Laid

Laid is a Norwegian sexual-wellness brand known for minimalist, body-safe toys that favour ergonomic shape over tech. Founded in 2009 in Oslo, Laid designs in Norway and manufactures through ISO-certified partners in China. The collection focuses on unisex, design-led essentials—silicone cock rings, curved insertables, and refined external stimulators.

About Laid

Co-founded by designer Line Iren Andersen (product lead) and Karianne Ronning (managing director), Laid set out to make functional, art-like toys that feel intuitive in hand. Materials include platinum-cured silicone, polished stone, and stainless steel. The lineup is deliberately compact, with forms tuned for comfort, durability, and easy cleaning rather than app features or complex interfaces.

What makes Laid stand out

Scandinavian restraint guides everything: clean lines, balanced weight, and surfaces that sit naturally against the body. Most items are non-vibrating or subtly powered so sensation follows anatomy and movement. If you prefer a simpler, design-first experience, compare Laid’s refined shapes with current options in Vibrators to find the feel that suits your routine.

Cock Rings: The P-series silicone rings emphasise stretch, smooth edges, and sizes that sit comfortably at the base for fuller erections and delayed climax. They’re a natural fit for couples or solo sessions and pair cleanly with water-based lubricant. Explore sizing and materials in Cock Rings to choose a snug—but not tight—fit.

External Stimulators: C-series pieces deliver targeted external contact with soft silicone finishes and simple, discreet operation. Shapes are compact for precise placement and easy storage. If you prefer sculpted pressure over strong motor intensity, this style offers control without bulk.

Anal & Insertables: Curved, weight-balanced forms support gentle entry and targeted pressure. Stone or silicone options prioritise smooth surfaces, tapered tips, and a stable base. For sizing and style comparisons, see contemporary designs within Butt Plugs.

Key features at a glance

Choosing Laid products

Decide by use case first. For erection support, pick the P-series size that is comfortably snug. Prefer sculpted external pressure? Choose a compact C-series shape for precise placement. For insertables, start with tapered profiles and moderate girth, then step up once you know the angles and weight that feel best.

• Measure before buying rings; aim for snug, not tight.
• Use water-based lube with silicone toys for comfort and seal.
• For insertables, begin small and increase size gradually.

Who buys Laid

Design-minded beginners and experienced users who value quiet elegance, easy maintenance, and anatomy-led sensation. Couples appreciate the discreet look and comfort-first sizing, while solo users choose Laid for reliable materials and forms that encourage relaxed, repeatable exploration without tech distractions.