Adam & Eve is one of America's oldest adult brands, selling sex toys, lubes and bondage gear since 1970. Its toys run from Eve's rabbits to Adam's strokers, True Feel dildos and Scarlet Couture bondage kits.
| Founded |
1970 in Chapel Hill, North Carolina, by Phil Harvey and British physician Tim Black |
| Parent company |
PHE, Inc., Hillsborough, North Carolina |
| Toy manufacturing |
Adam & Eve brand licensed to Evolved Novelties for toys, lubes and cosmetics since July 2012 |
| US trademarks (USPTO) |
ADAM & EVE Reg. 1,020,448 (registered 1975, renewed 2015). ADAM & EVE Reg. 2,608,920 (2002; lubricants, lingerie and retail). ADAMEVE.COM Reg. 2,415,898 (2000). ADAMMALE Reg. 2,337,232 (2000). EVE'S TOYS Reg. 5,523,680 (2018). All owned by PHE, Inc. |
| Australian trademarks (IP Australia) |
ADAM & EVE Nos. 2525124 (Classes 5 and 35), 2525126 (Class 10, sex toys) and 2525181 (Class 3, toy cleaners). All registered 3 October 2025 to PHE, Inc. |
| XBIZ Awards |
2021: Online Retailer of the Year (AdamEve.com) and Chain Retailer of the Year (Adam & Eve Stores) |
| StorErotica Awards |
Retail Chain of the Year 2017, the chain's seventh win in that category in ten years |
| Founder honour |
XBIZ Lifetime Achievement Award to Phil Harvey, 2009 |
| Retail |
Franchised Adam & Eve Stores since 2004; well over 60 US stores reported in 2017 |
| Philanthropy |
Profits help fund DKT International, a family-planning and HIV prevention non-profit Harvey founded in 1989 |
| EU compliance context |
Battery and electronic toys sold in the EU generally need CE marking and RoHS compliance. No certificates are published for Adam & Eve toys. |
|
Why choose Adam & Eve Adam & Eve has sold adult products since 1970. AdamEve.com and the Adam & Eve Stores chain both won at the 2021 XBIZ Awards. PHE, Inc. registered the Adam & Eve name in Australia in 2025, covering sex toys, lubes and toy cleaners. Its toys are made under licence by Evolved Novelties. Part of the profit still funds DKT International's family-planning work.
|
🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About Adam & Eve
Adam & Eve began in 1970 in Chapel Hill, North Carolina. Founders Phil Harvey and Tim Black were graduate students in family planning. They sold condoms by mail to fund family-planning work abroad, and that work became Population Services International. Later, in 1989, Harvey founded DKT International, which Adam & Eve's profits still help fund.
The mail-order business grew into adult products. Its parent company, PHE, Inc., is now based in Hillsborough, North Carolina. In 2004 it began franchising Adam & Eve Stores. In 2012 PHE licensed the brand to Evolved Novelties, which now designs, makes and packages Adam & Eve toys, lubes and cosmetics.
A legal fight that changed the industry
In 1986 federal agents raided Adam & Eve. In March 1987, a jury in Alamance County, North Carolina, took less than five minutes to find Harvey not guilty of distributing obscenity. Prosecutors then pursued the company in other states. Harvey sued the Justice Department in 1990, arguing that multiple prosecutions abused its power.
In 1993 the government agreed to halt obscenity prosecutions of PHE in any jurisdiction, and Harvey dropped his suit. He told the story in his book The Government vs. Erotica: The Siege of Adam & Eve. The Justice Department also said it would change its policy to discourage multiple prosecutions in obscenity cases.
Awards and recognition
Adam & Eve's awards are mostly for retail. At the 2021 XBIZ Awards, AdamEve.com won Online Retailer of the Year, and the franchise chain won Chain Retailer of the Year. StorErotica named Adam & Eve Stores its Retail Chain of the Year in 2017, the chain's seventh win in that category in ten years. In 2009 XBIZ gave Phil Harvey its Lifetime Achievement Award.
