The Future of The Escort Industry. SMOOCI?

The Escort industry has seen some major changes over past the 3 months. The closure of the industry’s 2 biggest platforms (Backpage/Cracker and Craigslist’s Casual Encounters section), has sent shockwaves through the community and left a lot of clients, agencies, and escorts desperately trying to reconnect. This was swiftly followed up by the new SESTA-FOSTA act, an attempt by the U.S. congress to tackle unethical platforms, most notably giving more clarity to human trafficking laws and making online platforms more responsible and liable.

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These changes are clearly a major positive for the long term, and should help to give the industry a somewhat more ethical standing, able to better tackle major issues of safety and protection with online services. But in the short term it has created a very nervy and uncertain atmosphere among the remaining directories and online escort communities, with many popular classified listings following the lead of Craigslist and opting to distance themselves from the escorting world.

The oldest (and most out-dated) profession in the world

Despite being one of the largest and longest standing global industries, the escort industry is one seriously lacking, technologically. You may be able to get a medical diagnosis via an app on your phone, or order a pair of shoes online and have them delivered by drone an hour later, but escorts and clients still heavily depend upon age-old means of connection (walking the streets, flyers in phone boxes, newspaper classifieds). Even in the online world escort directories spend huge amounts on SEO and digital marketing, trying to get those top Google rankings, but very little seems to be invested in bringing better and safer tools, with little attempt to improve the user experience, or make for safer and more reliable platform.

Many escorts are now turning to alternative apps and sites, trying to force modernization on the industry. Tinder is one of the leading apps in the dating industry, and in many major cities it’s becoming the app of choice for escorts. The fact these escorts are willing to spend so much time and effort trying to connect with client on dating apps (in the face of likely abuse, timewasting, and the constant risk of being banned), just to have access to a more user-friendly platform, further highlights the need for a modern, paid-for-dating platform.

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The Future of Escort Booking

A change is desperately needed and in Southeast Asia Smooci claims to have the answer. Billing themselves as ‘The Future of Escort booking’, www.smooci.com offers the world’s first fully live Escort booking site, delivering verified reviews and comments to the clients, and GPS tracking on escort arrivals. Clients visit the site, click search, and after a few quick selections they are given a list of escorts ready to instantly book. Most details are verified, with fully verified comments and ratings offering a new level of trust and openness, supported by easy to use filters. Bookings are also confirmed with a few simple clicks and verified through SMS one-time-passwords, creating a smooth and simple experience. The Uber style GPS tracking on the escort’s journey to meet the client is also a popular bonus feature.

For the escort’s Smooci brings modern and hassle-free tools. The escorts work via an app, allowing them to easily create and manage their profile, and simply click online to show their live availability. Booking requests arrive direct to the app, giving the escorts a 10 minute window to review the details and accept or decline the booking. Further tools then help them manage their upcoming bookings, even giving suggested travel routes and times to get to their appointments, and reminders to keep them on schedule. And once the booking is over they get to rate the client and their experience.

The next generation escort directory

Smooci’s system aims to create a level playing field and a fairer, safer, and more ethical arena for clients and escorts to connect. Clients are ultimately given a more informed choice, with trustworthy information, allowing them to book with confidence and ease. Escorts are given the tools to work more efficiently and professionally, with no need for reposting and bumping their ads (the app even works in several countries across Southeast Asia allowing them to work on the go). Bookings are clear and verified cutting out timewasters, long chats, and negotiations, and additional client info (and the fact all bookings are tracked), gives them further peace of mind.

Smooci monetize by way extra features on their site (such as the use of GPS tracking and the ability to set notification for when offline escorts next become available). Pricing is similar to that of most dating sites, with short cheap options such as a 3 day memberships, with all payments non-recurring, so no surprise auto billing. Both escorts and clients have the option to use Smooci for free, and Smooci doesn’t take any cut or fee from the bookings, so ultimately they are left motivated to create the best possibly platform rather than generating as many bookings as possible.

With plans to reach far beyond Asia, targeting summer launches throughout Europe, Smooci are aiming to take their platform global. They also have plans to bring in further safety features, with follow up alerts and calls to make sure escorts are marked as ‘safe’ after a completed booking, and direct contact with local health and advice specialists within the escort’s app. While Smooci may not be able to solve, or even tackle, all of the industry’s problems, it’s certainly helping push it in the right direction, bringing moderns tools and tech to the older profession in the world.

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Rick is the owner of the Adultsmart, an online sex toy shop that stocks over 13,000 products. He has been involved in the adult lifestyle industry for more than 25 years. Rick is an active sex blogger who provides a wealth of information and experience. He is an advocate of equality for gender and sexuality.

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