Landmark Concepts

Landmark Concepts is an Australian importer–wholesaler of novelty giftware and party games, specialising in fun, social drinking and adult-themed games for retailers across Australia and New Zealand. The catalogue focuses on playful, easy-to-stock items with strong retail appeal, curated for quality, exclusivity, and group entertainment.

About Landmark Concepts

Landmark Concepts operates from Australia, supplying innovative novelties and party games to leading retailers in Australia and New Zealand. The founders are not publicly disclosed; the business has been active for 10+ years across wholesale channels. Ranges are designed for quick setup, clear instructions, and repeat play, balancing durability, humour, and retail-ready packaging.

What makes Landmark Concepts stand out

A curated, retailer-first approach: compact SKUs, giftable formats, and concepts that spark instant interaction. From desk-friendly gag gifts to living-room challenges, items emphasise quick laughs and simple rules. For store planning, compare fast-turn titles in Adult Board Games and seasonal crowd-pleasers in Adult Party Gifts.

Drinking Games: Bite-size challenges and dexterity tasks drive quick participation—ideal ice-breakers at parties and events. Sets typically include shot glasses, targets, boards or props, and concise rules. Explore toss, stack, darts, and randomiser formats inside Drinking Games to match group size, time available, and desired chaos level.

Adult Board Games: Light strategy and chance mechanics keep things moving, with simple setup and replayable prompts. Titles suit couples nights through to group gatherings, often with cheeky themes and modular play so anyone can join mid-round. 

Adult Party Gifts: Small, affordable novelties (bells, signs, props) that land a laugh and fit neatly at counters and gift tables. These impulse-friendly lines complement the core games and make quick add-ons at checkout. 

Key features at a glance

Choosing Landmark Concepts products

Match the game to the audience and venue. For lively groups, pick tossing/stacking or darts-style drink challenges; for couples or smaller gatherings, choose prompt-driven board games. Add small novelty bells near checkout to increase basket size. Prioritise sets with clear rules, durable parts, and easy storage.

• Short on time? Choose quick-start games with minimal setup.
• Building a gift table? Add compact bells and cheeky novelties.
• Want replay value? Pick modular games with multiple prompt decks.

Who buys Landmark Concepts

Hosts planning parties, hens/bucks organisers, gift-shoppers wanting humour, and retailers needing reliable counter lines. The range suits informal gatherings, seasonal events, and last-minute gifts—prioritising affordability, quick laughs, and easy repeat play over complex strategy or long rulebooks.