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When two women got bored during the pandemic, they didn’t just bake sourdough — they built an empire of orgasms. Girls Get Off was born out of boredom, boldness, and a shared frustration with how seedy traditional sex shops felt. We sat down with co-founder Viv Conway to talk about pleasure, breaking taboos, and why the brand’s mission goes way beyond vibrators.

1. Every movement starts with a spark. What lit the fuse for Girls Get Off?

“It was a global pandemic, we were going bonkers being stuck at home, and we started talking about how seedy AF sex shops are and how hard it was to buy a sex toy. We were like, ‘There needs to be a brand that actually makes buying toys a simple, positive experience that makes women feel empowered about pleasure.’ Next thing you know, Girls Get Off was born.”

What started as a lockdown rant turned into a full-blown pleasure movement — reshaping what it means for women to buy and talk about sex toys.

2. You’ve made talking about pleasure not just normal, but cool. How did you pull that off?

We’ve really focused on talking about sex as something that's not just normal, but empowering. We encourage DMs, product reviews, and we give advice and always reply to every message we receive. It means women slide into our DMs like ‘I bought this toy and need some advice on how to make the most of it,’ and recently, we’ve had a lot of men asking for advice on what toys will work for them AND their partner, or how they can better pleasure their partner. It started as a sexual wellness brand and has kind of turned into a bit of a pleasurepedia.”

The secret sauce? Radical openness. By creating a safe, judgment-free space online, Girls Get Off turned what used to be whispered about into something people can laugh about, learn from, and actually enjoy talking about.

3. What’s one myth about female sexuality you’re smashing into dust?

“The biggest myth women have been told is that you need to have an orgasm to have ‘good’ sex, but it’s time for that belief to go. You can have the wildest, most memorable, toe-tingling experience of your life and not orgasm. We like to think of pleasure as a delicious, saucy sundae, and big-Os are just the cherry on top.”

Instead of asking, “Did you finish?” the brand is asking, “Did you feel good?” It’s a subtle shift, but a powerful one for how women see their own pleasure.

4. What makes a Girls Get Off product instantly recognisable — beyond the aesthetics?

“From the minute you discover us and add to cart, to the second your new GGO product gets its maiden voyage, our products make you feel like you’re doing something really, really fun.”

It’s not just the toy. It’s the entire journey: the cheeky product names, the playful copy, the packaging and unboxing, and that “I did something fun for myself” energy that lingers long after checkout.

5. What’s been your most powerful moment of feedback from the GGO community?

“A 78-year-old woman emailed us and said that, since her husband passed, she had been missing her pleasure appointment. Then she met Missy (our best-selling vibe). She even joked that she couldn’t wait for her kids to find it in her drawer after she dies. This hit us because: 1) pleasure has zero age limit, 2) helping people explore pleasure at any age or stage is literally what we’re about, and 3) her sense of humour is peak GGO energy.”

That email is proof that pleasure doesn’t retire. It evolves. And Girls Get Off is right there with people at every age and stage.

6. Your marketing is bold, funny and inclusive. How do you keep it unapologetic but still empowering?

“We just have fun with it. We show all the ways to use our toys in a tongue-in-cheek way because if our marketing makes you smile, giggle, or go ‘ooooh,’ then we know we’ve done our job and we’re making pleasure feel fun before you even touch it.”

It’s not shock for shock’s sake. It’s humour, honesty, and a little bit of chaos — all grounded in making people feel good in their own skin.

7. And finally, if you had to sum up Girls Get Off in one sentence…

“Good vibes only.”

Short. Sweet. Unapologetically iconic. Just like the brand.

The Final Word

Girls Get Off isn’t just a sex toy brand — it’s a full-blown pleasure revolution. From smashing tired myths about female sexuality to giving people of all ages permission to explore what feels good, Viv Conway and the GGO team are rewriting the script on how we talk about sex, self-love, and satisfaction.

Whether you’re shopping for your first vibe or your fifteenth, one thing’s guaranteed: with Girls Get Off, it’s always good vibes only.