Australian’s are an oversexed bunch.
And when it comes to toys of any description they like to spend. In recent research conducted by Purposit (A Child Gifting App For Parents) it revealed that parents of the nuclear family (2 parents – 2.4 children) on average spend $1000 a month on non-necessary items – mainly being children’s toys. So it brings to question how much and what do those same parents spend on sex toys for themselves.
So some extensive analysis from the data bases of one of Australia’s largest online sex toy retailer adultsmart reveal a few facts and figures indicating what the most popular sex toys being purchased were, where they were purchased and the biggest spends. So on a per capita basis (per 1000) state by state for the year of 2017 the *#biggest consumers of sex toys in Australia believe it or not is
WINNER IS – TASMANIA with 4.1 persons (per 1000) purchasing sex toys.
Thereafter in order were Queensland, New South Wales, Australian Capital Territory, Victoria, Adelaide, South Australia, Northern Territory* and Western Australia*.
These are interesting stats but when broken up further statistics as to the best-selling sex toy online it comes down to the humble cock ring. Across all states this was the most sought after item used to enhance the residents downunder intimate lives. State by state these were the top three adult products purchased online –
NEW SOUTH WALES
- Cock Rings
- Lubricants
- Dildo
QUEENSLAND
- Cock Rings
- Strap On
- Lubricants
TASMANIA
- Cock Rings
- Vibrators
- Dildo
VICTORIA
- Cock Rings
- Lubricants
- Anal Toys
SOUTH AUSTRALIA
- Cock Rings
- Lingerie
- Lubricants
WESTERN AUSTRALIA
- Cock Rings
- Strap On
- Dildo
NORTHERN TERRITORIES
- Cock Rings
- Masturbators
- Vibrators
AUSTRALIAN CAPITAL TERRITORY
- Cock Rings
- Vibrators
- Masturbators
Breaking up the most popular days of the year to purchase sex toys were –
- Australia Day
- Valentine’s Day
- Father’s Day
These facts give an insight into the sex lives of the patriotic Ozzie’s and what sex aids they wish to include in their bedroom fun. However it does not answer the question of how much do people spend? *#Bearing in mind that these statistics are only gathered from one online sex toy store and they only reflect a small portion of the adult toy sales made online here are the average spend per customer per sale for sex toys state by state –
- NEW SOUTH WALESÂ Â – Â Â Â Â Â Â Â Â $87.18
- TASMANIA Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â – Â Â Â Â Â Â Â Â Â $86.91
- QUEENSLANDÂ Â Â Â Â Â Â Â Â –Â Â Â Â Â Â Â Â Â Â $84.56
- NORTHERN TERRITORIES –Â Â $78.14
- WESTERN AUSTRALIA –Â Â Â Â Â Â Â Â Â Â $77.85
- SOUTH AUSTRALIA –Â Â Â Â Â Â Â Â Â $74.23
- ACTÂ Â Â –Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â $69.86
Adultsmart has over 30% return customer rate.
These days there is no stigma attached to buying, owning or using pleasure objects is accepted in most walks of life. According to a study conducted by Arizona University more than 90% of men have used a sex toy on themselves or their partner and over 80% of women own a vibrator. A recent survey on women’s vibrator use found –
- 17% were under 20 years of age when they initially attempted a vibrator, or sexual toy
- 50% were in their 20s
- 22% to 27% were in their 30s
- 11% were 40 and more
*Adultsmart ships from Sydney and items are generally received within one to three business days and this may have had some impact on purchases from Northern Territories and Western Australia where postal service take four –ten business days.
Meet Rick, Adultsmart’s owner with 35+ years in the adult industry. A sex blogger, advocate for gender and sexuality equality, offering a diverse product range.