A boutique sex toy maker designs its own lines in-house, often with a strong personality behind each one. Impulse Novelties of Chatsworth, California, is that kind of company: home of the Closet Collection, the jet-black Black Door line, AMIE, Girl Code and Bling.
| Company |
Impulse Novelties, Inc., a family-owned company in Chatsworth, California, creating pleasure products since 2013. |
| Background |
Described by XBIZ as an extension of the Heatwave DVD line. |
| Founder and designer |
Ernestine Touon. |
| Brands |
The Closet Collection, Black Door, AMIE, Girl Code and Bling, plus Impulse condoms. |
| Focus |
Fashion-forward pleasure products for women and body-conscious men, in the company's own words. |
| On screen |
Jimmee rabbit vibe on Bravo's Girlfriends' Guide to Divorce (2014) and in Neighbors 2 (2016); the line on Playboy TV's Toyride (2017). |
| XBIZ nominations |
Pleasure Products Company of the Year – Sex Toys (2017 and 2018); The Alexandra Kegel Balls (2017); Kate Duo G (2019). |
| Design process |
Founder Ernestine Touon said each new product took over a year from concept to release. |
| Range at Adultsmart |
Closet Collection vibrators and wands, plus Black Door bullets, plugs and a bendable ribbed dildo. |
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Why choose Impulse Novelties Impulse Novelties gives its Closet Collection vibrators names and personalities, so choosing one feels less clinical. Most designs are silicone, many are rechargeable, and several bend to the angle you want. AMIE, Girl Code and Bling round out the family. Its products have appeared on Bravo, in Neighbors 2 and on Playboy TV. Black Door brings the same thinking to men's products in jet black. Impulse Novelties was an XBIZ nominee for sex toy company of the year in 2017 and 2018.
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🔐 Plain box, no logos on the label✅ Genuine brand stock only🦘 Sent from our Australian warehouse
About Impulse Novelties
Impulse Novelties is a family-owned company in Chatsworth, California, founded in 2013 by designer Ernestine Touon. XBIZ described it as an extension of the Heatwave DVD line. From the start, it aimed at fashion-forward products for women and body-conscious men, with the Closet Collection as its flagship.
The company grew quickly. By 2016 it had added experienced sales staff and launched its Girl Code budget line. In 2017 it added AMIE for beginners, and in 2018 the crystal-studded Bling collection. It even built a Closet Quiz that matched shoppers to one of five personalities, which Playboy TV's Toyride used on air.
The Closet Collection
The Closet Collection is the company's flagship: silicone vibrators, each named after a woman. Most of what we stock comes from this line.
Closet Collection G-spot vibrators
The Closet Collection's G-spot range puts a curved, silicone tip where it counts. The Nina Petite Curvy G is a compact 5.5-inch, rechargeable, fully waterproof choice. The Louise Blooming G Bud is a short 4.5-inch vibe with a flower-shaped handle. Among our G-spot vibrators, the Emily Oh! Big G-Spot offers 6 inches of insertable length, while the Ellie G and Roberta Pleaser add a ribbed bendable shaft or a slim 6.5-inch body.
Rabbits and dual stimulators
Dual-stimulation designs are a Closet Collection signature. The Lady Jadore 360 is a reversible, rechargeable tulip shape with 10 vibration modes. The Dulce Bunny is a classic 8-inch silicone rabbit, and the Carolina Rotating Duo adds a rotating shaft with its own external motor. Among our rabbit vibrators, the Victoria Triple Play stands out with three motors and 12 functions.
Wands
Closet Collection makes slimmer, more flexible wands than most. The Mademoiselle Massage Wand is 8.1 inches long, with two motors, 12 patterns and magnetic USB charging. The Celine Gripper Wand runs 11 inches, with a flexible shaft, a 2-inch head and an LED control panel. Unlike many wand massagers, the Celine bends to follow your body. Note that the Celine is not waterproof.
Bullets
The bullets are the company's best sellers, according to founder Ernestine Touon. The Chloe Venti Bullet is a 127 mm, velvet-soft silicone bullet with 12 speeds on a single button, running on two AAA batteries. The rechargeable Jill bullet powers several Closet Collection sleeves, such as the Isabella Bunny. Among our bullet vibrators, these are quiet and easy to slip into a bag.
Jimmee and other classics
Some of Closet Collection's best-known designs have been on TV and film. The Jimmee Lightning Rod is a rotating rabbit with flashing lights and jelly ticklers. It appeared on Bravo's Girlfriends' Guide to Divorce and in the film Neighbors 2. The Kate Duo G is a rechargeable silicone dual vibe with a finger loop, nominated at the 2019 XBIZ Awards. The Alexandra Kegel Balls were a 2017 XBIZ nominee, and our Kegel balls offer similar pelvic floor play.
Black Door
Black Door
Black Door is the jet-black, male-focused line from Impulse Novelties, with numbered products rather than names. The Black Door No 11 Duo Plugs come as a pair of silicone plugs, each with a removable bullet. The No 07 Grande Bullet is a 12-pattern silicone bullet, and the No.15 Bendable Ribbed is a non-vibrating ribbed dildo that holds its shape. No. 21 pairs a silicone cock ring with a rechargeable bullet. Compare plugs and probes in our guide to anal plugs versus prostate massagers.
More Impulse Novelties brands
Beyond its two main lines, Impulse Novelties built several smaller brands for different budgets and tastes.
AMIE
AMIE is Impulse Novelties' beginner line, launched at the Altitude show in Las Vegas in 2017. The vibrators are compact and made from silicone, with seven speeds. Bright colours and simple shapes make them easy to use straight out of the box. Ernestine Touon described them as great beginner vibrators that are very reasonably priced. AMIE suits anyone buying a first vibrator.
