Sasmar is a Sydney-founded personal lubricant manufacturer operating across 70+ countries since 2005. The company was the first globally to supply silicone-based lubricants through supermarkets and pharmacies. Its range covers silicone-based, water-based, and fertility-focused lubricants for couples seeking clinically developed personal care products.
Why Sasmar Stands Out in Personal Lubricants
Founded by CEO John-Michael Mancini in Sydney in 2005, Sasmar pioneered mass-market silicone lubricant distribution through mainstream retail channels before any other manufacturer globally.
Manufacturing Standards:
- Pharmaceutical-grade OTC manufacturing standards applied across the entire Sasmar lubricant range
- Products distributed through hospitals, supermarkets, pharmacies, and drugstores across 70+ countries
- Conceive Plus fertility lubricant line developed to clinical standards supporting conception
- Australian-founded with international distribution built across a short production timeline from 2005
- Consistent quality control maintained across consumer health and personal care product categories
Key Differentiators:
- First manufacturer globally to supply silicone-based personal lubricants through supermarkets and pharmacies at mass scale
- Dual-category operation covering both personal lubricants for sexual use and Conceive Plus fertility products
- OTC pharmaceutical positioning gives Sasmar credibility beyond standard adult toy lubricant brands
- Available in mainstream retail environments globally, not limited to adult specialty channels
- Founding purpose centred on consumer health benefit rather than purely recreational product development
Sasmar Collection: Finding Your Fit
Silicone-Based Lubricants
Sasmar pioneered silicone lubricant availability through mass retail in 2005. Silicone-based formulas last longer than water-based alternatives during sex, require less reapplication during extended fucking sessions, and are waterproof for shower and bath use. Not compatible with silicone sex toys — use with skin, latex condoms, and non-silicone toy materials.
Water-Based Lubricants
Sasmar water-based lubricants are compatible with all sex toy materials including silicone vibrators, dildos, and cock rings. Safe for use with latex and polyurethane condoms during sex. Water-based formulas clean up easily with water and suit buyers who prefer lighter texture lubrication during vaginal or anal penetration.
Conceive Plus Fertility Lubricants
Conceive Plus is Sasmar's clinically developed fertility lubricant line distributed across hospitals and pharmacies in 70+ countries. Formulated to support sperm motility during sex rather than inhibiting conception like standard lubricants. Suits couples actively trying to conceive who still want comfortable lubrication during intercourse.
Massage and Intimate Care
Sasmar's personal care range extends beyond lubricants into massage and intimate skin care products. These complement the lubricant range for couples who want full-body tactile experiences before or during sex. Compatible with skin-safe application and available alongside the core lubricant collection at Adultsmart.
Sasmar's Pharmaceutical-Grade Formulation Explained
Most consumer lubricants are developed purely for recreational use with no clinical oversight. Sasmar applies OTC pharmaceutical manufacturing standards to every product — the same standards governing products sold in hospitals and pharmacies globally.
This means formulas are developed for documented consumer health benefit, not just slickness during sex. Ingredients are assessed for compatibility with vaginal pH, condom integrity, and skin safety before any product reaches retail. The Conceive Plus line specifically underwent clinical development to ensure sperm motility support rather than inhibition — a requirement standard lubricants fail entirely. For buyers who want lubricant developed to pharmaceutical rather than cosmetic standards, Sasmar's founding purpose of consumer health benefit produces genuinely different formulas than recreational-only alternatives.
Who Should Choose Sasmar
Couples trying to conceive who still want comfortable lubrication during sex need Conceive Plus — standard lubricants inhibit sperm motility and should be avoided during conception attempts.
Buyers who want silicone lubricant for extended fucking sessions, shower sex, or long-duration anal play without constant reapplication will find Sasmar's silicone formula outlasts water-based alternatives significantly.
People with sensitive skin or vaginal pH concerns benefit from Sasmar's pharmaceutical-grade formulation standards — ingredients are assessed for skin compatibility at a level beyond standard cosmetic lubricant development.
Anyone purchasing lubricant through mainstream pharmacy or supermarket channels internationally is likely already buying Sasmar products — the brand's global distribution across 70+ countries makes it one of the most widely available lubricant manufacturers in existence.
Sasmar Product Comparison
| Product Type |
Base Formula |
Best Use |
Toy Compatible |
| Sasmar Silicone Lubricant |
Silicone-based |
Extended sex, shower use, anal penetration |
Non-silicone toys only |
| Sasmar Water-Based Lubricant |
Water-based |
All-purpose vaginal and anal use with toys |
All toy materials including silicone |
| Conceive Plus |
Fertility-optimised |
Sex during active conception attempts |
Condom safe, fertility focused |
| Massage Products |
Skin-safe formula |
Full-body massage before or during sex |
External skin use |
Complete Your Sasmar Experience
Water-Based Lubricants
Sasmar water-based formulas work with every toy material in your collection. Explore the full water-based lubricants range at Adultsmart for compatible options across silicone vibrators, dildos, anal toys, and cock rings without risking toy surface degradation during sex.
Silicone-Based Lubricants
For extended fucking sessions, shower sex, and long-duration anal penetration, silicone lubricant requires far less reapplication than water-based alternatives. Browse the complete silicone-based lubricants collection at Adultsmart for Sasmar and complementary long-lasting formulas suited to extended sessions.
Massage Oils
Combine Sasmar lubricants with full-body massage before sex for extended tactile foreplay. The massage oils collection at Adultsmart covers warming, cooling, and flavoured massage formulas that transition naturally into lubricated penetrative sex or manual stimulation of the penis, clitoris, or anus.
Personal Lubricant Guide
Not sure which Sasmar formula suits your specific use case? Read the complete guide to personal lubricants at Adultsmart covering silicone versus water-based differences, condom compatibility, toy safety, anal use recommendations, and how to choose the right formula for vaginal or anal sex.
Shop Sasmar at Adultsmart
Adultsmart stocks the full Sasmar lubricant range including silicone-based, water-based, and Conceive Plus fertility formulas. Founded in Sydney in 2005, Sasmar was the first manufacturer globally to bring silicone lubricant to supermarket and pharmacy shelves across 70+ countries. Shop Sasmar at Adultsmart for pharmaceutical-grade personal lubricants developed for real consumer health benefit. Browse the complete collection at Adultsmart now.