VIP Interview With Jelle Plantenga The Founder Of Velv’Or

Velv’Or is an adult lifestyle company who design their products specifically to benefit men. The company is named after the states a penis goes through during arousal.  ‘Velv’ which has been taken from the word ‘Velvet’ means soft whilst ‘Or’ which has been taken from the word ‘Vigor’ means hard.

Velv’Or was established in November 2006 by Jelle Plantenga. He had searched in shops for designer cock rings but there were none available. Jelle took to work with a Dutch silversmith to begin the creation of a cock ring that featured silver that bended ergonomically with the shape of the male body. Although it worked appropriately, he wanted people to experience additional comfort and stimulation of the perineum. He worked with an award winning master silversmith from the UK and designed the JCobra. The JCobra now has different versions due to their success including the King JCobra made from Solid Gold which is priced at 110000 EUR.

Due to the desires of people worldwide in Novermber 2011 an affordable version of the cock ring was created which is known as the JNaja. It is the world’s first 3D printed sex toy which is available for purchase through adult lifestyle centres and at online stores. They have used the same ergonomical structure of the JCobra and made it affordable. This means you can buy more of them and have a personalised collection!

Through a loyal customer base and increasing demands the Velv’Or company has grown to include additional product ranges including:

  • JNada: The JNada is from the original collection of Velv’Or and is just as well known as the original JNaja. This cock ring has been made for a superior feeling of comfort. It is so comfortable that you can use it throughout the day.
  • JBoa: A lasso cock ring that is size adjustable made from high quality silicone. There are two different style options, one is made with a stainless smooth steel cylinder and the other is made with ridges in the steel cylinder. Both are made to fit everyone and should be worn on just the penis.
  • BeauGosse: Thick tire style cock rings, which takes up more room on the penis. The BG 001 is made to ensure your erection is hard, if you would like a tighter feel or an even stronger erection try the BG 002. The BG 003 is known as a ball stretcher and is used for a secure pull on your testicles. It is only recommended to use the BG 001 for a maximum of 30 minutes. The longevity of the wear varies depending on the product and the person who uses it.

This is a personal interview with Jelle Plantenga the founder of Velv’Or.

Velv'Or Logo in White Branding Photo
Buy Now | Velv’Or Sex Toy Shop

Tell me about yourself?

I am an athletic guy that hits the gym a minimal of 5 times a week to do my own fitness routines. I believes in the fact that the body should stay utlra fit so the mind can benefit from this. After each fitness session I hit the sauna to stretch and do yoga exercises. When the sauna is empty I normally also do a PWOD – penis workout of the day. I recommend all men to do these PWOD’s on a daily basis. I believe that most men on our globe forget to spend time to care for their penis. The penis is an important part of the body for all men and it should be given attention more often. The brand Velv’Or was created to make men more aware of their penis. Besides running Velv’Or I also own a brand called Grippsss (www.grippsss.com) which offers the world fitness gloves and I am a father of a family of two amazing kids, a lovely girlfriend and a puggle called buddy.

What was the first thing you did when you had the idea to create the JCobra?

Getting in contact with my silversmith friend to create a prototype.

How did you know you were going to use a 3d printer to create some of your product ranges?

Well I did not know from the beginning that I was going to use 3d printing. I was introduced to this in the early stages by a friend of mine who owned a company in this innovative business. The production benefits of using 3d printing is the fact that you don’t have to invest in moulds and that I do not have to keep a huge stock. The JNaja is industrially 3d printed using a nylon fibre powder this means it does feel totally different compared to silicone. The process of industrially 3d printing, dying and tumbling a JNaja takes about 3 days. The process I use for the JNaja can not be compared to the small 3d printing machines you often see on the web.

The ergonomic curves of your products are incredibly unique, how do the products feel when worn?

This of course varies per product but let’s take the JCobra or JNaja. These feel like they simply belong on the spot when you wear them. The shape follows the curves of the male body and gives pressure where it should due to its rigid characteristics. Some shops compare the JCobra and JNaja with kegel balls for women.

What are your favourite quote’s that inspire you?

“I won’t give in”

A quote written by my daughter just before her brother (my son) committed suicide.

What are your favourite memories working at Velv’Or?

Every second I make people happy with the products is a memory I won’t forget.

What do you love most about your brand compared to other companies?

That is a hard one to answer while I love most of the brands of my colleagues in the industry. Just let me say I love it because it is mine!!

Velv'Or BeauGosse Sex Toy Photo
Sex Toy: Velv’Or BeauGosse

Where are your products manufactured?

The King JCobra, JCobra, JPhyton and JConfessor are individually created in the UK by my master silversmith. The JBoa is produced in asia although the ridges are handset in Amsterdam by my edelsmid. The BeauGosses also are produced in Asia. The JNada, JNaja are 3d printed in the Netherlands and the aid collection also is made in the Netherlands as the vv 1 which is also created by my amsterdam edelsmid.

They all have their own benefits and the quality control is on a very high level.

Are there any health conditions that impact the penis that you have found the cock rings have helped?

Well while the King JCobra, JCobra and JNaja give pressure on the perineum which gives the prostate an external massage. This massage is as we all know beneficial for the male that wears the rings. Beside this all rings are created to increase the health of the penis and the erection of the penis.

What are your best selling products from Velv’Or?

The JNaja is the bestseller because people just instantly fall in love with it when they see it and men love it even more when they wear it. They simply want to own multiple in different colors and sizes!!

Velv'Or JNaja in Black Sex Toy Photo
Sex Toy: Velv’Or JNaja in Black

What are your favourite products from Velv’Or?

The JCobra is the one I adore most but I also wear the JBoa or the BG 001 daily during my showers just to boost the blood chambers of my penis.

Velv'Or JBoa Sex Toy Photo
Sex Toy: Velv’Or JBoa

Do you have any secret tips and trick to get the most out of Velv’Or products?

I would say start wearing them and feel the difference. I did not created them just because I wanted to make a living while selling them but I created them to make men happy and give them something that really works. So my secret tip is believe in me and my products and you will become enhanced in life.

What are the most memorable quotes that you have heard about your product range?

Luckily there are way to many quotes to mention!! I opened the minds of many men when they started to wear my products after they gotten out of their comfort zones!!

To find out more information be sure to read our guide on how cock rings work.

 

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Sexpert is our resident full time sex blogger. Having successfully owned and managed a number of blogs relating to women’s lifestyle, she easily blended into her role as chief blogger of the Adultsmart Blog. She is in a long term relationship with her boyfriend. She also runs Good Girl Guide, a sexual lifestyle blog.

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