VIP Interview With Tom Stewart The Founder & CEO Of Sportsheets International

Tom Stewart CEO Of SportSheets

Sportsheets is an adult lifestyle brand which has been running for over 24 years. They made their mark in the adult industry when they invented the original Sportsheet Velcro Bondage Bedsheet which now has 3 different versions including the:

  • Sportsheet King Size
  • Sportsheet Anchor Pads
  • Sportsheet Queen Size

With a wealth of industry knowledge, they were able to expand and develop a large variety of products that are used to enhance sexual pleasure including restraints, sex toys, sexual positioning products, shower sex products, strap-ons and plus size wear.

They have won over 35 awards including the Tom Stewart named ‘Service To The Industry’ Award Winner at AdultEx April 2017, Julie Stewart named ‘Top 10 Most Important and Influential Women in Adult Retail Today’ StorErotica Feb 2017 and an Xbiz Award For 2017 BDSM Pleasure Company of the Year.

This is a VIP interview with Tom Stewart the founder and CEO of Sportsheets international.

Tell me about yourself?

I’m Tom Stewart, the founder and CEO of Sportsheets international.

My sister Julie is my business partner and President.

What are your favourite accomplishments of all time?

When I look back on everything we have done, I think that starting a business in the garage with just one product (the Sportsheet) and 24 years later employing 40 people with over 400 products among 7 brands to me, is an amazing story. That we survived those early years with no money and so few products, for me is hard to fathom. If it wasn’t our story, I think I would be a lot more impressed. The fact that we lived it and not only survived, but have excelled at it is a very satisfying accomplishment.

What are your favourite quote’s that inspire you?

My all-time favorite quote is

“too much of a good thing it’s never enough”.

I think my other more practical one is that

“everything you want is on the other side of fear”

Which I find true on a daily basis.

What is the story behind the inspiration, creation and development of your company?

The Velcro bondage bedsheet, the Sportsheet started off as a joke among my friends after watching David Letterman, a late night talk show host, who was famous for doing silly stunts.

One of his more memorable ones was when he dressed up in a Velcro suit, jumped onto a small trampoline and launched himself into the air and stuck onto a Velcro wall. My friends and I thought this was pretty impressive and of course the stunt generated many sexual references for us.  For example, “wouldn’t be great to stick your girlfriend to a Velcro wall and have sex with her, and you can peel her off change positions…”

This inside joke among my friends had a lot of life and soon the Velcro wall idea morphed from a wall to a table and then somebody mentioned

“what about bedsheets?”

Bondage Bed Sheet By Sportsheets International
Buy Now | Sportsheets Sex Toy Shop

That’s when the lightbulb in my head went off and I thought, there’s something to this. We started asking the girlfriends and wives in our social circle if they would find it interesting, being stuck to Velcro bedsheets. Sort of like bondage lite. Most all of them said that they would be willing to try this, to be tied up with Velcro as long as they could get out. This ability to get out was a recurring answer among practically all the women that we floated this idea by.

There was so much interest in this idea that I finally contacted the sales manager for Velcro USA and shared with him my idea. I told him that I wanted to make a bedsheet of Velcro and have the ability to stick my partner to it so they could not get out (much like David Letterman’s stunt) but be able to peel up the restraints and escape anytime they wanted to. He he started chuckling and said he never heard of such a great application for Velcro and that he would be happy to meet and show me some materials that he thought would be perfect for this idea.

So I met the man from Velcro and he showed me the two materials, the Hook and Loop component of what became the Sportsheet Velcro Bondage Bed Sheet. The bedsheet material (the Loop) feels like velvet and (the Hook) material is an industrial strength Velcro hook that sticks anywhere on the surface of the Sportsheet bedsheet.

I had a friend who is a seamstress and she agreed to sew our first bedsheet together. My brother Bob and I then set out to make the handcuffs and what we now call the Anchor Pad, which is the Velcro hook part that sticks to the Velcro bedsheet.

The handcuff idea came from the surf leashes that the surfers in Huntington Beach used to tether themselves to their surfboard. In the event they fall off, the surfboard doesn’t float to shore with the surfer still out in the water. The surf leashes were made from Neoprene rubber (like wetsuit material) which was comfortable, waterproof and attached with Velcro. There was a common theme here. We soon started making handcuffs (Sportscuffs) out of Neoprene, webbing and Velcro, and the beauty of this was that it was an easy on-easy off product which follows the theme of the Velcro bed sheet.

We needed something to attach the handcuff to that would stick to the Sportsheet. We tried many ideas from sewing Velcro hook onto many different things and it was Bob who came up with the brilliantly simple idea of a rectangle shaped Velcro (hook) pad. This pad had Velcro hook on one side and nylon on the other side with webbing and a clip. The Sportscuff also had a clip that would attach to the clip of the anchor pad, and the anchor pad could be placed anywhere on the surface of the bedsheet and stick.

