Rabbit vibrators, strokers, strap-ons and gender-inclusive gear cover almost every kind of pleasure for every body. Evolved Novelties is the Californian maker behind Evolved, Playboy Pleasure, Gender X, SELOPA, Zero Tolerance and Barely Bare.
| Company |
Evolved Novelties, Inc., which also runs the Evolved World online store |
| Founded |
2006 (company statement); first range launched at the AVN Novelty Expo and ETO Show in July 2008 |
| Headquarters |
20525 Nordhoff Street, Suite 4, Chatsworth, California, USA |
| President |
Greg Alves (trade press, 2008 and 2022) |
| Trademark |
EVOLVED, US Reg. No. 8,173,242 (registered 17 March 2026; first use August 2008), for adult sexual aids and personal lubricants |
| Brands |
Evolved Novelties, Playboy Pleasure, Gender X, SELOPA, Zero Tolerance and Barely Bare |
| Warranty |
Limited 5-year warranty on Evolved, Zero Tolerance, Playboy Pleasure, Gender X and SELOPA products against material and mechanical defects (company statement) |
| Distribution |
More than 25,000 stores worldwide, including Australia (company statement) |
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Why choose Evolved Novelties Evolved Novelties is a Californian maker that has designed adult products since 2006, sold in more than 25,000 stores worldwide. It runs six brands: Evolved, Playboy Pleasure, Gender X, SELOPA, Zero Tolerance and Barely Bare. Motorised products carry a limited five-year warranty. It is best known for its rabbit vibrators.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About Evolved Novelties
Evolved Novelties says it has designed adult products since 2006. Its first range launched in July 2008 at the AVN Novelty Expo in Los Angeles. A week later it reached the ETO Show in Birmingham, UK, packed in metal tins. Greg Alves led the company then, and he was still its president in 2022. It is based in Chatsworth, California.
The company now runs six brands and sells to more than 25,000 stores worldwide. Lucy D'Olimpio of Evolved puts it simply: “When we started, we were just Evolved.” That line comes from our interview with Evolved's Lucy D'Olimpio. In our Q&A with Evolved Novelties, she names the warranty as one of the best in the business.
Evolved brands
Each Evolved brand covers a different audience and style.
Evolved Novelties
The core Evolved line is where the company started, and it is best known for rabbit vibrators. Styles include tapping, flicking, swirling and thrusting rabbits, such as Push The Button with its moving G-spot bud and the Rapid Rabbit. The line also covers bullets, wands, butterfly vibrators, plugs, realistic dildos and couples' kits. Read our Push The Button review and Rapid Rabbit review, or compare more rabbit vibrators.
Playboy Pleasure
Evolved makes Playboy Pleasure under an exclusive deal with Playboy. The deal was announced in November 2022 and covers North America. Its packaging uses a magnetic front, so you can see the product before you buy. The range leans towards rabbits, tapping and G-spot vibrators, plus strokers, plugs, glass pieces and strap-ons. Many carry the bunny logo. Compare them with our other G-spot vibrators.
Gender X
Gender X launched in late 2021 with plain packaging and no gender labels or prescribed uses. Its own site says its products are made without assuming who is holding them. The range includes plugs, strap-ons, wearable vibrators, grinding pads and unisex stimulators. It also includes packers, stand-to-pee devices and breast plates, alongside our wider transgender wear range. Strap-on fans can compare our other strap-ons.
SELOPA
SELOPA is Evolved's affordable luxury line, with the tagline “Sex, love and passion. Without the markup.” It offers soft-touch designs, strong motors and USB charging at lower prices. The range covers rabbits, bullets, eggs, wands and triple stimulators. It also has suction and flicking clitoral vibrators, plugs, strokers and hollow strap-ons. It suits first-time buyers who still want rechargeable, warranty-backed quality. Its mini wands sit well alongside our other wand massagers.
Zero Tolerance
Zero Tolerance is Evolved's men's line. It covers manual and automatic strokers, penis sleeves, prostate massagers and cock rings. Doggy-style and torso masturbators, BlowUps inflatable dolls and hybrid lubricant complete it. Many strokers vibrate, warm up, self-lubricate or come with wireless remotes. Small egg-shaped strokers are good for travel. Compare them with our other masturbators for men and prostate massagers.
Zero Tolerance Pornstar Collection
Within Zero Tolerance, the Pornstar Collection features strokers moulded from adult performers. Names include Riley Reid, Skyler Nicole, Dani Daniels, Sasha Grey and Lisa Ann. Styles range from mini strokers and squirting strokers to movie strokers that come with a film. Some, like the Lisa Ann model, offer both vaginal and anal entries. Use plenty of water-based lube, and dry each sleeve fully after washing.
