VIP Interview with Donna Fenaroli From Sugar and Sass

Standard Innovation Company

Bruce Murison is the inventor and founder of Standard Innovation Corporation alongside his wife Melody in Canada. Standard Innovation Corporation manage the intimate adult lifestyle brands We-Vibe and Laid. We-Vibe started when Bruce was in search for a couples vibrator that could be placed between a couple whilst they were making love. Through thorough research he was unable to find a couples sex toy which was specifically designed for that sole purpose. Bruce wanted to create body safe, high quality, ecofriendly products that were used during couples play. Through hard-work and determination We-Vibe was created. We-Vibe has now sold over 2 million products.

We-Vibe Sync won the Couples Sex Toy of the Year XBIZ Award for the past three consecutive years including 2017, 2016 and 2015. We-Vibe Nova a rabbit vibrator won Innovative Sex Toy of the Year for Design XBIZ Award 2017. We-Vibe had also been awarded the Excellence in Packaging XBIZ Award 2017. They have also been nominated for 2017 Adultex Awards including the Best Couples Product and Best Luxury Toy/Toy Range.

They are continually setting new industry standards for sexual health, fulfillment and wellness. Standard Innovation Corporation design team explore advancements in technologies, materials and concepts in order to build upon We-Vibe’s sex toys. They work alongside engineers, industrial designers, sexual wellness experts, doctors and consumers to create the highest quality products according to the peoples needs.

Two of of their best selling products include the We-Vibe Tango And The We-Vibe Pivot. We-Vibe Tango is a waterproof bullet vibrator that is possibly one of the strongest out in the market. It has 8 unique vibration modes with a 1 button control. It can be be used for 2 hours of continuous play time before it needs to be recharged.

We-Vibe Pivot is a waterproof, vibrating cock ring that stimulates the clitoris that has 10 different vibrating modes. It features a stretchy, soft and comfortable silicone. Available in the colour midnight blue. Cock rings are placed around an erect penis to help maintain blood flow which allows the erection to last longer and become as big as it possibly can be. The cock ring can be used during solo masturbation or during penetrative sex. The We-Vibe Pivot has not been released yet!

D1 Stone Blue Pearl Larvikate Sex Toy
Sex Toy: Exclusive Interview with Donna Fenaroli Oceana Territory Manager Standard Innovation Corporation – D1 Stone Blue Pearl Larvikate

Standard Innovation also run Laid who create cock rings and dildos with a difference. The product which stands out most is their “D1 Stone Blue Pearl Larvikate” from Norway which is made from absolutely beautiful Black Norwegian Moonstone. It features a smooth surface made from a natural stone that has dark grey, blue and white undertones. It has a g-spot curve for pleasurable stimulation. It can adapt to temperatures which means it can be used for temperature play.

This is a VIP Interview with Donna Fenaroli From Sugar and Sass.

Tell me about yourself

I have been the Standard Innovation Territory Manager in Oceania for 3 years. This role is the first role that I’m happy in. I enjoy my role helping people with disabilities and consumers at shows. I have worked in sales and marketing for 20 years within groceries and pharmacy industries. I am a business entrepreneur and managed the number one ice pack named Lets Ice It to.

I am a proud mother of my 3 adult boys. My role model is my Nana Dorothy who is 93 years old, she is so motivated and spirited!

What quotes inspire you?

I have many favourite quotes, here is one of my most important ones which was said by Muhammad Ali,

“Don’t count the days, make the days count by.”

Three more quotes that ring truthful when you think about it include:

“You become like the 5 people you spend the most time with so choose carefully.”

“Behind every successful women is a crazy person giving advice”

“When you talk you are repeating what you already knows unless you listen.”.

What are your best sellers?

The best sellers are the We-Vibe Sync, Tango Bullet Vibrator and Pivot. We-Vibe Tango is my favourite. We-Vibe is known to bring couples together since couples who play together stay together. I don’t have to really sell them at all, because they sell themselves.  The products are luxurious and work.  It is all that customers want.


















A Rocking Chair Fetish Fantasy

Fetish Fantasy International Rockin’ Chair Sex Toy Image

“Its going to rock your world”

Well so the Fetish Fantasy International Rockin’ Chair claims. But after putting this product to the test, is it really all that it’s rockin’ up to be?