Contents Of The Sportsheets Bondage Bed Sheet
Sex Toy: What’s Included In The Sportsheets Bondage Bed Sheet Package

The beautiful thing about Velcro is that when pulled against, Velcro is very difficult to release.  As everyone knows, to remove anything with Velcro you simply just peel it and it releases. So when a person is wearing the Sportscuff and that is connected to the anchor pad, the anchor pad is then placed anywhere on the surface of the sheet and really can’t be pulled off. However it can be very easily peeled up, providing the person who is “tied up” with the ability to get out anytime. This goes back to the original concept of many of our friends telling us that they would be willing to be tied up as long as they could get out.

We thought we had devised a pretty good system. By the time our seamstress finished sewing the first Sportsheet, we had a crude set of Sportscuffs and Anchor Pads. We invited some close friends over to try it out and selected our first volunteer. We attached the Sportcuffs around her wrist and ankles and then connected those to the Anchor Pads. As we spread eagled her out on the bed and stuck the Anchor Pads to the Velcro sheets, we all sit back and waited. I then asked her if she could pull against these restraints and get out.  She started straining with her legs and arms and turned red in the face with her efforts. She started laughing and said “oh my God I can’t get out!” Everyone standing around the bed just burst out laughing and saying “oh my God this is so funny but oh my God this thing really works”. When she had had enough she simply pealed up the anchor pads from her wrists and disconnected herself from the sheet. Immediately after that several of us several of us took turns trying to pull the Velcro Anchor Pad off the bedsheet and no one could. We could all peel the pads up and get out anytime we wanted to. The proof of concept worked and we are very excited about it. I reported back to the man from Velcro that we had developed a successful product and now we needed material to make more Sportsheets.

We started buying the bedsheet material from a mill on the East Coast and Velcro supplied us with the Velcro hook. We continue to tweak and improve the bedsheet design so that it couldn’t possibly pull be pulled off the mattress. With this improvement in place we set out to sell this product. This was 28 years ago and they were not the proliferation of adult stores there are today. We weren’t sure where to test sell this product until we met a man who was the head of a swinger’s organization and was hosting an upcoming Swingers convention with 300 couples. We had 20 sets of Sportsheets made for this event and took them to the convention. We sold every set and the business was born.

Why did you choose the material Velcro on the original Sportsheet Velcro Bondage Bedsheet?

The material that the man from Velcro originally showed us was this soft plush woven material that feels similar to velvet. When showed me that this would stick to a special Velcro hook I couldn’t believe it. This made for a luxurious feeling bedsheet. People were amazed that something so soft and velvety was Velcro compatible. We use the same materials in the Sportsheets today.

Where are Sportsheets products manufactured?

Most of our Sportsheets products are made in the USA in Huntington Beach. Many are made right in our facility. Our lower cost brand Sex & Mischief, which is designed for beginners, is made overseas.

What are the benefits of your manufacturing process?

The products that we make are undeniably of the highest quality of any comparable brand exists. We are so confident of the quality of our Sportsheets products that we offer a limited lifetime warranty on the entire line. Since we manufacture the products we can react to a surge or decline in sales very quickly. The other benefit is that we can directly control the quality of the product that we make.  This also allows us to make continuous improvements in our products.

How do you develop new products?

We have many creative people at Sportsheets that continually come up with new product ideas. We have a large R&D department that thrives on making new and unique products.

Many of the products ideas that we first come up with can be pretty crazy and “out there”. We take those ideas and refine them to where they become viable consumer items.

An idea becomes a prototype. As a manufacturing company we have all the tools and processes to make prototypes. Early in the prototyping process we’re able to show an item around the office to our sales and marketing people and get immediate feedback as to who is the consumer for this?  The entire prototyping process helps us separate the crazy ideas from the more viable ones.

How long does it take? What is the process like?

Sometimes a prototype will hang on our R&D wall for more than a year. We keep these products visible so that when people walk by and look, sometimes it strikes them that this could be perfect for a new brand. I will often sit with our graphic artist and design some ideas, work up different shapes and show this to our prototyping department.  They will take the drawing and come up with an actual usable sample. I find that the rapid pace of this process is my favorite. An idea can go from an idea to a printout, to the product developers in less than two days.

What does your company value the most?

Our employees are our biggest asset. When it comes to products which our employees produce, its quality and uniqueness. We are not a copycat company, we make high quality, original and creative products. This is by far the biggest reason that we remain in business for 25 years.

What are your favourite memories from working with Sportsheets?

