Sex toys, also called adult toys, run from vibrators, dildos and male masturbators to restraints, lube and massage oil. Easytoys is the Dutch house-brand family that covers all of them, through lines such as Teazers, Boners, Cruizr, Bedroom Fantasies and EasyGlide.
| Brand |
Easytoys, the Dutch house brand of EDC Wholesale |
| Parent group |
EQOM Group, Netherlands, formed in 2020 when EDC Retail merged with another wholesaler |
| Base |
Groningen province, northern Netherlands |
| Leadership |
Eric Idema led Easytoys for 17 years until July 2024. Anneke Kamphuis became EQOM Group CEO in October 2025 |
| Trademark |
EASYTOYS, US Reg. 6,443,657 (2021, Classes 5, 10, 25 and 35), international registration 1,562,393 |
| Sister-brand registrations |
EASYGLIDE international registration 1,603,782 (2021). BONERS international registration 1,389,338 (2017). CRUIZR international registration 1,607,330 (2021). Holder EDC Services & Licences B.V. |
| EasyGlide testing (company statement) |
Dermatologically tested, made to EU standards, CE marked |
| In Australia |
EDC house brands first reached Australian stores in 2018 |
| Restraint, care and gift brands |
Easytoys Fetish Collection, Bedroom Fantasies, Secret Pleasure Chest, EasyGlide, Exotiq, Loveboxxx |
| Vibrator and couples brands |
Teazers, Rosy Gold, Luv Egg, PMV20, Dorr, Bloom, Lil'Vibe, MyMagicWand, Panthra, Gløv, EasyConnect, Pantyrebel |
| Men's, anal and fetish brands |
Boners, Cruizr, FPPR, Buttr, Hueman, Lockdown, Sinner Gear |
| Dildo, strap-on and pump brands |
No-Parts, Gildo, Real Fantasy, Mythical Mates, Saiz |
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Why choose Easytoys Easytoys is the house brand of EDC Wholesale, part of the Dutch EQOM Group. Under one roof sit restraint lines, lubes, men's gear, vibrators and the Cruizr tech range. The EASYTOYS mark has been registered in the US since 2021. Restraints come in faux leather, metal, satin and silicone, with sets that work without fixed furniture. Matching EasyGlide lubes and cleaners mean you can buy the care products from the same family.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About Easytoys
Easytoys comes from the northern Netherlands, where EDC Wholesale designs and ships its house brands. Eric Idema led Easytoys for 17 years. In 2020, EDC Retail merged with another wholesaler to form EQOM Group, which now owns Easytoys and its sister brands. Idema stepped down as CEO in July 2024, and Anneke Kamphuis became EQOM's first female CEO in October 2025.
Rather than putting everything under one name, EDC splits its range into house brands for different buyers. Easytoys and Bedroom Fantasies cover restraint and fetish gear. EasyGlide covers lubes and cleaners, Boners covers men's rings and pumps, and Teazers covers vibrators. Rosy Gold, Cruizr, FPPR, Buttr, Loveboxxx and Luv Egg each have their own look. So do lines such as PMV20, No-Parts, Gildo and Real Fantasy. EDC brands first reached Australian stores in 2018.
Easytoys house brands
Each house brand has its own style and buyer in mind. All of them come from the same EDC design team.
Easytoys Fetish Collection: everyday bondage basics
The Fetish Collection carries the Easytoys name itself. It covers the gear most couples start with. There are satin eye masks and hot wax candles in a three-pack. Nipple and clit suckers come in small to large sizes, and soft-touch bondage rope comes in 5 m and 10 m lengths. Fox Tail plugs add a role-play twist. Pieces like the collar with nipple chains sit naturally with our bondage leads for collar-and-lead play.
Bedroom Fantasies: restraint sets and harnesses
Bedroom Fantasies is the larger restraint line. It includes the named bondage harnesses Bruno, Lionel, Max, Rocco, Chiara and Vera. There are also under-mattress restraints, a hogtie with hand and ankle cuffs, and a Total Restraint Complete Set. The wider range adds inflatable positioning pillows and boxed SM sets. Its boxed sets are an easy way into our bondage kits.
