Coco de Mer is a London-born luxury intimacy brand that has redefined sensuality since 2001. Founded by Samantha Roddick in Covent Garden, the range combines artful design with premium body-safe materials, offering exquisite lingerie, pleasure products, and sophisticated accessories. Coco de Mer celebrates confidence, empowerment, and bold elegance for all bodies and desires.
COCO DE MER — TRADEMARK AND COMPLIANCE
| CE Certification |
Confirmed |
| Material Standard |
Body-safe materials confirmed |
Coco de Mer is a registered trademark brand established in London, UK (2001) by Samantha Roddick. Currently owned and operated under luxury intimacy standards.
AUTHENTICITY AND STANDARDS
| Trademark Registration |
Coco de Mer (London, UK); established 2001 |
| Materials Certification |
CE Certified; body-safe silicone and premium textiles |
| Quality Standards |
Luxury body-safe materials; premium quality standards |
About Coco de Mer
Launched in 2001 by Samantha Roddick in London's Covent Garden, Coco de Mer draws on a legacy of bold creativity and ethical values inspired by her mother Anita Roddick's pioneering vision. the maker has evolved into a leader in luxury intimacy, acquired by Lovehoney in 2011 and subsequently bought out in 2017 by CEO Lucy Litwack, who continues to champion female empowerment and artistic design. Known for blending style with substance, the collection offers more than products—it delivers confidence, sensuality, and bold elegance. Each piece reflects Coco de Mer's commitment to celebrating bodies of all shapes, desires of all kinds, and the freedom to explore intimacy without apology. The range combines this heritage with contemporary craftsmanship, creating pieces that work as well in the bedroom as they do as statements of personal style and self-love.
The Coco de Mer Range
Coco de Mer's collection spans luxury lingerie, sensual pleasure products, and sophisticated restraint accessories, each carefully crafted to merge artistry with function. The range emphasizes premium materials—silk, lace, and body-safe silicone—ensuring every piece feels as luxurious as it looks. From everyday elegance to adventurous play, these products cater to those who refuse to compromise on quality, design, or the pleasure they deserve. the maker also recognises that sexual health products complement intimate wellness, offering a holistic approach to sensuality and self-care.
Luxury Lingerie
Silk and lace bras, bodysuits, knickers, and robes designed to celebrate the body with confidence. Features intricate detailing, supportive construction, and timeless elegance for romantic wear or bold self-expression.
Pleasure Vibrators and Toys
Stylish, body-safe silicone vibrators and wands designed for solo pleasure or partnered play. Multi-speed functions, rechargeable technology, and refined aesthetics ensure both performance and discretion in luxury design.
Sensory Play and Restraints
Luxurious silk blindfolds, leather cuffs, and restraint accessories crafted for sensory exploration and adventurous couples. Soft, adjustable, and designed to complement intimate play with elegance and safety.
What Makes Coco de Mer Different
Coco de Mer stands apart through its unwavering focus on female empowerment and artistic integrity. Unlike mass-market alternatives, the collection refuses to treat intimacy as purely functional—instead, every design celebrates sensuality as an art form. the maker uses premium silk, lace, and body-safe silicone rather than cheap synthetics, ensuring products feel as luxurious against skin as they look on display. Coco de Mer also pioneered the concept that lingerie and pleasure products should speak to confidence and self-love, not shame or secrecy. The Seraphine Silk Bra and Pleasure Wand exemplify this philosophy: they're as beautiful on the hanger as they are during use. Founded by a woman, currently led by a woman, and designed with women's bodies and desires at its centre, this range rejects the male gaze in favour of authentic pleasure. CE certification and premium material standards reflect a commitment to safety without compromise, while Coco de Mer's fashion-forward aesthetic has earned recognition beyond adult retail, positioning it as luxury intimacy for those who demand both quality and artistry.
Why Choose Coco de Mer
- Premium materials: Silk, lace, and body-safe silicone that feel luxurious and last longer than mass-market alternatives.
- Female-focused design: Created with women's bodies and desires in mind, rejecting shame in favour of empowerment and confidence.
- Artistic craftsmanship: Each piece doubles as a statement of style, blending intimacy with fashion-forward aesthetics.
- Safety and certification: CE certified products and rigorous quality standards ensure body-safe materials and reliable performance.
- Range for all preferences: From romantic elegance to bold adventurous play, the collection serves diverse desires and experience levels.
- Heritage and values: Founded on principles of ethical creativity and body positivity, backed by over two decades of trusted innovation.
How to Choose Coco de Mer Products
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Identify your primary interest: Are you drawn to luxury lingerie for confidence and style, pleasure vibrators for stimulation, or restraint accessories for sensory play? Coco de Mer offers excellence across all three categories.
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Consider fit and comfort: Lingerie comes in multiple sizes; check measurements carefully. Pleasure products suit different body types—the Pleasure Wand is ideal for targeted stimulation, while broader accessories work for varied preferences.
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Match material to use: Silk pieces require hand washing and gentle care; vibrators need regular cleaning with soap and water. Choose products that fit your lifestyle and maintenance habits.
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Explore layering and pairing: Combine a silk bra with a blindfold for romantic sensory play, or pair pleasure vibrators with bondage kits for more adventurous exploration.
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Start with signature pieces: The Seraphine Silk Bra and Pleasure Wand are iconic for good reason—both offer luxury, performance, and versatility for newcomers and experienced buyers alike.
Who Buys Coco de Mer
From beginners to experienced players, Coco de Mer attracts anyone who refuses to compromise on quality or aesthetics in their intimate life. The range appeals to people seeking luxury lingerie that doubles as everyday confidence—silk bras that feel as good alone as they do with a partner. Solo explorers gravitate toward the pleasure vibrators for their refined design and reliable performance. Couples discover the restraint accessories as a gateway to sensory play without intimidation. the maker also resonates with those who view intimacy products as fashion statements, not guilty secrets—people who leave Coco de Mer pieces on display and wear luxury lingerie as an act of self-love. Age and experience vary widely; what unites these buyers is a commitment to pleasure without apology, body positivity, and the belief that intimacy deserves artistry and premium quality.
Learn More About Pleasure Toys and Sexual Wellness
Understanding the role of pleasure toys in sexual wellness helps buyers make informed choices about their intimate health and satisfaction. High-quality pleasure products, when chosen carefully and used with proper care, contribute positively to self-discovery, partnered intimacy, and overall confidence. Coco de Mer's vibrators and wands exemplify how premium design and body-safe materials elevate this aspect of wellness, allowing people to explore pleasure in ways that feel safe, luxurious, and judgment-free. Pairing these products with lingerie and restraint accessories creates a holistic approach to sensual well-being that celebrates the body and desires without shame.
Buy Genuine Coco de Mer at Adultsmart
Adultsmart stocks authentic Coco de Mer products backed by Coco de Mer's heritage of luxury and integrity. When you shop with us, you're investing in genuine, CE-certified pieces designed with premium materials and rigorous quality standards—not counterfeit alternatives that compromise on safety or performance. Adultsmart has built trust across Australia through discreet, reliable service and a commitment to helping customers find products that genuinely enhance their intimate lives. Every Coco de Mer purchase arrives with the confidence that you're receiving the real thing, shipped discreetly to your door, supported by a retailer who understands luxury intimacy as both an art and a serious commitment to your pleasure and wellbeing.