BMS Factory Australia - Addiction Silicone Dildos & Bendable Realistic Cock Range

BMS Factory is the Canadian maker behind PowerBullet, Swan, PalmPower and Pillow Talk. It began as one Toronto store in 1983 and won XBIZ Novelty/Sex Toy Company of the Year in 2012.

About BMS Factory

BMS Factory started as a shop. In 1983 Steve Bannister opened Aren't We Naughty, a small adult store in Toronto built on friendly service. In 1988 he moved into wholesale as BMS Enterprises. Unhappy with the quality of what he could buy, he then began making his own products, and BMS dates its factory arm to 2005.

Its first big success was PowerBullet, a tiny but very strong bullet vibrator. BMS later put that motor inside sleek silicone shells, first for other brands and then for its own lines, Swan, Leaf and Pillow Talk. The company is still Canadian and family-run, with a head office in Brampton, Ontario, and a factory in China.

Awards and recognition

BMS Factory won XBIZ Novelty/Sex Toy Company of the Year in 2012. At the European EAN Erotix Awards, Swan won Best Luxury Product Line in 2016 and Wonderlust won Best New Product Line in 2017. PowerBullet was named Best Longtime Seller in 2022, and Steve Bannister received a Lifetime Achievement Award in 2019. Leaf won an eco-friendly award at the 2015 SHE Awards in Los Angeles.

BMS Factory product lines

BMS runs many lines, from luxury silicone to budget bullets. Each one below is a BMS Factory brand, whether or not we list it today.

PowerBullet

PowerBullet is the motor and bullet line that BMS built its name on. The classic 2.25-inch bullet runs on three LR44 cells, in single-speed or 3-speed versions. Newer rechargeable bullets include Bullet Point, Pretty Point, the pearlescent Pearl Point, Essential and the key-chain First-Class Bullet. It won Best Longtime Seller at the 2022 EAN Erotix Awards, an award for bullet vibrators and other toys that keep selling year after year.

PowerBullet toys for play

BMS also builds the PowerBullet motor into shaped toys. Sara's Spot is a compact G-spot vibe, Alice's Bunny adds a removable rabbit sleeve, and Naughty Nubbies is a bristled finger massager. The Teasing Tongue slips onto your fingers. Power Swerve, Power Wand and Power Trainer round out the range, and the Infinity strapless strap-on comes with a PowerBullet Recharge. Most use a removable bullet you can also use on its own.

PowerBullet for him and for couples

The PowerBullet men's and couples range includes the Cosmic Ring, a vibrating cock ring with a removable bullet and textured silicone sleeve. Bolo Bullet is an adjustable silicone cock tie with a slider and a nine-function bullet. Got Big Dick adds a battery penis pump with three pressure levels, plus Super Stretch rings sold in packs. Take vibrating rings off after 30 minutes, or sooner if anything feels numb.

PowerBullet 6"

PowerBullet 6" stretches the classic bullet motor into a slim, 6-inch straight vibrator. It comes in white, black and silver. The longer body is easier to hold and reach with than a small bullet, while keeping the same deep, rumbly PowerBullet feel. It suits buyers who want a simple, no-fuss vibrator with strong power. Battery power means it is ready to go without charging.

PowerBullet Executive

PowerBullet Executive is a 5-inch (12.7 cm) silver bullet vibrator with a sleek, wireless body. It has three speeds, is waterproof and runs on two AAA batteries. The longer shape gives you more to hold than a mini bullet. BMS pitches it as a more grown-up take on the classic bullet, and it looks discreet in a drawer. Remove the batteries when you store it.

PowerBullet 12"

PowerBullet 12" is a full-size massager version of PowerBullet, listed by retailers as the Power Bullet 12-inch massager. BMS's own PowerBullet 12" page shows no products at present. If you want PowerBullet strength in a big wand today, look at PalmPower instead, which carries the same rumbly character. Ask us if you would like help finding a similar full-size massager.

Platinum

Platinum is a PowerBullet sub-line with a polished metallic finish. The Platinum PowerBullet is 3 inches long, and a 3.7-inch battery bullet joined the range in 2022. It delivers the same deep PowerBullet vibration in a sleeker shell. It is a good gift bullet, as it looks smarter than a plain plastic one. It runs on batteries, so there is no need to charge it.