EasyGlide: lubes, cleaners and condoms
EasyGlide is the house lube brand. In 2017 EDC added five flavours, including passion fruit, strawberry and cherry. The company says EasyGlide is dermatologically tested and CE marked. The range now covers water-based and silicone lubes in sizes up to 1 litre, anal and Sensitive formulas, sex toy cleaners and condoms. The 1 kg water-based tub suits heavy use, and as with other water-based lubes, it is safe with silicone gags and plugs.
Boners: built for the penis and balls
Boners launched in early 2018 as a range designed around the male anatomy but meant to be enjoyed together. It covers silicone C-rings, ball stretchers, cock straps, penis pumps and vibrating rings. The packaging uses a dark, bold colour scheme. Creams and sprays include a masturbation cream and a penis cleaner. It is a strong pick for buyers browsing cock rings by fit, with flat and triple-ring designs.
Teazers: vibrators and playful extras
Teazers is the house brand for vibrators and couples sex toys. The range includes rabbit vibrators, licking rose vibrators, remote-control eggs and tongue-style clitoral vibrators. It also covers automatic masturbators, strapless strap-ons and dilator sets. Many models are rechargeable and come with a remote. Teazers suits buyers who want feature-rich vibrators from the same family as their bondage gear, at an easy entry level.
Rosy Gold: the 1920s-styled range
Rosy Gold was unveiled at EroFame in October 2019. The launch range covered massagers, vibrators, a G-spot vibrator, a vibrating egg and Kegel balls. Most are USB rechargeable. The packaging uses black and rose-gold art deco styling. Each item came with a Do Not Disturb door hanger written in 1920s slang. EDC even shot its launch film in a 1920s-style bar in Groningen.
Cruizr: the men's tech line
Cruizr launched in January 2022 as EDC's male masturbator brand, with a nautical, summer-cruising look. Models carry letter codes: CP for large automatic units, CM for hand-held strokers and CS for penis pumps. Rotation, thrusting, suction, warming and a talking voice feature appear across the range. Every sleeve slides out for cleaning, and a suction-cup holder turns most models hands-free.
FPPR: travel-themed strokers
FPPR, pronounced Fapper, launched in March 2018 as EDC's first male masturbator line. The packaging looks like a world map, playing on the idea of travel. Sleeves come in different skin tones with a vaginal, anal or mouth opening, and a napped, ribbed inner channel. Each sleeve lifts out of its case for cleaning. Later models added an electric blowjob stroker.
Buttr: fisting gear with a military look
Buttr launched in November 2018 as a fisting and large-plug brand with a military look and caution-sign packaging. Its fisting cream, gel and butter are thicker than standard lube and free from perfume. XXL butt plugs sit alongside a three-plug training set for beginners, sized small to large. Later additions include an anal douche and powdered lube. It is aimed squarely at experienced players.
Loveboxxx: gift boxes for couples
Loveboxxx packs several pleasure products into one themed gift box. Boxes include Sexy Weekend, I Love You and Kinky Fantasy, each built around a different kind of night. The brand has also released a Sexy Surprise Easter egg and Valentine's sets. It suits anyone buying for a partner who would rather give a ready-made experience than choose a single sex toy.
Luv Egg: remote vibrating eggs
Luv Egg hatched at Easter 2019 as three remote-controlled vibrating eggs in pastel blue, green and pink. Each is wrapped in soft silicone, waterproof and USB rechargeable, with 12 vibration settings. The pastel colours and clear packaging were chosen so the eggs stand apart from brighter vibrators on the shelf. Black, XL and rotating versions have followed. The line is aimed at women and couples new to sex toys.
PMV20: post-modern vibes
PMV20 stands for Post Modern Vibes and was set up in 2020. EDC described it as arising from the harmony of mismatch, with bright colours and simple shapes. The line covers Vice, a double vibrator, Meta, a rabbit vibrator, Tone, a G-spot vibrator, Copy, a dolphin vibrator, and Base, a wand. The Koda butt plug set and Vita Kegel ball set round it out. It reached the US market in 2022.
No-Parts: strap-ons and dildos with first names
No-Parts is EDC's strap-on line. Every piece carries a gender-neutral first name. Harnesses include Jordan, Blake, Taylor, with a double O-ring, and Robin, which comes in S, M and L. Morgan and Avery are 22 cm strapless strap-ons, and Avery adds vibration. Dildos run from the 13.5 cm Logan to the 22 cm Cameron, a hollow realistic model that can be worn over a penis.
