Wicked Sensual Care is an award-winning brand of vegan, cruelty-free lubricants and intimate enhancers that blend body-safe formulas with distinctive textures and flavors. Since its launch in 2012 in Los Angeles, the collection has earned recognition for innovation in sexual wellness, offering solutions that span water-based hydration, silicone glide, hybrid blends, and specialized anal support—all formulated without parabens or harsh additives. Wicked Sensual Care is owned by Wicked Sensual Care, Inc., and holds PETA Certification for vegan and cruelty-free standards.
Brand Credentials and Certification
| PETA Certification |
All products certified vegan and cruelty-free; no animal-derived ingredients or animal testing |
| Trademark Registration |
WICKED trademark registered with USPTO (Wicked Vision Limited); multiple product trademark registrations |
| Award-Winning Status |
Recognized as a leader in sexual health and wellness innovation since launch in 2012 |
| Formula Standards |
All formulas pH-balanced, paraben-free, and body-safe; designed for sensitive intimate use |
About Wicked Sensual Care
Wicked Sensual Care has built its reputation on combining sexual wellness expertise with rigorous formulation science. Launched in 2012, the maker emerged from a commitment to creating lubricants and intimate enhancers that prioritize body safety, comfort, and enjoyment without compromise. Every formula in the range is vegan and pH-balanced, reflecting Wicked Sensual Care's core values around cruelty-free production and ingredient transparency. The range spans water-based, silicone, hybrid, flavored, and specialized anal-support formulations, each engineered to address different needs, sensitivities, and play scenarios. This diversity allows buyers to find the right solution whether they seek versatile everyday glide, long-lasting waterproof slickness, playful flavor experiences, or specialized support for anal intimacy. The maker has become trusted by sexual health professionals and consumers worldwide who demand clean, effective, and ethically made intimate products.
The Wicked Sensual Care Range
Wicked Sensual Care offers a comprehensive portfolio of lubricants and intimate enhancers designed to meet diverse preferences and needs. Each product line is formulated with specific use cases in mind—from everyday versatility to specialized support—while maintaining Wicked Sensual Care's commitment to vegan ingredients, paraben-free safety, and body-friendly pH balance. The collection covers water-based hydration, silicone luxury, hybrid blends, kissable flavored variants, and anal-specific support. No matter someone is new to intimate products or an experienced buyer seeking premium formulations, this range provides options backed by award-winning innovation and rigorous quality standards. Pairing these lubricants with an adult toy cleaner ensures long-term hygiene and care for silicone or glass companions.
Water-Based Lubricants
The Aqua range delivers long-lasting hydration in non-sticky formulas that are condom-safe, toy-compatible, and easy to clean. Ideal for everyday use, partnered intimacy, or those with sensitivities to thicker bases. pH-balanced and vegan throughout.
Silicone Lubricants
Ultra Silicone provides waterproof, luxurious slickness that resists drying out during extended sessions or shower play. Unscented and vegan, it delivers silky comfort without frequent reapplication, making it perfect for those seeking long-lasting glide and durability.
Flavored Lubricants
The Simply Tropical Trio and other flavored variants combine water-based safety with kissable, fun tastes perfect for oral foreplay. Body-safe, paraben-free, and playfully sensual, these options let couples enjoy sweetness while maintaining intimate wellness standards.
Anal Support and Relaxant Formulas
Jelle Plus is a thicker, cushioned water-based formula enriched with natural relaxant ingredients designed to enhance comfort and ease during anal intimacy. Its specialized consistency provides support and protection, making anal play more enjoyable and worry-free.
Hybrid and Specialty Blends
Beyond traditional categories, the collection includes hybrid formulas and specialty blends engineered for specific sensations or play scenarios. These innovations combine insights from sexual wellness expertise with cutting-edge formulation science to expand comfort options.
What Makes Wicked Sensual Care Different
Wicked Sensual Care stands apart through its unwavering commitment to vegan, cruelty-free formulation combined with rigorous body-safety standards. Every lubricant is pH-balanced to match intimate skin, paraben-free to eliminate harsh preservatives, and free from animal-derived ingredients—backed by PETA certification and recognized industry accolades. The range's depth is striking: buyers can choose from water-based simplicity, silicone luxury, flavored playfulness, or specialized anal support, all engineered with equal care and innovation. This breadth reflects Wicked Sensual Care's philosophy that sexual wellness is diverse and personal—no single formula works for everyone, so the collection meets varied needs without forcing compromise. The maker invests in formulation science that goes beyond basic lubrication, incorporating natural relaxants, sensory textures, and flavor profiles that enhance both comfort and pleasure. Additionally, the maker maintains transparent communication about ingredients, safety, and use cases, building trust with buyers who value informed choices. This combination of ethical production, formulation excellence, and buyer-focused education makes the line a trusted choice among sexual health professionals and discerning consumers worldwide.
