COTR INc

COTR, Inc. is the sexual wellness company behind b-Vibe, Le Wand, The Cowgirl and Together. Founded by sex educator Alicia Sinclair, it pairs award-winning design with education in every box.

About COTR, Inc.

Alicia Sinclair founded COTR in 2015. She had spent around 15 years selling and marketing pleasure products, including as Vice President of Worldwide Sales at Jimmyjane. Visiting adult stores worldwide, she noticed the anal aisle always looked the same: black products in dark packaging, with little innovation. That observation became b-Vibe, launched in the US in January 2016.

Le Wand followed in 2017, unveiled at the AVN Novelty Expo. The Cowgirl brought riding machines into the portfolio. In April 2026 COTR acquired Together, a couples brand founded by Megan Swartz. In June 2026 COTR announced it had secured full trademark ownership of Le Wand, b-Vibe and The Cowgirl.

Sinclair is a Certified Sex Educator and Certified Sexuality Coach. XBIZ named her Businesswoman of the Year in 2017, Woman of the Year in 2019 and Sexpert of the Year in 2026. You can read her story in our interview with Alicia Sinclair.

The four COTR brands

Each COTR brand covers one category in depth rather than a little of everything. Here is what each one does.

b-Vibe: anal play, rethought

b-Vibe launched in the US in January 2016 with the Rimming Plug. Its European distributor called it "the world's first rimming plug," because rotating beads turn inside the base. Sinclair built the brand after years of seeing dark, identical anal aisles in stores. Today b-Vibe covers weighted plugs, prostate toys, training kits, cock rings, douches and large dildos. Browse every line in our b-Vibe anal toys collection.

Le Wand: the wand massager, upgraded

Le Wand debuted at the AVN Novelty Expo in 2017 with a rechargeable wand. Sinclair wanted to market the wand openly as a pleasure product, not a back massager. The range now spans full-size, Petite, Mini and Micro wands, a submersible Dive and metal Die Cast bodies. Chrome vibes, stainless steel toys and silicone attachments sit alongside. Shop the full range of Le Wand massagers.

The Cowgirl: ride-on sex machines

The Cowgirl began with a saddle-style riding machine and has grown into a family of rideable devices. Riders sit astride a padded body while a motor drives a silicone attachment. Some models vibrate and rotate, others thrust or tap the clitoris. The Rodeo Rumbler Grinder won a Red Dot Design Award in 2026. See every model in our The Cowgirl sex machines range.

Together: pleasure for both partners at once

Megan Swartz founded Together in 2020 after two decades in the pleasure industry. She saw couples' toys that asked one partner to wait or swap roles. Together designs for mutual stimulation instead, from strapless strap-ons to remote dual-rabbit vibrators. COTR acquired the brand in April 2026, and it won StorErotica's LGBTQIA+ Company of the Year that July. Shop our Together couples toys.

Le Wand lines

Le Wand groups its range by size, build and material. These are the main lines.

Original Rechargeable and Plug-In wands

The original Le Wand is a full-size wand, about 12 inches long, with a broad silicone head. The rechargeable version offers 10 intensities and 20 patterns with a deep, rumbly motor. The Plug-In model runs from the wall, so power never fades during long sessions. Both come in several colours. They suit full-body massage as well as broad clitoral stimulation.

Die Cast wands

Die Cast wands keep the full-size Le Wand shape but swap the plastic shell for a metal-reinforced body. The extra weight, about 1.3 pounds, lets the head rest with natural pressure, so you grip less. The metal carries vibration deep rather than spreading it across the surface. Choose rechargeable or plug-in, including an Ombre finish. It is the heavyweight of the Le Wand family.

Classique Petite and Mini

The Classique line shrinks the wand without losing its low, rumbling motor. Petite is a mid-size cordless wand with a flexible neck, ten intensities and USB-C charging. Mini is pocket-sized at 141 mm, with a soft, flat head that bends to fit the clitoris or nipples. Both are waterproof and include a travel lock. A hands-free holder is also available for the Classique range.