Gildo: handmade glass
Gildo launched in November 2018 with 27 handmade glass sex toys in toughened glass. Some have a bent tip for G-spot or P-spot pressure, while others carry ribs, dots or nubs. There are double-ended dildos, butt plugs and prostate plugs with a base or pull ring. Models are numbered, such as the No. 35 heart-shaped dildo and the No. 34 tentacle. Each comes in a presentation box with a storage pouch.
Real Fantasy: realistic dildos with names
Real Fantasy is the realistic dildo line, with every model given a man's name. Sizes run from the 11.5 cm Archi and Charlie up to the 33 cm Lexon. Troy has a moveable skin, and Declan has a sliding foreskin. Logan heats and thrusts, while Bryce and Mason thrust, vibrate and heat. The Real Fantasy Deluxe sub-line, including Percy, Parker and Xavier, uses a temperature-responsive material that warms in the hand.
Exotiq: massage oils and candles
Exotiq is the massage brand. Its 100 ml oils come in scents such as Lovely Lavender, Sensual Cherry, Soothing Jasmine and Rich Sandalwood. Body-to-body oil comes in 500 ml and 1 litre bottles, with a warming version. There is also a 500 ml Nuru gel for slippery full-body massage. Massage candles in Violet Rose, Vanilla Amber, Ylang Ylang and Bamboo Orchids melt into a warm oil, in 60 g and 200 g sizes.
Saiz: suction pumps for women
Saiz is EDC's pump line for women. It covers a Basic clitoris pump and Premium breast and vagina pumps. Each uses a clear cup and a hand pump to create gentle suction over the area. Suction draws the skin into the cup, which many people find makes it more sensitive to touch afterwards. Start with light pressure, keep sessions short and release at once if anything feels sore.
Secret Pleasure Chest: boxed bondage sets
Secret Pleasure Chest makes boxed bondage sets, now produced as a joint line with Bedroom Fantasies. The chests are named by colour and character: Pink Pleasure, Purple Apprentice and Red Dragon. Each box gathers restraint and sensation pieces in one chest, so a whole scene arrives together. Check each chest's contents list before buying, as the pieces differ from box to box.
Dorr: modular vibrators
Dorr launched in January 2018 as EDC's high-end vibrator range. Its sets use one base unit with swap-on attachments, so a vibrating egg can turn into a rabbit vibrator. The Avond mini wand has a flexible round head, six vibration settings, a satin bag and a waterproof, rechargeable body. The Spot vibrating egg comes with a remote that vibrates too, so the holder feels what the wearer feels.
Bloom: flower-shaped vibrators
Bloom arrived in December 2019 with four flower-shaped vibrators: Orchid, Violet, Rose and Tulip. Each comes in an experience pack with an illustrated manual, a silk pouch and a silk blindfold. You set the speed by swiping a thumb across the leaves. They offer five patterns with five speeds each, velvety silicone and a splash-proof body for the shower. A USB cable is included for charging.
Sinner Gear: steel, sounds and clinical play
Sinner Gear is EDC's heavier fetish line. Stainless steel single-ended dilator sets run from a 4-piece trainer at 4 to 7 mm up to a 14-piece set reaching 17 mm. There are also 30 cm silicone sounds, a Collins speculum, three- and five-wheel pinwheels, a metal bondage hook with ball and the Drang metal plug. Spreader bars and silicone anchor plugs complete the Sinner Gear range for experienced players.
Lil'Vibe: a small bullet for first-timers
Lil'Vibe is a compact bullet line made by EDC Wholesale. The Lil Bullet offers 10 settings, made up of three speeds and seven patterns. Hold the single button for a few seconds to switch on, and a blue light shows it is running. A short press moves to the next setting. It is a simple, pocket-sized way to try a vibrator for the first time.
Hueman: space-themed anal and penis sex toys
Hueman names every product after space. Saturn, Neptune and Jupiter are vibrating cock rings, and Neptune comes with a remote. Asteroid and Meteoroid are rimming plugs, Galaxy Force is a remote vibrating plug, and Space Invader vibrates and thrusts. Black Hole pairs an anal vibrator with a cock ring, Deep Impact adds a thrusting prostate arm, and the Rocket masturbator uses suction and vibration.
