Pelvic floor training strengthens the muscles that support the bladder, bowel and uterus, and it also improves sexual sensation and control. Elvie is the London-founded women's health brand behind Elvie Trainer, the app-connected pelvic floor trainer, and the Elvie breast pump range.
| Brand |
Elvie |
| Original company |
Chiaro Technology Ltd, London, UK |
| Founded |
2013, by Dr Tania Boler (CEO) and Alexander Asseily, a co-founder of Jawbone |
| Current owner |
Willow Innovations, Inc. (US), which bought Elvie's business and assets out of UK administration in March 2025 |
| Trademark |
ELVIE, US Reg. No. 5,993,539 (filed 2018, registered 2020), covering pelvic floor exercisers, breast pumps and app software |
| Product in our range |
Elvie Trainer, the app-connected pelvic floor trainer, launched in October 2015 |
| Trainer awards |
Best R&D, AXA PPP Health Tech & You Awards 2015; Red Dot Product Design Award 2016 |
| Other Elvie lines |
Elvie Pump, Stride, Stride 2, Curve, Catch and Wave breast pumps and milk collectors, and the Elvie Rise bouncer and bassinet |
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Why choose Elvie Elvie was founded in London in 2013 by Dr Tania Boler and Alexander Asseily, a co-founder of Jawbone. Its first product, Elvie Trainer, launched in 2015 and won a Red Dot design award in 2016. Sensors and a free app show each squeeze in real time, so you know you are training the right muscles. Workouts take five minutes.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About Elvie
Dr Tania Boler and Alexander Asseily founded Chiaro Technology in London in 2013, and it traded as Elvie. Boler, a women's health researcher, led the company as CEO. Asseily had co-founded Jawbone, the headphone and wearable brand. Their aim was to bring well-designed, connected technology to women's health.
Elvie Trainer came first, in October 2015, and it won Best R&D at the 2015 AXA PPP Health Tech & You Awards. The Red Dot Product Design Award followed in 2016. In 2018 Elvie launched a silent wearable breast pump. Later lines added the Stride pumps, Curve and Wave manual pumps, Catch collection cups and the Elvie Rise bouncer and bassinet.
In March 2025 Chiaro Technology entered administration. US rival Willow Innovations bought Elvie's business and assets, and 178 staff moved across. The deal ended a patent dispute between the two companies that began in 2023. Willow has said the Elvie brand and products will continue to be supported.
Elvie Trainer and related products
Elvie's pumps and baby products sit outside our range. Here is what we stock, and what pairs with it.
Elvie Trainer
Elvie Trainer is a small, pebble-shaped pelvic floor trainer in medical-grade silicone, with a short tail that stays outside the body. Sensors inside measure each squeeze and send it by Bluetooth to the free Elvie app. Patented tilt sensing also warns you when you push down instead of lifting up. Its carry case doubles as a wireless charger, and an optional sizing cover helps it fit snugly. It works with iOS 14 and Android 9 or later.
The Elvie app and workouts
The app turns your contractions into a game: squeezing moves a gem on screen through a workout. There are six exercise types, called Lift, Hold, Pulse, Speed, Step and Strength. Each session takes about five minutes, and levels rise as you get stronger. Elvie suggests training three times a week. The app records every workout, so you can see your progress over weeks rather than guessing. Seeing a real change keeps many users motivated.
Kegel exercisers
Elvie Trainer belongs to a wider family of Kegel exercisers. Most use weight or resistance rather than sensors, so they work without a phone. Weighted cones and balls ask you to hold a load in place, which builds endurance. Elvie's difference is feedback: it shows if you are squeezing correctly, and how hard. Many people use both, training with Elvie and then adding weighted balls once technique is solid.
Kegel balls and Ben Wa balls
Weighted Kegel balls are the simplest next step after a biofeedback trainer. They come in single and double styles and in graded weight sets, so you can move up as you get stronger. Smaller, heavier Ben Wa balls are an older tradition and are usually worn for short periods. Both need a retrieval cord or a safe design. Neither tells you how well you are squeezing.
