Magic Moments International

Magic Moments International is the New York company behind Magic Silk and Male Power. Its brands make women’s lingerie, roleplay costumes and fetish wear, and some of the best-known sexy men’s underwear.

About Magic Moments International

The story begins in 1974, when Sam Baker, who came from men’s sportswear, founded Male Power. The company says it coined the phrase “male lingerie”. In 1992 his son, Jeff Baker, started Magic Moments, a women’s line that became Magic Silk. The two companies merged in 2001, with Jeff Baker as president.

Today the group is based in Hauppauge, on Long Island, New York. Its brands now cover both women and men. Exposed, Love, Lust and SexyTime make women’s lingerie and costumes, while Male Power, WOW and Magic Silk’s Silk Knit make men’s underwear.

Magic Moments brands

The group sells under seven brands.

Male Power

Male Power is the oldest brand in the group, founded by Sam Baker in 1974. It makes men’s jocks, thongs, G-strings, posing straps, bikinis and mini shorts, plus fetish pieces and novelty underwear. Named collections include Casanova, Sexagon, Pride Fest, Liquid Onyx, Grip & Rip, Pure Comfort and Bamboo. Our range of jocks covers many of its pouch and strap styles.

Magic Silk

Magic Silk is the brand Jeff Baker started in 1992, named after the silk of its first products. Today it is the home label of the group, and its Silk Knit collection keeps the original idea alive. Silk Knit is 100% silk, in red, black and cobalt. It covers men’s pouch thongs, jocks, posing straps, bikinis, shorts and a lounge pant.

Exposed

Exposed is the group’s main women’s lingerie brand, with more than sixty named collections. They include Pure Lace, Sheer Mesh, Leather & Lace, Satin Petals, Glimmer, Seamless and Fishnet. Dress Up adds roleplay costumes such as nurses and schoolgirls. Pieces run from teddies and bodystockings to bra sets and robes, among our sexy lingerie for her. Most collections come in several colours.

Love

Love is the group’s affordable women’s lingerie line. It covers bra sets, teddies, cami sets, rompers, robes, dresses and babydoll sets in mesh, lace, fishnet and wet look. Many styles are cupless or crotchless, with garters, O-rings and strappy backs. Sizes run S/M, L/XL and 1X–3X, and the Love Seamless collection adds stretch pieces. Many styles arrive in a gift-ready box.

Lust

Lust is the group’s fetish lingerie line, in black and burgundy. Each design carries a name, such as Medusa, Cobra, Xena, Aphrodite, Pandora and Mistress. The range covers teddies, dresses, cami sets, bra sets, skirt sets and basques, with studs, rings and buckles. Our guide to fetish wear explains how pieces like these work in the bedroom. Hand wash after wear.

SexyTime

SexyTime is the group’s roleplay line. Each set pairs a micro bra, a garter belt or skirt and a matching G-string. Themes include maid, nurse, schoolgirl, bride and cheerleader, in mesh, spandex, wet look and plaid. Sizes run S/M, L/XL and 1X–3X. Our seduction ideas using costumes shows how a costume can set the scene, and the sets suit hens’ nights too.

WOW

WOW is the group’s value men’s underwear line, made in limited runs. Once a style sells out, it is retired for good. It covers mini shorts, jocks, thongs, G-strings and bikinis in cotton, modal, microfibre and mesh. Fits include contoured pouches, high-cut legs and a butt-lift short, so there is something for every look. Check the size chart, as fits run small.

Lingerie for her

Exposed, Love and Lust give the group a deep women’s range. Exposed is the broadest, with lace, mesh and satin collections plus Dress Up costumes. Love keeps to affordable cupless and crotchless sets, and Lust leans into fetish styling. Teddies, bodystockings and bra sets are the core shapes. Many styles come in S/M, L/XL and 1X–3X, which suits curvier figures.

Underwear for him

Male Power is one of the longest-running names in sexy men’s underwear. Its styles range from cotton bikinis to mesh jocks and micro G-strings, with pouch shapes that lift and frame. Bamboo and modal collections suit everyday wear, while Liquid Onyx and faux leather pieces suit the bedroom. WOW adds limited-run styles, and Silk Knit offers pure silk. These pieces sit naturally with our wider lingerie and apparel.

Costumes and roleplay

SexyTime and Exposed Dress Up turn lingerie into costume. Nurse, maid, schoolgirl and bride sets are made for the bedroom rather than the street. Our cosplay facts shows how dressing up has grown from conventions into date nights. Agree on the scene first, and keep it playful.

Fetish styles

Lust and Male Power both make fetish pieces. Wet look, faux leather, harness straps, studs and O-rings give a bolder look. Male Power’s Grip & Rip styles fasten with hook-and-loop sides, so they come off in one pull. These pieces suit power play, themed parties and anyone who likes a harder edge.

Fabrics and feel

The group uses a wide spread of fabrics, and each feels different. Silk Knit is soft and light, and bamboo and modal feel cool against the skin. Mesh, lace and fishnet add see-through detail, while wet look and faux leather give a glossy, fetish finish. Cotton suits all-day wear. Check the fabric on each product page if you have sensitive skin.

Getting the size right

Women’s styles mostly come in S/M, L/XL and 1X–3X, with stretch fabrics that allow some give. Men’s styles come in S to XL, with pouch fronts cut to fit snugly. If you fall between sizes, go up for pouch styles and for anything with boning or a cincher. Measure yourself rather than relying on your usual dress or underwear size.

How the brands compare

Here is how the seven brands line up.

Choosing your first piece

For women, start with an Exposed teddy or bodystocking, or a Love bra set for a cheekier look. For a themed night, choose a SexyTime set. For men, a Male Power jock or thong is the classic first buy, while a Silk Knit pouch short feels softer. For fetish style, try a Lust teddy or a Male Power wet-look thong.

Who these brands suit — and who should look elsewhere

These brands suit buyers who want playful, affordable lingerie and men’s underwear with a sexy edge. They also suit couples who enjoy dressing up for each other.

They are not for buyers who want everyday shapewear or high-end designer lingerie. People who want genuine leather or latex should look to a specialist fetish maker.

Why buy Magic Silk and Male Power at Adultsmart

We sell genuine Magic Silk and Male Power styles, sent from our Australian warehouse. Each product page lists the size chart and fabric, so you can choose with confidence. Long Island Since 1974. Made to Be Seen.