Why Choose Wicked Sensual Care
- All formulas are PETA-certified vegan and cruelty-free, with no animal-derived ingredients or testing
- pH-balanced, paraben-free, and body-safe—designed for sensitive intimate skin without harsh additives
- Award-winning brand with over a decade of innovation in sexual wellness and intimate product formulation
- Diverse range spans water-based, silicone, flavored, and specialized anal-support options to suit different preferences
- Water-based and hybrid formulas are condom-safe and toy-compatible for versatile, worry-free intimacy
- Formulations incorporate natural ingredients and sensory innovation that enhance comfort and pleasure beyond basic lubrication
How to Choose Wicked Sensual Care
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Identify your base preference — Choose water-based for easy cleanup and toy-compatibility, silicone for long-lasting waterproof glide, or a hybrid blend if you want balanced properties across both.
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Consider your use case — Select everyday versatile Aqua formulas for general intimacy, flavored variants for oral play, or specialized anal-support Jelle Plus if anal comfort is your priority.
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Factor in sensitivities — All Wicked products are paraben-free and pH-balanced, but if you have specific ingredient concerns, review each formula's composition to match your skin's needs.
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Start with a single formula — Try one product type first to assess how your body responds, then expand into other lines (silicone, flavored, or anal-support) once you've found your baseline comfort.
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Pair with proper care — For toy play, combine your chosen lubricant with an adult toy cleaner to maintain hygiene and extend the life of silicone or glass companions.
Who Buys Wicked Sensual Care
Wicked Sensual Care attracts couples, individuals, and sexual wellness professionals who prioritize clean, effective, and ethically made intimate products. Buyers include those new to lubricants seeking body-safe options, long-time enthusiasts looking for premium formulations, and people with specific sensitivities who demand paraben-free, vegan alternatives. the maker resonates with conscious consumers who value cruelty-free certification and transparent ingredient lists, as well as adventurous buyers exploring flavored play or anal intimacy with supportive, cushioned formulas. Many are professionals in sexual health or education who recommend Wicked for its innovation, safety, and trustworthiness. From beginners to experienced players, the range's diversity and award-winning reputation make it a natural choice for anyone serious about comfort, pleasure, and intimate wellness without compromise.
Aqua Water-Based — Long-lasting hydration in a non-sticky water-based form. Condom- and toy-safe, it offers versatile glide with easy cleanup, making it perfect for daily or partnered use.
Ultra Silicone — An unscented silicone lubricant that provides waterproof, luxurious slickness. It lasts for extended sessions and shower play without reapplication, giving silky comfort throughout.
Simply Tropical Trio — Flavored water-based lubes with fun, kissable tastes. Ideal for oral foreplay, they combine sweetness with safety, keeping intimacy playful while being body-friendly.
Jelle Plus — An anal relaxant enriched with natural ingredients. Its thicker consistency cushions movement while offering comfort and protection, enhancing anal play with added ease.
Learn More About Three Things People Fear About Anal
Anal intimacy comes with common concerns that can be addressed through knowledge and preparation. Many people worry about pain or discomfort, but this fear often stems from insufficient lubrication or rushing the process; using a high-quality anal lube like Wicked Jelle Plus—formulated with natural relaxants and cushioning thickness—transforms the experience by providing proper slip and comfort. Others fear mess or hygiene issues, yet modern anal-specific products are designed to minimize these concerns, and pairing them with dedicated cleaning practices builds confidence. A third concern is the perception that anal play is taboo or shameful, but sexual wellness professionals and educators increasingly recognize it as a normal, consensual intimate option that couples explore safely with the right knowledge, communication, and body-safe products. Understanding these fears and addressing them directly through preparation, quality lubrication, and open communication removes barriers to pleasure and allows people to make informed, confident choices about their own intimacy.
Buy Genuine Wicked Sensual Care at Adultsmart
Adultsmart is proud to stock authentic Wicked Sensual Care lubricants and intimate enhancers, delivering vegan, cruelty-free products straight to your door with discreet, Australia-wide shipping. Our long-standing reputation for integrity ensures that every bottle you receive meets Wicked Sensual Care's exacting standards for safety, purity, and performance. When you choose Wicked through Adultsmart, you're investing in award-winning intimate wellness backed by PETA certification, transparent ingredients, and a decade of innovation—with the confidence that comes from shopping at a trusted retailer committed to your satisfaction and privacy.