Lovehoney Sex Toys - Rabbit Vibrators, Bondage Kits & Couples Pleasure Accessories

Lovehoney Group stands as a global leader in sexual wellness, delivering body-safe, inclusive pleasure products designed for every experience level. With a portfolio spanning vibrators, restraints, oral simulators, and thoughtfully curated kits, the group combines reliable engineering, approachable education, and playful design. Built on decades of customer feedback and official partnerships, Lovehoney Group serves millions worldwide who trust the maker for dependable performance and honest guidance.

LOVEHONEY GROUP — TRADEMARK AND COMPLIANCE

AUTHENTICITY AND OVERSIGHT

About Lovehoney Group

Lovehoney Group represents two decades of innovation rooted in practical design and customer trust. Born from a Bath, UK couple's vision to make sexual wellness accessible and shame-free, the organization has grown into a diversified powerhouse with multiple specialist lines serving different moods, bodies, and experience levels. The range encompasses silicone and ABS builds, intuitive controls, and formats tailored to solo or partnered play. What unites every sub-brand is a commitment to reliability, material quality, and guidance that builds confidence. No matter you're exploring for the first time or refining your collection, the group's catalogue scales with intention—no product is too basic or too experimental. Each range reflects years of feedback, testing, and collaboration with educators, performers, and end-users worldwide.

The Lovehoney Group Range

Lovehoney Group operates through distinct sub-brands, each with its own design philosophy and audience. The collection spans everyday essentials to specialist formats, licensed collaborations to cheeky novelties. From blended stimulation and pinpoint bullets to restraints, oral simulators, and partner-controlled options like remote control vibrators, the group ensures breadth without confusion. Each sub-brand maintains its own voice while upholding the parent company's body-safe standards and performance expectations. Shoppers can mix and match across lines or stay loyal to a single range—the architecture supports both discovery and expertise.

What Makes Lovehoney Group Different

The group's competitive edge rests on portfolio depth, material integrity, and official partnerships that most competitors cannot replicate. By holding exclusive licenses for Fifty Shades of Grey and Tracey Cox collections, the range stands apart with curated products and co-creator credibility. Every sub-brand maintains CE certification and body-safe material standards, meaning shoppers can trust consistency across price points and design styles. The group's heritage also matters—two decades of customer feedback has shaped every product line, reducing the guesswork that plagues first-time buyers. Rather than chasing trends, Lovehoney Group refines formulas: flexible ears on rabbits, soft linings on cuffs, rotating wheels on oral simulators. This commitment to reliability over novelty builds loyalty. Additionally, the breadth of sub-brands means the retailer can address niche preferences without diluting brand identity—each line has a reason to exist and a clear customer in mind.

Why Choose Lovehoney Group

• Proven track record with millions of global customers and decades of product refinement across multiple price points and experience levels.
• Body-safe materials and CE certification ensure material quality and peace of mind across every sub-brand and product format.
• Official partnerships with Fifty Shades of Grey and Tracey Cox deliver licensed collections unavailable elsewhere, combining aspirational aesthetics with credible guidance.
• Comprehensive range from gentle wellness toys to specialist restraint kits means one retailer can meet solo, couple, and exploration-minded shoppers without compromise.
• Clear product guidance and sub-brand segmentation reduce overwhelm—each line speaks to a distinct mood or goal rather than requiring expert knowledge to navigate.

How to Choose Lovehoney Group Products

1. Identify your sensation goal: Blended stimulation points toward rabbit designs, pinpoint pressure toward bullets, broad coverage toward wands, and power exchange toward Bondage Boutique restraints or Fifty Shades kits.
2. Confirm materials and charging: Check whether you prefer rechargeable efficiency, disposable battery simplicity, or manual control. Silicone suits most bodies, while ABS offers firmer dynamics.
3. Select size and firmness: Rabbit ranges span compact to full-coverage; Tracey Cox bullets offer targeted precision; Swoon delivers gentle contours. Match your pressure preference and anatomical fit.
4. Explore partner-friendly options: For distance play or hands-free scenarios, investigate partner-controlled vibrators and kits that encourage joint decision-making before date night.
5. Read sub-brand descriptions: Each line (Happy Rabbit, Bondage Boutique, Tracey Cox, Swoon) reflects a distinct design philosophy—align your vibe with the sub-brand's stated focus.