Working in an adult lifestyle store you come across some weird and wonderful things. The Fetish Fantasy International Rockin’ Chair is no exception. Steering away from the regular vibrators, bullets, eggs, anal toys and liberator sex furniture trying to find something on a much bigger scale to explore, I came across this vibrating sex saddle and immediately knew I had to try it out. Venturing out of what’s comfortable can be hard and the fear of investing money into something you might not end up liking may scare people off trying new things

After trying to do my own research before diving into this trial I was shocked to find that there are very little/no reviews at all on this product which would be very off putting to someone looking to invest in it.  So, with this honest review I hope to give a good insight on how this product works and if it really is worth jumping into the deep end and trying something different.

Fetish Fantasy International Rockin’ Chair Measurements

First things first the elephant in the room, it’s big. It’s not something you can hide in your night stand or in a shoe box and hope to god your maid or even your children find it. Although it’s designed very well and to the untrained eye you would think nothing but “what a strange looking chair”, its size is something to consider if you are looking for something discreet or easy to hide away. Its exact measurements are: 12.5” (31.7 cm) in width, 17.5” (44.4 cm) in depth and 14.5” (36.8 cm) in height.


Fetish Fantasy International Rockin’ Chair With Woman Sex Toy Image
Sex Toy: Fetish Fantasy International Rockin’ Chair With Woman

Fetish Fantasy International Rockin’ Chair Features

The key features of this ultimate vibrating sex saddle that make this toy so unique is the perfectly situated clitoral vibrator which makes for the ultimate hands free toy, allowing you to use your body and weight to your advantage to get the most intense stimulation exactly where you need it. Using your body as you move and rock back and forth is said to be the most effective way to reach incredible orgasms. It is used just like a rocking chair. It is designed to form comfortably to your body allowing for the incredible super strong electric Japanese motor to send vibrations directly to your clitoris, inner thighs and even anus which make for a much more intense sensation then your regular vibrator.

Fetish Fantasy International Rockin’ Chair Remote Sex Toy Image
Sex Toy: Fetish Fantasy International Rockin’ Chair Remote

While you are having the rockin’ ride of your life you will notice that there is a convenient support handle located at one end of the “chair” which allows for extra support and control while riding this vibrator. Now when it comes to the power of this toy, I know from experience that anything rechargeable or battery operated is not going to give me as intense power as something that is plugged in to a main power source, so be prepared for intense vibrations when you plus this into the wall. Downside, some plug in toys comes with the restriction on how far you can move the toy, thankfully the Fetish Fantasy International Rockin’ Chair is accompanied by an extra-long power cord making the chair much more accessible to move around, as well as an easy to use remote control designed to make exploring the powerful vibrations simple and convenient.

Fetish Fantasy International Rockin’ Chair With Woman Standing Sex Toy Image
Buy Now | Pipedream Products Sex Toy Shop


This is not your everyday vibrator. It is an investment for yourself or even for your love life which might need some spicing up. It is an incredible hands free stimulator that gives you orgasms you didn’t know you could have from simply hopping on a rockin’ chair.  Although large it is still discreet in terms of its appearance, so one could get away with just having a “chair” in the corner. For any couples looking for something different and a lot of fun, this toy is definitely one for the wish list or even if you are a single women looking for something more intense and fun to play with as you watch your favourite dirty movie this will take you all the way. Visually using the Rockin’ Chair is a great way for enhance womens sexual arousal. Get on and let this toy literally rock your world.

About the author: Nikki is a consultant from Oh Zone Adult Lifestyle CentresSave







3 Easy Steps For Multiple Orgasms

Zumio Personal Vibrator Sex Toy Image

Are you looking for mind blowing multiple orgasms and hours of delicious exploration with a sex toy that you can use and hold just like a pencil? Well… we got just that for you, it’s our very own Zumio. This handy little toy excites your pleasure zone like nothing else, many people believe it is just for women on their clitoris but with a bit of an imagination you can use it anywhere and everywhere for both men and women.

