I'm Vicki Freind, National Account Manager B2B for Sales and Marketing across Australia and New Zealand at Lovehoney Group. My role involves supporting how ROMP is positioned in market, building strong retail relationships, and helping ensure the brand stays true to its mission of making pleasure approachable and accessible.

ROMP was created to remove the barriers that stop people from exploring pleasure — whether that's price, stigma, or feeling overwhelmed by overly complex products. The idea was simple: design high-quality, body-safe toys that are easy to use, thoughtfully designed, and priced so more people can say "yes" to trying something new.

ROMP is the most approachable entry point in the portfolio. Where brands like Womanizer and We-Vibe focus on premium innovation and luxury experiences, ROMP is about simplicity, playfulness, and accessibility. We're often someone's first step into pleasure products, and we take that responsibility seriously by making sure the experience feels welcoming, not intimidating.

It means three things: emotional accessibility, the benefits of confidence and ease, and affordability. We focus on creating products that help people feel comfortable, curious, and empowered in their own bodies. Our designs are intuitive and easy to use, so there's no pressure or confusion — just a positive, enjoyable experience. And we keep our products affordable without compromising on safety, so more people can explore pleasure on their own terms.

Our Pleasure Air Technology uses gentle pulses of air pressure to create a suction-like sensation around the clitoris without direct contact. Instead of traditional vibration, it stimulates nerve endings through rhythmic air waves — which many users find leads to more intense and faster orgasms, especially for those who may find direct vibration too strong.

We prioritise materials like body-safe silicone and ABS plastic and streamline everything else. Instead of adding unnecessary features, we focus on what actually enhances the experience. Efficient design and production allow us to keep costs down without cutting corners on safety or durability.

It's a mix of customer insights, market trends, and gap identification. We ask: what feels missing for someone just starting out? Where are people confused or underserved? Then we design products that simplify those experiences — whether that's a more ergonomic shape, fewer but better settings, or multi-use functionality.

Our goal is to spark curiosity and build confidence in every customer. We want our products to feel approachable, intuitive, and easy to understand — something that invites exploration rather than hesitation. From packaging to instructions to design, every detail is crafted to remove uncertainty and instil a sense of ease and self-assurance. At the end of the day, everything we do is centred around one thing: delivering great pleasure.

We design with a wide range of users in mind — different sensitivities, anatomies, and levels of experience. That means offering a variety of shapes, intensity levels, and straightforward controls. Inclusivity also shows up in our language and visuals — we aim to reflect real people, not a narrow idea of who pleasure is for.

You're not alone, and there's nothing unusual about wanting to explore your own pleasure. Think of it as part of understanding your body — just like any other aspect of wellbeing. Start simple, choose something that feels approachable, and remember: this is for you, at your pace.

It's central to everything we do. Reviews, surveys, and direct feedback tell us what's working and what isn't. Sometimes it's small adjustments — like button placement or noise levels — and sometimes it inspires entirely new product directions. Our goal is to evolve alongside our customers.

That "affordable" means "cheap" in quality or experience. In reality, thoughtful design and focused features can deliver a great experience without a premium price tag. It's not about doing less — it's about doing the right things well.

We're growing our range with intention, staying grounded in what defines us: approachable, body-safe products thoughtfully designed for real people. You'll see more innovation that keeps things simple yet deeply satisfying — with designs that embrace a wider spectrum of bodies, preferences, and pleasure journeys.

Just as importantly, we're continuing to champion open, stigma-free conversations around pleasure — because we believe it's a natural, positive part of everyday wellbeing, not something to be hidden or complicated. Every step forward for ROMP is about making pleasure feel easier to access, easier to understand, and ultimately, more enjoyable for everyone.