Maia Toys makes colourful vibrators, also called vibes or massagers, plus dildos, anal sex toys and men's play. The brand is known for its punchy Jaguar motor and themed lines such as 420 Series and Trippy Toys.
| Company |
Maia Toys LLC, a Texas limited liability company with a Houston address on the US trademark register. Maia's own address is 12000 Woodruff Ave, Suite D, Los Angeles, CA 90241 (brand-supplied information). |
| Founder |
Established in Los Angeles in 2010 (brand statement). Maia's Zach Smith describes it as a boutique, family-run brand (Adultsmart Q&A, July 2026). Lisa Hanna is Vice-President of Sales. |
| Awards |
2024: XBIZ Awards, Progressive Pleasure Products Company of the Year, nominee. 2025: XMA, Best Sex Toy (Powered), nominee (Nala). 2025: XMA, Best Couples Sex Toy, nominee (Date Night Panties). 2025: XMA, Best Product Packaging, nominee. 2026: XMA, Best Sex Toy (Non-Powered), nominee (Declan). |
| Trademarks and Patents |
MAIA NOVELTIES, US Reg. 7,075,173, registered 6 June 2023, class 10, first use February 2020, owner Maia Toys LLC. A second MAIA NOVELTIES application, serial 99301893, filed 24 July 2025, covers lubricants and condoms. |
| Brands Owned |
Maia Novelties (the name on packaging), Jaguar Power, also sold as Fierce by Maia, 420 Series, Vibelite, Maia Man, Trippy Toys and Crystal Gems. |
| What It Makes |
Bullets, rabbit and G-spot vibrators, wands, dildos, anal sex toys, prostate massagers, cock rings, strokers and remote panty vibes. Mostly silicone or silicone-coated ABS, with liquid silicone and TPE in some lines (brand statement). |
| Compliance |
Battery and electronic sex toys sold in the EU generally need CE marking and RoHS compliance. Maia Toys has not published certificates. |
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Why choose Maia Toys Maia keeps prices friendly and colours bright. The Jaguar motor gives small bullets more punch than their size suggests. Most rechargeable pieces use magnetic charging and are fully submersible. Every product carries Maia's Pleasure Promise lifetime warranty against manufacturing defects. Lines are themed, from hemp-leaf prints to mushrooms, so a gift is easy to choose.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About Maia Toys
Maia Toys says it was established in Los Angeles in 2010. Its mission line is simple: take the classics and update them with a modern approach, at prices shoppers can manage. Product boxes carry the Maia Novelties name, and the US register lists Maia Toys LLC as the owner of that mark.
It is a small team. In our Q&A with Maia's Zach Smith, Zach Smith describes Maia as a boutique, family-run brand that wants to make quality products affordable. Zach handles marketing, graphic design and social media. Lisa Hanna leads sales, and Gib Pallay runs international sales.
Maia Toys lines
Maia groups its range into named lines. Each one has its own look, and some share the same Jaguar motor.
Jaguar Power
Jaguar is Maia's headline motor, also sold as Fierce by Maia. The Jaguar bullet is 4 inches long and 3/4 inch wide, with 5 speeds and 5 patterns, a silicone coating, IPX7 submersion and magnetic charging. The same motor drives Rori, Symba, Kona, Cosmo and Flora bullets, Kora and Preston G-spot massagers, Zara rabbits and Myla butterflies. Nala and Journee are its wands. Mina and Vala are flower-shaped vibes, and Ronan and Huxley are vibrating C-rings.
420 Series
The 420 Series puts hemp-leaf, tie-dye and peace prints on Maia shapes. Jessi 420 is a 3 inch mini bullet, and the remote versions reach about 20 feet. Date Night pairs a Jessi bullet with a Magic Silk thong in S/M or L/XL. Leif and Wowie are printed silicone dildos, and Wowie glows in the dark. Maui, Kusha, Marlie, Jane and Unity add vibrators, while Jackpot, Blaze and Ziggy cover men's play. Doobies is a three-size anal trainer set.
Vibelite
Vibelite is Maia's compact, lower-cost line. Its mini-vibes, including Kapri, Poppi, Maci, Sweetee, Saylor and Pina, charge directly with no cable. Allie, Indi and Zia are 12-function mini rabbits, and Bri is a bunny-eared bullet. Sienna flutters, and Tawni flickers. Dolly is a mini wand in blue, pink or purple. The line also covers finger vibes, nipple clamps, strokers, anal beads and cock rings.
