Fredericks of Hollywood

Frederick's of Hollywood is an American lingerie brand founded in 1946 by Frederick Mellinger. Known for creating the push-up bra, it became a Hollywood icon. Today it offers lingerie, costumes, and bedroom accessories online under Authentic Brands Group.

About Frederick's of Hollywood

Established in 1946 in New York, the brand soon moved to California, opening its flagship store on Hollywood Boulevard. It became famous for daring lingerie innovations and grew to hundreds of stores across the U.S. Now relaunched as an online-only retailer under Authentic Brands Group, it focuses on inclusive sizing and glamour. Customers seeking heritage-inspired lingerie can explore our Lingerie collection to find comparable pieces with modern fits and materials.

What makes Frederick's of Hollywood stand out

The brand pioneered boundary-pushing lingerie, such as the Rising Star push-up bra. Its use of lace, satin, and mesh created designs that were provocative yet comfortable. Today, the line also includes themed outfits that reflect fantasy and role-play culture. For shoppers who want playful styling, our Costumes collection delivers the same mix of sensuality and fun.

Key features at a glance

Choosing Frederick's of Hollywood products

Choose based on body type and occasion. Adjustable lace bras and inclusive-fit panties are ideal for daily comfort, while corsets create shaping for events. Beginners may prefer lace teddies, while adventurous customers try mesh bodysuits or themed outfits. Pair selections with items from our Lubricants & Lotions collection to complete the experience.

• Designs use lace and satin for durability and smooth wear.
• Inclusive sizing accommodates varied body types.
• Adjustable details support all-day comfort.

Who buys Frederick's of Hollywood

Frederick’s appeals to women seeking lingerie that enhances confidence, couples adding excitement with costumes or accessories, and solo users who value personal massagers for self-care. Collectors admire vintage-inspired designs that connect Hollywood glamour to modern intimate wear.