Breeze

Breeze is an older BMS line of slim, soft-touch vibes. Retailers list a 5-inch PowerBullet G Breeze and a 2.25-inch Breeze bullet. The 5-inch model has three speeds, a rubber-coated body and two AAA batteries, and is waterproof. BMS's own Breeze page shows no products at present, so check availability before you set your heart on one. Its slim shape suits beginners.

Power G

Power G is the G-spot side of the PowerBullet family. Retailers list PowerBullet G models such as G Breeze and G Wisteria, plus a rechargeable Power G. They pair a slim, angled shape with a PowerBullet motor for internal play. BMS's own Power G page is currently empty, so newer G-spot models now sit under Swan and Pillow Talk. Start on a low speed.

Swan

Swan is BMS Factory's luxury silicone vibrator line, and it won Best Luxury Product Line at the 2016 EAN Erotix Awards. Every piece is wrapped in smooth silicone with almost no joins, and runs on PowerBullet motors. Classic models include the Whooper, Royal, Black, Mute, Cygnet, Silhouette, Feather and Kissing Swan rabbit vibrators. Swan products carry a 1-year limited warranty from BMS.

Royal Swans: Empress, Duchess, Monarch and Reign

The newer Swan designs take a regal theme. Empress and Duchess are dual vibrators with three nubs on the external arm and two independent motors. The Monarch twists from a wand into a C-shape, with suction and a fluttering tongue. The Swan Reign pairs a pulsing clitoral stimulator with a vibrating shaft and rose-gold accents. It is IPX7 waterproof. All are silicone-covered.

Swan Wand, Era and Sceptre

The Swan Wand is a 9-inch double-ended wand with a PowerBullet motor and seven functions in each end. BMS quotes GQ calling it "the most powerful G-spot vibrator". The Era is a 5.7-inch mini wand with little buzz in the handle. The Sceptre is a dual-use wand with a bendable neck and an insertable silicone handle. All three are IPX7 waterproof.

Adore by Swan

Adore by Swan is a sub-collection of rabbit and clitoral vibrators that rest on a wireless charging stand. Models include Adore Beauty, Adore Luxury, Adore Petite Beauty and Adore Petite Elegance. The petite models are compact clitoral vibes, while Beauty is a classic dual-stimulating rabbit. The stand doubles as tidy bedside storage. BMS describes the Adore range as water-resistant, so keep it out of the bath. Its silicone shells are easy to wipe clean after use.

Swan Special Edition

Swan Special Edition refreshes favourite Swan shapes in new colours. Models include the Majestic Swan, the Kissing Swan, the Mute Swan, the Silver Swan, the Whooper and the Princess. The Majestic Swan is a dual vibrator with seven functions and two independent motors. Special Editions are a smart pick if you want a classic Swan in a giftable finish. Most carry the 1-year Swan warranty.

Swan Maximum and Personal Massage System

Swan also makes two practical extras. The Swan Maximum is a 3.6-inch lipstick-shaped bullet with a rose-gold trim and a silicone Comfy Cuff that saves your fingers. The Personal Massage System has four silicone "hands" that move in circles, with six settings and added vibration. It is designed for tired shoulders and backs as much as for play. Both charge by USB.

Swan Squeeze Control

Swan Squeeze Control replaces buttons with "Squeeze-Me" technology: the harder you squeeze, the stronger the vibration. The range includes the Swan Kiss, Swan Curve and Swan Hug. The Swan Clutch applies the same idea to vibrating Kegel balls for pelvic-floor play. It suits anyone who finds small buttons fiddly during sex. The soft silicone body gives slightly as you squeeze, so control feels natural.

Swan Mini Collection

The Swan Mini Collection packs Swan power into smaller shapes. It includes the Mini Swan Wand, the round Mini Swan Pawn clitoral vibrator and the Mini Swan Rose. The Mini Swan Wand also comes in glow-in-the-dark versions that change colour in low light. All are silicone, waterproof and USB rechargeable, so they travel well. They make a good second toy to keep in a bag or bedside drawer.

