Magic Wand (originally the Hitachi Magic Wand) is one of the most recognised external massagers in the world. First released in the late 1960s, it quickly became known for its powerful vibrations and reliable performance. Now distributed by Vibratex, the Magic Wand range includes updated rechargeable and compact models alongside the classic plug-in Original.
About Magic Wand
The Magic Wand began as a therapeutic massager before gaining popularity in the 1970s for intimate use. Production under the Hitachi name ended in 2013, with Vibratex now managing the global line. Today, the Magic Wand family includes multiple cordless and travel-ready designs. For further comparisons, see Adultsmart’s complete vibrators range.
What makes Magic Wand stand out
Its reputation is built on deep, rumbly vibrations unmatched by many alternatives. The Original remains plug-in powered for consistency, while newer Rechargeable and Plus models add cordless freedom, multiple intensities, and patterns. Mini and Micro versions focus on portability. Many customers enhance use by combining with body-safe lubricants for smoother external application.
Magic Wand Options
Magic Wand Original delivers the classic plug-in design that made the brand iconic. Featuring two steady speed settings and a firm silicone head, it provides deep, reliable vibration for external stimulation. Its simple build and consistent performance keep it a favourite among those who prefer traditional, mains-powered intensity.
Magic Wand Rechargeable (HV-270) offers cordless freedom with four vibration levels and added pulse patterns. The lithium-ion battery delivers extended runtime, while the flexible silicone head maintains the same powerful feel as the original. Ideal for users wanting full strength without being tied to a cable.
Magic Wand Plus refines the experience with higher output, an improved handle, and a detachable charging cord. It includes variable speeds, intuitive controls, and a travel lock for safety. The Plus bridges classic wired performance and modern convenience in one strong, user-friendly design.
Magic Wand Mini packs notable power into a 22-centimetre frame, making it a dependable travel companion. With 10 vibration speeds and a rounded silicone head, it offers flexibility and comfort on the go. Compact and easy to recharge, it’s built for discreet use and precise control.
Magic Wand Micro is the smallest model in the range, designed for quiet, targeted stimulation. Lightweight and portable, it focuses vibration precisely where it’s needed. Perfect for users who want a subtle yet effective wand that fits easily into daily life or travel routines.
Key features at a glance
| Specification |
Magic Wand Original |
Magic Wand Rechargeable |
Magic Wand Plus |
Magic Wand Mini |
Magic Wand Micro |
| Power Source |
AC cord (1.8 m) |
Rechargeable lithium-ion |
Rechargeable / detachable cord |
Rechargeable |
Rechargeable |
| Length |
Approx. 30 cm |
Approx. 30 cm |
Approx. 30 cm |
Approx. 22 cm |
Smaller, travel-size |
| Weight |
Approx. 540 g |
Lighter than Original |
Lighter than Original |
Compact, lightweight |
Ultra-light |
| Speeds / Patterns |
2 speeds |
4 intensities + 4 patterns |
Multiple levels + travel lock |
10 speeds |
Multi-speed |
| Head Size |
6.4 cm diameter |
6.4 cm diameter |
6.4 cm diameter |
Smaller head |
Tiny, lipstick-sized |
| Material |
ABS plastic body, rubberised head |
ABS plastic body, silicone head |
ABS plastic body, silicone head |
ABS plastic body, silicone head |
ABS plastic body, silicone head |
| Waterproof |
No |
No (wipe-clean) |
No |
No |
No |
| Warranty |
1 year |
1 year |
1 year |
1 year |
1 year |
Choosing Magic Wand products
Choose the Original for plug-in reliability, the Rechargeable or Plus for cordless versatility, or Mini and Micro for compact travel use. All models are designed for external massage and intimate stimulation. To maintain hygiene, pair with Adultsmart’s sex toy cleaners for regular care.
Who buys Magic Wand
The Magic Wand appeals to adults seeking strong, consistent external vibration. It’s valued by women, couples, and those using it as a therapeutic device. Recommended by sex therapists, the wand is also accessible for individuals with arousal difficulties or those who want straightforward, effective design.