Hell's Couture BDSM Australia – Premium Chastity, Bondage and Restraint Equipment

BDSM gear, also called fetish gear or kink gear, covers everything from restraints and collars to steel plugs and chastity cages. Hell’s Couture is the Australian in-house brand of RMV Management, known for surgical steel and genuine leather.

About Hell’s Couture

Hell’s Couture is the in-house BDSM and fetish brand of RMV Management Pty Ltd, the Sydney company behind Adultsmart and BDSM Australia. RMV has traded in Australian adult retail since 2003. Founder Rick Vermunt built the business around adult stores and online shops before moving into fetish gear.

The company saw a gap for good-quality leather and steel kink gear in Australia. It registered Hell’s Couture as an Australian trademark in 2016, for sex toys in Class 10. The registration was renewed in 2026, so the name is protected to 2036. Hell’s Couture is no longer sold wholesale. It is now an exclusive brand, sold only through RMV-owned stores such as Adultsmart. The range caters for everyone from the kink-curious to experienced players. Our Hell’s Couture BDSM Club article takes a closer look at the brand.

Hell’s Couture sub-brand

Alongside its core steel and leather range, Hell’s Couture runs one sub-brand.

BDStyle: the wider fetish range

BDStyle is the Hell’s Couture sub-brand that covers the full spread of BDSM and fetish play. It includes chastity cages, bondage hoods, electro-sex kits, sex machines, spreader bars and restraint kits. Many restraints use faux or PU leather, which keeps them light and easy to wipe clean. BDStyle also covers role play, with crawling knee and elbow sets and crossdresser breast forms. Browse the full BDStyle range for every style.

Hell’s Couture styles at Adultsmart

Hell’s Couture groups its gear by type of play. Here are the main styles.

Penis plugs and urethral wands

Penis plugs are the largest part of the Hell’s Couture range. Prince Albert wands pair a steel plug with a glans ring, and some add a T-bar, barbell or ball end. Cum-through designs let fluid pass while worn. Lengths, widths and finishes vary, from smooth to ribbed and jewelled. Unlike most penis plugs, many Hell’s Couture wands combine the plug and a glans ring in one piece.

Jewelled steel butt plugs

Hell’s Couture makes several families of jewelled anal plugs. Ribbler plugs are ribbed metal plugs topped with a gem, in small, medium and large, and colours such as rose quartz and green. Wild Passion plugs come in gold, black and rainbow finishes. Steel plugs feel heavy and warm or cool quickly, which many players enjoy. Always choose a plug with a flared base.

Steel cock rings

Hell’s Couture’s Deep Shallow cock rings are solid steel rings with a gem set into the face. They come in 40, 50 and 55 mm sizes, with stones such as ruby, onyx, aquamarine and rose quartz. Ribbed and deep-grooved steel rings suit players who prefer a plain look. Measure carefully before you buy, since a solid ring cannot stretch and must slide off easily.

Chastity cages

Hell’s Couture makes steel chastity cages for denial and control play. The Bird Cage is a steel cage with an open, barred design, and one version adds an anal intruder. A bent cum-through cage curves downward for longer wear. Steel cages are heavier than plastic ones but easy to clean. Compare them with other male chastity devices to find the right ring size.

Leather restraints, collars and hoods

Hell’s Couture’s restraints use genuine leather with metal hardware. The range covers wrist and ankle cuffs, collars and leads, gags, hoods and spreader bars. The Press Key Play kit matches a collar with wrist and ankle cuffs, and the NY Bondage Club ankle cuffs are built for heavier use. Our guide to foot and ankle cuffs covers suspension-ready designs and how to use them safely.

Impact and sensation play

For impact and sensation play, Hell’s Couture makes Stockmans leather whips in 120, 140 and 180 cm lengths. Wartenberg pinwheels come with one to seven wheels, for light or more intense rolling sensation. Paddles, slappers and riding crops round out the range, including a leather paddle with heart cut-outs. Start soft and build up slowly with any impact tool, and check in with your partner often.

Clinical and medical play

Hell’s Couture also stocks clinical-style steel gear for medical role play. This includes speculums, dilators and other dental and clinical pieces in stainless steel. These suit experienced players who enjoy the cold, precise look and feel of real medical instruments. Clean and sterilise every piece before and after use, and research each technique first. Never use clinical gear on broken skin.

Why surgical steel?

Steel is the material most associated with Hell’s Couture, and for good reason. It is non-porous, so it does not hold bacteria. Solid steel pieces without gems can be sterilised by boiling. It lasts for years without wearing down. Steel also has weight, which many players enjoy in plugs and cock rings. That weight adds a feeling of fullness and presence that lighter materials cannot match.

Steel changes temperature quickly, too. Warm it in water for a cosy feel, or chill it for a sharp contrast. Always test the temperature on your wrist first. Our medical-grade steel sex toy guide explains grades of steel in more detail. Our steel sex toys include small plugs and rings that suit a first try with metal.

Leather or faux leather?

Hell’s Couture restraints use genuine leather, which softens with use and moulds to the body. It handles real tension, which matters for suspension and heavier bondage. BDStyle offers many faux and PU leather pieces, which are lighter, animal-free and easy to wipe clean. Choose genuine leather for long-term gear, and faux leather for occasional play or wet scenes. Both styles work with the same steel hardware. Our complete guide to bondage gear compares the options.

Caring for steel and leather

Wash steel gear in warm water with mild soap after every use, then dry it straight away to prevent water spots. Jewelled pieces should not be boiled, as heat can loosen the stone. Store plugs and wands in a clean pouch so they do not scratch.

Leather needs gentler care. Wipe it with a damp cloth, let it dry naturally away from heat, and treat it with leather conditioner every few months. Never soak leather or put it in a washing machine. Store cuffs and collars flat or hanging, so they keep their shape. Check stitching and buckles before each scene, and replace anything that looks worn.

How Hell’s Couture gear compares

Details below come from our Hell’s Couture listings.

Choosing your first Hell’s Couture piece

If you are new to BDSM, start with a restraint kit such as Press Key Play, which matches a collar with cuffs. For sensation without much risk, a single-wheel Wartenberg pinwheel is an easy first step. Curious about steel? A small Ribbler or Wild Passion plug is a good introduction. Urethral play and chastity need more research, so read our guides before choosing a plug or cage. Whatever you pick, buy one piece, learn it well, then build your kit from there.

Who Hell’s Couture suits — and who should look elsewhere

Hell’s Couture suits players who want serious steel and leather gear that lasts. It suits couples building a dungeon kit, solo players into chastity or urethral play, and collectors of jewelled plugs.

It is not the brand for soft, beginner bondage tape or plush handcuffs, which suit light, playful first scenes better. Steel and leather cost more and need more care than plastic. If you want light, playful gear for a first try, look at the faux leather pieces in BDStyle instead.

Why buy Hell’s Couture at Adultsmart

Adultsmart is part of RMV Management, the same Sydney company that owns Hell’s Couture, so you are buying direct from the brand. Each listing shows the material, sizes and what is included, so you can compare plugs, rings and cuffs side by side. Choose your gear, and we will send it from our Australian warehouse in an unmarked box.

Forged in Steel, Finished in Leather, Shipped in a Box Nobody Questions.