Who Buys Lovehoney Group

The group serves broad demographics: first-time explorers who need reassurance and clarity, couples who value kits with shared guidance, and seasoned enthusiasts hunting licensed collections or specialist formats. Solo players select vibrators and bullets aligned with their pressure preference; partnered users gravitate toward Fifty Shades restraint kits or remote-controlled options for shared control. Collectors appreciate sub-brand diversity—cheeky novelties sit alongside serious performance tools. Age, experience, and aesthetic preference all matter less than honesty: buyers trust Lovehoney Group because the range assumes no shame and delivers transparent product descriptions. No matter you're 25 or 55, new or experienced, adventurous or reserved, the portfolio has a sub-brand that speaks your language and a product that matches your anatomy and intention.

🖤 Fifty Shades of Grey

The Fifty Shades of Grey collection brings the sensuality and intense erotics of E.L. James’ famous novels directly to the bedroom. It contains a meticulously structured selection of beginner-to-intermediate bondage kits, blindfolds, leather restraints, satin ropes, and elegantly finished remote-control vibrators. It is great for users because it strips away the intimidation factor of BDSM, allowing curious couples to safely explore power dynamics, deeper physical intimacy, and thrilling sensory deprivation with premium, beautifully designed accessories.

🐰 Happy Rabbit

The Happy Rabbit collection is a playful yet high-performance line built primarily around the iconic rabbit-style silhouette, featuring thick dual-stimulation shafts and flexible external ears. The collection contains rechargeable rabbit vibrators, realistic G-spot curve toys, and compact finger-vibrators all engineered with extra-powerful, rumbling motors. It is great for users because it targets internal and clitoral pleasure points simultaneously with absolute precision, delivering intense blended orgasms through soft, premium silicone bodies that feel incredibly luxurious.

⚡ Ingen

The Ingen line focuses exclusively on highly sophisticated engineering and futuristic, body-contouring pleasure technology. This collection consists of advanced, multi-frequency rechargeable wand vibrators and ergonomically sculpted prostate stimulators that maximize deep, internal vibrations. It is great for users looking for whisper-quiet yet thunderously deep, rumbly power that bypasses superficial buzzing. It provides therapeutic muscle relaxation alongside unparalleled, hands-free intimate pleasure that adjusts perfectly to natural anatomy.

🌊 Romp

The Romp sub-brand delivers accessible, modern, and highly energetic sexual wellness devices designed for younger or budget-conscious consumers who refuse to sacrifice quality. The collection contains affordable air-pleasure clitoral stimulators, compact bullet vibrators, and textured male strokers made from body-safe materials. It is great for users because it serves as the ultimate, judgment-free entry point into modern pleasure tech, offering medical-grade silicone and thrilling patterns at a highly approachable price point.

💋 Tracey Cox

The Tracey Cox collection is a collaborative masterclass designed alongside the UK’s leading sex and relationship expert to provide highly functional, educational, and anatomically perfect pleasure tools. This extensive range contains realistic dildos, ergonomic couples' stimulators, performance-enhancing penis rings, and premium water-based lubricants. It is great for users because every item is crafted to solve specific bedroom hurdles, combining expert anatomical insights with intuitive controls to reliably bridge the orgasm gap for all partners.

💨 Womanizer

As the undisputed pioneer of revolutionary sexual wellness technology, the Womanizer collection focuses entirely on touchless clitoral stimulation. The collection contains iconic models like the Premium and Starlet, alongside the groundbreaking Wave shower head, all utilizing patented Pleasure Air Technology to emit gentle, rhythmic air waves. It is great for users because it completely eliminates overstimulation and desensitisation, providing a natural, rapid path to powerful clitoral orgasms that can be easily customized across dozens of intensity tiers.

✨ Lovehoney Desire

The Lovehoney Desire sub-brand represents the absolute peak of mainstream luxury and opulent bedroom aesthetics. The collection contains high-end USB rechargeable massagers, luxury remote-control egg vibrators, and premium rimming butt plugs finished with stunning deep-purple silicone and metallic gold accents. It is great for users who view their sex toys as premium lifestyle accessories, offering incredibly deep, heavy motor frequencies wrapped in a stunning, decadent aesthetic that looks gorgeous on any nightstand.

