Triple A Group

Triple A Group is the German company behind Satisfyer, Fun Factory, Penthouse Novelties and the Waterglide and Siliconglide lubes. It designs, patents, makes and sells sex toys and lubricants under one roof.

About Triple A Group

Triple A Group is a German company that works at every step of the supply chain. It designs its products and holds the patents. It also makes them, ships them and sells them direct. It trades mainly through Triple A Internetshops GmbH and its retail arm, EIS GmbH. That is rare in the adult industry. Most brands design in one place, make in another and pay others to ship. Triple A keeps those steps in-house.

Scale is the other half of the strategy. Satisfyer is made in very large volumes, which keeps unit costs low. Those savings show up in shelf prices. Fun Factory takes the opposite route. It stays a small specialist that makes its toys in Germany, which costs more but keeps quality high.

The Triple A brand family

The group runs three toy brands and two lubricant lines, each with a clear job. Fun Factory is the premium tier. Penthouse Novelties is the licensed line, while Waterglide and Siliconglide cover lube.

Satisfyer: advanced tech at an everyday price

Satisfyer launched in 2016 and quickly became the group's biggest name. Its Air Pulse Technology sends touch-free pressure waves over the clitoris, at prices well below most rivals. The Pro 2 Generation 3 shows how far the line has come. It offers 11 Air Pulse levels and 12 vibration modes, which you can use together or apart. Swap the silicone tip for the flat cap and it switches to Liquid Air, which mimics pulsing water. Beyond air pulse, the range covers silicone vibrators, wands, strokers and couples toys. Many models link to the Satisfyer Connect app. For a first premium-feature toy on a tight budget, Satisfyer is usually the place to start.

Fun Factory: the made-in-Germany premium tier

Fun Factory was founded in Bremen, Germany, in 1996. It built its name on bright, smooth silicone toys made in Germany. Its best-known idea is the Stronic pulsator, where a magnetic drive moves the shaft in and out on its own. The result is a thrusting feel with no vibration at all. Fun Factory joined Triple A Group in an asset deal that took effect in October 2024. The brand kept its premium pricing and German production, and it now trades as Fun Factory Germany GmbH. Its Bioline series adds wellness products the group describes as fully recyclable. For couples, the Share is a strapless double dildo that needs no harness.

Penthouse Novelties: the licensed line

Penthouse Novelties is the group's licensed range. Triple A designs, makes and ships it worldwide under a long-term licence from Penthouse Magazine. The line covers adult novelties, bondage gear and lingerie. It carries the Penthouse name and its glamour styling into the bedroom. That makes it a natural fit for gifts, hens nights and anyone drawn to the brand's classic look. Pieces lean playful and flirtatious rather than hardcore. If you want light bondage that looks as good as it feels, or lingerie with a recognisable name behind it, start here.

Waterglide: the water-based all-rounder

Waterglide is the group's water-based lubricant line, made in-house. Water-based lube is the safest all-round choice. It works with every toy material, including silicone, and it is safe with latex condoms. It washes off with water and rarely marks sheets. The trade-off is that it can dry out in long sessions. A splash of water or a fresh drop brings the glide back. For anyone using a Satisfyer or Fun Factory silicone toy, Waterglide is the lube to reach for. Keep one bottle beside the bed and another in the shower bag.

Siliconglide: the long-lasting option

Siliconglide is the group's silicone-based lubricant line. Silicone lube lasts far longer than water-based lube, because it does not soak into the skin or dry off. That makes it the better pick for long sessions, anal play and play in the shower, where it stays slick. It is also safe with latex condoms. The catch is toy compatibility. Silicone lube can damage silicone toys over time, so keep it for glass, steel, hard plastic or skin. The group's formulation lines also include toy-cleaning sprays, so care products come from the same family.

Three ways to stimulate

With Fun Factory on board, the group covers the three main ways a toy can stimulate the body. Air pulse uses waves of pressure that never rub the skin, and Satisfyer leads here. Vibration is the classic buzz and rumble, developed across both brands. Magnetic pulsation is Fun Factory's Stronic technology, which moves the shaft itself instead of shaking it.

Each suits a different body and mood. Air pulse suits people who go numb with vibration. Vibration suits those who like a strong, steady buzz. Pulsation suits anyone who wants a thrusting feel without moving their hand. You can compare thrusting toys from several makers in our pulsators range.

What the Fun Factory deal means for you

The deal was announced in July 2024 and took effect on 1 October 2024. Triple A took over Fun Factory's products, designs, brands and patents. Fun Factory's prices and premium position stayed the same. Production stays in Germany, so the toys keep their German-made quality. For shoppers, little changes on the surface. The same Stronic pulsators and silicone toys remain, now backed by a much larger parent. 

The Satisfyer Connect app

Satisfyer Connect launched in 2020 and is free to use. It links Satisfyer toys by Bluetooth, with up to 20 saved to one phone and four running at once. Live Control lets you draw a pattern on screen and save it. Remote Play gives a partner control over a secure link, with chat or video. Music Vibes syncs the toy to your playlist. Close-range features work without the internet, and you can sign up without personal details. For more on how the brand thinks, read our interview on the secrets of Satisfyer.

Choosing within the Triple A family

Start with budget and sensation. For touch-free clitoral play at a low price, choose Satisfyer. For a premium toy made in Germany that will last for years, choose Fun Factory. If you want thrusting without moving your hand, look at Fun Factory's Stronic range. For a gift, a hens night or playful bondage, Penthouse Novelties fits.

Then add the right lube. Pair any silicone toy with Waterglide. Keep Siliconglide for glass or hard plastic toys, long sessions and the shower. Matching lube to material is the simplest way to make a toy last.

How the Triple A brands compare

Each brand has a different role. This table sets them side by side.

Who Triple A brands suit — and who should look elsewhere

The Triple A family suits shoppers who want proven technology at every price point. You can start with Satisfyer and step up to Fun Factory later. It suits couples who want app play, and solo users who want a toy that lasts.

It is not for everyone. If finish and luxury styling matter more than features, other premium makers focus harder on design. If you need heavy-duty bondage gear for intense scenes, look beyond Penthouse Novelties to a specialist. And if you avoid app-linked toys for privacy reasons, choose Fun Factory or a Satisfyer model without app control.

Learn more

Fun Factory designs often solve a real problem. Our review of the Fun Factory Share looks at its strapless double dildo for couples, which needs no harness at all.

Why buy Triple A Group brands at Adultsmart

Every Satisfyer, Fun Factory, Penthouse Novelties, Waterglide and Siliconglide product we sell is genuine stock, sent from Australia in plain packaging. Compare the brands above, check each product page for details, then build the set that suits you. Shop the Triple A family today. One Family of Brands, Shipped Discreetly Across Australia.