Maia Man
Maia Man gathers the men's range under one name. Gunner, Cooper and Axel are liquid silicone super-stretch C-rings, in vanilla, caramel or chocolate shades. Jagger, Jayden, Ziggy and Casey are vibrating erection rings. Colton is a remote prostate massager, and Apollo and Mason are remote butt plugs. Ace is an automatic suction stroker. Archer and Jackson are rechargeable penis pumps, and Leo is a vibrating head tickler.
Trippy Toys
Trippy Toys is Maia's psychedelic-themed line. Shroomie is the flagship, a 4.5 inch liquid silicone mushroom with 15 functions and a 2.2 inch soft cap. Alice is a flexible-shaft mushroom vibrator, and Lucy is an extra-long bullet with a mushroom print. Grateful Deb offers 25 speeds, and Jessi Trippy is a printed mini bullet. All charge by USB and are made for wet play.
Crystal Gems
Crystal Gems is a set of rechargeable silicone pieces with a jewel-box finish. Hailey is a 6 inch dual-motor bunny vibrator with 10 functions, one motor in the tip and one in the ears. Victoria is a dual vibrator, and Kusha is a 420 Series G-spot vibe. Angel and Jane are 25-function bullets. Roxie is a lipstick-shaped bullet that looks like make-up in a handbag.
Maia Toys categories
Maia's menu also sorts products by type. These snippets name the main pieces in each.
Bullets
Bullets are Maia's biggest category, small vibrators for the clitoris, nipples or the base of a partner's shaft. Jaguar and Rori bring Jaguar Power, and Jessi is the pocket favourite. Tawni, Bri, Sienna and Zia add flickering tips, bunny ears and flutters. Compared with plainer bullet vibrators, Maia's bullets lean on bright prints and magnetic charging. Our bullet vibrator buyer's guide explains how to pick motor strength and shape.
Rabbit and G-spot vibrators
Maia's insertable vibrators come in rabbit, butterfly and bulb-head shapes. Presley has an undulating shaft, Tenley gyrates, Ayla thrusts and Charli flaps and taps. Kora and Preston use a bulb head for G-spot or P-spot pressure. Among Maia's rabbit vibrators, Hailey and Zara are the compact picks. Most models run 10 functions, with separate motors in the shaft and the clitoral arm.
Wands
Maia's wands range from full-size to pocket. Nala and Journee are the Fierce wands, with Touch Tempo intensity control. Both run on battery or 110 volt plug-in power, so check your adaptor in Australia. Unie is a unicorn wand, Kali a wireless dual-motor mini, and Marlie a bendable 420 wand. Zoe Twisty has two vibrating ends. Compared with corded wand massagers, most Maia wands are cordless.
Dongs and dildos
Maia's dildos cover realistic, printed and soft shapes. Declan is a 6.5 inch dual-density liquid silicone dildo with a suction cup, harness compatible and submersible. Billee, Phoenix, Riley and Max are realistic silicone pieces. Leif and Wowie use 420-themed prints, and Tegan is a vibrating dong. Suction bases make most of them hands-free on a smooth surface. Dual-density pieces feel firm inside and soft outside.
Anal toys and prostate massage
Maia's anal range runs from beginner sets to remote massagers. Colton has two motors, 2 speeds and 8 patterns, with an internal head for the prostate and an external pad for the perineum. In our Colton review, our tester rated the remote the standout feature. Hudson is remote-controlled anal beads, Devin a rimming plug and Cody a vibrating plug. Its flexible shaft and rechargeable remote set Colton apart from many entry-level prostate massagers.
What Jaguar Power means
Jaguar is the name Maia gives its stronger motor. Maia launched the Jaguar bullet as "a new standard", then put the same motor in wands, rabbits, flower vibes and C-rings. Products with it carry "Jaguar Power" or "Fierce" in their names.
In practice, Jaguar pieces are small but strong. The Jaguar bullet itself is only 4 inches long. If a Maia bullet felt too gentle in the past, look for the Jaguar name next time.
The Pleasure Promise warranty
Maia covers every product with its Pleasure Promise limited lifetime warranty. It applies to rechargeable, battery and non-vibrating pieces. If a product fails from a manufacturing defect, Maia replaces it.
