ORION is a German adult company from Flensburg. It makes and sells sex toys, lingerie, fetish wear and adult care products under dozens of its own labels. Founded in 1981, it has won Wholesaler of the Year at the EAN Erotix Awards many times.
| Company |
ORION Versand GmbH & Co. KG, Amtsgericht Flensburg HRA 2514, Schäferweg 14, 24941 Flensburg, Germany. Its general partner is ORION Versand GmbH (HRB 1417). A family company, it runs mail order, ORION shops and an international wholesale arm. |
| Founder |
Dirk Rotermund and Klaus Uhse, 1981, when Beate Uhse divided her company and they took over mail order and publishing. Maike Rotermund is managing director today. |
| Awards |
EAN Erotix Awards: 2016, Wholesale Company of the Year and Most Comprehensive Product Line. 2017, Wholesale Company of the Year and Best Overall Collection. 2018, Wholesaler of the Year, Best Customer Loyalty Tool and Businesswoman of the Year (Maike Rotermund). 2019, Wholesale Company of the Year and Best New Male Product (Suck-O-Mat). 2022, 2023 and 2025, Wholesaler of the Year. 2024, Best Brands Assortment. |
| Trademarks and Patents |
ORION, UK Reg. 1422615 (filed 1990, registered 1994) and EU Reg. 6102776 (filed 2007, registered 2008), Classes 3, 25 and 35, held by ORION Versand GmbH & Co. KG and upheld in a 2012 UK opposition decision. |
| Brands Owned |
Sex toy labels include You2Toys, Sweet Smile, Rebel, Javida, XOUXOU, Belou, vibepad and Suck-O-Mat. Fashion labels include Cottelli Collection, Abierta Fina, kissable, NEK and Svenjoyment. Fetish labels include Bad Kitty, ZADO, Black Level and LATE X. Care labels include Just Glide, Flutschi and Secura. All are listed below. |
| What It Makes |
Vibrators, dildos, masturbators, cock rings, anal products, BDSM gear, latex, leather and vinyl fetish fashion, lingerie, men's underwear, condoms, lubricants and massage oils. |
| Compliance |
Battery and electronic sex toys sold in the EU generally need CE marking and RoHS compliance. ORION says its quality team works with independent labs and product testers. |
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Why choose ORION brands
ORION has sold adult products since 1981 and runs its own labels across almost every category. Each label has a clear focus: You2Toys for sex toys, Rebel for men, Cottelli for lingerie, Bad Kitty for bondage. The company has won EAN Erotix Wholesaler of the Year repeatedly, most recently in 2025. ORION says its quality team works with independent labs and product testers. Multilingual packaging explains each product clearly.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About ORION
ORION began in 1981, when Beate Uhse divided her company. Her stepson Dirk Rotermund and her eldest son Klaus Uhse took over the mail order and publishing business. In the mid-1980s they moved to new premises and renamed the company ORION. In 1986, Rotermund joined forces with an erotic shop chain that also took the ORION name.
A wholesale department followed, and from the mid-1990s ORION invested in its own packaging, then its own products. Today the family company is led by Maike Rotermund, who was named Businesswoman of the Year at the 2018 EAN Erotix Awards. Its Flensburg headquarters includes a high-rack warehouse.
ORION sex toy labels
ORION's sex toy labels each cover a different style or audience.
You2Toys
You2Toys is ORION's broadest sex toy label. It covers dildos, vibrators, BDSM restraints and even a sex machine. Examples include the Lust hoch 3 three-piece cock ring set and a Natural Thrusting vibrator with a suction cup. Oral Fun lay-on vibrators add moving lips or a vibrating tongue. The Colorful Joy jewel plugs come from the same family. It is the label most shoppers meet first.
Sweet Smile
Sweet Smile makes silicone sex toys for singles and couples, from pink vibrators to black rabbits. Its RC G and P-Spot vibrator adds a clitoral or testicle stimulator. There is also a remote panty vibrator and a Triple Vibe rabbit with a flicking tongue. A warming vibrator with 12 modes, a vibrating cock ring and graded vaginal trainers complete it.
