Blush makes body-safe sex toys for every taste, from Dr. Skin realistic dildos and Aria vibrators to Stay Hard cock rings and Temptasia kink gear. The New York company won XBIZ Pleasure Products Company of the Year – Sex Toys in 2019.
| Company |
Blush (formerly Blush Novelties), owned by Vee International, Inc., 625 South St, Garden City, New York 11530. Vee International was incorporated in New York in November 2010. |
| Founders |
Verna Meng (CEO) and Eric Lee, husband-and-wife co-founders. Eric leads design; Verna leads the business. |
| Founded |
Summer 2007, by the company's own account. Both US trademark records give first use of BLUSH NOVELTIES as 1 May 2007. |
| Trademark: logo |
BLUSH NOVELTIES and design, US Reg. 3,621,749 (serial 77,435,492). Filed 31 March 2008, registered 19 May 2009, Class 10. Renewed in 2018. |
| Trademark: word mark |
BLUSH NOVELTIES, US Reg. 5,377,679 (serial 87,169,930). Filed 13 September 2016, registered 16 January 2018, Class 10. |
| Other marks |
Vee International also holds US filings for Aria, Gaia, Anal Adventures, Ultrasilk, Puria, Purio and RumboTech, among others. |
| Manufacturing |
Blush says it owns and runs two factories in China and has converted its Hunan factory to solar power. Product development is split between China and New York. |
| Testing |
Blush says products go through independent materials testing, with final testing by Bay Area Compliance Laboratory Corp. against Prop 65, CE, RoHS, REACH and POP rules. |
| XBIZ Awards |
Pleasure Products Company of the Year – Sex Toys, 2019. |
| AVN Awards |
Nominee, Best Pleasure Product Manufacturer – Large, 2025. |
| Other awards |
Temptasia Heartbeat Panty Vibe: StorErotica New Product of the Year, 2024. Temptasia Rattle Snake: Technology Sex Toy of the Year, Íntimi Expo Brazil, 2026. |
| Rebrand |
In July 2022 the company dropped "Novelties" and began trading as Blush. In September 2023 it renamed Loverboy as Coverboy. |
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Why choose Blush Blush was named XBIZ Pleasure Products Company of the Year – Sex Toys in 2019. It owns its factories, so it controls materials from start to finish. Final testing is done by an independent US lab against Prop 65, CE, RoHS and REACH rules. Its own Puria and Purio platinum-cured silicones feature across its premium lines. Gaia was the first vibrator line made from plant-based bioplastic.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About Blush
Blush began with a bicycle. Co-founder Eric Lee once rode from shop to shop in New York City, selling sex toys, then packing and delivering the orders himself. Verna Meng, who had worked as a translator between American and Chinese businesses, built the supplier network. The couple launched Blush Novelties in 2007, and Verna is now CEO.
Eric saw that many toys of the time were made from poor, untested materials. From the start, Blush set out to make body-safe toys, years before rules like Prop 65 pushed the industry that way. The company now owns two factories and has a design team in New York and China. In 2022 it dropped "Novelties" from its name. Verna explained that its vibrators and rings are "wellness products that serve a need", not jokes.
Blush product lines
Blush runs dozens of separate lines, each with its own look and packaging. Many shoppers never realise they come from the same maker. Each line sets its own price level, materials and audience, from budget TPE to premium silicone. Here is every Blush line, including a few we do not list yet.
Dr. Skin
Dr. Skin is Blush's best-selling lifelike dildo brand, split into four collections: Dr. Skin, Dr. Skin Glide, Dr. Skin Plus and Dr. Skin Silicone. Sizes run from 4 to 19 inches, and most have suction cups and harness-ready bases. Glide models turn slippery with a splash of water, Plus models are posable, and Silicone models use Puria silicone. Few realistic dildos come in such a wide spread of sizes, so it is easy to move up as you gain confidence.
Avant
Avant is Blush's artisan-inspired line of hand-sculpted silicone dildos and plugs in swirled, sunset-style colourways. Recent models such as Borealis Dreams, Midnight Rendezvous, Sunrise Gaze and Daydream use Puria or Purio platinum-cured silicone with an UltraSilk finish. The Avant Pride series carries flag-inspired colours. Most pieces suit a harness, and our look at the Avant collection shows how the colourways differ. Each colourway is limited, so patterns vary between batches.