Barely Bare
Barely Bare is Evolved's lingerie brand. Its looks run from 'girly cute' to 'goth bondage', with garter and panty sets, thongs, open-front panties, teddies, bodysuits and babydolls. Many styles come in standard and plus sizes. It is not in our current range, but our sexy lingerie for her range covers similar looks. Pair lingerie with a vibrator for a complete date night.
How Evolved brands compare
| Brand |
Known for |
Best for |
| Evolved Novelties |
Rabbits, bullets, wands, dildos |
Everyday vibrators and couples |
| Playboy Pleasure |
Rabbits, tapping and G-spot vibrators |
Gift-ready, premium look |
| Gender X |
Plugs, strap-ons, packers, unisex vibes |
All bodies, no labels |
| SELOPA |
Rabbits, wands, triple stimulators |
Value and first-time buyers |
| Zero Tolerance |
Strokers, sleeves, prostate, rings |
Men's solo play |
| Barely Bare |
Lingerie sets, teddies, babydolls |
Dressing up |
Rabbit vibrators from Evolved
Rabbits are Evolved's signature product. A rabbit pairs an internal shaft with an external clitoral arm, so you get both sensations at once. Evolved adds movement to many of them: tapping, flicking, swirling, thrusting or a rolling G-spot bud.
Start with a classic vibrating rabbit if you are new. Move to tapping or thrusting styles once you know you enjoy more intense sensation. Our Chick Flick review looks at one of Evolved's most popular clitoral designs.
Evolved for women and couples
Most of the Evolved, Playboy Pleasure and SELOPA ranges are made for vulva owners. You will find rabbits, G-spot vibrators, wands, bullets, suction and flicking stimulators. Browse more sex toys for women across all brands.
For couples, Evolved makes vibrating cock rings, remote-controlled eggs and plugs, couples' kits and strap-ons. Our Evolved couples guide covers ideas for shared play.
Evolved for men
Zero Tolerance is the main men's range, with strokers, sleeves, rings and prostate massagers. Playboy Pleasure and SELOPA add a few strokers and rings of their own. For more choice beyond Evolved, see our sex toys for men page.
Realistic dildos are another strong category across the brands. Our guide to Evolved realistic dildos explains sizes, materials and suction bases.
Choosing the right Evolved brand
Pick Evolved or Playboy Pleasure for a well-made vibrator with plenty of movement options. Choose SELOPA if you want similar features at a lower price. Go to Gender X if you want designs without gender labels, or gear such as packers and stand-to-pee devices. Choose Zero Tolerance for strokers and male sex toys.
Charging and care
Most current Evolved products charge by USB, many with USB-C or a magnetic cable. Charge fully before first use, and recharge every few months if you store a vibrator for a long time. Replacement chargers are available from Evolved if you lose one.
Clean silicone products with warm water and mild soap or a sex toy cleaner, then dry them fully. Store each piece in a pouch, away from other silicone. Strokers need extra care, as their soft TPE sleeves trap moisture.
Glass and realistic designs
Playboy Pleasure and Gender X both include glass pieces. Glass is non-porous, and you can warm or cool it in water for temperature play. Realistic dildos across the brands pair a soft outer feel with a firmer core. Many have suction cups for hands-free use or harness play.
The Evolved warranty
Evolved offers a limited five-year warranty on its Evolved, Zero Tolerance, Playboy Pleasure, Gender X and SELOPA products. It covers products that will not turn on or off, will not cycle through all functions, only partly work, lose power, or tear or break.
Australian customers make claims through Evolved's online form and contact the company directly. The buyer usually pays return shipping, and Evolved replaces the product with the same or a similar item.
Who Evolved suits — and who should look elsewhere
Evolved suits buyers who want reliable, rechargeable sex toys with a long warranty at a fair price. It is a strong choice for rabbit fans, couples, men looking for strokers and anyone after gender-inclusive designs.
Look elsewhere if you want app-controlled luxury pieces or a single minimalist design. Evolved's strength is variety rather than one signature product.
Please read — safety first. Use water-based lube with silicone products, never silicone lube. Only use plugs and anal products with a flared base, and go slowly with plenty of lube. Remove cock rings after 30 minutes, or straight away at any numbness or coldness. TPE and TPR strokers are porous, so wash them in warm water, dry them fully and use a condom when sharing. Charge only with the supplied cable, and close charging covers before contact with water. Keep your receipt, as Evolved's warranty asks Australian buyers to make claims through its online form. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Why buy Evolved at Adultsmart
We stock genuine Evolved Novelties, Playboy Pleasure, Gender X, SELOPA and Zero Tolerance products, sent from our Australian warehouse in plain outer packaging. Each product page lists materials, functions and charging details. Six Brands, Every Body, Sent Discreetly.