As women, have always known the best way to pleasure themselves is with the circular motion of a fingertip, Zumio makes that proven motion even better, so you can experience a wide variety of new and wonderful sensations. For most men, they love the feeling of a tongue twirling around the tip of their penis well Zumio will make that feeling 10 times better and more intense than anything else. Due to Zumio being so small and thin with the right mood and anti-bacterial lube you can slide her down the eye of his penis giving him a mind-blowing feeling that make him want more!

Each sensory zone around, near and right on your clitoris, tip of the penis, nipples etc… has a unique pleasure sensation and only Zumio lets you zoom in to experience each one. By comparison, the large heads and irritating buzz of traditional vibrators feel boring with no way to create different sensations. Zumio’s has a non-vibrating handle and a tip that whirls around in tiny circles, applying wonderfully unique pulses of pleasure to one small area at a time. With each press of the up/down button will increase/decrease the speed one step, 8 steps from the lowest to highest level. The lowest speed setting is the default when turning on the device. The highest level more than double the lowest setting.

How To Use The Zumio For Women

Zumio On Clitoris Sex Toy Image
Sex Toy: Zumio On Clitoris
  1. Begin to arouse the area using both tip and stylus.
  2. Once ‘warmed up’ begin to focus on the clitoral area.
  3. When ready, apply directly on or beside clitoris for the final finish.

How To Use The Zumio For Men

Zumio Personal Vibrator On Penis Head Sex Toy Image
Sex Toy: Zumio On Penis Head
  1. Begin to lightly circulate around the head of the penis.
  2. Using an anti-bacterial lubricant on the tip gently put inside the eye of penis for a spectacular sensation and orgasm.

If you are thinking of inserting it into the eye of the penis, you should read up on the beginners Penis Plug and Urethral Sound guide.

Zumio Fun Facts

  • The speed setting has a minimal effect on the battery life. How hard you press the tip during use will affect the motor power required and will vary usage time between recharging from 75 minutes to 4 hours of fun!
  • Zumio has been awarded the Best New Product Of 2017 By Adultex.
  • 89% of people have achieved an orgasm in under 5 minutes with Zumio.
Adultex Winner Zumio Banner
Image: Zumio Winner


Zumio Personal Vibrator Facts Image
Image: Zumio Facts

Zumio Charging

Zumio is rechargeable by simply inserting it into the stand-up charging base provided. The charging base is powered via a standard USB to micro-USB cable that is provided. A standard micro-USB wall adapter available in most households or a computer with a USB port can be used to charge the unit. Aesthetically, the Zumio unit is designed to fit the charging station in one direction however the device will charge equally well placed in either direction. When the product is inserted into the charger, the charging base has a blinking LED that will change to a solid colour when Zumio has been left inserted for the full 16 hours. Zumio can be removed and used at any time during the charging cycle. No need to wait!



Zumio Personal Vibrator Package
Buy Now | Luxury Sex Toy Shop

Go solo or use Zumio with a partner, even while making love. Zumio’s light weight, small tip and slender, non-vibrating handle make it easy to hold in one hand. So, you or your partner can enjoy in many positions, and while making love.

About the author: Demi is a consultant from Oh Zone Adult Lifestyle CentresSave





Control Your Sex Slave With A Leash

Tom of Finland Leash Sex Toy Image

XR Brands brings us this chain leash from their Tom of Finland series, XR Brands are the people who bring us some amazing lines that you may have heard of including; Master Series, CleanStream, STRICT, Strict Leather, Prostatic Play and of course Tom of Finland, all six of these lines being available here at Oh Zone Adult Lifestyle Centres or on Adultsmart our online store.

Tom Of Finland Banner
Image: Tom Of Finland Banner

About Tom Of Finland

Touko Valio Laaksonen, a Finnish artist known for his stylized highly masculinized homoerotic fetish art, and better known by his pseudonym Tom of Finland produced over 3500 illustrations in his 71 years of life, mostly all of them featuring men wearing tight clothing, fetish gear or little to no clothing at all with exaggerated sexual features.

Touko Valio Laaksonen Photo
Photo: Touko Valio Laaksonen

He has been called the “most influential creator of gay pornographic images” by cultural historian Joseph W. Slade and has had a big impact on gay culture throughout the 20th century and continues to, to this day with the Tom of Finland Foundation and his artwork still inspiring, turning on, reassuring and unifying its viewers.