Touch by Swan

Touch by Swan is a trio of dual-action vibrators named Solo, Duo and Trio. They use responsive touch controls rather than standard push buttons. Trio adds a tri-fold clitoral stimulator and internal rotation. Each is silicone, water-resistant and USB rechargeable, with up to 15 hours of play per charge according to BMS. A travel lock stops them switching on in a bag.

PalmPower

PalmPower is BMS Factory's wand line, in use since 2011 according to its US trademark. The range covers the classic PalmPower, the Recharge, the curved Extreme, the Plug and Play and the travel-sized Pocket. Swappable silicone heads such as PalmBliss and PalmCaps change the feel. These wand massagers suit full-body massage too; our guide to sexual massage has ideas. Heads pull off for cleaning, and a silicone cap protects the classic head.

Pillow Talk

Pillow Talk is BMS Factory's boutique line of silicone vibrators with Swarovski crystal buttons. Names include Flirty, Sassy, Racy, Kinky, Cheeky and Sultry, plus glass plugs called Fancy and Rosy. Pillow Talk Secrets adds rose-gold lattice designs, and Special Editions add a card game and blindfold. Pillow Talk Secrets Passion was a 2024 XBIZ Award nominee. BMS gives Pillow Talk a 1-year limited warranty.

Leaf and Leaf+

Leaf launched in November 2011 as a nature-inspired, eco-minded vibrator line with soft green silicone shapes. It won the Eco-Friendly Toy award at the 2015 SHE Awards. Leaf+ followed with models such as Spirit+, Bloom+, Fresh+ and Vitality+, using PowerBullet motors. The original Leaf Touch, a palm-sized clitoral vibe, is covered in our hands-on look at the Leaf range. Leaf+ models come in eco-friendly packaging with a canvas tote.

Lux

Lux is BMS Factory's original male line, launched after Leaf with three prostate stimulators and a vibrating ring. The LX1, LX2, LX3 and LX3+ are curved silicone prostate massagers with a soft ring at the base. LX2 adds a perineum arm, and LX3 vibrates. All are fully waterproof and phthalate-free, and they are used hands-free. The firm shapes press steadily on the prostate without needing hands.

Lux Active

Lux Active relaunched the Lux name in 2021 as a gender-neutral line. It covers anal plugs like Twist and Rose, the Throb and Revolve anal massagers, and vibrating cock rings such as Triad and Circuit. It also includes the Volume penis pump and the First Class rotating stroker. Nearly every powered model comes with a remote. Most pieces are silicone and USB rechargeable.

Addiction

Addiction is BMS Factory's dildo line, with named models such as Brad, Tom, Ben and Luke. Most are silicone with balls, a strong suction base and harness compatibility, and many come with a bonus PowerBullet. Addiction Fantasy adds colourful ribbed dongs, Rave adds glow-in-the-dark confetti and Crystal Addiction is clear TPE. With names, skin tones and balls, they bring personality to classic realistic dildos. Pride-coloured models such as Justin are also in the range.

Bendable Addiction

Bendable Addiction is the posable branch of Addiction. Models such as Andrew and David have a bendable silicone shaft, so you can set the curve for G-spot or P-spot play. The 8-inch Rave dildos also bend and glow in the dark. Like the rest of Addiction, they have suction bases and fit most harnesses. Bend gently and avoid sharp kinks to protect the core.

Crystal Addiction

Crystal Addiction is the clear, see-through branch of Addiction. It covers dildos with balls in 6, 7 and 8 inches, plus Vertical Dongs in 7, 8 and 9 inches. They are made from body-safe TPE, with a strong suction base and harness compatibility. Each comes with a bonus PowerBullet. Use water-based lube, as TPE can react with silicone lube. Clear bodies let you see the bullet glow.

Pearl by Addiction

Pearl by Addiction gives the classic dong a shimmering, pearlescent finish. It comes in 7.5-inch and 8.5-inch sizes, with a realistic, veined texture. Each has a strong suction cup base, fits most harnesses and comes with a bonus PowerBullet. It is body-safe TPE, so it is softer than silicone and needs a little more care when cleaning. Store it away from other toys to protect the finish.