Going way back, we went to many different trade shows, among which were swingers conventions, hard-core leather and BDSM conventions. None of us were swingers so when we entered into this domain we were quite unprepared for what we are about to experience. During every convention where we sold products we had a “hospitality suite” upstairs in our hotel rooms so people could come by with a little more privacy and try our products out. What we saw during these hospitality suites is still seared into my mind.

We learned a lot about sex and sexuality during these events. I was always interested in sex, (obviously, look what I’ve done for the last 25 years) but I wasn’t prepared for this rapid education we received in our first few years in business. Besides some crazy stories, a take away from hosting these events and participating at these conventions was a world of sexuality that I was did not know existed.  My “takeaway” was that everyone’s sexuality is very individualistic and everybody has a particular thing that they like. This helped me understand that in our customers there was not a “one product fits all” for everyone. Which is why over the years we’ve expanded our line from the Sportsheet to over seven brands and 400 different products. We have brands that go from beginner to intermediate to experienced and brands that fit somewhere in between.

Which products are your best sellers?

By far the best seller in our entire line among all our brands is The Under The Bed Restraint System. This is an adjustable four-point (wrist and ankle) restraint system that slides underneath the mattress.

Under the Bed Restraint System By Sportsheets International
Sex Toy: Sportsheets Under the Bed Restraint System


This is probably the most user-friendly and basic product for anyone just starting out, or for people who are really into it. There’s no set up other than sliding the straps underneath the mattress, and it’s strong enough to hold almost anybody. It travels well and I think the biggest thing is that it can be hidden underneath the mattress simply by tucking the cuffs and straps underneath the mattress, no one knows it’s there.

What type of punishment device would you recommend to someone just getting into BDSM?

I understand the nature of this question but I have to state that I don’t see our BDSM products as punishment devices. I see them more as facilitating couples to connect with each other, exchanging power, or submitting to the request of their partner for restraint play. Not be hypocritical I will admit that we do make many paddles that are very popular and riding crops that if used harshly can absolutely bring pain to a person, if that is the intention of both people involved.

I really like to think of our crops and paddles as more sensation play products then punishment devices.

What products would you use to bring BDSM into the bedroom?

I would suggest that for someone just getting into restraint play and exploring what this is, and what it means, that the Sportsheets of course is still the best BDSM sex toy on the market. Since it’s quite expensive I think this points to why the lower cost Under The Bed Restraint System is so popular. I would recommend this for anybody experimenting with BDSM. It’s an easy on easy off soft cuff system that a couple can use without concerns of somebody being tied up for too long or someone getting hurt by the cuffs.

Under the Bed Restraint System Made With Velcro By Sportsheets
Sex Toy: Sportsheets Under the Bed Restraint System

Along with the under the bed restraint system for a couple starting out I would recommend a blindfold and a feather tickler. When you allow yourself to be tied up, especially for the first time and you have your eyes covered with a blindfold any sensation is heightened. A feather tickler on the bare skin, when you’re blindfolded, can feel absolutely exquisite as can fingernails dragged across your skin. An ice cube becomes a hot or cold point of sensation and can absolutely make the mind expand into blissful delight.

Midnight Feather Tickler Sex Toy of the Month
Sex Toy: Sportsheets Midnight Feather Tickler

For example, floggers, whips, paddles and crops. Why?

We make some of the best ones on the planet. When couples get into using these products it’s a step up in their understanding and their connection with BDSM. Everyone in their young life has probably been spanked. When we do this as consenting adults it takes on quite a different sensation and significance. The sensation of a paddle on your backside, if done correctly, done slowly can be absolutely thrilling. If you approach your partner correctly with one of these products the pleasurable sensations that you can produce are quite extraordinary. If someone doesn’t have much experience with the paddle for instance and their partner says “sure I’ll let you spank me” and the partner hauls off and whacks them as hard as they can, doesn’t make for a very pleasant experience and will most likely be the last time the person will trust their partner to ever do something like that again. For people that can gently explore their limits in a constructive way are the ones who are going to evolve into the more frequent and satisfied users.

12 Inch Leather Heart Impression Paddle By Sportsheets International
Sex Toy: Sportsheets 12 Inch Leather Heart Impression Paddle

When I do customer trainings I like to introduce the “why would anybody want to get hit with a paddle”?  I ask the audience to clap their hands three times really hard, like they’re applauding for their favorite song at a concert, and at the end of this clapping pause and feel the sensation in their hands.  I ask them “what is it you feel”? Everybody says “it tingles”. I then ask them if it doesn’t hurt and they say “no, it tingles”.  That’s the sensation we are going after! When we spank, paddle or flog our partner we want it to tingle. We want to wake up the skins nerves and stimulate them. When I have this conversation with an audience they have a new understanding that there’s a different result they could achieve by using a paddle across their partner’s backside. Something as simple as that explanation , that if used properly, makes a paddle or crop go from a punishment device to something that can deliver pure pleasure.

