What REALLY Happens At Sexpo!

Sexpo sydney backstage

I worked at Sexpo over the weekend supporting Oh Zone Adult Lifestyle Boutique Centres. I was quite excited to attend, and it was amazing fun working with colleagues and getting out there. I absolutely love events and festivals like this as it gives us an opportunity to promote a sex positive vibe to a lot of people that wouldn’t necessarily feel comfortable walking into an adult store. These festivals and events are also important in making people comfortable with sex and sexuality, and opening the way for people to think about their bedrooms and relationships.

However, one of the things that I repeatedly noticed about the event, was simply the lack of information on sex, sex toys and alternative lifestyles that many people had. Our stand focused on steel and kink toys and to be fair, kink and fetish adult toys are often misunderstood – but there were some things that were said that were so far off the mark that it was a wonder that they made it through the door! So if you came to visit us, or if you passed by the stand at Sexpo and were a little confused, I have written an article that kind of summarises some of the things that repeatedly came up over the weekend.

Chastity is not about trust

One of Oh Zone’s exclusive fetish brands is Hell’s Couture, and they have a large amount of chastity and chastity play gear. Having only recently becoming involved in chastity myself, I’m not only very excited to talk about chastity (that damn honeymoon stage), but I’m also quick to point out corrections that need to be made. Sure, we might joke that chastity is about trust, and that’s perfectly okay, and for some there are elements of trust involved. Chastity however, at its core, is about power and control. By locking up the very thing that makes a male a man, his dick, and then preventing him from using that when he wants you are essentially controlling his masculinity, agency and him. Think about it, ever since he discovered that he could tug himself off and achieve orgasm with relative ease, he’s been doing that. Now, you lock him up and tell him that he can’t, add to that the idea that he has to please you and he might get released… and you’ll quickly find it’s a fun power play. We have numerous articles on chastity throughout this website, including how to measure up for a cock ring correctly. correctly. So if you popped on by over the weekend and aren’t sure how to measure up, check out that article.

Don’t yuck someone’s yum

Hell’s Couture has about a thousand different items within the range, at Sexpo we couldn’t take the entire range so we took an assortment of interesting things designed to not only spark up a conversation, but also to educate. Several times over the course of the weekend, people would come on over to our stand, pick something up and be like ‘What the &^%$ is this?” After telling them, they’d drop it like a hot potato and run for the hills screaming bloody murder. I get it, there’s many things in this world that I have hard limits on, but I don’t begrudge other people their kinks. As I was telling a lovely couple over the weekend just starting to explore their fetish and kink desires – you do you. For example, bondage and restraints can mean so many different things to different people. That’s why there are so many different bondage roleplaying ideas. For the couple over in the corner – they might feel that silk restraints, and a lace blindfold is heavy bondage for them. For another couple, silk and lace is just way too soft for them, and they require leather pieces, a ball gag, and some heavy duty rope. They’re still doing the same activity, bondage and restraints, but they’re just engaging it in different ways and that’s perfectly okay – you do you.

Don’t yuck someone’s yum #2

In addition to this we took a variety of medical fetish toys including sounding gear and speculums. Sounding toys aren’t for everyone, for many men the idea of sliding a steel rod down their cock hole is just way too much for them. I’ve tried it. I didn’t find pleasure in it, but would I do it to someone else if they enjoyed it? Absolutely.

Many things in fetish and kink, and indeed the Hell’s Couture range is primarily mind over matter. Steel is aesthetically hard core. It instantly creates a specific mindset, and a particular state of being that is essential to getting into the right scene. Consider the idea of a woman walking into a room in wearing black and red latex gear carrying a whip. That image instantly creates a particular feeling and scene. Now, if she were to come in wearing a pink plaid skirt and a white school shirt, carrying school books then the scene is completely different. In one, she’s clearly being more dominant, and in the other the idea of the school girl as being less dominant.

Sounding is not about pain. Out of the three tables of stock, we only took one item that primarily centred on pain – that being Kali’s Teeth. Sounding toys and gear is about stimulating an area of the body that’s not normally stimulated. It’s described as a reverse ejaculation, that feeling you get as the fluid rushes through the urethra, and that’s pretty much it. You insert the rod, you slide it down, and you either have sex or jerk off with it. It’s not about control, it’s not about trust, and it’s certainly not about pain.