Adam & Eve product lines and sub-brands
Adam & Eve names its lines by who they are for. Eve's is for vulva owners and Adam's is for penis owners. Couples gear, bondage and kits carry the Adam & Eve name.
Eve's: rabbits, thrusters and Kegel trainers
Eve's is the Adam & Eve range for vulva owners. Eve's First Rabbit is a 7.5-inch silicone rabbit with ten modes and USB charging. Eve's Rechargeable Thrusting Rabbit is 9 inches, with two motors and ten patterns each. Eve's Posh Thrusting Warming Rabbit heats to 107°F, about 42°C, as its shaft thrusts. Eve's Triple Pleasure Rabbit adds rotating beads and an anal arm. Across our rabbit vibrators, Eve's runs from a first rabbit right up to triple stimulation.
Eve's clitoral toys and pelvic training
Beyond rabbits, Eve's covers clitoral play and pelvic floor training. Eve's Ravishing Clit Flicking Rose is dual-ended, with nine flicking speeds and nine vibration patterns, and it charges by magnetic USB. Eve's Satin Slim is a slim rechargeable vibe with ten patterns and a textured sleeve. The Eve's Kegel Training Set pairs a 47 g single-ball trainer with a 90 g double-ball trainer. You step up to the heavier one as your pelvic floor gets stronger.
Adam's: strokers, pumps and sleeves
Adam's is the men's range. Adam's Gawk Gawk 3.0 is a 7.5-inch silicone stroker that vibrates, thrusts and rotates. The Spinning Gawk adds 360-degree rotation at five speeds with ten vibration patterns. Adams Promax is a clear 23.5 cm penis pump with a pressure gauge and a silicone entry sleeve. Adam's Extension sleeves add about 2 inches of length. Compared with simple masturbators for men, the Gawk models do the moving for you.
Adam's prostate toys
Adam's prostate toys target the P-spot through the rectum. Adam's Triple Probe is 12 cm of silicone with three contact points and seven vibration patterns. Adam's Prostate Pleaser pairs a 5-inch vibrating probe with a C-ring, also called a cock ring, so it supports firmness while it massages. There is also a glass prostate massager for temperature play, and the Intro to Prostate kit for beginners. Every one has a flared base, which matters for any of our prostate massagers.
Adam's True Feel: realistic dildos
True Feel is the realistic line. Adam's True Feel Cock 7-inch is dual-density TPE, with a firm core under a softer skin, 14 cm insertable and a strong suction cup. The Poseable True Feel bends and holds its angle. Adam's Colossal is a 12-inch, 5.7 cm wide TPR dildo that also fits a harness. Among realistic dildos, dual density is what makes True Feel feel closer to skin than a single-layer toy.
Scarlet Couture and Fetish Dreams: bondage
Scarlet Couture is Adam & Eve's red-and-black bondage line. It includes bondage cuffs, a blindfold, a behind-the-back set, a bedroom bondage system that runs under the mattress, and glass duo balls. Fetish Dreams comes as Beginner and Advanced bondage kits, plus a ball gag. Chain Me Up joins nipple clamps and a clitoral clamp on adjustable chains. Pair any of these with our wider bondage gear for a full scene.
Glass, anal training and couples kits
Adam & Eve makes several stepped anal training kits. They include Booty Bouquet, the three-size Silicone Booty Boot Camp and a Glass Anal Training Trio. Heart Gem glass plugs add a jewelled base. Twisted Love is a 9.5-inch double-ended glass dildo. For couples, the Rechargeable Couples Enhancer is a dual ring with a removable ten-function bullet. Kits such as Four Play and The Complete Lovers bundle toys for two.