Are there any products that you are surprised to find that are commonly bought?

Ball gags. I’m always surprised at the volume of ball gags that people purchase. It’s certainly part and parcel to the BDSM genre of products. I understand it, and I’ve come to realize the ball gag is similar to a blindfold for the mouth. When people are using one together, communication changes. When one person can’t speak, other methods of communication have to take place or simply no communication at all. I think it’s one of the more interesting aspects of people’s sexuality play.

Edge Silicone Ball Gag by Sportsheets International
Sex Toy: Sportsheets Edge Silicone Ball Gag

Is there anything else you would like to add?

It’s been satisfying to see the consumer market grow in this category of sex toys grow over the last 2 1/2 decades. When we started there was only leather or metal handcuffs or rope. We have brought more user-friendly BDSM products to consumers and the market has reacted favorably.

Ask anyone in the industry and they’ll tell you that BDSM has gone mainstream which I truly believe it has, to a point, but I don’t think you’ll be seeing a hogtie set in a department store anytime soon.

That being said, as more and more people become comfortable trying these products, the category, along with the consumer market will continue to increase.

Be sure to also check out a BDSM Guide for Bondage Safety.Save


VIP Interview With Lynda Mort Director Of Business Development For XR Brands

Lynda Mort Director Of Business Development For XR Brands Photo

XR Brands is an adult lifestyle company who have created over 28 well-known brands including CleanStream, Inmi, Master Series, Raging Cockstars, Trinity Vibes, Vogue, Tom of Finland and Wand Essentials. They are most famous for their brand Master Series which is a fetish sex toy range which includes restraints, BDSM gear, prostate massagers, nipple play, strap-on dildos, chastity and much more. XR Brands focuses on the development of niche products for people who wish to fulfil their sexual desires with quality, innovation and comfort. There products really do define what is BDSM!

Most recently XR Brands have won multiple 2017 XBIZ Awards including the Tom of Finland Pleasure Tools and Master Series were awarded as the 2017 XBIZ Gay Sex Toy/Line of the Year and Fetish Product/Line of the Year. They have also been nominated as the StoreErotica 2017 LGBT Company of the Year.

This is a VIP interview with Lynda Mort the Director of Business Development for XR Brands with the Adultsmart Blog.

Tell me about yourself?

My name is Lynda Mort, I am the Director of Business Development for XR Brands. I have been with XR Brands for two and a half years.

What is the story behind the inspiration, creation and development of your company and product range?

XR Brands is located in Huntington Beach, CA. Our company was created to cater to those who have interest in the fetish lifestyle.  We offer a wide variety of fetish/BDSM/niche products. We understand that everyone has their own kink, and we want to show them that we have a product that fits their lifestyle. Our goal is to encourage our users to find their Kink!

What are your favourite accomplishments of all time working for XR Brands?

I am only as good as the team that works with me, and one of the things that we are most proud of is how far the brand has come in such a short time. Over the last two years we have grown so much, it is amazing to see our brands being offered all over the world! We have spent so much time choosing fantastic partners who believe in our brand, our business and our team. Our partners have been the key to our success, and we are so happy to be working with a network of successful distributors who want to grow with us. The time, effort and sacrifices that our team has made over the last few years is admirable and we pride ourselves on the incredible staff we have working for us.

What are your favourite quote’s that inspire you?

Recently a mentor of mine sent me this, I loved it so much that I printed it out and put it on my desk!

“Even if you go for it and it doesn’t work out, you still win. You still had the guts enough to head straight into something that frightened you. That type of bravery will take you places.”

The one quote that inspires me daily comes from one of the women I look up to, Sophia Amoruso author of #GirlBoss,

“It is she who listens to the rest of the world who fails, and it is she who has enough confidence to define success and failure for herself who succeeds.”

These inspire me because they show you that you should not fear failure, but use it as a tool to learn and to grow. In my opinion, you cannot learn without failure.

Where are your products manufactured?

Our products are manufactured all over the world. We choose the location we make our products based on the materials we are using. We manufacture in regions that specialize in the products they are making. Because we use so many different types of materials we want them to be made where they originate from.

What does your company value the most?

Hard work! Our motto is PLAY HARD and we encourage our team to work hard and play hard! The company values each and every employee and the sacrifices they make to take XR Brands to the next level.

What is the product development process like?

XR develops products following market trends and customer feedback. We take customer feedback very seriously and we read reviews on our products religiously. We have developed and improved many products based on customer feedback. Our customers are the heart of our company and we value their suggestions. Once we have an idea, we roundtable and brainstorm the idea. It then goes into the prototype stage, and testing. When we are satisfied with the results, it goes to the buying team, then art and production. It’s a pretty fun process and I would have to say that we have the best jobs in the world!