Cocktails by Addiction

Cocktails by Addiction is a set of tropical-coloured vertical dongs, all made from 100% silicone. Flavours include Blue Lagoon, Peach Bellini, Mint Mojito and Purple Cosmo. Each is around 5.5 inches long, with a strong suction base, harness compatibility and a bonus one-speed PowerBullet. The compact size makes them a friendly first dildo. Their bright colours also make them a fun gift. Being silicone, they wash clean with warm water and mild soap.

Fantasy by Addiction

Fantasy by Addiction brings colour and myth to the line. The Unicorn dildos come in 5.5, 7 and 8-inch sizes, with a ribbed silicone shaft in pink, purple or blue. Siren is a bendable fantasy model. All have suction bases and fit most harnesses. They suit buyers who want something playful rather than lifelike. Clean the ribs well after each use.

Rave by Addiction

Rave by Addiction is an 8-inch bendable silicone dildo that glows in the dark. Colourways include blue-green, blue-purple and pink-purple, and a purple confetti version launched in 2023. It is harness compatible with a strong suction base and a bonus PowerBullet. Party Marty, a frosted confetti dong, shares the same playful look. Charge the glow under a lamp for a few minutes before play.

Naked Addiction

Naked Addiction is a lifelike silicone line made from platinum-cured IncrediFeel silicone. It includes dual-density bendable dildos, plus rotating and thrusting models with remotes. The Freak, launched in 2021, thrusts, rotates and vibrates at once or separately. The remote lets you switch motions without reaching down, which matters most with hands-free thrusting dildos. Most models have a strong suction base and fit a harness.

M'Lady

M'Lady is a newer BMS line of compact wands and clitoral toys with playful shapes. It includes the Tiny Vibrating Wand, the Pinpoint Bow Tie Wand, the Rose suction stimulator, a rotating tongue and a light-up rotating anal plug. Most are silicone and USB rechargeable, with IPX6 water resistance. They suit buyers who want something small and fun. Many come with a travel lock and a charge indicator.

Wonderlust

Wonderlust won Best New Product Line – Love Toys at the 2017 EAN Erotix Awards. It includes the St Tropez and Harmony rabbits, the Serenity G-spot massager, the Destiny wand and the Purity bullet. Models offer up to 20 functions with incremental speed control and a favourite-function memory. They are silicone, USB rechargeable and IPX5 water-resistant. A travel lock stops them turning on in transit.

Commotion

Commotion is a line of beaded vibrators with moving parts. Rhumba drives four beads up and down inside the shaft, and Cha Cha and Samba are its sister models. Each pairs that movement with vibration and a double clitoral shape. They are ultra-soft silicone, waterproof and USB rechargeable. Choose them if a still shaft feels too plain. BMS offers in-store testers so shoppers can feel the motion first.

Softies

Softies is a line of squishy silicone toys for beginners. It covers a 4-inch dual silicone body vibe, a 5-inch vibrator and 4-inch anal plugs in bright colours. The body vibe has three speeds, seven functions and a single button. They are soft, quiet and USB rechargeable, so they make an easy first toy. The flexible silicone bends with your body rather than pressing hard.

CutiePies

CutiePies is a 2022 range of compact TPE masturbators, each with its own persona, like Cowgirl Callie and Lifeguard Lizzie. BMS says the range is designed by women, with textured chambers and a bonus single-speed PowerBullet. Some have both vaginal and anal openings, a feature many compact male masturbators skip. They are small enough to store in a drawer. Rinse them with warm water and let them dry fully after use.

Pure Love

Pure Love is a BMS Factory value range covering dildos, strokers, finger vibes and bundles. Examples include rainbow and clear suction-cup dildos, a pocket stroker and a tongue-shaped finger sleeve. Bundles such as Prism Fantasy pair a silicone dildo, a bunny-tail plug and a finger vibrator. BMS has filed a US trademark for the full name, Pure Love Sexual Health and Wellness.

Kiss lipstick vibrators

Ruby Kiss and Emerald Kiss are lipstick-style clitoral stimulators with a lattice design and rose-gold trim. Each has three speeds, five patterns and four swappable heads, with a lid that keeps it discreet. They are body-safe silicone and USB rechargeable. Among lipstick vibrators, the swappable heads are what set them apart. They run for up to 90 minutes per charge.