How Elvie Trainer compares
| Option |
Feedback |
Power |
Best for |
| Elvie Trainer |
Real-time app biofeedback |
Rechargeable, Bluetooth |
Learning correct technique and tracking progress |
| Weighted Kegel balls |
None; you feel the weight |
No power |
Building endurance once technique is solid |
| Ben Wa balls |
None |
No power |
Short sessions and sensation |
| Exercises with no device |
None |
No power |
Free daily practice anywhere |
Why the pelvic floor matters
The pelvic floor is a sling of muscles between the pubic bone and the tailbone. It holds the bladder, bowel and uterus in place, and it controls when you pass urine. It also tightens during arousal and pulses during orgasm.
Pregnancy, childbirth, menopause, heavy lifting and ageing can all weaken it. Elvie's own figures suggest pelvic floor problems affect about one in three women. A weak pelvic floor can cause leaks when you cough, laugh or jump. Our article on the seven advantages of a strong pelvic floor covers the wider benefits of training.
Why biofeedback helps
Many people who try Kegel exercises without guidance squeeze the wrong muscles. They clench their buttocks or tummy, hold their breath, or push down instead of lifting up. Without feedback it is hard to tell the difference.
Biofeedback shows you what is happening inside. Elvie Trainer measures each squeeze and shows it on screen, so you can correct your technique straight away. Physiotherapists use the same principle in clinic. Our guide to strengthening your pelvic floor explains how to find the right muscles before you start.
Recovering after birth
Pelvic floor training is one of the most common recommendations after childbirth. Gentle squeezes can start soon after birth, but internal devices should wait until your doctor or midwife clears you. For most people that is the six-week check.
Start with short, easy sessions and build up. Our article on sex toys for pelvic floor recovery covers how trainers, weighted balls and vibrators can help muscles and sensation return.
Pelvic floor training and sex
A stronger pelvic floor can make orgasms feel stronger and more controlled. It can also increase sensation during penetration for both partners. Many people find that regular training improves arousal and confidence in the bedroom.
Hormonal changes in your 40s and around menopause can weaken these muscles and affect desire. Our article on sexual wellness in your 40s looks at what changes and how training helps. Men have a pelvic floor too. Training it can help with erections and ejaculation control, as our guide to pelvic floor health for men explains.
Building a routine
Consistency matters more than intensity. Elvie suggests a five-minute workout three times a week. Lie down for your first sessions, as it is easier to isolate the muscles without gravity. Once you are confident, try sitting and then standing.
Relaxing fully between squeezes is as important as the squeeze itself. A pelvic floor that is always tight can cause pain, so let the muscles drop completely after each hold.
Who Elvie suits — and who should look elsewhere
Elvie Trainer suits people with a vagina who want to know they are training correctly. It is a strong choice after childbirth, for mild bladder leaks, around menopause and for anyone who enjoys tracking progress on a phone.
Look elsewhere if you would rather not use an app or need a device that works without a phone. Weighted balls are simpler and cheaper. If you have pelvic pain, prolapse or severe incontinence, see a pelvic health physiotherapist first.
Please read — safety first. Elvie Trainer is for internal use by people with a vagina. After giving birth, wait until your doctor or midwife clears you, usually at the six-week check. If you have prolapse, pelvic pain or another pelvic health condition, talk to a pelvic health physiotherapist before you start. Use a little water-based lube on the tip only if needed; do not use silicone lube on the silicone trainer. Wash it in warm water with mild soap before and after each use, and dry it fully. Elvie says it is safe with an IUD or coil. Stop if you feel pain, and do not share it between users. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Why buy Elvie at Adultsmart
We stock the genuine Elvie Trainer, sent from our Australian warehouse in plain outer packaging. The product page lists what is in the box and how to set it up. Train Smarter, See Results, Sent Discreetly.