“Tom of Finland is one of the five most influential artists of the twentieth century. As an artist he was superb, as an influence he was transcendent.”- Harvey S. Shipley Mille

Obviously the Tom of Finland series has a lot to live up to, luckily XR brands have created some wonderful and quality items in their Tom of Finland range including collars, leads, restraints, clamps, insertables and more.

Tom Of Finland Leash Packaging

The Tom of Finland Leash comes in wonderful packaging featuring Touko Valio Laaksonen’s artwork on the box that is metallic and reflective in places, it is so nice you may have the urge to preserve the packing itself like I considered doing but to my delight I discovered that inside as a bonus each product in the Tom of Finland range includes a collectable, exclusive art print with a portion of proceeds going to the Tom of Finland Foundation, dedicated to protecting, preserving, and promoting erotic art.

Tom Of Finland Leash Design

Now for what’s inside the box! The leash is a lovely gun metal grey colour of the chain is beautiful and different to other leashes I’ve seen out there that tend to just come in either black or silver metal, I adore this colour and it really set this leash apart looking incredibly stylish with the black neoprene hand strap that is soft yet sturdily made, there is a silver metal look plastic plate on the handle embossed with the Tom of Finland logo.


Tom of Finland Leash Material Sex Toy Image
Sex Toy: Tom of Finland Leash Material

Neoprene is a synthetic rubber that resists degradation more than natural or other synthetic rubbers and is easy to clean if the need arises just use a warm wet cloth to wipe down the surface of the leash and its handle with water only as neoprene is sensitive to household chemicals and urine, so if golden showers are your thing be careful to not be wearing any of the neoprene range when participating in those activities. Neoprene is also vegan-friendly making the entire Tom of Finland matching collar, leash, ankle and wrist cuff set the perfect choice for those who wish to avoid purchasing or using animal products or if you simply do not like leather or silicone it is a good alternative.

The Tom of Finland gun metal chain leash is 42 inches (106.68cm) in total length, the chain without handle being 30 inches (76.2cm) this is a good length in my opinion for a leash intended for human use, when using my leash I’ve never thought it was too long which can be a pain having excess chain in the way or too short which can cause unwanted tugging on the person who has it attached to their collar being led around.

Tom of Finland Masculinized Homoerotic Fetish Art
Buy Now | XR Brands Sex Toy Range

My Final Thoughts

This leash is an excellent addition to anyone into or considering collar and leash play, stylish, high quality and with a rich history behind it, you will feel confident and in charge with its bold dark metallic grey glinting as you show off your submissive or as you’re being shown off. Using the Tom Of Finland Leash is an incredible way to introduce dominance and submission into your sexual lifestyle.

About the author: Erin is a consultant from Oh Zone Adult Lifestyle CentresSave








VIP Interview With Lynda Mort Director Of Business Development For XR Brands

Lynda Mort Director Of Business Development For XR Brands Photo

XR Brands is an adult lifestyle company who have created over 28 well-known brands including CleanStream, Inmi, Master Series, Raging Cockstars, Trinity Vibes, Vogue, Tom of Finland and Wand Essentials. They are most famous for their brand Master Series which is a fetish sex toy range which includes restraints, BDSM gear, prostate massagers, nipple play, strap-on dildos, chastity and much more. XR Brands focuses on the development of niche products for people who wish to fulfil their sexual desires with quality, innovation and comfort. There products really do define what is BDSM!

Most recently XR Brands have won multiple 2017 XBIZ Awards including the Tom of Finland Pleasure Tools and Master Series were awarded as the 2017 XBIZ Gay Sex Toy/Line of the Year and Fetish Product/Line of the Year. They have also been nominated as the StoreErotica 2017 LGBT Company of the Year.

This is a VIP interview with Lynda Mort the Director of Business Development for XR Brands with the Adultsmart Blog.

Tell me about yourself?

My name is Lynda Mort, I am the Director of Business Development for XR Brands. I have been with XR Brands for two and a half years.

What is the story behind the inspiration, creation and development of your company and product range?

XR Brands is located in Huntington Beach, CA. Our company was created to cater to those who have interest in the fetish lifestyle.  We offer a wide variety of fetish/BDSM/niche products. We understand that everyone has their own kink, and we want to show them that we have a product that fits their lifestyle. Our goal is to encourage our users to find their Kink!