Girl Code
Girl Code is Impulse Novelties' budget line, first shown at the International Lingerie Show in Las Vegas in 2016. The company created it after customers asked for a more affordable range. It launched alongside the Manola, a bendable Closet Collection vibrator with two motors. Girl Code suits shoppers who want a simple, low-cost vibrator from a known maker. Look for it alongside the main Closet Collection.
Impulse condoms and Heatwave
Impulse Novelties began as an extension of Heatwave, an adult DVD line, and kept a foot in that world. At the 2016 International Lingerie Show it also took orders for its own Impulse condoms, a supplement called Red Lightning and Heatwave DVDs. The condoms carried the company name, while the DVDs kept the Heatwave label. For safer sex today, our condoms collection covers the same need with a wide choice of sizes and styles.
Bling
Bling is a 2018 collection decorated with clusters of crystals around the base. It has three waterproof styles: the Crystal Butterfly Dual G Vibe, the Crystal Dual G Vibe and the Crystal G Vibe. Two of the three have 12 speeds and dual motors in silicone and ABS. The buttons sit inside the crystal clusters. Bling suits buyers who want a vibrator that looks like jewellery.
Why the products have names
Most adult brands use model numbers or product codes. Closet Collection gives its vibrators women's names instead: Chloe, Emily, Nina, Victoria, Louise. The idea is to make each one feel like a personality rather than a device.
That approach fed directly into the Closet Quiz, which sorted the range into five personality groups. A shopper answered a few questions and was matched to a vibrator. Black Door goes the other way, with numbers like No 07 and No 11, which suits its plain, jet-black look.
Battery or rechargeable?
Closet Collection mixes both power types, so it is worth checking before you buy. Rechargeable models such as the Lady Jadore 360, Nina Petite and Mademoiselle charge by USB and save you buying batteries. Battery models such as the Chloe Venti and Victoria Triple Play are ready to go anywhere, with no cable needed.
How the range compares
| Product |
Type |
Settings |
Power |
| Lady Jadore 360 |
Dual stimulator |
10 modes |
Rechargeable |
| Mademoiselle Massage Wand |
Wand |
12 patterns, 2 motors |
Magnetic USB |
| Victoria Triple Play |
Triple-motor vibe |
12 functions |
4 x AAA |
| Chloe Venti Bullet |
Bullet |
12 speeds |
2 x AAA |
| Black Door No 11 Duo Plugs |
Plug pair |
Removable bullets |
Bullet batteries |
| Black Door No.15 Bendable Ribbed |
Dildo |
Non-vibrating |
None needed |
Choosing your first Closet Collection vibrator
If you want internal G-spot play, start with the Nina Petite Curvy G or the Emily Oh! Big G-Spot, depending on the size you prefer. For clitoral play, the Chloe Venti Bullet is small, simple and quiet. If you want both at once, the Lady Jadore 360 or the Dulce Bunny covers internal and external play together.
Check the power source before you buy. Some models are USB rechargeable, while others, like the Chloe Venti, Ellie G and Victoria, run on AAA batteries. Battery models are handy for travel, as you can swap batteries instead of finding a charger.
Black Door for men and anal play
Black Door suits men who want plain, discreet products without bright colours. The No 11 Duo Plugs are a good way to try anal play with vibration, as each plug has a removable bullet. The No.15 Bendable Ribbed is a non-vibrating option you can bend to your preferred angle.
For more choice, browse our anal sex toys, which include plugs, beads and prostate massagers. Start small, use plenty of water-based lube and go slowly.
Caring for your Closet Collection vibrator
Most Closet Collection products are silicone, so care is simple. Wash with warm water and mild soap or a sex toy cleaner before and after use. Rinse well and let it air-dry before you put it away in its satin bag.
Check the water rating on each product page before you take it into the shower. The Nina Petite and Emily Oh! are fully waterproof, while several battery models are only splash-resistant. For battery models, take the batteries out if you will not use the vibrator for a while. For rechargeable models, top them up every few months so the battery stays healthy.
Closet Collection as a gift
The named products make easy, personal gifts. You can choose a name that suits the person, or one that simply makes them laugh. The Chloe Venti Bullet is a low-risk first gift, while the Mademoiselle Massage Wand suits someone who already enjoys vibrators.
For a couple, a rabbit like the Dulce Bunny or a dual stimulator like the Lady Jadore 360 works for solo or shared play. Many models come with a satin bag, which keeps them tidy in a drawer.
Who Impulse Novelties suits — and who should look elsewhere
Impulse Novelties suits people who want stylish silicone vibrators with a personality. It also suits gift buyers, thanks to the named products and pretty colours.
Look elsewhere if you want app control or smart features. Impulse Novelties is a small company, and the range focuses on classic vibration rather than smart features.
Please read — safety first. Use a water-based lube with silicone vibrators and plugs, as silicone lube can damage them. Only use anal products with a flared base, like the Black Door plugs. Check each product's water rating: some are fully waterproof, while the Celine Gripper Wand is not. Remove batteries before long storage. Wash before and after use with warm water and mild soap, then air-dry. This information is general in nature and is not medical advice. If you have a health condition or ongoing discomfort, stop use and speak with a qualified health professional. |
Why buy Impulse Novelties at Adultsmart
We stock genuine Impulse Novelties products from its Closet Collection and Black Door lines. Each product page lists the size, power source and water rating, so you know exactly what you are getting. Orders leave our Australian warehouse in plain packaging. Named in California. Delivered Nameless.