Aria
Aria is a set of ten compact vibrators, each with an "AF" name, such as Smokin' AF, Flirty AF and Bangin' AF. All are made from platinum-cured Puria silicone and are fully submersible. Shapes include a finger vibe, a curved mini and several loop-handle G-spot vibrators with angled tips. Blush aims Aria at younger buyers who want strong features at a friendly price, and our guide to Aria by Blush compares each model.
Temptasia
Temptasia is Blush's kink and fantasy line, covering plugs, cuffs, rope, pumps, harnesses and pegging dildos. The Safe Word Bondage Kit packs vegan leather restraints, a gag and a blindfold into a lockable case. Unlike most bondage kits, it comes with its own lockable storage, and our Temptasia Safe Word Bondage Kit review covers every piece. Its Heartbeat Panty Vibe won a 2024 StorErotica award. Its Rattle Snake vibrator won at Íntimi Expo Brazil in 2026.
Stay Hard
Stay Hard is Blush's line of cock rings and sleeves, and distributors name it as one of its top sellers. It covers stretchy donut and bead rings, Nutz rings, double loops, ball stretchers and numbered cock sleeves. Several models add a vibrating bullet, such as the 10 Function Bull Ring and Super Clitifier. Most rings stretch to fit many sizes.
Performance and Performance Plus
Performance is Blush's men's enhancement line. It includes the VS series of silicone ring sets and cock-and-ball straps, plus sheaths and extenders. Its VX range covers manual and automatic penis pumps, from the hand-squeeze VX101 to the VX9 auto pump. Performance Plus adds platinum silicone penis sleeves with ribbed interiors and a ball strap, in three lengths. Replacement pump sleeves let you change the opening. Start pumps at low pressure and build up slowly.
Play With Me
Play With Me is a playful couples line. It includes vibrating rings like Delight, Bull and The Player, plus a six-ring King of the Ring set. Rabbits such as Fairy Flutter and Moondust Magic round it out. The Naughty Candy Heart plugs have message-printed heart bases. They use platinum-cured Puria silicone with an UltraSilk texture. Most rings stretch to fit, and the bullets charge or swap easily.
Anal Adventures
Anal Adventures runs from soft starter plugs to the Platinum silicone range and the Matrix plugs. Matrix, launched in 2022, added six iridescent Puria silicone plugs, including loop plugs and jewelled bling plugs. The range also covers graduated kits, beads, vibrating plugs and four numbered vibrating silicone prostate massagers for P-spot play. Every one of its butt plugs has a flared base, so it cannot slip in too far. Start with the smallest size and use plenty of lube.
M for Men
M for Men is Blush's main stroker line. It spans simple sleeves and Soft and Wet cups to automatic strokers such as the M Storm, Master Blaster and Robo-Bator. Torch models hide the sleeve in a discreet case, and the self-lubing pack adds vibrating bullets. Most sleeves are open-ended for easy rinsing, which sets them apart from many closed-end male masturbators. Warm a sleeve in warm water first for a more natural feel.
M Elite
M Elite is the step-up tier of M for Men, with Soft and Wet strokers such as Renata, Annabella and Natasha. These combine a ribbed inner canal with a vibrating bullet and several intensity settings. The Soft and Wet material is designed to feel slick with just a little water-based lube. They suit buyers who want vibration as well as texture.
EnLust
EnLust is a range of realistic and themed strokers named after characters, such as Alyssa, Ashlynn, Molly and Nicole. Several use self-lubricating X5 Plus material, which turns slick with water. Tasha is dual-ended with a different texture at each end, and Ayumi and Destini add vibration. Most are open-ended and compact, at around 13 cm. Pat them dry after washing, then dust lightly with cornflour to keep them soft.
X5
X5 is Blush's realistic-feel material and line name. Trade press says X5 dongs are sculpted from real-life penises, and the line also includes strokers and love dolls. Our range includes the X5 Men Jasmine's Kitty stroker, the Sweet Jasmine doll and the Man Meat doll. X5 Plus, a self-lubricating version of the material, is used across EnLust strokers. Store X5 pieces apart from other toys so the material does not react.
Coverboy (formerly Loverboy)
Coverboy is the new name for Loverboy, Blush's line of fantasy-man dildos and strokers. Blush changed the name in September 2023 but kept designs, sizes and prices the same. Characters include The Pool Boy, Ranger Rob, Top Gun Tommy and The Mailman. Most dildos have suction cups and fit an O-ring harness. You may still see either name on boxes.