What are your favourite memories from working with XR Brands?

Honestly, I have too many to count! I do work with some incredible people and have some of the best customers in the world! I would say that one of my favorite memories would have to be the XR Brands Dungeon opening party. It stands out as my favorite because the entire XR family was there, as well as our wonderful partners and customers and we all just had an amazing time. We did a live whipping and caning with a master Dom, and it was the first time I had ever witnessed something like that. It was truly incredible!

What are XR Brands best sellers?

Our best sellers vary as they span across multiple categories. We have items that range from Cock and Ball Holsters to Lube Launchers to Electrode Penis Pads. The reason for this is due to the wide variety of kinks that people are into. We have products that cater to so many different lifestyles. Because we are known for our fetish and BDSM products, those categories do best for us.

Zeus Electrode Penis Pads Sex Toy Image
Sex Toy: Zeus Electrode Penis Pads

What products would you recommend?

I would recommend our new SHEGASM forced clitoral stimulator. Ergonomically designed for easy use, Shegasm’s unique suction sensation is like nothing else you have experienced. Simply turn on, place the silicone tip opening over your clitoris, and feel its amazing suction. The easy to use dial lets you increase the vibration power for added stimulation. Since Shegasm is wireless and charges via USB cord, you can take this amazing pleasure vibe anywhere you go.

Shegasm Focused Clitoral Stimulator Sex Toy Image
Sex Toy: Shegasm Focused Clitoral Stimulator

Does XR Brands use any unique materials or technology?

We are always trying to stay ahead of the market. We recently released an update to our iFuk Virtual Reality Stroker. The update features actual stars such as Lisa Ann, Blondie Fesser and Indica Cannabliss. The stroker allows you to have a more interactive part in the scene you are a part of.

iFuk Virtual Reality Stroker Sex Toy Image
Buy Now | XR Brands Sex Toy Range

Is there anything else you would like to add?

Don’t be intimated by our products. We offer something for everybody and we encourage people to explore themselves alone and with their partner. It’s important that we understand ourselves and our bodies. Don’t be ashamed to ask for what you want sexually.







VIP Interview With Rob Reimer Chief Marketing Officer Of Boneyard Toys

Rob Reimer Chief Marketing Officer Photo

Boneyard Toys is an adult lifestyle company who develop masculine products for men. They were established in 2016 by Channel 1 Releasing an adult movie company who are affiliated with Rascal Video, Dirk Yates, All Words and Catalina. These movies companies have some of the hottest gay porn stars in the world including Johnny Hazzard, Eddie Stone, Brent Everett and Cameron Marshall.

Boneyard Toys products include cock rings, cock and ball straps, penis extenders, anal sex toys, lubricant, anal douche equipment and more. Recently “The Skwert” a patented douche with a 5 hole silicone nozzle which is compatible with almost any squeezable bottle won the AVN Expo “O” Award for Outstanding Accessory of the Year 2016.

This is a VIP interview with Rob Reimer the Chief Marketing Officer of Boneyard Toys.

Skwert Water Bottle Douche Adapter Image
Image: Skwert Water Bottle Douche Adapter

Tell me about yourself?

Rob Reimer – Chief Marketing Officer or some say Chief Toy Slinger   I currently live in Fort Lauderdale which I love because it is so easy to get to the beach, and the water is perfect all year and easy to get in, not like the freezing Pacific, where I lived for nearly for 15 years.  I also love travelling which is perfect for what I do, because I spend a lot of my time in Los Angeles where the Channel 1 headquarters are.  I also spend a lot of time on the road doing product trainings and education and meeting lots of interesting people in this industry.  I also love a wide range of music and go to lots of concerts.  Over the last few months I saw U2, the Symphony of the Americas, Dolly Parton and Metallica.

What are some of your favourite accomplishments of all time working for Channel 1 Releasing and Boneyard Toys?

Well I started working for Channel 1 back in 2003, it was my first foray into the adult industry and it was insane.  I travelled a lot with Chi Chi LaRue and her harem of porn stars, and got into lots of trouble with her, lol.  I ended up spreading my wings and seeing what else was out there, and about 2 years ago I decided I wanted to go back.  I always kept in close contact with them, so I approached them with the Boneyard idea and Viola, I’m back and loving it.  It’s like being home again.

What are your favourite quote’s that inspire you?

Well I have to include some of my most favorite rock star quotes.