Micro and Pocket wands

Le Wand's smallest wands fit in a palm. The Mini Micro is 95 mm long, with three steady speeds and seven patterns through a two-button control. It runs about two hours from a 90-minute charge. The Vibe Pocket Wand offers a similar compact shape. These suit travel, discreet storage and anyone who finds a full-size wand too bulky. They also slip easily into a handbag.

Dive: the submersible wand

Dive is Le Wand's fully submersible wand, made for the bath and shower. It has a flexible neck, a silicone head, ten intensities and twenty patterns, with up to two hours per charge. STIMULATE+ named it the winner of its Body-Safe + Wellness Innovation Award in 2026. Le Wand's own site quotes press calling it among the most waterproof toys available.

Chrome vibes

The Chrome Collection is a set of small vibes with mirror-finish metal accents. Sinclair called it "a chic little collection of handheld mini vibes." Each one uses premium materials. It includes Point, Bullet, Grand Bullet, Baton, Gee, Blend, Deux, Xo and Double Vibe. Point is a weighted lay-on vibe that Oprah Magazine featured in 2020. A Chrome vibrating necklace doubles as jewellery.

Stainless steel toys

Le Wand's stainless steel range covers non-vibrating dildos with weight and precise pressure. The Bow, Hoop, Arch, Swerve and Contour each use a different curve for G-spot, P-spot or anal play. Steel holds temperature, so you can warm or chill it first. Bustle's 2025 awards dubbed the Bow "Bulbs of Steel." Steel works with every lube type and lasts for years with simple care.

Special editions

Le Wand releases limited editions alongside its core wands. Feel My Power editions are artist-designed versions of the rechargeable wand, including a 2022 Kelly Malka edition. All That Glimmers adds a shimmer finish to the Petite. The Unicorn Wand Set includes a texture attachment, a storage pouch and collector's extras. They make strong gifts for wand fans and collectors alike.

Attachments and texture covers

Silicone attachments turn a Le Wand into a different toy. Weighted Ripple, Curve, Dual and Glider heads add internal or targeted contact. The Flexi and Flick attachments bend for precise pressure. Stroke and Loop attachments, plus a masturbator sleeve, adapt the wand for penis play. Texture covers add ridges or droplets, with Petite-sized versions for the smaller wand. Check the fit before you buy.

b-Vibe lines

b-Vibe is organised around stages of anal play, from first plug to advanced training.

Snug Plugs

Snug Plugs are weighted silicone butt plugs in numbered sizes from 1 to 7. A weighted core inside each plug adds a sense of fullness as you move. Larger sizes suit experienced users, and Snug Plug 7 contains internal Ben Wa balls. The tapered shape and flared base keep each plug secure. Limited editions such as Sunburst add colour. Start one size below what you think you need.

Vibrating and remote Snug Plugs

The Vibrating Snug Plug adds a motor and wireless remote to the weighted design. The Remote Control P-Spot Snug Plug uses two bulbs shaped for prostate contact and won a Red Dot award in 2025. It offers six speeds and fifteen patterns. Vibrating Jewel plugs pair the same motor with a decorative jewelled base, including an XXL size for experienced users.

Rimming plugs

b-Vibe's first product was the Rimming Plug. Beads inside the neck rotate while the tip vibrates, creating a rimming sensation at the entrance. Rimming Plug 2 is the larger follow-up, and Petite suits beginners. The Remote Control Rimming P-Spot Plug adds prostate targeting and won a Red Dot award in 2025. Limited editions include Night Sky, Space Teal and a tie-dye Peace and Love version.

Prostate Collection and P-Spot

The Prostate Collection includes the 360 Plug, which rotates and vibrates and won a Red Dot award in 2024. The Rocker and Expand plugs complete that collection. The P-Spot line adds Apex Bend, Vortex Flex, Pro Plus, Slim X and Curl massagers. Each uses an angled shape and flared base for hands-free prostate pleasure. Some vibrate, while others rely on shape and your own movement.

