VIP Interview With Lynda Mort Director Of Business Development For XR Brands

XR Brands is an adult lifestyle company who have created over 28 well-known brands including CleanStream, Inmi, Master Series, Raging Cockstars, Trinity Vibes, Vogue, Tom of Finland and Wand Essentials. They are most famous for their brand Master Series which is a fetish sex toy range which includes restraints, BDSM gear, prostate massagers, nipple play, strap-on dildos, chastity and much more. XR Brands focuses on the development of niche products for people who wish to fulfil their sexual desires with quality, innovation and comfort. There products really do define what is BDSM!

Most recently XR Brands have won multiple 2017 XBIZ Awards including the Tom of Finland Pleasure Tools and Master Series were awarded as the 2017 XBIZ Gay Sex Toy/Line of the Year and Fetish Product/Line of the Year. They have also been nominated as the StoreErotica 2017 LGBT Company of the Year.

This is a VIP interview with Lynda Mort the Director of Business Development for XR Brands with the Adultsmart Blog.

Tell me about yourself?

My name is Lynda Mort, I am the Director of Business Development for XR Brands. I have been with XR Brands for two and a half years.

What is the story behind the inspiration, creation and development of your company and product range?

XR Brands is located in Huntington Beach, CA. Our company was created to cater to those who have interest in the fetish lifestyle.  We offer a wide variety of fetish/BDSM/niche products. We understand that everyone has their own kink, and we want to show them that we have a product that fits their lifestyle. Our goal is to encourage our users to find their Kink!

What are your favourite accomplishments of all time working for XR Brands?

I am only as good as the team that works with me, and one of the things that we are most proud of is how far the brand has come in such a short time. Over the last two years we have grown so much, it is amazing to see our brands being offered all over the world! We have spent so much time choosing fantastic partners who believe in our brand, our business and our team. Our partners have been the key to our success, and we are so happy to be working with a network of successful distributors who want to grow with us. The time, effort and sacrifices that our team has made over the last few years is admirable and we pride ourselves on the incredible staff we have working for us.

What are your favourite quote’s that inspire you?

Recently a mentor of mine sent me this, I loved it so much that I printed it out and put it on my desk!

“Even if you go for it and it doesn’t work out, you still win. You still had the guts enough to head straight into something that frightened you. That type of bravery will take you places.”

The one quote that inspires me daily comes from one of the women I look up to, Sophia Amoruso author of #GirlBoss,

“It is she who listens to the rest of the world who fails, and it is she who has enough confidence to define success and failure for herself who succeeds.”

These inspire me because they show you that you should not fear failure, but use it as a tool to learn and to grow. In my opinion, you cannot learn without failure.

Where are your products manufactured?

Our products are manufactured all over the world. We choose the location we make our products based on the materials we are using. We manufacture in regions that specialize in the products they are making. Because we use so many different types of materials we want them to be made where they originate from.

What does your company value the most?

Hard work! Our motto is PLAY HARD and we encourage our team to work hard and play hard! The company values each and every employee and the sacrifices they make to take XR Brands to the next level.

What is the product development process like?

XR develops products following market trends and customer feedback. We take customer feedback very seriously and we read reviews on our products religiously. We have developed and improved many products based on customer feedback. Our customers are the heart of our company and we value their suggestions. Once we have an idea, we roundtable and brainstorm the idea. It then goes into the prototype stage, and testing. When we are satisfied with the results, it goes to the buying team, then art and production. It’s a pretty fun process and I would have to say that we have the best jobs in the world!

What are your favourite memories from working with XR Brands?

Honestly, I have too many to count! I do work with some incredible people and have some of the best customers in the world! I would say that one of my favorite memories would have to be the XR Brands Dungeon opening party. It stands out as my favorite because the entire XR family was there, as well as our wonderful partners and customers and we all just had an amazing time. We did a live whipping and caning with a master Dom, and it was the first time I had ever witnessed something like that. It was truly incredible!

What are XR Brands best sellers?

Our best sellers vary as they span across multiple categories. We have items that range from Cock and Ball Holsters to Lube Launchers to Electrode Penis Pads. The reason for this is due to the wide variety of kinks that people are into. We have products that cater to so many different lifestyles. Because we are known for our fetish and BDSM products, those categories do best for us.

Zeus Electrode Penis Pads Sex Toy Image
Sex Toy: Zeus Electrode Penis Pads

What products would you recommend?

I would recommend our new SHEGASM forced clitoral stimulator. Ergonomically designed for easy use, Shegasm’s unique suction sensation is like nothing else you have experienced. Simply turn on, place the silicone tip opening over your clitoris, and feel its amazing suction. The easy to use dial lets you increase the vibration power for added stimulation. Since Shegasm is wireless and charges via USB cord, you can take this amazing pleasure vibe anywhere you go.

Shegasm Focused Clitoral Stimulator Sex Toy Image
Sex Toy: Shegasm Focused Clitoral Stimulator

Does XR Brands use any unique materials or technology?

We are always trying to stay ahead of the market. We recently released an update to our iFuk Virtual Reality Stroker. The update features actual stars such as Lisa Ann, Blondie Fesser and Indica Cannabliss. The stroker allows you to have a more interactive part in the scene you are a part of.

iFuk Virtual Reality Stroker Sex Toy Image
Buy Now | XR Brands Sex Toy Range

Is there anything else you would like to add?

Don’t be intimated by our products. We offer something for everybody and we encourage people to explore themselves alone and with their partner. It’s important that we understand ourselves and our bodies. Don’t be ashamed to ask for what you want sexually.

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Sexpert is our resident full time sex blogger. Having successfully owned and managed a number of blogs relating to women's lifestyle, she easily blended into her role as chief blogger of the Adultsmart Blog. She is in a long term relationship with her boyfriend. She also runs Good Girl Guide, a sexual lifestyle blog.

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