Love Honey Group

Lovehoney is a global sexual wellness leader known for inclusive, body-safe pleasure products and approachable education. Now part of Lovehoney Group, the brand serves beginners through experts with dependable designs, clear guidance, and popular licensed ranges. From first vibrators to advanced kits, Lovehoney focuses on confidence, value, and results.

About Lovehoney

Founded in 2002 in Bath, UK by Richard Longhurst and Neal Slateford, Lovehoney evolved from a couple-friendly e-commerce store into a design-led powerhouse. Today, within Lovehoney Group, the catalogue spans silicone and ABS builds, intuitive controls, and formats for solo or partnered play—prioritising reliability, comfort, and broad fit across budgets and preferences.

What makes Lovehoney stand out

Lovehoney blends playful design with proven performance, backed by extensive customer feedback and award-winning collaborations. If blended stimulation is your goal, compare shapes and ear styles inside Rabbit Vibrators to match pressure, coverage, and handle control. Expect clear product guidance, body-safe materials, and sizes that scale from first-time to power-seeker.

Love Honey (Core) — The house line of value-forward toys and kits built for everyday pleasure. Expect straightforward controls, body-safe materials, and sizes that fit more bodies without fuss. It’s the practical path to reliable sensation—great for first buys or replacing older devices with better power, charging, and finishes.

Fifty Shades of Grey — The officially licensed collection inspired by E. L. James’ series. Sleek blacks, satin accents, and approachable restraint kits encourage confident exploration. Vibrators and accessories are curated for step-by-step discovery, balancing comfort with control so couples can scale intensity safely and add drama to date nights.

Happy Rabbit — Lovehoney’s signature rabbit range with rumbly motors, flexible ears, and soft silicone. Models vary in girth, length, and firmness to keep external contact consistent while you move. Choose compact or full-coverage designs to dial in blended stimulation, uncomplicated charging, and dependable performance across experience levels.

Sqweel — The cult oral-simulation device featuring a rotating wheel of soft “tongues.” Instead of standard vibration, Sqweel delivers rhythmic, lick-like contact patterns that many users can’t replicate with bullets or wands. It’s designed for surface precision, steady cadence, and a distinctive feel that stands apart from typical toys.

Basic Sex Toys — Essentials for everyday play without bells and whistles. Think simple bullets, wands, and sleeves focused on comfort, ease of use, and dependable materials. Ideal for first-timers, guest drawers, or anyone who wants a no-surprises device that’s affordable, practical, and ready to go.

Bondage Boutique — An in-house bondage line offering cuffs, collars, paddles, and harnesses. Soft linings and sturdy hardware create confidence for beginners while remaining robust for experienced players. Explore restraint basics, combine textures, and pair with essentials like Bondage Handcuffs to scale intensity safely and stylishly.

Death by Orgasm — A cheeky series of collectible bullets and mini vibes with graphic themes. Under the playful packaging are practical, travel-friendly stimulators designed for quick wins and gifting. Great for themed nights, stocking stuffers, or adding a fun twist to a toy drawer without sacrificing functionality.

Shag Factory — Retro-inspired novelties and colourful vibes that celebrate party energy. Expect bold finishes and uncomplicated controls perfect for playful scenes, hens events, or spontaneous gifting. Shag Factory keeps the mood light while delivering reliable sensation that’s easy to start and simple to share.

Swoon — Spa-style silhouettes with soft textures and elegant packaging, tailored to gentler sessions and self-care routines. Swoon prioritises comfort, surface quality, and calm aesthetics—ideal for users who prefer measured intensity, slow build-ups, and toys that look as good as they feel on the nightstand.

VibraExciter — Compact stimulators and portable accessories designed for on-the-go thrills. Discreet forms slip into makeup bags or travel kits, with quick-access controls and straightforward charging. Choose VibraExciter for spontaneous sessions, subtle carry, and dependable power in smaller, easier-to-stash formats.

Tracey Cox — Expert-endorsed toys co-created with the renowned sex educator. Shapes are practical, body-aware, and confidence-building, with clarity around what each design does best. Ideal for mastering the basics—pinpoint bullets, supportive rings, and ergonomic contours that encourage technique and consistency without complexity.

Key features at a glance

Choosing Lovehoney products

Start with sensation goals: blended (rabbit), pinpoint (bullet), broad (wand), or restraint-assisted play. Confirm material and charging to match your routine, then pick size and firmness for your pressure preference. For distance-play and hands-free control, explore partner-friendly options in Remote Control Vibrators and test settings before date night.

• Want dependable blended sensation? Choose a Happy Rabbit size that fits your anatomy and intensity.
• Exploring power exchange? Pair satin ties with padded cuffs from Bondage Boutique.
• Prefer app-free simplicity? Prioritise on-device controls and clear mode steps.

Who buys Lovehoney

Beginners who want friendly first toys, couples who value kits and guidance, and enthusiasts seeking licensed collections that perform. With ranges from gentle to intense—and classic to experimental—Lovehoney meets shoppers where they are and grows with them through reliable builds and clear, confidence-boosting design.