Booty Beads

Booty Beads are vibrating anal beads with a firm, bendable wire through the middle. You can shape them to suit your body, which solves the floppy-bead problem. They are powered by PowerBullet, and come in standard, Mega and rechargeable versions. Mega Booty Beads add seven functions. Always use plenty of lube. Go slowly, and take them out gently at the end.

Simple and True

Simple and True is a budget line of straightforward toys. It includes the Eezy Pleezy vibrator, 3.5-inch rechargeable bullets, the Extra Touch finger dong and the Roller Balls massage glove. The glove fits either hand and has nine metal roller balls for massage. It suits anyone who wants a simple toy that does one job well. The range is ideal for gifts or party bags.

PantyVibe

PantyVibe pairs a vibrator with a custom-fitted pair of underwear. It comes in small to medium, medium to large and extra-large sizes. The pocket holds the vibe in place for hands-free wear, at home or out. Choose the size by your usual underwear size, as the panty is what holds it in place. It works well for date nights when you want discreet, hands-free play.

Esensuals

Esensuals is BMS Factory's small kits line. The Just In Time PowerBullet Kit is a compact case made to fit in a handbag. Inside are a 3-speed PowerBullet and a 20 ml bottle of water-based lube. The Punishment 5-Piece Bed Restraint Kit adds lined wrist and ankle cuffs, a bed belt and a bonus blindfold. The kits make easy, ready-made gifts, as everything you need is already in one box.

Roses Til' Dawn

Roses Til' Dawn is a set of 100% silicone anal plugs with an elegant rose-shaped base. They come in small, medium and large, or as a three-plug starter kit. The plugs taper for easy insertion and are made in one smooth piece for easy cleaning. Starting with the kit lets you size up slowly. Use plenty of water-based lube. The rose bases look pretty when worn.

Punishment

Punishment is BMS Factory's bondage and impact range. It includes a braided nine-tail flogger, a Yes Sir collar and leash, and a choker with nipple clamps. Blindfolds and restraint kits, including a five-piece bed restraint set, round it out. A rose-gold version adds a softer look. It suits couples starting out with light restraint and sensation play. Keep a pair of safety scissors nearby when using restraints.

Mae B

Mae B Lovely Vibes is a soft-touch line of small vibrators and love balls in purple, pink and blue. It includes a silicone egg, rabbit-shaped and G-spot twin vibrators, a laced-texture vibrator and elegant or laced love balls. The shapes are simple and gentle. It suits first-time buyers who want a soft, colourful starter toy. The rounded shapes make them comfortable for gentle play.

MiVibe

MiVibe is a small bullet vibrator line with a jewellery twist. Colours include black or pink with beads, and teal with a chain. It is designed to be carried discreetly, like an accessory, rather than hidden in a drawer. Like most BMS bullets, it uses a PowerBullet-style motor for strong vibration in a small body. It slips easily into a handbag or pocket.

Rain

Rain is a textured bullet line. The Rain bullet is 3 inches long, with seven functions and a ridged surface that adds texture to the vibration. It comes in bright fuchsia. It is a simple upgrade from a smooth bullet, and it pairs well with a cock ring or a partner's hand. Use water-based lube for comfort. It is small enough to pair with almost any other toy.

Euphoria

Euphoria is a BMS line built around a male G-spot stimulator in black or white. Retailers also list Fierce Euphoria rabbits such as G Knight and Lust, some with electro-wave effects. It sits alongside Lux for buyers interested in P-spot play. Start slowly with any internal toy and use plenty of water-based lube. Choose a model with a flared base for anal play.

Banana Bliss and Enjoy Your Life

Banana Bliss is a mini silicone vibrator shaped like a banana, with ten functions, for G-spot, clitoral or anal play. Enjoy Your Life is a rechargeable wand with eight speeds, 20 functions and a flexible neck. Both are body-safe, USB rechargeable and splash-resistant. They are fun, low-pressure picks for a first purchase. Both charge by USB in about 30 to 90 minutes.