AdamMale and Eve's Toys
AdamMale and Eve's Toys are two of PHE's registered US trademarks. ADAMMALE, registered in 2000, covers online and mail-order catalogue services aimed at men. EVE'S TOYS, registered in 2018, covers retail store services for adult products and sex toys. Both sit beside the core ADAMEVE.COM registration from 2000. Together they show how PHE has split its US shopping into men's, women's and general storefronts.
Materials and build
Materials vary by line, so check each product page. Most Eve's vibrators and Adam's prostate toys are body-safe silicone, and many charge by USB. The True Feel dildos use TPE or TPR, which feel softer and more skin-like but are slightly porous. Wash them well and store them apart from silicone toys. Strokers and sleeves use soft TPE or stretchy elastomer, and glass toys are solid glass.
Waterproofing also varies. Several toys, such as the Heart Throbber G-spot vibe, are rated IPX7, while others are listed only as waterproof. Bondage pieces and kits mix fabric, metal and faux leather, so spot-clean them rather than soaking.
How Adam & Eve toys compare
This table sets key models from each line side by side.
| Model |
Line |
Type |
Modes |
Power |
| Eve's First Rabbit |
Eve's |
Rabbit vibrator |
10 modes |
USB, waterproof |
| Eve's Rechargeable Thrusting Rabbit |
Eve's |
Thrusting rabbit |
10 patterns per motor |
USB |
| Eve's Posh Thrusting Warming Rabbit |
Eve's |
Warming thrusting rabbit |
10 patterns, heats to 42°C |
Rechargeable |
| Eve's Ravishing Clit Flicking Rose |
Eve's |
Clitoral flicker |
9 flick, 9 vibration |
Magnetic USB, waterproof |
| Adam's Gawk Gawk 3.0 |
Adam's |
Thrusting, rotating stroker |
Multiple motion modes |
USB |
| Adam's Triple Probe |
Adam's |
Prostate massager |
7 patterns |
USB, waterproof |
| Adam's True Feel Cock 7-inch |
Adam's True Feel |
Dual-density dildo |
No motor |
Suction cup |
| Rechargeable Couples Enhancer |
Adam & Eve |
Dual cock ring |
10 functions |
Removable bullet |
Choosing your first Adam & Eve toy
Start with the line. For a first rabbit, Eve's First Rabbit is the simple choice. If you want motion, try the Rechargeable Thrusting Rabbit, or the Posh Warming Rabbit for heat too. For men, the Gawk Gawk 3.0 does the work for you, while Adam's Triple Probe suits prostate beginners. For a realistic dildo, start with the 7-inch True Feel.
Couples can begin with the Rechargeable Couples Enhancer or a starter kit. If bondage is new, the Fetish Dreams Beginner kit is gentler than the full Scarlet Couture bed system. Not sure between a rabbit and a clitoral toy? Our guide to rabbit vibrators versus clitoral stimulators sets out the differences.
Who Adam & Eve suits, and who should look elsewhere
Adam & Eve suits shoppers who want one trusted name across many categories. It suits couples building a kit, men after strokers or prostate toys, and anyone curious about light bondage.
It is not for everyone. If you want app-controlled toys, Adam & Eve mostly uses buttons and remotes. If you want only silicone, check each listing, since the realistic lines use TPE or TPR. And if you want a single specialist brand, such as a dedicated prostate or glass maker, look at those brands instead.
Please read — safety first. Use only anal toys with a flared base, and add plenty of water-based lube. Numbing anal gels can hide pain, so go slowly and stop if anything hurts. Wear a cock ring or C-ring for no more than 30 minutes. With a penis pump, watch the gauge and release pressure if you feel pain or see bruising. Check glass toys for chips before use, and test warming toys on your inner wrist. For bondage, agree a safe word and keep safety scissors within reach. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Why buy Adam & Eve at Adultsmart
We stock genuine Adam & Eve, from Eve's rabbits to Scarlet Couture restraints. Adam & Eve built its name on discreet mail order, and we keep that tradition with plain packaging from our Australian warehouse. Fifty-Plus Years of Plain Brown Boxes.