Au Naturel
Au Naturel is a realistic dildo line built on Blush's Sensa Feel dual-density material. A firm core sits under a softer outer layer, so it feels more like skin. The Bold range runs from Pleaser and Delight up to Massive and Huge for experienced users. Fabien and Home Wrecker add vibration, and most models have suction cups. Use water-based lube, as Sensa Feel is a TPE blend.
B Yours
B Yours is Blush's beginner-friendly range, and distributors describe it as its entry-level line. It covers realistic dildos, vibrating dildos with FlexiShaft cores, plugs, beads, double-enders, bullets and the Gleam massager. B Yours Plus adds bolder shapes like Hard n' Happy and Lust N Thrust. It suits anyone buying a first toy on a modest budget. Many pieces come in several colours, from skin tones to bright pinks.
Naturally Yours
Naturally Yours is a realistic line with soft, bendable shafts. Vibrating models such as Mr. Right Now, The Little One and Bump n Grind use FlexiShaft technology and a twist-dial base. The vibration sits near the tip, where you feel it most. The range also includes glitter dongs and clear Crystaline dildos in 6, 7 and 8-inch lengths. Twist the base to set the speed; there are no buttons to learn.
Neo
Neo is a dual-density realistic line in bold neon colours, including blue, green, orange and pink. Each dildo pairs a firm inner core with a softer outer layer using Sensa Feel construction. Models come with or without balls, and with suction cups that also suit a harness. Neo is a fun pick for anyone who wants realism without a skin tone.
Neo Elite
Neo Elite is the silicone step-up from Neo. It uses 100% platinum-cured silicone in a dual-density build, with sculpted detail and strong suction bases. Neo Elite Glow models, such as Omnia, Tao and Hanky Panky, glow in the dark. Roxy adds a gyrating motion. It suits buyers who want realism plus the easy care of silicone. Silicone is non-porous, so it is easier to keep hygienic than TPE.
Ruse
Ruse is a line of platinum-cured Puria silicone dildos with an UltraSilk satin finish. Models such as Juicy, Jimmy, Shimmy and Big Poppa have pronounced heads for G-spot or P-spot pressure. Each has a reinforced suction cup and a universal harness base. The Silicone Double Dong suits partners who want to share one toy. Pair it with a harness for strap-on play, or stick it to a smooth tile for solo use.
Renaissance
Renaissance is a 2024 line of art-inspired dildos named DaVinci and Raphael. They use Blush's Sensa Feel dual-density build for a natural feel. Both have a realistic sliding foreskin, which few dildos offer, and both suit a harness. Blush says the line is about identity and expression. We do not list it at present. The foreskin moves over the shaft, much like the real thing.
Gaia
Gaia was the first vibrator line made from plant-based bioplastic, which Blush calls BioFeel. Newer Gaia bullets add BioTouch sleeves made from latex-free natural rubber. Packaging is kraft paper with soy-based ink, and the charging cord is wrapped in cotton. The range includes Eco bullets in battery and USB-rechargeable versions. Blush describes Gaia as having the lightest end-of-life impact of any toy line it makes. It suits buyers who want a simple bullet with a smaller footprint.
Hop
Hop is Blush's family of rabbit vibrators, launched in 2017. Blush made them more petite than its earlier rabbits after feedback that many were too wide. Lola Bunny has three points of vibration, Trix has a wide thumb-shaped arm and Jessica Rabbit has a tongue-like arm. Unlike many rabbit vibrators, all are silicone, submersible and charged by magnetic USB.
Lush
Lush is Blush's accessible luxury vibrator line, with high-end finishes in popular shapes. It includes rechargeable mini wands like Chloe, Callie and Cora, the Allana wand, and rabbits like Victoria and Aurora. Victoria has three motors and a gyrating shaft, and Isabelle adds air pulse. Most models are silicone and waterproof. Blush calls Lush its accessible luxury line, sitting between budget and premium. Mini wands are a good first step if full-size wands feel too big.
Wellness
Wellness is Blush's spa-style sexual health line. It includes graduated vaginal dilator kits, Kegel training sets, couples vibrators like Duo and powerful RumbleTech massagers. Blush designed it to look mainstream and to suit first-time shoppers. Most pieces are Puria silicone with an UltraSilk finish. If a health professional has suggested dilators, follow their plan. Keep each dilator clean and use plenty of lube.
Noje
Noje is Blush's premium silicone collection with a minimalist, soft-touch look. Its best-known model is the Quiver wand, a platinum-cured silicone vibrator with a narrow tip and several attachments. Quiver has seven speeds and is waterproof and rechargeable. We stock Noje toys such as the W3 Wisteria body wand and the G rechargeable vibrator. Quiver was the most talked-about release at the July ANME trade show.