Mythical Mates: fantasy dildos
Mythical Mates makes creature and fantasy dildos. The Kraken's Grasp tentacle dildo reaches 32 cm, and the Sea Serpent and Arcane Probe both thrust, the Probe by remote. Blazetail is a 25 cm dragon, Dragonfly is a two-tone purple and green design, and The Marshborn is a squirting reptile dildo. The Deep One is a vibrating pad for grinding rather than insertion.
EasyConnect: app-controlled sex toys
EasyConnect is the app-controlled line, so a partner can take charge from a phone. Orio is a couples vibrator, Aria a vibrating egg and Zara a panty vibrator. Stella is a set of vibrating Kegel balls, Axel a vibrating butt plug, Ivy a wearable vibrator and Leo a vibrating cock ring. Each model connects through the same app, so couples can build a matching set.
MyMagicWand: wand massagers and attachments
MyMagicWand was introduced in 2016 as one of EDC's first house brands beyond Easytoys. The range covers wand vibrators in small, medium and large sizes and in colours from black and grey to pink, blue, purple and turquoise. G-spot attachments slip over the head and turn a wand into an internal vibrator. It suits buyers who want a classic wand shape with the option to go internal.
Lockdown: chastity cages
Lockdown launched in December 2020 as EDC's chastity cage brand. The cages come in small, medium and large, in black, clear and pink. EDC described them as easy to put on and practical for longer wear, giving the dominant partner control. Measure flaccid before choosing a size, and start with short sessions. Remove the cage at once if you feel pain, numbness or swelling.
Panthra: leopard-print sex toys
Panthra launched in January 2021, inspired by the leopard and the long run of animal prints in fashion. The collection mixes soft BDSM pieces with the Shaka wand, the Zuna couples vibrator, the Nila G-spot vibrator and the Kesia butt plug set. There are also a power bullet, ben-wa balls and a vibrating egg. The packaging doubles as a waist, shoulder or toiletry bag.
Gløv: vibrators from recycled materials
Gløv launched in August 2022 with three vibrators made from recycled materials. EDC says the name means believe in Norwegian, a nod to Scandinavian sustainability. The range covers an Eco G-spot vibrator, the Luna Eco pin-point vibrator and an Eco bullet, all in a matt green. The small, simple packaging is designed to use as few resources as possible, in a recycled-paper look.
Pantyrebel: vibrating underwear
Pantyrebel makes underwear with a pocket for a small vibrator. Styles include a vibrating thong, vibrating boyshort, vibrating panties and vibrating thong panties. The vibrator sits against the clitoris while you wear them, so they suit date nights and teasing play. Wash the fabric separately from the vibrator, and check the size chart on each product page before you order.
Easytoys styles at Adultsmart
Most of what we carry is restraint and sensation gear, plus EasyGlide care products.
Restraints, cuffs and hogties
Most Easytoys stock at Adultsmart is restraint gear. There are faux leather, metal and padded handcuffs, ankle cuffs, and thigh and wrist cuff sets. Hogtie restraints come with and without separate hand and ankle cuffs. Over-the-door wrist cuffs, an expander spreader bar and an under-the-bed restraint set let you build a scene without fixed furniture. A sex positioning pillow comes with matching ankle cuffs.
Gags, clamps and impact gear
Gags come in silicone ball, breathable ball, bit, O-ring and open styles, plus a gag with a silicone dong. Clamps include screw-style, tweezer and chained versions. Nipple and clit suckers in three sizes round out our nipple play gear. For impact, there are crop whips, a leather flogger and slogan paddles reading XOXO, Bitch and Slut. Start soft and build up with every impact tool.
Building a scene without a dungeon
A lot of Easytoys gear is designed for an ordinary bedroom. The under-the-bed restraint set runs straps beneath the mattress, so you can fix wrists and ankles to any bed. Over-the-door cuffs hang from a closed door. A hogtie or spreader bar holds a position using the body alone. None of them needs hooks, eyelets or a frame.
Start simple. A blindfold, a pair of padded cuffs and a feather tickler make a full first scene. Add a gag or clamps only once you both know how the restraints feel. Talk about limits before you start, and agree how the person restrained will signal stop if they cannot speak.