Rebel
Rebel is ORION's men's label. It covers glans vibrators and a cock ring with a remote ball massager. A testicle vibrator with perineum stimulator, a ball stretching kit and a Metal Milking Stick prostate vibrator follow. Rebel masturbators add nubs, ribs, suction or warming. The range sits well beside other sexual performance products. Several models charge by USB and are splash-proof, so check each listing.
Javida
Javida makes USB-rechargeable silicone vibrators for women. The 21.8 cm Double Massager has a ball head at one end and a classic vibrator at the other. Other models include a two-function rabbit and a thrusting vibrator with clitoral tongue. A 4 Function vibrator adds tapping and suction, and a warming wand thrusts as well. Most models have several speeds and patterns, and the silicone finish feels smooth.
XOUXOU
XOUXOU makes waterproof, USB-rechargeable sex toys in soft-touch silicone. Most have a memory function that restarts in your last mode. The range leans on rabbits with thrusting, rotating beads, suction or squirting functions. Anal plugs and an electro-stimulation love ball with remote complete it. It suits buyers who want extra features in one vibrator. Check each listing for size and function.
Kissable
Kissable is a lighter lingerie line, separate from its wetlook collections. Sets carry kiss-themed names such as French Kiss, Bondage Kiss, Midnight Kiss, Sexy Kiss and First Kiss. It covers sets, bodies, babydolls and a negligee, in two simple sizes, S/M and L/XL, which suits gifting. The sets are lighter than wetlook, which makes them comfortable for a night in.
Belou
Belou is ORION's premium vibrator label. Its vibrating egg sits on the G-spot, with a rigid arm for the clitoris. A silicone cushion softens the arm when the vibration is too strong. A partner can take the remote. The Fluffer Effect finger vibrator and a Rotating Vulva Massager with a holding ring sit alongside. The range is small but carefully finished, aimed at buyers who want a premium feel.
vibepad
vibepad is a silicone ride-on vibrating cushion that you place on a chair and sit on. A large wave presses on the vulva and clitoris, and a smaller wave on the anus. Versions include vibepad 2 with a tongue and warming, and vibepad 3 with a G-spot vibrator. vibepad intense 2, vibepad mini and the vibepad RIDE ON add remotes.
Suck-O-Mat
Suck-O-Mat is ORION's powered blowjob machine for men, styled in red and black. The Suck-O-Mat 2.0 uses a piston drive, which ORION says is more precise and quieter. It won Best New Male Product at the 2019 EAN Erotix Awards. The Suck-O-Mat 3 runs hands-free by remote, with replacement sleeves in sizes such as M and XL. Sleeves are washable and replaceable.
Beasty Cocks
Beasty Cocks is ORION's fantasy line in liquid silicone. Designs draw on dragons, tentacles, monsters and plant creatures. Examples include the Mystic Dragon and Werewolf Willie dildos with suction cups. The Cecaelia stroker, the Octo Vibes vibrator with 9 modes and the Tentacle Pad ride-on vibrator with remote complete it. Sizes run from compact to imposing. Bright colours make each piece stand out.
Black Velvets
Black Velvets makes silicone sex toys for solo and couples' play. The range covers anal plugs and plug sets in graded sizes, both vibrating and still. Love balls come in several lengths. A silicone cock ring, a couple's vibrator with penis and testicle ring, and a 2.1 cm nipple sucker round it out. The sets let beginners build up gradually from small to larger plugs.
Couples Choice
Couples Choice makes vibrators built for two. Models include a Two Motors couple's ring and the RC Couples Vibrator 2 with 10 modes by remote. A Multi Function ring adds clitoral and anal vibrators, and a double vibrator suits shared play. Like many cock rings, the rings sit at the base of the penis, with a stimulator angled for the partner.
Crystal
Crystal makes clear, transparent dildos, plugs and penis sleeves. The range includes the Big Dong realistic dildo and a three-piece anal training set with strong suction cups. A Big Plug and penis sleeves with extension and ball ring follow. Some sleeves add a vibrating bullet for the partner's clitoris. Clear material lets you see exactly where everything sits. Wash after use.
Nature Skin
Nature Skin makes realistic sex toys in soft TPR or TPE that mimic skin. Its dildo with moveable skin has a suction cup. A 3in1 dildo doubles as an extender and masturbator, and another masturbator has three openings. Penis sleeves add about 5 cm, some with a testicle opening. The soft material is slightly porous, so wash it after every use.