🏎️ Arcwave

The Arcwave collection is a premium male-pleasure brand focused on high-tech engineering and redefining solo satisfaction for men. The collection contains advanced automatic masturbators and strokers powered by innovative Pleasure Air pulses tailored specifically for the sensitive frenulum. It is great for users because it replaces outdated, unhygienic male toys with easy-to-clean, medical-grade materials and sophisticated air-wave technology, offering a highly stylized, ultra-hygienic experience that mimics realistic oral sensations.

👩❤️👨 We-Vibe

The We-Vibe portfolio is the world's leading authority on shared, hands-free intimacy and tech-connected bedroom play. The collection contains the famous C-shaped couples' vibrators, long-range remote-controlled wearable eggs, and app-compatible prostate rings. It is great for users because it integrates flawlessly with the smartphone app, allowing long-distance or co-habiting partners to share control over vibration speeds from anywhere in the world, effortlessly elevating natural intercourse without getting in the way.

👙 Lovehoney Lingerie

The Lovehoney Lingerie collection focuses entirely on body positivity, confidence, and empowering self-expression through inclusive fashion. The collection contains a massive array of crotchless teddies, sheer mesh bodysuits, lace bra sets, and body-shaping smoothing wear extending from size 6 to 30. It is great for users because it combines high-quality, stretch-friendly materials with strategically supportive paneling, ensuring individuals of every single body shape feel instantly magnetic, comfortable, and visually striking.

🇨🇭 Amorana

The Amorana sub-brand serves as Lovehoney's premier European regional showcase, blending high-end retail curation with lifestyle-focused wellness. The collection contains high-quality in-house lubricants, elegant glass dildos, premium anal jewellery, and the highly anticipated seasonal Amorana Advent Calendars. It is great for users because it acts as a trusted, sophisticated wellness curator, combining essential sexual health education with an elevated, beautifully packaged lifestyle catalog that takes the mystery out of sexual self-care.

⛓️ Bondage Boutique

The Bondage Boutique collection is specifically tailored for intermediate BDSM enthusiasts looking to transition into high-quality, authentic fetish play. The collection contains heavy-duty leather padded cuffs, rigid under-bed restraint systems, premium ball gags, and sleek, stinging leather crops. It is great for users because it bridges the gap between flimsy novelty items and industrial hardware, providing sturdy, load-bearing security and locking mechanisms that prioritize physical safety, consensual boundaries, and absolute control.

👑 DOMINIX

The DOMINIX sub-brand caters directly to advanced practitioners of BDSM and those who demand uncompromising, hardcore dungeon-quality hardware. The collection contains premium, genuine leather restraint posture collars, heavy locking metal spreader bars, and expert-level impact toys. It is great for users because it focuses heavily on premium, durable workmanship and flawless structural integrity, giving dominant and submissive partners absolute peace of mind during highly intense, prolonged sensory and physical restriction play.

🔮 Mantric

The Mantric line seamlessly bridges the gap between therapeutic, full-body muscle relaxation and deep, rumbly internal stimulation. The collection contains ergonomically curved wand massagers, discreet remote-control knicker vibrators, and flexible, waterproof wellness eggs. It is great for users who find traditional wands too heavy or loud, offering a remarkably quiet, lightweight, and curved profile that is incredibly easy to maneuver during solo relaxation or spontaneous partnered encounters.

👅 Sqweel

The Sqweel collection specializes entirely in replicating the highly specific, rhythmic sensations of oral sex through mechanized design. The collection contains handheld oral simulators equipped with a rotating wheel of multiple soft, ultra-realistic silicone tongues. It is great for users because it completely automates external clitoral or testicular stimulation, providing a steady, tireless flicking motion that delivers a deeply realistic and highly focused oral-simulation experience that manual toys cannot replicate.

🌪️ Blowmotion

The Blowmotion brand is a powerhouse male pleasure line engineered for highly immersive, hands-free sensations during solo male play. The collection contains heavy-duty, fully automatic male masturbator strokers that feature motorized rotating, thrusting, and suction mechanisms. It is great for users because it completely eliminates manual effort, utilizing intensely textured inner tunnels and powerful warming tech to deliver an incredibly realistic, deep-throat simulation that maximizes male stamina and peak climaxes.