“The duty of youth is to challenge corruption.” – Kurt Cobain

“The reason we’re successful, darling? My overall charisma, of course.” – Freddie Mercury

“I’m sober now, I just think stoned thoughts.” – Iggy Pop

“Go Forth and Set The World On Fire.” -St. Ignatius Loyola

Boneyard Silicone Ring Grey Sex Toy Image
Sex Toy: Boneyard Silicone Ring Grey

What is the story behind the inspiration, creation and development of your company?

Well, being a musician myself, it was always about rock n roll, but the name came from an in-flight magazine of all things.  I was flipping through it and came across an article about the Neon Boneyard in Las Vegas, it’s this incredible outdoor museum where they keep all the old retired neon Vegas strip signs, you have to go see it the next time you are there, it’s out of this world.  So I finished reading the article and it just clicked Boneyard.  There are all sorts of double entendre’s in there.


Rascal 12” Black Balled Dildo Sex Toy Image
Sex Toy: Rascal 12” Black Balled Dildo

What are the differences of working for an adult movie company and an adult lifestyle company?

Well not much actually. Even if you don’t produce movies you still have to do photo shoots with porn stars modeling your products, so you still interact with that side of the industry.  For us, we still produce movies and sell a lot of them, a lot of people don’t realize how big that market still is.   So there is all types of tie-ins with cross promotion, selling combo packs, etc. One of our best sellers is the Rascal 12” Black Balled Dildo that is based off the popular movie “Black Balled”.  So we have a collectors movie pack that goes really well with it.  We also have a new Boneyard Snake Oil Cum Lube that comes with a free DVD that is 200 Cum Shots back to back.  People love that stuff.

Boneyard Toys Snake Oil Cum Lube Image
Buy Now | Boneyard Toys Adult Store

Where are Boneyard Toys products manufactured?

We manufacture in both China and the US.  All of our lubes and anal bleach are made in the US and everything else mostly in China.  In China it’s easy to ship directly to our international distributors, but it’s also a challenge sometimes waiting for Ocean shipments to arrive into the US.  But then it’s sometimes very expensive to ship our cosmetic lines from the US.  There are positives and negatives to both.

What does your company value the most?

Definitely innovation.  Being a small manufacturer you have to find ways to compete with the big boys.  So we have to stand out, and the only way for us to do that is to either come up with an entirely new product that no one has done before like the Skwert water bottle douche, which comes with 2 attachments that turns most water bottles into a douche, or we have to have a feature that is entirely different, like the raised skulls on our new Spank paddle.  The skulls make a temporary imprint when you get spanked.  It’s something that people love and also sets us apart.

What are your favourite memories from working with Boneyard Toys?

Well its only been about a year since we launched but it has to be winning the AVN “O” Award for the Skwert water bottle douche.  It was the first award of the night and we won and I had to get up in front of a giant room of people, and it was one of the most amazing experiences of my life.  I’ve never even thought about being a sex toy designer and then I win an award for my first design.  It was unexpected and overwhelming and the support I got from all my friends in the industry was amazing.  It definitely motivated me to come up with more cool stuff.

Which products are your best sellers?

The Skwert is the top seller and what I hear from everybody over and over is that it is something entirely new and that’s what people are looking for.  So we are going to be expanding the line of Skwert products as much as we can.  We just launched the Skwert lube injector which is the same concept of the Skwert douche where it comes with 2 attachments that fits most lube bottles and converts them into an injector.

What should people look for in an anal play products?

Yes everything we have is silicone or if it’s a TPR its phthalate free.  One trick a lot of people don’t know is that you can smell the product and if it smells like a pool toy, it’s probably not safe.  Sex toys should not smell at all, especially if you are inserting it into your body.  Also if something feels like it is burning you, throw it away or burn it!

Is there anything else you would like to add?

Just be on the lookout for new and great things to come.  Bone for Life!



VIP Interview With Jelle Plantenga The Founder Of Velv’Or

Jelle Plantenga Photo

Velv’Or is an adult lifestyle company who design their products specifically to benefit men. The company is named after the states a penis goes through during arousal.  ‘Velv’ which has been taken from the word ‘Velvet’ means soft whilst ‘Or’ which has been taken from the word ‘Vigor’ means hard.

Velv’Or was established in November 2006 by Jelle Plantenga. He had searched in shops for designer cock rings but there were none available. Jelle took to work with a Dutch silversmith to begin the creation of a cock ring that featured silver that bended ergonomically with the shape of the male body. Although it worked appropriately, he wanted people to experience additional comfort and stimulation of the perineum. He worked with an award winning master silversmith from the UK and designed the JCobra. The JCobra now has different versions due to their success including the King JCobra made from Solid Gold which is priced at 110000 EUR.