Realistixxx
Realistixxx makes skin-coloured realistic dildos, sleeves and masturbators. Examples include the RealMan dildo with suction cup and RealSleeve extensions with ball ring or vibration. A 5 cm Realistixxx Extension adds length. The Deluxe Man 02 torso masturbator includes a penis and testicles. Masturbators have ribbed vaginal and anal canals for a lifelike feel. The skin-like material warms quickly to body temperature.
WYNE
WYNE is a masturbator label ORION launched at eroFame in Hannover in 2022. ORION reported it was one of the best-selling new labels on its stand that year. It gives men a dedicated stroker range alongside Rebel and the Suck-O-Mat machines. Expect manual strokers with textured sleeves, designed for solo play and easy cleaning. ORION adds new models regularly, so check the latest listings.
ORION lingerie and fetish fashion labels
These labels cover lingerie, latex, leather, vinyl and men's wear.
Cottelli Collection
Cottelli Collection is ORION's lingerie house, with lace, stockings, high heels and strappy pieces. It splits into Cottelli LINGERIE, BONDAGE, COSTUMES, CURVES, LEGWEAR, PARTY and ACCESSOIRES, plus Fantasy by Cottelli. Cottelli BONDAGE pairs lingerie with cuffs, chains and straps. COSTUMES adds role-play outfits such as maids. Gold body chains and wetlook gloves come from the range. CURVES serves fuller figures.
Abierta Fina
Abierta Fina is part of the Cottelli family, focused on very erotic lingerie sets. Pieces include four-piece suspender sets and ouvert lace sets with wetlook details. Open bodies come in red matte look with black lace. Shelf-bra sets with thongs are common, as are slit cups and open thongs. It suits buyers who want maximum exposure with elegant fabrics. Red and black dominate.
kissable
kissable is ORION's lifestyle lingerie label, launched at eroFame in 2022 for young women. ORION says it is designed and made in Europe, in pastel colours and modern cuts. Unlike Abierta Fina, kissable has no openings in the cups or crotch. That means sets, bodies and babydolls work as everyday wear too, and pair with kissable kimonos. Colours stay soft and pretty.
NO:XQSE
NO:XQSE makes lace, semi-sheer and wetlook lingerie that hugs curves. The range covers ouvert and bust-free catsuits, plus catsuits in sheer hosiery fabric or with lace collars. Bodies, panties, mini dresses, suspender belts and over-knee stockings complete it. Open details mean you can stay dressed during sex. The stretch fabrics sit like a second skin. Many pieces come in one size with stretch.
Black Level
Black Level is ORION's vinyl fashion label for women and men, in red and black. Pieces include vinyl dresses with corset seams and mini dresses with belts or peplums. Laced bodies and stretch-panel gloves add detail. Men get vinyl briefs and pants. It suits role-play and BDSM parties, where a glossy finish fits the dress code. Wipe vinyl clean after wear.
LATE X
LATE X is ORION's latex label. It makes dresses, catsuits, shirts with front zips, long gloves, long stockings and waist cinchers. Hoods and latex briefs with built-in dildos add fetish detail. A latex shine spray keeps the material glossy. Latex needs careful care, and anyone with a latex allergy should avoid it. Dress with a little talc or dressing aid for easier wear.
ZADO
ZADO is ORION's leather label. It makes soft lambskin dresses with detachable suspenders, skirts and waist corsets. Leather restraints, crops and bondage sets cover the play side. Metal chains with carabiners link restraints together. It suits BDSM fans who want real leather rather than faux, and it softens with wear. Condition leather occasionally to keep it supple and stop it cracking.
NEK
NEK is ORION's men's fetish fashion label. It covers boxer shorts, briefs, shirts, overalls and trousers in stretch matte-look fabric. Powernet panels give glimpses of skin. Zippers, detachable pouches and side pockets add play details without undressing. The cuts are close-fitting, so check the size chart on each listing before you order. It suits clubs and fetish parties as well as the bedroom.
Svenjoyment
Svenjoyment makes erotic underwear and clothing for men. Pieces include wetlook strings, sheer pants and a slip with loincloth. Worker-style shorts, harness-style shirts, satin pants and lace shirts add variety. A Showmaster has openings for the penis and testicles. Faux-leather shirts and zip overalls extend the range beyond underwear. Many pieces suit nights out at clubs as well as private moments at home.
