a winner. The judge role rotates, so everyone gets a turn.

That makes them easy to teach in a minute, even after a drink. Rounds are short, so people can join or leave at any time. Expansion packs add new cards without changing the rules.

Most decks also suit a quick game for three people, though they shine with a bigger crowd. Bigger groups mean more cards in play and more laughs per round.

Couples' games work differently. Let's Get Deep and Are We Compatible? use question cards that you answer and discuss, with no winner at all. The aim is to learn something new about each other, so take your time with each card.

Age ratings and Australian classification

Relatable labels its adult games 17 and over for mature language, and its drinking games 21 and over. Card games aren't classified in Australia the way films and video games are, so these labels are the main guide. Our look at games and media censored in Australia explains how classification works for other media.

For drinking games, Australian law sets 18 as the legal drinking age, so the US 21-plus label is stricter than you need here. Treat it as a reminder that these games are for adults only.

Some packs, such as the NSFW and After Hours expansions, are much ruder than the core games. Read the box before bringing one to a mixed crowd.

Relatable also makes family editions of What Do You Meme?, so check you have the adult version. Family packs say so clearly on the box.

How key Relatable games compare

Here is how the main Relatable games line up.

Game Line Type Players Age rating Best for
What Do You Meme? core What Do You Meme? Caption card game 3 to 20+ 17+ Big groups
New Phone Who Dis? Standalone Reply card game 3 to 20 17+ Text-message humour
For The Girls Standalone Truth and dare 3+ 17+ Girls' nights and hens
Buzzed Buzzed Drinking game 3+ 21+ Pre-drinks and bucks
Let's Get Deep Let's Get Deep Question cards 2+ 17+ Couples
Are We Compatible? Standalone Couples' game 2+ 18+ Date night
Who Killed Mia? Standalone Murder mystery Group Check pack Puzzle fans

Choosing your first Relatable game

For a big group, What Do You Meme? or New Phone Who Dis? are the easiest to start with. For a hens or girls' night, For The Girls is built for it. For a bucks night or pre-drinks, Buzzed keeps things moving.

For two people, Let's Get Deep or Are We Compatible? turns a quiet night into a long conversation. For a puzzle night, Who Killed Mia? takes one evening, while Hunt A Killer runs longer. Unlike many adult board games, Relatable games need no board or setup, so they work at a pub table or on the floor.

Expansion packs are the easiest way to refresh a game you already own. They also make a cheeky add-on gift for someone who has the core game.

Who Relatable suits, and who should look elsewhere

Relatable suits groups who want quick laughs with little setup, and couples who want guided conversation. It especially suits fans of meme culture and pop music.

Look elsewhere if you want explicit sex games with dares and positions. Relatable's adult games are rude and cheeky, but they are party games first.

They also suit gift buyers. A card game is an easy present for a birthday, Secret Santa or bucks night, and it doesn't need batteries or sizing.

Before you play. Most Relatable adult games are rated 17 and over, and drinking games 21 and over. In Australia, drink only if you are 18 or over, and never pressure anyone to drink. Agree limits before truth, dare and couples' questions, and let anyone pass on a card. Remove cards that won't suit your group, and keep the box away from children.

Learn more

Adult party games have a longer history than memes. Our interview with Kheper Games founder Brian Pellham looks at how one maker grew from game books in 1995 to millions of games sold.

Why buy Relatable at Adultsmart

We send genuine Relatable games from our Australian warehouse, in a plain box with no logos on the label. Each listing shows the player count and age rating, so you can match the game to your crowd. Deal the Memes. Keep the Parcel Plain.

Relatable FAQ

How do you play What Do You Meme?
Players match caption cards to photo cards for the funniest combo, judged by a rotating player. It keeps rounds fast and full of laughs.
Are Relatable products good for large groups?
Yes, games like Buzzed or Incoherent scale well for bigger crowds. Adjust rules slightly for more players to keep everyone involved.
What sets Hunt A Killer apart from other Relatable games?
It delivers monthly mystery boxes with clues and evidence, unlike quick card games, for a deeper detective experience.
How do I heat a Happy Helpers pad?
Microwave it for 1-2 minutes, then apply to sore areas. Let it cool fully before reheating to avoid damage.
Are Relatable games suitable for all ages?
Most are for adults due to mature themes, but check ratings—some like Tower Stack work for teens with supervision.
What's the best way to store Relatable card games?
Keep them in their boxes away from moisture. Shuffle cards gently to maintain quality over multiple plays.
How does Buzzed differ from other Relatable games?
Buzzed uses drinking prompts to encourage bold shares, unlike meme pairings in What Do You Meme? or puzzles in Hunt A Killer. It keeps energy high for casual nights.
What is Relatable's reputation in the game industry?
Relatable holds a strong spot for viral, humor-driven games that sell well globally. Their growth from Kickstarter to major retail shows reliable quality and appeal.
Can you expand Relatable games with add-ons?
Many titles like What Do You Meme? offer expansion packs for fresh cards. Check compatibility to add variety without starting over.
How do I clean Happy Helpers heating pads?
Spot clean the outer fabric with mild soap and water. Avoid submerging or machine washing to protect the inner filling.

Recently Viewed Products

Why Shop With Adultsmart?

FAST ORDER DISPATCH

We ship same day on all in-stock orders placed before 12pm! Free shipping on all orders above $200.

DISCREET PACKAGING

All of our shipments come in discreet packaging ensuring those nosey neighbours will never know!

INTERNATIONAL SHIPPING

We ship our full range of products worldwide with fast dispatch for orders before 12pm Sydney EST!