Beacon Wellness Brands

A mass-market sexual wellness company makes vibrators that sit on ordinary shop shelves, beside skincare and razors, rather than in adult stores. Beacon Wellness Brands of Newton, Massachusetts, is one of the biggest: home of plusOne, Deia and the Cosmopolitan x plusOne collection.

About Beacon Wellness Brands

The company began in 2002 as clio designs, designing and manufacturing consumer products for other brands. As its own brands grew, it shortened its name to clio in 2006. In 2018 it launched plusOne, a range of affordable vibrators made for mainstream shelves.

In 2021 Clio partnered with Boston private equity firm Yellow Wood to form Beacon Wellness Brands, which now sits under Yellow Wood's ownership. Maria Warrington, who joined as Yellow Wood's first hire after the deal, became CEO in 2024. Today Beacon runs its own brands and an OEM unit that develops products for other companies.

Beacon Wellness Brands sexual wellness lines

Beacon's adult range sits under three names: plusOne, Deia and Cosmopolitan x plusOne. Here is each line.

plusOne

plusOne is Beacon's flagship sexual wellness brand, launched by Clio in 2018. It began with simple, affordable devices: a vibrating bullet, a dual vibrating massager, a mini massager and an air-pulse arouser. Lubricant and sex toy wipes followed. Our Dual Vibrating Arc G-Spot Massager is a C-shaped silicone vibrator with a motor at each end. Our sex toy cleaning wipes come individually wrapped. Browse the full plusOne collection.

plusOne life-stage wellness

In 2024 plusOne moved beyond pleasure with a collection aimed at life stages such as postpartum and perimenopause. It includes a breast and body massager, a Kegel trainer, a vaginal dilator set and a warming massager. The plusOne Wellness Collective, a panel of doctors and a sex therapist, gave input on the range. Later Wellness Care additions include sleep sprays and patches. Check each product's guidance before use.

Deia

Deia is Beacon's more premium sexual wellness line, with sleek silicone designs and a simple naming style. Our Deia range includes The Wand, The Feather, The Arouser, The Hot and Cold, The Wearable and The Couple. The Wand has a flexible head and ten patterns. The Arouser is a pulsing plate stimulator with magnetic charging. See the whole Deia collection.

Deia for couples

Two Deia designs are made for partners. The Wearable is a silicone vibrator with a wireless remote and ten settings, so one partner can control the other's pleasure. The Couple is a compact, 10 cm device designed for shared use during sex. The Hot and Cold adds temperature play, with a warming end and a cooling end. Together they make Deia one of the more couple-friendly ranges we carry.

Cosmopolitan x plusOne

Cosmopolitan x plusOne is a co-branded collection with the famous women's magazine. Its designs borrow from beauty. All Made Up looks like a makeup compact with a mirror, and Read My Lipstick is a mini bullet. Rose to the Top and Smokin' Rose Petal are rose-shaped vibes. Main Character is a rabbit with a stroking bead, ten vibration settings and five stroking motions, a modern take on classic rabbit ear vibes.

plusOne or Deia?

plusOne is the everyday, budget-friendly side. Its devices are simple to use and easy to find, which makes it a good first purchase. The Dual Vibrating Arc is a smart example: two motors in a curved, palm-friendly shape.

Deia is the more premium choice, with sleeker shapes and features such as heating, cooling and wireless remotes. If you are buying for a couple or want temperature play, Deia is the better fit.

How the range compares

Sexual wellness for everyone

Beacon's big idea is that a vibrator belongs in the same basket as skincare. That message matters. Using a vibrator is a normal, healthy part of knowing your body, as our article on breaking the stigma around vibrators for women explains.

Knowing how arousal works helps you choose. our guide to the science of female orgasms explains why many women need clitoral stimulation to orgasm. That is why pulsing stimulators like The Arouser and dual-motor designs like the Arc are popular. Browse our wider range of sex toys for women for more options.

Choosing your first Beacon product

For a first vibrator, the plusOne Dual Vibrating Arc is easy to hold and offers internal and external play. If you prefer clitoral play, Deia's The Arouser or The Feather are compact and simple. Couples should start with The Wearable, so one partner can hold the remote.

Add plusOne sex toy wipes for quick clean-ups. For more sex toys across every category, browse our full range. If you are shopping for him, our range for men covers strokers, rings and more.

Couples play with Deia

Deia's couples range gives partners three different ways to play. The Wearable puts the remote in one partner's hand, which is great for teasing and anticipation. The Couple is designed to be worn during sex, so both partners feel the vibration.

The Hot and Cold adds temperature play. Warm one end for a slow build, then switch to the cool end for contrast. Start gently, talk about what feels good, and swap roles so you both get a turn.

Why mainstream shelves matter

For years, buying a vibrator meant a trip to an adult store. Clio changed that by selling plusOne through everyday pharmacies and supermarkets in the United States. The products were designed to look friendly and approachable, so buying one felt like an everyday purchase.

By 2024, Nielsen data placed plusOne in nearly 24,000 retail doors across the United States. That reach helped many first-time buyers feel at ease, because a vibrator became something you could pick up on a normal shopping trip. In 2026 the brand also moved into premium beauty retail, with most products still at accessible prices.

Caring for your devices

Wash silicone with warm water and mild soap or a sex toy cleaner after each use, and dry it fully before charging. Keep the charging contacts clean and dry.

Store each device in its pouch, away from other sex toys. Top up the battery every few months if you are not using it, so it stays healthy.

Who Beacon Wellness Brands suits — and who should look elsewhere

Beacon suits first-time buyers, people who want affordable, easy devices, and couples looking for remote or temperature play. Deia suits anyone who wants a sleeker, more premium feel.

Look elsewhere if you want app control or a large adult-store range of shapes and sizes. Beacon's strength is simple, approachable design.

Why buy Beacon Wellness Brands at Adultsmart

We stock genuine plusOne and Deia products from Beacon Wellness Brands. Each product page lists the size, settings and power source, so you can choose with confidence. Orders leave our Australian warehouse in plain packaging. From Massachusetts Shelves to a Plain Box at Your Door.