ORION fetish and BDSM labels
These labels cover restraint, impact and fetish play.
Bad Kitty
Bad Kitty is ORION's bondage label for beginners and experienced players. It covers gags, cuffs, collars and leashes, cotton rope, whips, floggers, crops, harnesses and kits. Examples include an 11-piece fetish set and a bondage barrel with restraints. A head harness with ball gag and an open-cup body harness add more. It pairs well with other bondage gear you may own.
fetish collection
fetish collection is ORION's broad fetish label. It covers vinyl bed sheets of 200 by 230 cm and chastity cages in plastic or stainless steel. A pinwheel, a rattan cane, nipple clamps and hoods sit alongside. Restraint sets and spreader bars complete it. It suits experienced players building a fuller kit for home or fetish parties. Several items need practice and care.
ORION care, condoms and media labels
These labels cover lubes, massage, condoms and erotic publishing.
Just Glide
Just Glide is ORION's lubricant line, dermatologically tested and 100 per cent vegan (brand statement). It includes water-based, anal, Toylube, Bio and Premium Anal glides. A sex toy cleaning spray sits alongside. Just Glide Performance, added in 2022, blends water with silicone for longer glide. The water-based glides suit silicone sex toys and condoms. Bottle sizes vary by product.
Flutschi
Flutschi is a lubricant line on water and silicone bases with an amber scent. Versions include Flutschi Das Original, Professional and Anal. ORION says it is vegan, gluten-free and oil-free. Because it contains silicone, ORION warns it should not be used with silicone sex toys. It suits long sessions where you want glide that lasts. Silicone glides are also waterproof, so they suit the shower.
Lick it
Lick it makes flavoured, water-based gels for oral play and massage. Flavours include Sex on the Beach, strawberry, cherry, chocolate and sparkling wine with strawberry. They suit couples who want a sweeter taste during foreplay. Being water-based, they wash off easily and do not stain sheets. Most come in squeeze bottles or tubes, and a little goes a long way. Check the label for any ingredients you react to.
Magoon
Magoon makes erotic massage oils, made in Germany without preservatives (brand statement). Scents include vanilla, jasmine, Oriental Ecstasy and Indian Love Oil. A six-piece gift set bundles several scents. The oils are water-soluble, so they wash off easily after a massage. A small amount goes a long way. Patch test first if you have sensitive skin, and keep oils away from latex condoms.
Just Play
Just Play makes water-based massage gels and aroma oils for couples. Scents include strawberry, coconut and watermelon. The textures are vegan and grease-free, so they rinse away without leaving stains. An Orgasm Gel with mint oil adds a cooling tingle. They suit slow, sensual massages as part of foreplay. Patch test first if you have sensitive skin, and keep the gels away from your eyes.
Secura
Secura is ORION's condom brand, made in Germany. Its range includes Original, Extra Fun with nubs, Extra Safe for extra strength, Extra Feel, Extra Wet and Extra Large. ORION lists nearly 30 types in total. All have a reservoir tip. Check the pack before pairing them with oil-based products, which can weaken latex. Sizes include a larger fit for those who need it.
Carl Stephenson
Carl Stephenson is ORION's publishing house for erotic books, calendars, audiobooks and films. Titles include Best of BDSM, a 656-page paperback. It reflects ORION's roots in mail order and publishing since 1981. Books and calendars suit buyers who enjoy fantasy and inspiration as much as products. They also make discreet gifts. Several titles focus on BDSM, swinging and role-play themes for adult readers.
More ORION labels
ORION's wholesale list also names ANOS, Backdoor Friend, Bang Bang, beau coeur, Better Sex Line, Cleopatra, Colorful Joy and Cuties as ORION brands. Elegant Series, Emerald Love, Erecto, Erotic Sins, European Lover, GoGasm and Jessy Summer follow. Magic Shiver, Mandy Mystery Toys, Medical Silicone, Mister Boner, P6, Peachy, Penis XXL and Penisplug complete much of the list. Pussy to go, Strapless Strap-On, Stroker, The Banger, Training Pleasure Balls, VIbra Lotus and Your Strap-on Collection are ORION labels too.
