We-Vibe’s Class Action Lawsuit $4 Million Settlement

Couples sex toy

The exposure of customer data within the adult lifestyle industry can reap some pretty hefty costings. We had previously seen Ashley Madison a social networking affair website hacked which released users confidential information to the world. Their parent company Ruby Life Corp had to pay $1,650,000 to 13 U.S. states and the fair trade commission.

This month We-Vibe’s U.S. class action lawsuit about how they were found to have collected intimate customer data of sex toy usage, was settled out of court where they agreed to pay an estimated $4,000,000. The people who used the We-Vibe’s We-Connect application before 26th of September 2016 will be paid up to $10,000. The customer’s who had bought the We-Vibe and did not use the application will get up to $199. It had appeared that around 300,000 people had bought We-Vibe products and only one-third of these people used the We-Connect application, the couple’s sex toy application that allowed customer to control the vibrator remotely for long distance use. This article will look into how We-Vibe has enhanced their adult lifestyle range over the last couple of months to ensure the privacy of their customer’s sex toy usage data is protected.

At a Def Con conference in August 2016, New Zealand hackers spoke openly about how the We-Vibe® 4 Plus vibrator appeared to be able to record the user’s name, address, email address, usage dates, usage times, processor chip temperature and vibration intensity data which were then stored on their manufacturers Standard Innovation Corporation servers. They were accused of not openly telling their customer’s about their data collection details. On the 12th of August, in response to this event We-Vibe released a statement that said:

“We do collect certain limited data to help us improve our products and for diagnostic purposes. As a matter of practice, we use this data in an aggregate, non-identifiable form. Processor chip temperature is used to help us determine whether device processors are operating correctly. And vibration intensity data is used for the purposes of helping us better understand how—in the aggregate—our product features are utilized.

We have already taken steps to enhance the data security measures for our product offering. As part of this effort, we have engaged external security and privacy experts to conduct a thorough review of our data practices with a view of further strengthening data protection for our customers. We will also do a better job of communicating about our data practices in order to provide greater transparency. We continue to be committed to create products that meet the highest standards and overall customer experience.”


Use Smartphone with We-Vibe Application
Photo: We-Vibe’s Class Action Lawsuit $4 Million Settlement – Remote Control We-Vibe

On the 13th of September 2016, We-Vibe released a statement which outlined that they had already began to take steps to make changes to the We-Connect™ application in order to inform the user about their privacy, data policies and practices. They also said they would improve their levels of data security. Although the We-Vibe class-action lawsuit only applies to the U.S. We-Vibe said that the changes are updated on a global scale.

On the 3rd of October 2016 We-Vibe updated their We-Connect™ application and their application privacy notice. The updates included:

  • We-Vibe has improved their communication about their privacy practices, policies and data collection “in both the onboarding process and in the application settings”.
  • We-Vibe no longer requires their users to register or create an account for product usage. This means users do not provide any personal details including their name, email or phone number.
  • We-Vibe now provides an option in the We-Connect settings that allows users to choose whether they would like to share anonymous application usage data.
  • We-Vibe updated their privacy notice in “a new plain language” form which talks about how they collect and use data for the We-Connect application to function and how the data is used to develop future We-Vibe adult lifestyle products.

Although the We-Connect does require data collection for the application to function, anything which is now collected is done completely anonymously and will not identify individual users. Data collection only happens if you use the We-Connect application with their products. We-Vibe now works with leaders in application security and privacy to help build a better adult lifestyle product that ensured the privacy of it’s users is maintained and protected to the highest standards possible. If you have any questions about your We-Vibe products you are able to contact them on care@we-vibe.com

Adult Smart Blog has made many positive We-Vibe sex toy reviews over the years. We-Vibe has always been one of our most popular adult lifestyle brands sold worldwide. Some of Adult Smarts most highly recommended We-Vibe products include:

  • We-Vibe Wish a plush personal massager that offers broad and pinpoint clitoral stimulation.
  • We-Vibe Sync their most advanced hands free couples sex toy used during penetrative sex.
  • We-Vibe Rave a firm g-spot vibrator that offers strong vibrations through it’s curvaceous body.
  • We-Vibe Tango a bullet vibrator and one of the world’s most powerful pinpoint clitoral stimulators.
  • We-Vibe Nova a rabbit vibrator that has an extremely big and bendable clitoral stimulator that reacts to different amounts of pressure.