VIP Interview With Hannah Holmes General Manager Of LELO Oceania

LELO is an adult lifestyle company who are incredibly famous for designing luxury sex toy products that are available to buy worldwide.  LELO is based in Stockholm, Sweden and have been making high quality vibrators, prostate massagers, massage oils and candles for well over 14 years. They have received a countless number of awards ranging from winning StorErotica’s Marketing Campaign of the Year award for the Beyond The Wave movie in 2016 which has received over 1.2 million views on Youtube to winning ETO Award’s Best Luxury Brand & Best Trade Marketing Award in 2016. The products have been seen in the media including Women’s Health, Playboy, GQ, Wired and Cosmopolitan. The founder Filip Sedic had said:

“Millions of people enjoy LELO, it’s just sometimes the best luxuries you keep to yourself.”

This is a VIP Interview with Hannah Holmes the General Manager of LELO Oceania.

Who are you and how did you become involved in the adult toy industry?

My name is Hannah Holmes and I am but a virgin unto the adult industry! I have always been intrigued by the market and when the opportunity recently arose for me to head such a premium and coveted brand I simply couldn’t resist.

What is your position with LELO?

I am the General Manager of LELO Oceania.

Tell me a bit about your company

Founded in Stockholm in 2003, our goal was to transform the perception of what a sex toy could be.

Inspired by art, nature and the anatomy, LELO’s product designs revolutionised the industry with their unique blend of beauty, luxury and performance. 14 years on we are distributed in 51 countries, have won over 40 major design awards and sold a staggering 13 million products worldwide.

What are the products you bring into the marketplace?

LELO has an extensive range of products for male, female & couples play.

We offer clitoral stimulators, rabbit and G-spot vibrators, prostate massagers, rings, beads, plugs and accessories.

Our most popular products include the SORAYA, SMART WAND, INA WAVE & the BRUNO – all of which are made with FDA approved silicone and a Lithium Ion battery which is capable of over 6000 charges.

LELO Bruno Black
Sex Toy: LELO Bruno In Black

How do you feel your products impact people?

From my own personal experience, I think our products impact with seduction. From their shape to their fabrication to their packaging, LELO products first intrigue customers with their class and then delight them with their function.

I am also captivated by the journey our creative campaigns can take you on. My favourite Instagram campaign involves an erotic photography series set in natural surrounds. It’s just divine.

What’s a typical day in the life of Hannah Holmes at LELO?

Being only new to the business, my current course is one of complete brand immersion.

I am busily attending trade shows, meeting our stakeholders and travelling abroad to understand our global business.

I also had the privilege of visiting the factory where our products are made and was blown away by the meticulous detail that goes into their construction. All hand-made, the artistry is fascinating to witness and gave me such respect for the design and workmanship involved.

What are your favourite products and why?

Gwyneth Paltrow’s endorsement first compelled my love affair for the 24-karat gold INEZ for its unashamed luxury at $15,000. Our latest release however, the SONA Cruise, is undoubtedly my new darling.

LELO Inez Gold In Box
Sex Toy: LELO Inez In Gold

It’s a clitoral stimulator that produces fluttering sonic pulsations that undulate at your preferred intensity for a really deep and sensual climax. For me, sexual pleasure is more about the journey than the destination, so I enjoy starting with the softest mode and gradually build. The SONA Cruise is also made from body safe silicone, is completely waterproof & is USB-rechargeable which also satisfies my practical requirements.

LELO Sona Cruise Cerise
Buy Now | LELO Sex Toy Store

What are you most looking forward to in the near future with LELO?

I am really excited about bringing the market some newness! It’s been a long time coming and I think our customers will be delighted with both the design and functionality of the SONA Cruise. We also have other exciting products in the NPD pipeline for next year which I am eagerly waiting to release.

Author:  Patrick Kriz- BA, Psych (HON)- Human SexualitySave






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Patrick Kriz has a Bachelor Degree (Honours) in Psychology – Human Sexuality. Patrick is a wonderful man that has a wealth of knowledge and is happy to share this with those around him. He is articulate, educated and the provider or interesting and educational writings.

Having been a regular contributor to this blog for the past couple of months he has consented to add his profile to our ever expanding list of bloggers that provide us with the great content provided to you. We thank all our contributors and authors and a special thanks to Patrick whom we deem to be an expert on all things relating to sexual wellness and adult lifestyle with quality writings. Be sure to follow Patrick on Instagram.

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