Rose
Rose is Blush's petite wand and massage line. The Rose Petite wand comes in battery and rechargeable versions, with a flexible neck and ten vibration patterns. The Revitalize kit pairs a small Puria silicone massager with three attachments, called Hugger, Flicker and Tickler. They are compact enough for travel and gentle enough for a first wand. Use the softer attachments first, then move to firmer ones.
Luxe
Luxe is a silicone line of rabbits, G-spot vibrators and anal sets. Highlights include the Wave and Phat rabbits, the Emerald G rabbit and the Sui G-spot vibrator. The Bling Plugs Training Kit has three graduated plugs with gem bases, and the Night Rimmer Kit adds a rimming plug. Most vibrators are rechargeable and waterproof. Warm a plug in warm water first for a gentler start.
Vive
Vive is a colourful vibrator line with rabbits and bullets. The Fabulous Rabbit has dual motors, flexible ears, ten patterns and USB charging. The Pop Vibe is a slim ten-function bullet that is fully waterproof. Vive suits buyers who want simple controls and bright colours at an easy price. Use a water-based lube for the smoothest glide. Charge fully before first use.
Limited Addiction
Limited Addiction is Blush's line of psychedelic-print slimline vibes, such as Entangle, Fiery, Mesmerize, Fascinate and Sublime. Newer designs include Utopia, Floradelic and Dreamscape. Each is 7 inches long, waterproof and rechargeable, with five speeds and five patterns. A RumbleTech motor gives deeper vibration than a buzzy bullet. Blush says the artwork changes with each release, so each model has its own print. They are slim enough for a first vibrator and pretty enough for a gift.
Kool Vibes
Kool Vibes is Blush's range of small, rechargeable mini bullets. The 2.5-inch model is a pocket-sized take on bullet vibrators, in ABS plastic with a tapered tip. It offers ten modes, from five speeds and five patterns, and runs about 50 minutes per charge. It fits in a pocket, so it suits travel or adding a buzz during partnered play. Charge it fully before first use for the longest run time.
Quickie Kit
Quickie Kit is a set of ready-to-go starter packs. The Anal kit pairs a vibrating plug with graduated beads. The Jerk Off kit pairs a clear stroker with three rings. The Thick Cock kit is a penis pump set. Each kit gives you the basics in one box. It is a low-cost way to try a new kind of play.
Oh My Gem
Oh My Gem is a luxury vibrator line launched in 2023, with a jewel set into each base. There are six models named after gemstones, from Ardor (Aquamarine) to Bold (Diamond). Each has a warming shaft, five speeds and five patterns, and is submersible and rechargeable. They come in matching boxes with velvet bags, so they make easy gifts. Each has five speeds.
RIZE!
RIZE! is a 2023 line of six translucent, textured strokers. Squeezy, Feelz and Strokes are see-through, so you can watch while you play. Ribz, Switch and Luz are self-lubricating and glow in the dark. All are squeezable, so you control the pressure with your grip. Use a water-based lube and rinse well after each session. They are compact enough to store in a drawer.
Schag's
Schag's is Blush's novelty stroker line disguised as a beer can. Flavours include Arousing Ale, Luscious Lager and Sultry Stout, each in a frosted sleeve. Retailers list them as self-lubricating, with textured chambers inside. They look like a drink on the shelf, which makes them a cheeky gift. They are made for solo use and rinse clean. Use a water-based lube if you need extra glide.
Impressions
Impressions is a Blush line of vibrating dildos with suction-cup bases, numbered N1 and upwards. The N1 is about 6.75 inches long with a curved G-spot shape. The suction cup lets you mount it on a smooth surface for hands-free play. Check each listing for the material and power source before you buy. Use water-based lube, and mount it on glass, tile or a smooth bedhead.
The Realm
The Realm is Blush's fantasy line, inspired by folklore and fandom. It includes creature dildos, vibrators and sword handles that lock onto Lock On dildos. Blush took the line to New York Comic Con in 2021. It suits cosplay fans and anyone who wants a toy that looks nothing like a body part. The handles also make the dildos easier to hold and control.
The Collection and Blush Collection
The Collection is Blush's gift and accessory line, including cotton storage bags such as Burst and Embrace. In late 2023 Blush added its flagship Blush Collection, mixing its best-loved toys with new releases. Its 2025 Kissing Rose is a silicone clitoral massager with three tongue-like "French Kiss" settings and ten vibration modes. The cotton bags wash in a machine, which keeps stored toys clean and dust-free.
