Relatable

Relatable is a New York-based game company that creates humorous party games. Originally known for its game What Do You Meme?, it focuses on fun, adult-oriented entertainment with titles like Buzzed and Incoherent, plus comforting items such as Emotional Support Pals heating pads.

About Relatable

Founded in 2016 in New York by Ben Kaplan, Elie Ballas, and Elliot Tebele, Relatable started with the viral What Do You Meme? game launched via Kickstarter. The brand is known for meme-inspired party games that bring laughs to social gatherings. It has expanded into murder mystery experiences through acquisitions like Hunt A Killer and wellness products like Happy Helpers heating pads, blending humor with relatable everyday needs.

What makes Relatable stand out

Relatable excels in creating games that spark real conversations and laughter with clever, timely humor. Their products use high-quality cardstock and plush materials for lasting play. The brand's niche in adult party entertainment, combined with innovative twists like digital integrations in some games, builds a strong reputation for fun that resonates with modern audiences.

Relatable Best Games

What Do You Meme?: Centers on meme-based card games that encourage hilarious pairings. It targets groups looking for lighthearted fun at parties or game nights. This line appeals to adults who enjoy pop culture references and quick-play sessions.
Hunt A Killer: Specializes in immersive murder mystery games with episodic storytelling. It focuses on puzzle solvers and true crime fans. The sub-brand draws in players who prefer deep, narrative-driven experiences over casual play.
Happy Helpers: Offers plush heating pads shaped like crustaceans for period relief. It targets individuals seeking comforting wellness tools with a fun twist. This line suits people wanting practical items that add humor to self-care routines.

Key features at a glance

Choosing Relatable products

Select Relatable games based on your group size and vibe—opt for Buzzed or Incoherent for quick laughs, or Hunt A Killer for immersive sessions. Consider Let's Get Deep for meaningful talks among friends. For wellness, pick Emotional Support Pals if you need portable comfort. Match the product's theme to your occasion for the best fit.

• Buzzed: Drinking game with prompt cards for lively parties.
• Let's Get Deep: Question cards to build connections.
• Happy Helpers: Crab-shaped pad for targeted heat relief.

Who buys Relatable

Relatable appeals to adults who enjoy humorous, interactive entertainment at social events. Beginners grab easy games like Tower Stack for family fun, while couples pick Let's Get Deep for intimate chats. Advanced users go for Hunt A Killer's complex mysteries, making it ideal for party hosts and gift buyers seeking engaging options.