There is one catch. You must register the product within 30 days of purchase, and keep your proof of purchase. Accessories such as storage bags, panties and sleeves may not be covered. Wear and tear, misuse and damage are excluded.
Charging and care
Most Maia rechargeables use a magnetic cable that clicks onto two metal contacts. Dry the contacts before you charge, and keep each cable with its own vibrator, because spares differ between models. Maia posts charging instructions for each line on its site.
Wash silicone pieces with warm water and mild soap after every use. Let them air dry before storage. Keep TPE strokers apart from other sex toys, and dust them lightly with cornflour if they feel tacky. Store printed and glow pieces out of direct sun, so the finish lasts.
Materials, power and water
Most Maia vibrators are ABS plastic coated in body-safe silicone. Some pieces, such as Shroomie, Declan and the Maia Man C-rings, use liquid silicone throughout. Royce and Anson strokers are TPE, which is softer but slightly porous.
Maia publishes Proposition 65 information and a silicone lab test statement of conformity on its site. Many rechargeable pieces use magnetic charging. Most are fully submersible, and Jaguar carries an IPX7 rating. On Date Night, only the bullet goes in water, not the panty.
How Maia Toys compare
Here is how some of the best-known Maia pieces line up.
| Model |
Type |
Size |
Functions |
Water |
Best for |
| Jaguar |
Bullet |
4 in x 3/4 in |
5 speeds, 5 patterns |
IPX7 |
Strong first bullet |
| Jessi 420 Remote |
Remote bullet |
3 in |
10 |
Submersible |
Partner control |
| Nala |
Wand |
Full size |
10, Touch Tempo |
Submersible |
Broad, deep rumble |
| Kora |
G-spot / P-spot |
7 in, 6 in insertable |
10 |
Submersible |
Bulb-head pressure |
| Hailey |
Dual-motor bunny |
6 in |
10 |
Check listing |
Compact dual stimulation |
| Shroomie |
Soft grinder |
4.5 x 2.2 in |
15 |
Submersible |
Broad, soft contact |
| Colton |
Prostate massager |
5.5 in, 4.5 in insertable |
2 speeds, 8 patterns |
Submersible |
First remote P-spot |
| Declan |
Dildo |
6.5 in, 4 3/8 in insertable |
None |
Submersible |
Harness or suction play |
| Date Night |
Panty vibe |
S/M or L/XL |
10 |
Bullet only |
Date nights out |
Choosing your first Maia
For a first bullet, start with Jaguar. It is small, strong and fully submersible. For a partner who likes control, Jessi 420 Remote or Date Night hands them the buttons.
For internal play, Kora gives firm bulb-head pressure. Hailey adds a clitoral arm in a compact 6 inch body. For broad outside contact, Nala is the strongest wand, and Shroomie is the softest.
For men, Gunner is an easy first stretchy C-ring. Colton suits anyone curious about prostate play with a remote.
For couples, Date Night is the obvious pick. The bullet sits in a pocket inside the Magic Silk thong, so it stays in place under clothes. The remote reaches about 15 feet, enough for a restaurant table. Ronan, a dual-motor C-ring, is the other shared option, buzzing for both partners during sex.
Who Maia Toys suits, and who should look elsewhere
Maia suits buyers who want bright colours, themed designs and a long warranty at a fair price. It is a good gift brand, because the themes make choosing easy.
Look elsewhere if you want app control or premium minimalist design. Maia has no app range. Some 420 and Trippy designs are playful by intent, so they may not suit a formal gift.
Please read — safety first. Charge rechargeable pieces only with the supplied magnetic or USB cable, and dry the contacts first. Nala and Journee plug-in power is rated 110 volts, so use a suitable converter in Australia, or run them on battery. Use water-based lube with silicone, because silicone lube can damage silicone sex toys. Only use anal sex toys with a flared base or handle, and wash them before vaginal play. Remove cock rings after 30 minutes, or sooner at numbness, coldness or pain. Start penis pumps at the lowest setting and release at any pain. Dildos with a glow-in-the-dark or printed finish should still be washed after every use. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Why buy Maia Toys at Adultsmart
We send genuine Maia Toys stock from our Australian warehouse, in a plain box with no logos on the label. Keep your receipt, then register your Maia online within 30 days so the Pleasure Promise warranty applies. Bright on the Bedside. Silent at the Front Door.