Ultimate Personal Shaver

The Ultimate Personal Shaver is BMS Factory's grooming kit, made in versions for men and women. It comes with interchangeable heads, including a main trimmer, a precision trimmer with length comb and a finishing head. Stencils let you shape your trim. It is a practical add-on for anyone who likes to groom before play. Clean the heads after every use to keep the blades sharp.

BMS Factory styles at Adultsmart

Some of BMS Factory's menu items are product types rather than brands. Here is how they fit together.

Lockable vibrator cases

BMS Factory makes lockable cases for storing toys away from children, housemates and visitors. Sizes run from mini to large, and the medium case is about 12 inches long. They use a keyless lock, so there is no key to lose, and the metal and ABS shell stands up to travel. A case also keeps silicone toys apart and dust-free, which helps them last.

Cock rings and ties

BMS spreads its rings across several lines rather than one brand. Lux Active offers Vice and Core silicone stamina ring sets and the adjustable Tether cock tie. PowerBullet adds the vibrating Cosmic Ring and Bolo Bullet, and Simple and True has a vibrating butterfly ring. Adjustable ties let you set the fit, which suits beginners. Stretchy ring sets let you find the right size before committing to one.

Accessories and spare parts

BMS keeps its toys going with spare parts. These include PalmPower replacement cords with multi-region adapters, USB charging cables, PalmCaps and PalmBody silicone heads, and the Adore charging stand. There are also LR44 battery packs for PowerBullet bullets. A spare cord or cap keeps a favourite wand in use for longer. Check the model name on your toy before ordering a part, as fittings differ between PalmPower models.

Why PowerBullet matters

Most of what BMS makes runs on its PowerBullet motor, so it is worth knowing what is inside. BMS says the motor uses a solid copper weight that is heavier than rivals' powder-filled weights. It also says the windings are thicker and the motor starts at a lower voltage, so it keeps running as batteries fade.

BMS has also offered PowerBullet as a technology to other manufacturers, so you may spot the logo on toys from other brands. In practice, the motor gives a deep, rumbly vibration rather than a thin buzz. The first PowerBullet was single-speed and so strong that BMS added a three-speed version for beginners. Later came "press and hold" control, where holding the button raises the speed. You will see the PowerBullet logo on the box of any product that uses it.

Materials and build

Swan, Pillow Talk, Leaf and most newer lines are body-safe silicone over a hard inner shell. BMS says a smooth, almost join-free silicone finish is one of its signatures, which makes the toys easy to clean. Naked Addiction uses platinum-cured silicone with a dual-density core.

Not everything is silicone. Crystal Addiction is TPE, CutiePies sleeves are TPE, and some bullets are ABS plastic or metal. Water ratings vary too: many Swan models are fully waterproof, while M'Lady and Wonderlust are only splash-resistant. Check each listing before you take a toy into the bath. Store silicone toys apart in their pouches, and recharge them every few months to protect the battery, as BMS advises.

How BMS Factory toys compare

Choosing your first BMS Factory toy

For a first vibrator, a PowerBullet Essential or a Softies body vibe is small, simple and strong. If you want a gift that looks special, choose Pillow Talk or a Swan model. For massage or very strong external vibration, go for a PalmPower wand.

If you want realistic penetration, start with an Addiction dildo, then move to Naked Addiction for movement. For prostate play, the Lux LX1 is a gentle first step. Couples can start with a Lux Active ring or the PowerBullet Cosmic Ring. If you want to try restraint together, a Punishment collar or flogger keeps things light.

Who BMS Factory suits — and who should look elsewhere

BMS Factory suits buyers who care most about power. It also suits anyone who wants a wide choice from one maker, from cheap bullets to luxury Swan vibrators.

Look elsewhere if you want app control or long-distance play, as BMS toys use buttons or simple remotes. If you are sensitive to strong vibration, start with the lowest setting or choose a softer brand, because PowerBullet motors are intense.

Why buy BMS Factory at Adultsmart

We stock genuine BMS Factory toys, from PowerBullet and Swan to PalmPower and Naked Addiction. Each listing gives the size, material and charging details, so you can compare before you buy. Your order leaves our Australian warehouse in a plain box with nothing on the label to say what is inside. Canadian Rumble. Australian Discretion.