Materials and build
Easytoys restraints use faux leather, real leather, nylon webbing, satin and metal. Faux leather wipes clean and suits vegans, while metal cuffs are stronger but less forgiving on the skin. Gags and some suckers are silicone, which is non-porous and easy to wash. Fox tail plugs pair a metal or silicone plug with a faux fur tail that should be kept dry.
Store your gear clean and dry, away from sunlight, and check straps and buckles for wear before each use. Our guide on how to store bondage gear covers pouches, metal care and leather care in detail. EasyGlide water-based lube is safe with every Easytoys plug and silicone gag.
How Easytoys products compare
| Product |
Line |
Type |
Key feature |
Best for |
| Fetish Collection Soft Touch Rope |
Easytoys Fetish |
Rope |
5 m soft rope |
First rope bondage |
| Total Restraint Complete Set |
Bedroom Fantasies |
Restraint kit |
Full-body set |
A complete starter scene |
| Rocco Bondage Harness |
Bedroom Fantasies |
Harness |
Adjustable straps |
Body harness looks |
| Under The Bed Restraint |
Easytoys |
Bed restraint |
Under-mattress straps |
Any bed, no fixings |
| Breathable Silicone Ball Gag |
Easytoys |
Gag |
Silicone, air holes |
Longer gag wear |
| Nipple and Clit Suckers 3 Pc |
Easytoys Fetish |
Suction |
Three sizes |
Sensation play |
| Sensual Hot Wax Candles |
Easytoys Fetish |
Wax |
Three candles |
Temperature play |
| EasyGlide Water Based 1 kg |
EasyGlide |
Lube |
Water-based tub |
Heavy use |
| EasyGlide Sensitive Anal |
EasyGlide |
Lube |
Water-based |
Sensitive skin |
| EasyGlide Toy Cleaner |
EasyGlide |
Cleaner |
Spray |
After every scene |
Choosing your first Easytoys
For a first try, pick one restraint and one sensation item. The Beginners Bondage Fantasy Kit or the Kinky Bondage Set covers both in one box. If you would rather build your own, start with faux leather handcuffs and the satin eye mask.
Couples who already enjoy light bondage can move to the under-the-bed restraint set, a hogtie or a spreader bar. If role-play is the focus, add a collar with a lead and a fox tail plug. Pick up a bottle of EasyGlide and the sex toy cleaner at the same time, so your gear stays in good shape.
Faux leather, metal or silicone: picking a cuff
Faux leather cuffs are the easiest start. They are light, soft at the edges and simple to adjust with a buckle or Velcro strap. Metal handcuffs look and feel more serious, but they can pinch and should never be tightened past one click beyond snug. Satin and soft-touch rope suit sensation play more than real restraint, because they can slip.
Silicone gags and suckers are the easiest to keep clean, because silicone does not hold moisture. Faux leather needs only a damp cloth, while metal should be dried straight away to stop marks. Whatever you pick, match the material to how long you plan to wear it.
Who Easytoys suits — and who should look elsewhere
Easytoys suits couples starting out in bondage, and players who want a full set of restraints from one family. The named harnesses and slogan paddles also suit buyers who like a bit of attitude. Because the range is so wide, you can grow from a first pair of cuffs to a full restraint scene without changing brands.
Look elsewhere if you want handmade, heavy leather gear built to last for decades, or suspension-rated equipment. Easytoys restraints are made for bedroom play, not hanging body weight. Buttr fisting gear is strictly for experienced players.
Please read — safety first. Agree a safe word or signal before any restraint play, and never leave a restrained person alone. Keep cuffs loose enough to slide a finger under, check hands and feet for colour and warmth, and keep keys or safety shears in reach. Never put a collar, rope or strap tight around the neck. Avoid gags if breathing is blocked or a partner has a cold, and remove at once if they signal. Test wax on your inner arm first, keep it away from the face and genitals, and never use ordinary candles. Anal plugs need a flared base, and the Buttr range is for experienced players only. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Why buy Easytoys at Adultsmart
We sell genuine Easytoys stock, sent from our Australian warehouse. Cuffs, gags and lubes all go out in plain outer packaging. Check each product page for sizes, materials and what comes in each set. From Groningen to Your Bedroom Door, Ready to Tie.