🔌 Basic Sex Toys

The Basic Sex Toys collection is an unpretentious, highly dependable lineup built strictly around functional simplicity and everyday intimacy. The collection contains anatomical male stroking sleeves, streamlined bullet vibrators, and lightweight plug-and-play wand massagers made from body-safe, hygienic materials. It is great for users because it strips away confusing multi-button interfaces, high price points, and Bluetooth connectivity in favour of straightforward, reliable power. This makes it the ultimate "no-surprises" entry point for absolute beginners, guest drawers, or anyone wanting immediate gratification without a steep learning curve. 

⛓️ Bondage Boutique

The Bondage Boutique line serves as Lovehoney's definitive in-house gateway into the thrilling world of sensory deprivation and consensual power play. This beautifully coordinated collection contains neoprene-lined wrist and ankle cuffs, adjustable faux-leather collars, rigid paddle slap-sticks, and under-mattress bed restraint webbing systems. It is great for users because it blends approachable aesthetics with robust structural integrity, offering soft interior padding that protects delicate skin during restraint while maintaining heavy-duty fastening hardware. It allows curious couples to confidently scale room intensity safely and stylishly. 

💀 Death by Orgasm

The Death by Orgasm sub-brand infuses the bedroom with a dark, cheeky sense of humor, packaging high-octane stimulation inside gothic, horror-themed collectible novelties. The collection contains intensely powerful micro-bullet vibrators, graphic-wrapped mini vibes, and waterproof finger stimulators featuring characters like the Vampire Bride. It is great for users because beneath the playful, tongue-in-cheek packaging lies remarkably fierce motor engineering. These ultra-compact, travel-friendly toys are perfect for spontaneous getaways, lighthearted gifting, or injecting an energetic, kinky twist into an existing collection without sacrificing raw vibrating performance. 

🦩 Shag Factory

The Shag Factory collection leans heavily into retro, party-fueled energy, celebrating vibrant color palettes and uninhibited, lighthearted sexual wellness. This brightly colored assortment contains neon-finished multi-speed pocket vibrators, flexible novelty stimulators, and themed wellness accessory kits like the signature Shag Bag. It is great for users because it prioritizes uncomplicated fun and approachable, cheerful aesthetics that completely strip away bedroom performance anxiety. It serves as an exceptional icebreaker for bachelorette parties, spontaneous adult gifting, or couples looking to keep their intimate sessions entirely playful, colorful, and fast-paced. [1]

🧘 Swoon

The Swoon brand adopts a high-end, spa-inspired wellness philosophy tailored for slower, meditative self-care and gradual sensory build-ups. The collection contains ergonomically contoured pelvic floor Kegel weights, velvet-soft silicone bullet massagers, and vitamin-enriched, non-greasy intimacy oils. It is great for users who find aggressive, high-frequency vibrators overwhelming or numbing. It focuses on gentle pulsations, whisper-quiet motor hums, and elegant, minimalist silhouettes that blend seamlessly into a modern lifestyle or sit beautifully and discreetly right on your nightstand. 

🎒 VibraExciter

The VibraExciter portfolio is engineered specifically for hyper-mobility, discreet travel, and delivering powerful pocket-sized thrills on the go. This highly compact range consists of micro-sized bullet vibes, ultra-slender lipstick vibrators, and minimalist wearable rings that slip invisibly into a standard cosmetic bag or suitcase. It is great for users who demand extreme discretion without compromising on clitoral or structural stimulation, offering rapid-charge USB capabilities and quick-access tactile buttons that ensure quick, private satisfaction whenever and wherever the mood strikes. [1]

💃 Lovehoney Lingerie

The Lovehoney Lingerie sub-brand focuses entirely on the intersection of body empowerment, visual confidence, and sensual bedroom styling. The collection features an expansive, highly inclusive array of lace bralettes, crotchless fishnet bodysuits, mesh babydolls, and sheer thongs designed carefully to accommodate and flatter diverse body shapes. It is great for users because it emphasizes stretch-give comfort, premium stitching, and strategic support framing. It allows individuals to transition flawlessly from everyday confidence directly into high-drama romance, perfectly complementing the group's physical hardware lines.

