The Sexual Placebo Effect

Magic Pill

The Sexual Placebo Effect is a remarkable phenomenon, when someone genuinely thinks that a product or treatment will improve or satisfy them. The Sexual Placebo Effect can have radical and incredible effects due to how the mind operates. Most of The Sexual Placebo Effect are caused by placebos which are technically anything that seems to be a “real” medical treatment but they really are not. It could be a sugar pill, a medicine shot, or some other type of “fake” treatment but the pure expectation of an effect that will happen is what is the most important role and is the core component in the placebo effect. The more a person believes they are going to get a benefit from a medication or a pill, the more likely it is that they will experience a benefit mainly because they are looking out for changes in their body that they may have previously not been aware of.

In the late 90’s a scientific study of the placebo effect was done to test the effectiveness of an anti-anxiety medication and of cause the placebo effect itself. Out of the 30 patients given a placebo an average of 35% of patients responded and stated they were effected. Now think of what this may mean to other types of health issues. Now, I’m not saying we have to sell sugar pills to customers claiming it will magically make their dick work better but that doesn’t mean that The Sexual Placebo Effect effect has no place within our store and retail in general.

Popular products that we sell like Herbal Viagra, Spanish Fly, Wildfire Massage Oils, Arousal Oils and Delay Sprays can all be heavily influenced and optimised by the placebo effect. The The Sexual Placebo Effect will work on top of the benefits that the product already. When you genuinely recommend a sex toy and a sexual health product that you know has had positive effects with other customers, just the way you say it and stating all the advantages  for using the product, can ultimately lead to the customer possibly experiencing better effects and enjoying a product more.

Placebo Effect
Graph: The Sexual Placebo Effect



For example, I am about to sell some Herbal Viagra to a customer. Herbal Viagra is a sexual health product that can have vastly different effects on different people and I say to the man.

“Big Ben’s are an amazing Herbal Viagra and I have heard excellent feedback too”

Now, this statement is 100% true. Big Ben’s is a high selling sex product that a lot of people come back for. But could this statement that I use all the time  be enough to induce a subconscious placebo effect which if it does then it will mean he well have a better experience and perform better sexually. He will benefit from the product and in turn lead to the customer coming back. I personally believe that it doesn’t matter what the product is, if you say the right facts with confidence and you don’t bullshit then their is always a chance to effect anyone who walks away with a product with a placebo effect.  Another amazing factor that can play a big part in The Sexual Placebo Effect and definitely one that I have personally experienced and I know a lot of you guys probably have as well is …….the price of an item.

Have you ever bought something that was super expensive and found you would naturally be biased towards that item due the investment you put into it. Perfect example would be buying an apple product…….it a fact that apples goods are very expensive compared to some of the “non-apple” counterparts, but yet millions of people keep buying their products. It’s not just that they have amazing products but after spending $1300 on a new phone you kinda become attached to it. I know for sure I defend myself for buying an outrageously expensive gadgets….mainly because I don’t want to admit that I just spent $3000 on a new TV when I could’ve realistically bought a cheap car. So yes! You don’t need a placebo to actually get a placebo effect. It’s just amazing at what the brain can do and how it influences our body and experiences, and how much happier a customer can ultimately be after they buy a product.


About the author:  Bronson is a consultant at the Adult Lifestyle Centre, Penrith