Due to the desires of people worldwide in Novermber 2011 an affordable version of the cock ring was created which is known as the JNaja. It is the world’s first 3D printed sex toy which is available for purchase through adult lifestyle centres and at online stores. They have used the same ergonomical structure of the JCobra and made it affordable. This means you can buy more of them and have a personalised collection!

Through a loyal customer base and increasing demands the Velv’Or company has grown to include additional product ranges including:

  • JNada: The JNada is from the original collection of Velv’Or and is just as well known as the original JNaja. This cock ring has been made for a superior feeling of comfort. It is so comfortable that you can use it throughout the day.
  • JBoa: A lasso cock ring that is size adjustable made from high quality silicone. There are two different style options, one is made with a stainless smooth steel cylinder and the other is made with ridges in the steel cylinder. Both are made to fit everyone and should be worn on just the penis.
  • BeauGosse: Thick tire style cock rings, which takes up more room on the penis. The BG 001 is made to ensure your erection is hard, if you would like a tighter feel or an even stronger erection try the BG 002. The BG 003 is known as a ball stretcher and is used for a secure pull on your testicles. It is only recommended to use the BG 001 for a maximum of 30 minutes. The longevity of the wear varies depending on the product and the person who uses it.

This is a personal interview with Jelle Plantenga the founder of Velv’Or.

Velv'Or Logo in White Branding Photo
Buy Now | Velv’Or Sex Toy Shop

Tell me about yourself?

I am an athletic guy that hits the gym a minimal of 5 times a week to do my own fitness routines. I believes in the fact that the body should stay utlra fit so the mind can benefit from this. After each fitness session I hit the sauna to stretch and do yoga exercises. When the sauna is empty I normally also do a PWOD – penis workout of the day. I recommend all men to do these PWOD’s on a daily basis. I believe that most men on our globe forget to spend time to care for their penis. The penis is an important part of the body for all men and it should be given attention more often. The brand Velv’Or was created to make men more aware of their penis. Besides running Velv’Or I also own a brand called Grippsss ( which offers the world fitness gloves and I am a father of a family of two amazing kids, a lovely girlfriend and a puggle called buddy.

What was the first thing you did when you had the idea to create the JCobra?

Getting in contact with my silversmith friend to create a prototype.

How did you know you were going to use a 3d printer to create some of your product ranges?

Well I did not know from the beginning that I was going to use 3d printing. I was introduced to this in the early stages by a friend of mine who owned a company in this innovative business. The production benefits of using 3d printing is the fact that you don’t have to invest in moulds and that I do not have to keep a huge stock. The JNaja is industrially 3d printed using a nylon fibre powder this means it does feel totally different compared to silicone. The process of industrially 3d printing, dying and tumbling a JNaja takes about 3 days. The process I use for the JNaja can not be compared to the small 3d printing machines you often see on the web.

The ergonomic curves of your products are incredibly unique, how do the products feel when worn?

This of course varies per product but let’s take the JCobra or JNaja. These feel like they simply belong on the spot when you wear them. The shape follows the curves of the male body and gives pressure where it should due to its rigid characteristics. Some shops compare the JCobra and JNaja with kegel balls for women.

What are your favourite quote’s that inspire you?

“I won’t give in”

A quote written by my daughter just before her brother (my son) committed suicide.

What are your favourite memories working at Velv’Or?

Every second I make people happy with the products is a memory I won’t forget.

What do you love most about your brand compared to other companies?

That is a hard one to answer while I love most of the brands of my colleagues in the industry. Just let me say I love it because it is mine!!

Velv'Or BeauGosse Sex Toy Photo
Sex Toy: Velv’Or BeauGosse

Where are your products manufactured?

The King JCobra, JCobra, JPhyton and JConfessor are individually created in the UK by my master silversmith. The JBoa is produced in asia although the ridges are handset in Amsterdam by my edelsmid. The BeauGosses also are produced in Asia. The JNada, JNaja are 3d printed in the Netherlands and the aid collection also is made in the Netherlands as the vv 1 which is also created by my amsterdam edelsmid.

They all have their own benefits and the quality control is on a very high level.

Are there any health conditions that impact the penis that you have found the cock rings have helped?

Well while the King JCobra, JCobra and JNaja give pressure on the perineum which gives the prostate an external massage. This massage is as we all know beneficial for the male that wears the rings. Beside this all rings are created to increase the health of the penis and the erection of the penis.

What are your best selling products from Velv’Or?

The JNaja is the bestseller because people just instantly fall in love with it when they see it and men love it even more when they wear it. They simply want to own multiple in different colors and sizes!!

Velv'Or JNaja in Black Sex Toy Photo
Sex Toy: Velv’Or JNaja in Black

What are your favourite products from Velv’Or?

The JCobra is the one I adore most but I also wear the JBoa or the BG 001 daily during my showers just to boost the blood chambers of my penis.