Queens Reign
Queens Reign is a Rococo-inspired luxury line launched at Altitude Intimates in March 2026. It includes a lipstick vibrator, a gilded slim vibe and a wand with a broad, flexible head. There is also a pendant necklace that doubles as a mini vibrator. All are body-safe silicone, waterproof and rechargeable, with ten modes. We do not list it yet. Blush also sells every piece together in a Signature Collection box.
Puria, Purio and other Blush materials
Blush names its own materials, which helps you compare toys across lines. Puria and Purio are its platinum-cured silicones. Platinum-cured silicone is non-porous, so it washes clean and does not hold bacteria. UltraSilk is a smooth, satin-like finish used on Avant and other premium pieces.
Sensa Feel is a dual-density TPE used in realistic dildos, with a firm core and a softer outer layer. BioFeel is the plant-based bioplastic used in Gaia. Budget lines also use ABS plastic, TPE or PVC. These are body-safe when made well, but softer TPE and PVC are slightly porous, so use a condom if you share them. Check each listing for the exact material before you buy, especially if you want to use a silicone lube.
Built in-house and tested
Most adult brands buy from outside factories. Blush owns its two factories, so it chooses the raw materials and runs quality control at the source. It says every product then goes through independent lab testing, with final checks by Bay Area Compliance Laboratory Corp. in the US.
Owning the factories also keeps prices down. That is why Blush can sell a basic ring and a premium silicone dildo under the same roof. Blush has also moved its Hunan factory to solar power. Its Gaia packaging uses kraft paper, soy-based ink and a cotton-wrapped charging cord. Blush also runs Blush U, a free training program that teaches store staff about products, so they can give shoppers better advice.
How the Blush range compares
| Line |
What it is |
Material |
Best for |
| Dr. Skin |
Realistic dildos, strap-ons |
TPE, PVC or platinum silicone |
Lifelike feel |
| Avant |
Art dildos and plugs |
Purio platinum silicone |
Design lovers, harness use |
| Aria |
Vibrators |
Puria silicone, submersible |
First vibrator on a budget |
| Temptasia |
Kink, pumps, harnesses |
Mixed, incl. vegan leather |
Couples and BDSM |
| Stay Hard / Performance |
Rings, sleeves, pumps |
Silicone and TPE |
Men's play |
| Anal Adventures |
Plugs, beads, prostate |
Silicone (Platinum range) |
Beginner to advanced anal |
| Gaia |
Bullet vibrators |
Plant-based bioplastic |
Eco-minded buyers |
Choosing your first Blush toy
For a first vibrator, an Aria model is a safe start: silicone, waterproof and simple to use. For a first dildo, try a smaller Dr. Skin or B Yours model with a suction cup. If you want lifelike feel, choose a Sensa Feel dual-density model.
Think about how you will clean and store it, too. Silicone toys should be stored apart so they do not react with each other. TPE toys like a light dusting of cornflour to stay soft.
For men, a Stay Hard ring or a Soft and Wet stroker is the easiest entry. For anal play, start with an Anal Adventures beginner kit. Couples curious about kink can begin with Temptasia cuffs, or go all in with the Safe Word Bondage Kit.
Who Blush suits — and who should look elsewhere
Blush suits buyers who want a lot of choice from one trusted maker, at fair prices. It suits beginners, couples, and anyone building a collection across vibrators, dildos, rings and plugs.
Look elsewhere if you want app-controlled or long-distance toys, as most Blush toys are simple to operate. If you only want luxury silicone, stick to the Avant, Noje and Platinum lines, as some budget lines use TPE or PVC.
Please read — safety first. Use water-based lube with silicone toys, as silicone lube can damage them. Only use toys with a flared base for anal play. Wear a cock ring for no more than 30 minutes, and remove it at once if you feel numbness, coldness or pain. With a penis pump, build pressure slowly and stop if it hurts. Keep bondage scissors nearby, agree on a safe word, and never leave a restrained person alone. Wash every toy before and after use. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Why buy Blush at Adultsmart
We stock genuine Blush toys from across its main lines, from Dr. Skin to Avant and Aria. Each listing gives sizes, materials and charging details, so you can compare before you buy. Your order leaves our Australian warehouse in a plain box with nothing on the label to give it away. Body-Safe Inside. Plain Box Outside.