VIP Interview with Alexander Giebel, CEO & Founder of the pjur Group

The pjur group is an adult lifestyle company who have been making personal lubricants for over 20 years. Their highly popular and bestselling product ranges includes pjur elements of love which enhances the pleasurable experience during intimate moments, pjur med which assists health and wellbeing and pjur active which protects the skin during physical exertion.

Pjur has won countless awards for their personal lubricant range including pjur med Vegan Glide won Beauty Heaven’s Best New Feminine/Women’s Health Product 2017, the Adultex Best Lubrication/Lotion Product Range Award in Australia 2017, the pjur Med Repair Glide won She Awards Best Sexual Health Product for Women 2015 and the pjur Original won She Awards Best Sex Enhancement Product 2015. After winning the She Awards Alexander Giebel said:

“Customers who value sustainability and quality are at the right place when they come to pjur. This is what made our presence at the retail trade fair such a hit.”

This is an exclusive interview with Alexander Giebel the CEO and founder of the pjur group.

Tell me about yourself?

That is an interesting question – I can say that whatever I do I do it with passion no matter if it is business or private. I´m a strategic thinker with no borders in mind but a realistic view. I enjoy working in my global team and being connected to different markets around the world on a daily basis. Beside that I love to walk my dog every day.

What are your favourite accomplishments of all time?

Phones, email and planes because they allow us to be connected to the world and family wherever we are.

What are your favourite quote’s that inspire you?

I love the Latin aphorism “Carpe diem” of the Roman poet Horace. This is what I really try to implement in my life and in every day. I want to seize every single day as much as possible and I’d like to encourage everybody else to do so.

Pjur Original Ad Image
Image: Pjur Original Ad

What is the story behind the inspiration, creation and development of your company?

It is a great feeling and inspires me and everybody else at the pjur team to be able to offer products for people to enjoy intimacy more than before and helping them with our products. We create products for people no matter what race, ethnic or color they have or what language they speak. It’s all about the human being and its needs. Quality is our biggest aim and what we always strive for. We see our brand as the biggest vehicle for that vision and people can trust us.

How long does the development of your products take?

The development of personal lubricants is not that easy. We are talking about medical devices which have to be registered with the health authorities in the market you want to sell them and they have to be tested and certified. This is very cost-intensive.

The products we produce as cosmetic products nearly need the same procedures for developing as medical devices. We have defined pretty high standards for our products by ourselves so we have an average development time of 1,5-2,5 years.

What does your company value the most?

Quality, quality, quality – and innovation. This is what pjur stands for and what makes us unique.

What are your favourite memories and moments from working in pjur?

There are so many great memories over the last 22 years, it is hard to name one, but being the first global distributed silicone lubricant in the world market was and is still a great memory.

What do you love most about your brand/s compared to other companies?

I personally like quality in all aspects of my life and the brand pjur reflects this in every mm or inch. I love that customers write us emails telling us how happy they are with our products and how much they inspire their lives.

How many and what awards has your company won?

We received so many awards that we just needed to extend the presentation board in our second meeting room.

Tell me about your product range?

As our name phonetically suggests, pjur group manufactures and markets high end luxury health and body care products in more than 50 countries on all five continents. Since our beginning in 1995 we have expanded our range which now comprises of more than 50 health and body care products in seven different categories, including silicone-based and water-based personal lubricants, stimulation and delay products, special-scene products, as well as intimate hygiene and sport products. Our guiding maxims have always been to produce high quality products, with first rate ingredients and the deliberate omission of flavours and colourants – so that pjur products can guarantee pure enjoyment and more intense sensations without unnecessary distractions.


pjur Back Door Anal Glide Lubricant
Lubricant: pjur Back Door Anal Glide

What are the main differences between the sex, massage, anal, fetish, and wellbeing lubricants?

Every area of application has a different need in terms of glideability, ingredients, additives etc. Our massage products consist of extra long lasting silicone formulas whereas our products for toys are made of creamy hybrid – or water-based formulas. The anal region Pjhas special needs as the natural moisture in this area is lacking. Therefore, we developed pjur Back Door anal glide with Jojoba to ensure pleasant relaxation and elasticity for the skin. Our wellbeing pjur med lubricants are made for women who search for a solution for vaginal dryness or other problems. Some others simply had never been in contact with lubricants before. Our pjur med PREMIUM glide for example is a lube which is tested by ECARF and allergy-friendly even for women with neurodermatitis.

Pjur Med Lubricants Photo
Buy Now | pjur lubricant range

What are your best sellers?

Our bestselling formula is and has ever been our pjur Original. With its unique and long lasting formula, it creates a silky smooth feeling on the skin. You can have fun for hours with this product and be sure that it is good for your skin. That’s what makes it outstanding. After pjur Original, there’s pjur Woman – a unique formula made for the sensitive skin of women. This is our most sold product in the women’s target group.

What are the most memorable quotes that you have heard about your product range?

Just recently a couple contacted us telling us that they remember buying their first bottle of pjur Original in 1996 and they still use it and quote it as the best lube ever!

What are your favourite interesting sex tips?

Try each pjur product and follow the instruction.

Have you heard any funny stories of how your product/s were used?

Oh yes! Our silicone-based lubricants are perfect for sticking doors or keyholes. That is what we hear very often. Recently another consumer wrote us an email, that he found out that pjur Original is perfect to handle his thick and curly hair. Some people also use it to protect their sensitive skin from drying out. You see, there are many ways to use our lubricants.

Is there anything you would like to add?

I’d like to thank all our Australian customers who have put their trust in pjur for years. I have visited your country many, many times and I always love to come back. Keep going, Down Under!






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