Velv'Or JBoa Sex Toy Photo
Sex Toy: Velv’Or JBoa

Do you have any secret tips and trick to get the most out of Velv’Or products?

I would say start wearing them and feel the difference. I did not created them just because I wanted to make a living while selling them but I created them to make men happy and give them something that really works. So my secret tip is believe in me and my products and you will become enhanced in life.

What are the most memorable quotes that you have heard about your product range?

Luckily there are way to many quotes to mention!! I opened the minds of many men when they started to wear my products after they gotten out of their comfort zones!!

To find out more information be sure to read our guide on how cock rings work.








Exclusive Interview with Alexandra Fine Co-founder of Dame Products

Alexandra Fine Photo

I had the incredible opportunity to talk to Alexandra Fine a co-founder of Dame Products at the 2017 ARexpo in Sydney, Australia. Alex is a 29 year old, confident brunette from New York. She began her studies by gaining a Masters in Clinical Psychology from Columbia University in 2011. She focused on her lifelong dream to become a sex educator and sex therapist as she volunteered much of her time hosting a sex talk radio show for the Red Cross. From experience helping other companies startup, she became motivated to begin her own venture. Alex placed her hand’s together pairing her fingers in a fist

“When I met Janet, (Janet Lieberman) it was really like a marriage. She was a product engineer who had all of the knowledge on how to make products. I handle the sales and marketing.”

Alex’s and Janet’s unique skills combined together to create the company “Dame Product”.

Dame Products has two sex toys one which is Eva a hands-free clitoral stimulator that can be used during couples sex and Fin a handheld finger vibrator that can be used directly for pinpoint stimulation or used so the vibrations are sent through your fingers. Alex demonstrated the Fin which she wore snugly and comfortably on her hand. Unbeknown to me she placed a part of the vibrator on my arm and said “See that!” I was taken back to how powerful the small vibrator was and how much it felt like a finger. The sex toy came with an strap which can be used in two different ways. She took the strap off and held it comfortably between her fingers. She placed it on my arm again, the vibrations that were sent through her finger were incredibly strong. I told her “I have not felt a finger vibrator like that before!” I was blown away and it made me really want one of my own.


Dame Fin & Eva Photo
Sex Toy: Dame Fin & Eva

I asked “What are your favourite accomplishments since working for Dame?” She said,

“Dame has been funded through Kickstarter when they had no platform for sex toys. There was difficulty to get sex toys funded online. Kickstarter did a policy change for Dame.”

Through the efforts of Alex and Janet, the Dame Product’s Eva and Fin were successfully funded through people worldwide who had also envisioned their product’s to be incredibly pleasurable and useful within their sexual lifestyles. Dame Product’s have now made it easier for people within the adult lifestyle industry to follow in their footsteps to access Kickstarter. Alex said,

“Everything is important. What I love the most is that we wake up everyday to make it better. It’s challenging with products are you have to be able to stop to sell it.”

I asked “What does your company value the most?” Alex knew this one straight away and said,

“Dame products values sexual equality, tolerance and transparency. These are all the qualities that relate to our mission. We encourage people to value their sexual lifestyle which should be seen as something equal to brushing your teeth or going for a shower. We will only ever have equality when we have sexual equality. In most cultures, sexuality has often been governed by societies rules. Men are encouraged to express themselves sexually whilst women have not been, this is the original thought that had been the building blocks of our culture. I want that to go away.”

Alex looked around the ARexpo to see how everything was going. I asked “What are the favourite quote’s that inspire you?” She pondered wide-eyed with a smile on her bubbly face.

“I love Oscar Wild’s dying quote but I am not sure how suitable it is! I go or the drapes go!!”

She laughed and her smile became even bigger,

“He was unapologetically himself, who knew what he was thinking!”

I asked “Who are your role models?”. Alex took sometime to thoughtfully and honestly answer

“All humans, no ones perfect and that’s okay”

She added,

Sheryl Sandberg and my Grandma’s are amazing.”

I bit of intrigue slipped into Alex’s eyes as she thought about the question. I asked “What was it about her grandma’s that inspired you?”. Alex said with strength and determination in her voice

“My grandmothers are strong women in completely different ways. One of my grandmothers is a bold women who is defiantly herself and a hoot. I have another grandmother who is a holocaust survivor, she is quiet, kind and artistic.”

She added,

“I see the women who you work with”

She said as she pointed to me and people within the expo looking for my work colleagues from the Oh Zone Adult Lifestyle Centre.

“I am able to see that I am blessed for the women who came before me in this industry. I want people to know that there is nothing wrong with you and that it’s okay to like it (sex).”

Check out all the Dame Products at adultsmart!