What are your favourite accomplishments of all time working for XR Brands?

I am only as good as the team that works with me, and one of the things that we are most proud of is how far the brand has come in such a short time. Over the last two years we have grown so much, it is amazing to see our brands being offered all over the world! We have spent so much time choosing fantastic partners who believe in our brand, our business and our team. Our partners have been the key to our success, and we are so happy to be working with a network of successful distributors who want to grow with us. The time, effort and sacrifices that our team has made over the last few years is admirable and we pride ourselves on the incredible staff we have working for us.

What are your favourite quote’s that inspire you?

Recently a mentor of mine sent me this, I loved it so much that I printed it out and put it on my desk!

“Even if you go for it and it doesn’t work out, you still win. You still had the guts enough to head straight into something that frightened you. That type of bravery will take you places.”

The one quote that inspires me daily comes from one of the women I look up to, Sophia Amoruso author of #GirlBoss,

“It is she who listens to the rest of the world who fails, and it is she who has enough confidence to define success and failure for herself who succeeds.”

These inspire me because they show you that you should not fear failure, but use it as a tool to learn and to grow. In my opinion, you cannot learn without failure.

Where are your products manufactured?

Our products are manufactured all over the world. We choose the location we make our products based on the materials we are using. We manufacture in regions that specialize in the products they are making. Because we use so many different types of materials we want them to be made where they originate from.

What does your company value the most?

Hard work! Our motto is PLAY HARD and we encourage our team to work hard and play hard! The company values each and every employee and the sacrifices they make to take XR Brands to the next level.

What is the product development process like?

XR develops products following market trends and customer feedback. We take customer feedback very seriously and we read reviews on our products religiously. We have developed and improved many products based on customer feedback. Our customers are the heart of our company and we value their suggestions. Once we have an idea, we roundtable and brainstorm the idea. It then goes into the prototype stage, and testing. When we are satisfied with the results, it goes to the buying team, then art and production. It’s a pretty fun process and I would have to say that we have the best jobs in the world!

What are your favourite memories from working with XR Brands?

Honestly, I have too many to count! I do work with some incredible people and have some of the best customers in the world! I would say that one of my favorite memories would have to be the XR Brands Dungeon opening party. It stands out as my favorite because the entire XR family was there, as well as our wonderful partners and customers and we all just had an amazing time. We did a live whipping and caning with a master Dom, and it was the first time I had ever witnessed something like that. It was truly incredible!

What are XR Brands best sellers?

Our best sellers vary as they span across multiple categories. We have items that range from Cock and Ball Holsters to Lube Launchers to Electrode Penis Pads. The reason for this is due to the wide variety of kinks that people are into. We have products that cater to so many different lifestyles. Because we are known for our fetish and BDSM products, those categories do best for us.

Zeus Electrode Penis Pads Sex Toy Image
Sex Toy: Zeus Electrode Penis Pads

What products would you recommend?

I would recommend our new SHEGASM forced clitoral stimulator. Ergonomically designed for easy use, Shegasm’s unique suction sensation is like nothing else you have experienced. Simply turn on, place the silicone tip opening over your clitoris, and feel its amazing suction. The easy to use dial lets you increase the vibration power for added stimulation. Since Shegasm is wireless and charges via USB cord, you can take this amazing pleasure vibe anywhere you go.

Shegasm Focused Clitoral Stimulator Sex Toy Image
Sex Toy: Shegasm Focused Clitoral Stimulator

Does XR Brands use any unique materials or technology?

We are always trying to stay ahead of the market. We recently released an update to our iFuk Virtual Reality Stroker. The update features actual stars such as Lisa Ann, Blondie Fesser and Indica Cannabliss. The stroker allows you to have a more interactive part in the scene you are a part of.

iFuk Virtual Reality Stroker Sex Toy Image
Buy Now | XR Brands Sex Toy Range

Is there anything else you would like to add?

Don’t be intimated by our products. We offer something for everybody and we encourage people to explore themselves alone and with their partner. It’s important that we understand ourselves and our bodies. Don’t be ashamed to ask for what you want sexually.







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