👑 DOMINIX

The DOMINIX sub-brand caters directly to advanced practitioners of BDSM and those who demand uncompromising, hardcore dungeon-quality hardware. The collection contains premium, genuine leather restraint posture collars, heavy locking metal spreader bars, secure ankle cuffs, and expert-level impact toys. It is great for users because it focuses heavily on premium, durable workmanship and flawless structural integrity. This gives dominant and submissive partners absolute peace of mind during highly intense, prolonged sensory and physical restriction play. 

🔮 Mantric

The Mantric line seamlessly bridges the gap between therapeutic, full-body muscle relaxation and deep, rumbly internal stimulation. The collection contains ergonomically curved wand massagers, discreet remote-control knicker vibrators, and flexible, waterproof wellness eggs. It is great for users who find traditional wands too heavy or loud, offering a remarkably quiet, lightweight, and curved profile that is incredibly easy to maneuver during solo relaxation or spontaneous partnered encounters.

🧴 pjur

The pjur portfolio is the group's premier sexual health and medical-grade wellness brand, focusing entirely on premium formulations. The collection contains specialized silicone-based personal lubricants, long-lasting water-based formulas, delay sprays, and niche kink gels. It is great for users because it utilizes highly pure, ultra-grade ingredients that are completely free from preservatives and parabens. It offers unmatched skin compatibility and an incredibly silk-smooth glide that never becomes sticky or tacky. 

🤫 Oh! by Lovehoney

The Oh! sub-brand focuses on hyper-discreet, ultra-portable pleasure engineering tailored specifically for fast-paced lifestyles. The collection contains miniature finger vibrators, micro-bullets, and ultra-quiet clitoral stimulators that look exactly like everyday cosmetics or luxury tech accessories. It is great for users because it completely eliminates the anxiety of traveling with adult products, providing powerful, reliable motor frequencies hidden inside beautifully sleek packages that slip effortlessly into a handbag.

Learn More About The LoveHoney Group

The consolidation of Standard Innovation Corporation, WOW Tech Group, and Lovehoney represents a highly strategic, two-phase evolution that established the world's absolute powerhouse in sexual wellness engineering and e-commerce. 

Phase 1: The Formation of WOW Tech Group (2018)

In mid-2018, Germany’s Womanizer Group Management GmbH integrated with Canada's Standard Innovation Corporation (the original creator of the world-famous We-Vibe brand). Managed under a newly formed holding entity called WOW Tech Group, this landmark partnership fundamentally united the industry's two most advanced proprietary hardware technologies—Pleasure Air (Womanizer) and premium couples' engineering (We-Vibe)—under a single B2B market leader. 

Phase 2: The $1.2 Billion Power Merger (August 2021)

In August 2021, UK e-commerce giant Lovehoney joined forces with WOW Tech Group in a monumental transaction valued at approximately $1.2 billion (€1 billion), officially birthing the corporate entity known today as the Lovehoney Group. 

• The Strategic Goal: This was an ultimate "perfect marriage" of operations. It combined WOW Tech's heavy focus on high-tech product manufacturing, engineering patents, and global B2B distribution with Lovehoney's massive international retail infrastructure, B2C marketing dominance, and licensed customer-facing portfolios. 

• Corporate Structure: Led by WOW Tech CEO Johannes Plettenberg, the unified group instantly became the largest revenue-based sexual wellness company globally, with forecasted annual sales exceeding $400 million. 

• Financial Backing: Lovehoney's majority owner, private equity firm Telemos Capital, stepped in as the lead investor of the combined group, while WOW Tech's backer (CDH Investments) and Lovehoney's original co-founders retained vital minority positions.

Buy Genuine Lovehoney Group at Adultsmart

Trust matters when it comes to body-safe pleasure products, and Adultsmart has earned its reputation as a reliable, discreet partner for Australian shoppers. Every Lovehoney Group item stocked at Adultsmart is authentic, CE certified, and backed by material quality standards upheld across two decades of global customer service. Adultsmart's Australia-wide shipping arrives in discreet packaging, protecting your privacy from order to doorstep. No matter you're exploring your first vibrator, upgrading to a new sub-brand, or adding specialist restraints to your collection, Adultsmart's stock and customer support deliver the confidence and reassurance you deserve. Shop with certainty knowing genuine Lovehoney Group products await.