Why ORION runs so many labels
ORION sells to consumers, through its shops and to retailers in many countries. Separate labels let it give each audience a clear identity, from Bad Kitty for first-time bondage to ZADO for real leather. It also distributes outside brands, but only its own labels are covered here.
The labels also share standards. ORION develops many products with inventors and tests them with independent labs, then packs them with multilingual instructions.
For shoppers, the label tells you what to expect. A You2Toys box promises a broad, playful range, while a Belou box signals a premium vibrator.
Cock rings and performance gear from ORION
ORION covers men's performance gear across several labels. You2Toys offers the Lust hoch 3 cock ring set, and Rebel adds ball stretchers and vibrating rings. Couples Choice makes rings with a clitoral stimulator for the partner. Sweet Smile includes a vibrating cock ring with a removable bullet.
Our cock ring guide explains how to choose a size and material. If you prefer weight and pressure, our article on magnetic cock rings covers that style. Start with a stretchy ring before moving to firmer metal or adjustable designs.
Materials and build
ORION's sex toys use silicone, TPE, TPR, ABS plastic, glass, metal and stainless steel, depending on the label. Sweet Smile, Javida, XOUXOU and Beasty Cocks lean on silicone. Nature Skin and Realistixxx use softer TPE or TPR for a skin-like feel, which is slightly porous.
Glass and metal plugs are non-porous and can be warmed or cooled for temperature play. ABS plastic keeps vibrator handles firm and light.
Fashion labels use lace, wetlook, vinyl, latex and lambskin leather. Check each listing for the exact material and care advice.
How ORION labels compare
Here is how the main ORION labels differ.
| Label |
What it makes |
Main material |
For |
| You2Toys |
Dildos, vibrators, restraints, cock rings |
Mixed |
Everyone |
| Sweet Smile |
Vibrators, cock rings, trainers |
Silicone |
Women, men and couples |
| Rebel |
Cock rings, prostate vibrators, masturbators |
Silicone, metal |
Men |
| vibepad |
Ride-on vibrating cushions |
Silicone |
Hands-free play |
| Suck-O-Mat |
Powered blowjob machines |
Device with sleeves |
Men |
| Bad Kitty |
Gags, cuffs, harnesses, kits |
Leather look, silicone |
BDSM beginners |
| Cottelli Collection |
Lingerie, bondage wear, costumes |
Lace, wetlook |
Women |
| ZADO |
Leather fashion and restraints |
Lambskin leather |
BDSM fans |
| Just Glide |
Water, silicone and hybrid lubes |
Lubricant |
Everyone |
Choosing your first ORION product
Start with the label that matches your interest. For a first vibrator, Sweet Smile or Javida keeps things simple. For hands-free play, vibepad is a distinctive choice. For men, Rebel and Suck-O-Mat cover rings and powered strokers.
For lingerie, kissable suits everyday wear and Abierta Fina suits bolder nights. For bondage, Bad Kitty kits give you everything in one box. Add Just Glide lube to whatever you choose.
Who ORION suits, and who should look elsewhere
ORION suits buyers who want reliable, mid-priced products from a long-standing European company, across sex toys, fashion and care. It suits couples and singles, beginners and experienced players.
ORION is also a good fit for gifts. Bad Kitty kits, vibepad cushions and Lick it gels all come ready to give, with clear multilingual packaging.
Look elsewhere if you want app-controlled luxury devices or premium design-led brands. Most ORION labels focus on solid, practical products rather than smart features.
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Please read — safety first. Use water-based lube with silicone sex toys, because silicone-based glides such as Flutschi can damage them. Remove cock rings after 30 minutes, or at numbness, coldness or pain. Only use anal sex toys with a flared base or handle, and wash before vaginal play. With gags and restraints, agree a safe word, check circulation often and keep scissors close. Avoid latex clothing and condoms if you have a latex allergy, and use latex care spray only on the outside. Start powered strokers such as Suck-O-Mat on the lowest setting. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional.
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Why buy ORION brands at Adultsmart
We send genuine ORION-label stock from our Australian warehouse, in plain packaging with no brand names on the label. Each listing shows its label, so you know whether it is Bad Kitty, Cottelli or vibepad. Flensburg Know-How, Unpacked in Your Own Bedroom.