Butties

Butties are b-Vibe's playful, non-vibrating silicone line for anal play. Shapes include Bulb, Bounce, Hither, Sleek, Slide, Dart, Pop and Thumb plugs. Lil Dil is a small anal dildo and Zip is a silicone bead. B-Mine has a heart-shaped base, and Ringer combines a plug with a cock ring. Bundles group several shapes or sizes, which suits beginners who want to try a few styles.

Anal Training and Education

b-Vibe's training kits help beginners progress in stages. The Anal Training & Education 5-Piece Complete Set won Best Product for First-Time Exploration at STIMULATE+ 2026. Bustle also recognised the education set in 2025. Kits combine graduated plugs, lube applicators, a douche and a printed guide. Glass dilator sets, a training cone and the Advanced Masters Degree set suit later stages.

C-Rings: Snug, Flex and Stretch-Tech

b-Vibe launched its C-Rings collection in July 2026. Its tagline is "Fit That Feels Right", and fit drives every design. Snug Rings are soft silicone, including 40 mm and 45 mm rings, the Tri-Sling and the adjustable Lasso Grip. Flex Rings are hand-poured liquid silicone, with Grip, Ripple, Drip, Spike and Hex designs. Stretch-Tech rings, such as Bolt and Barrel, are ultra-stretchy TPE. Each family offers a different level of grip.

Slipskin and large dildos

Slipskin dildos are realistic silicone designs with pressure-responsive skin and tapered bases that fit a harness. Sizes run from 6 to 10 inches, including girthy and curved shapes. For experienced users, b-Vibe also makes large suction-cup dildos. These include Girth, Headz, Krush, Cone, Gape, Fists and the 17-inch Bone. Several of the large dildos are phthalate-free PVC, not silicone. Check each listing for the material.

Douches and hygiene

Preparation is part of b-Vibe's education-first approach. The Silicone Flexflow Douche holds 350 mL and uses a one-way valve to stop backflow. A Classic Enema, Compact Enema and Flexible Anal Douche cover other preferences. A lube applicator set helps place lube where it is needed. A UV-C sterilizer pouch cleans silicone, metal and glass toys between sessions. It charges by USB and has a built-in timer.

The Cowgirl lines

Every Cowgirl machine is ridden, but each moves in a different way.

Premium and Unicorn machines

The Cowgirl Premium is the flagship riding machine. It has a padded saddle, a motor reaching 1,200 RPM, and two silicone attachments called Rawhide and Wild West. You control it by corded remote or app. The Unicorn uses the same platform with vegan leather, 360-degree rotation and fantasy-themed attachments. Both support riders up to 400 pounds and need a dedicated space at home.

Saddle and Thrust Rider

The Saddle is a battery-powered ride-on machine with a self-rocking swing and dual motors. Magnetic attachments switch between G-spot, penetrative and external styles. The Thrust Rider adds a thrusting shaft that moves up to 4 inches, plus a clitoral tapper with six speeds. Both rock beneath the rider, so movement comes from the machine rather than your legs. That makes longer rides easier.

Rodeo Rider and Rodeo Rumbler

The Rodeo models are compact, rideable machines with magnetic USB charging. The Rodeo Rider pairs a curved thrusting dildo with an independent clitoral tapper and a strong suction base. The Rodeo Rumbler Grinder is external only, with five vibration and five tapping modes and a three-button remote. The Rumbler won a Red Dot Design Award in 2026. It is splash-resistant rather than waterproof.

Cone

The Cone is The Cowgirl's portable machine. Its rounded cone shape sits on any surface, so you can ride, straddle or press against it. It combines six vibration patterns with continuous 360-degree rotation, adjusted in real time from an app. Silicone attachments change the contact surface. It suits riders who want machine sensation without a full-size saddle. It also stores away easily.

Attachments and Afternoon Delight

Silicone attachments change how The Cowgirl feels. Bareback is a smooth, external-only riding surface. Buckwild adds raised ridges for textured contact. Lone Ranger combines an internal G-spot arm with an external clitoral section. The Afternoon Delight collection adds a G-spot attachment, a remote bullet, a pinwheel, a satin blindfold and a feather tickler for sensation play. It is designed for The Cowgirl Premium.

Together lines

Together's products share one goal: both partners feel something at the same time.

Couples vibrators

Together's couples vibrators are built for two bodies at once. The Remote Control Dual Rabbit Couples Vibrator uses an Echo Function, so squeezing one partner's arm mirrors sensation to the other. Blended Pleasure and Tri Delight add triple-pronged and dual-ended wand designs. The Menage A Trois remote egg set is designed for group play. Each design keeps both partners involved rather than one waiting.

Strap-ons and NudeFit harnesses

Together's strapless strap-ons, such as Double Tap and Lock-In, let both partners feel vibration without a harness. Tilt, Duo and Pop sets pair silicone dildos with harnesses. The NudeFit harness is soft vegan leather, fits waists up to 68 inches and comes with three silicone O-rings. The FlexCurv version adds an adjustable curve. The through-ring design holds heavier and double-ended dildos securely.

Tones dildos

Tones are realistic dildos in a range of skin tones, from 6.5 to 9 inches. Each has a flared suction base for hands-free or harness play. Tones are phthalate-free PVC and work with any lube. Starfloat Bliss and Heartfloat Bliss are 6-inch silicone alternatives with playful bases. They pair well with the NudeFit harness for strap-on play with a partner.

Design and education

COTR treats education as part of the product. Since launch, its products have shipped with a pleasure guide and simple instructions. Each brand's website carries ongoing advice on bodies, desire and technique. b-Vibe packaging even shows a diagram of where the motors sit, so you know what you are buying before you open it.

Red Dot, an international design competition running since 1955, has recognised COTR products in 2024, 2025 and 2026. Its winners included the b-Vibe 360 Plug, the Remote Control P-Spot Snug Plug, the Remote Control Rimming P-Spot Plug and the Cowgirl Rodeo Rumbler Grinder. Trade judges have followed. COTR won Boutique Brand of the Year at the 2026 StorErotica Awards and two STIMULATE+ awards the same year.

How the COTR brands compare

This table sets the four brands side by side.

Choosing your COTR brand

Start with the kind of play you want. If you are new to anal play, b-Vibe's training kits and Butties are built for first steps. If you want weighted fullness, choose a Snug Plug. For rimming or prostate sensation, look at the Rimming and P-Spot lines.

If you want strong external vibration, choose Le Wand. The full-size wand gives the deepest rumble, while Petite and Mini trade some size for portability. Pick Dive for the bath, or Die Cast for extra weight. If you prefer a quieter, smaller toy, the Chrome vibes are discreet.

If you want a hands-free ride, The Cowgirl is the answer. The Premium and Unicorn are full-size machines for a dedicated space. The Rodeo models and Cone are compact enough to store away. For couples who want shared sensation, Together's dual-rabbit vibrators and strapless strap-ons keep both partners involved.

Materials and care

COTR uses different materials for different jobs. Most plugs, wands and attachments are silicone, which is non-porous and easy to clean. Use only water-based lube with silicone, as silicone lube can damage the surface. Stainless steel and glass toys are heavy, smooth and work with any lube.

Some lines use other materials, so check each listing. Stretch-Tech cock rings are TPE, and Tones dildos plus several large b-Vibe dildos are phthalate-free PVC. Wash all toys with warm water and toy cleaner, and dry them fully before storage. Recharge rechargeable toys before storing them for long periods.

Who COTR suits, and who should look elsewhere

COTR suits shoppers who want a clear upgrade path. You can start with a small plug or a Mini wand and move up within the same brand. It suits couples, LGBTQIA+ shoppers and anyone who values design and clear instructions. Gift buyers will find the special editions and boxed sets easy to wrap.

It is not for everyone. If you want a single all-in-one toy, COTR's specialist approach means choosing a brand first. Full-size Cowgirl machines need storage space and a private room. And if you want long-distance app play, check each listing, as many COTR toys use a handheld remote instead.

Why buy COTR at Adultsmart

We stock genuine b-Vibe, Le Wand, The Cowgirl and Together products from COTR. Each order leaves our Australian warehouse in a plain box with no brand names on the label. Four Brands, One Plain Box.