Nothing replaces the human touch

One of our pride and joys that we took to the Sexpo show was one of our sex machines. We had this thrusting away the entire weekend and it not only received many compliments, but it received a lot of photographs and comments. One of the comments that struck out often enough though was the one that simply said ‘Well, you wouldn’t need me then, would you?”. A seemingly innocuous comment but one that certainly needs to be addressed, as myself and colleagues have heard this many times when working in the stores as well. Many people view sex toys as replacements to a sexual partner. They’re not. Sex toys are (mostly) used with the idea to supplement a couple’s pleasure, and to ensure that everyone is having fun. The exception being sex robots which are a completely new category and which we’ll discuss elsewhere. Sex toys work with partners, not against partners. It’s simply about providing a different sense of stimulation. You are still in control of the sex toy, and it’s merely an extension of you and not a replacement.

Respect and inclusivity

One of the most amazing things I saw over the weekend was just how inclusive the event was. There were people in diverse relationships, and numerous people with physical disabilities. What was amazing was this visibility and the idea that everyone can have sex and pleasure. Many times we neglect these groups because we don’t understand them, or we dismiss them as being non-sexual as is the case of what many people do with people with disabilities. Everyone has a need for sex, pleasure and intimacy and it was a truly amazing experience seeing this reflected in the crowd.

Research

Education takes time – it’s really difficult to describe certain scenes, and BDSM toys in the space of 30 seconds, and that’s one of the most disappointing things about shows and festivals like this. You want to intimately describe some of the toys and items, but there’s simply not enough time. For this reason, it’s important, when it comes to kink and fetish, that you do your research. It’s also important to remember that no matter how much research that you do that it’s never going to be the equivalent of doing it. Like we mentioned earlier in this article, you do you and there are times when you may not even use a toy as it was intended, you might use it for completely different reasons which brings us to point 7. . .

Sex toy teamwork

Many of the toys that you may have seen on the kink and fetish table are not stand alone toys. Let’s take for example restraints. Cuffing someone to the bed can be hot. You can have your own way with them, they’re vulnerable and they’re helpless – which is part of the appeal. Now let’s add a blindfold to that. A blindfold is not as effective by itself, but when you team this up with the cuffs, all of a sudden you up the tempo. Not only are they cuffed, but they also can’t see either. Now let’s up the tempo even further with a pair of nipple clamps. Blindfolded, cuffed whilst the nipple are stimulated. You can even up the tempo even further with something like the Wartenberg wheel for some truly sensory fun! When it comes to kink and fetish toys – they work as a team rather than stand-alone items.

It’s clear that more education on sex, kink and fetish is needed. It’s a slow process. We’ve spent the past few decades learning that sex feels good and that we should be talking about not only our own pleasure, but our sexual partner’s pleasure as well. We are unpacking our learning of the idea that sex is for reproduction – and it’s a slow process. By putting sex and the idea of pleasure into the open, we are changing the way that people think and view sex and sexuality, one person at a time. If you had any questions about Oh Zone Adult Lifestyle Centres being at Sexpo, or had any further questions about the products that we had on display – please don’t hesitate to drop into one of stores at Penrith, Caringbah or Kogarah (Kogarah is wheelchair accessible), or drop us a line on our online store. We had a great time at Sexpo and we really hope that you learnt something, as well as had a blast!

Author: Stephen is a consultant from Oh Zone Adult Lifestyle Centres

Stephen is a cis-gendered gay male who spends far too much time with his two cats and eating tim tams. A self-identified sex-positive advocate he cares deeply about gender equality, disabilities, sexual education and social issues. Opinionated and bold he isn’t afraid to speak his mind and say what others won’t. With a yearning for knowledge and experience in all things relating to sex, he is a prolific writer that has developed the content for a myriad of informative Sexual Health and Wellness websites.

Stephen’s articles and writings tends to focus on social issues, sexual education, queer issues and all things fetish and absurd. He comes qualified with the completion of a double Bachelor degree in Social Sciences and literature, and a Masters in Education.

Get A FREE Gift Today With Any Coco de Mer Toy!

Coco de Mer special gift offer

If you would love to indulge your body in luxury, look no further than the Coco de Mer Pleasure Collection which is now exclusively available in Australia at Oh Zone Adult Lifestyle Centres. Oh Zone Adult Lifestyle Centres have also partnered up with Coco de Mer to bring to you a special promotional offer!

Purchase any Coco de Mer adult toy from the collection and receive a free gift!

Mention this special promotional offer when you go to an Oh Zone Adult Lifestyle Centre. This offer excludes purchases of Coco de Mer’s lubricants, candles, massage oils and balm. The staff at Oh Zone Adult Lifestyle Centres will take their time to find products from the Coco de Mer collection that will suit your needs. Whether it is your first time stepping your feet into an adult store or trying adult toys, in a new relationship or looking to spice things up in the bedroom the staff at Oh Zone Adult Lifestyle Centres will help you find what you are looking for with complete discretion. The experience will be stress free, judgement free, sex-positive and fun!  Oh Zone Adult Lifestyle Centres are female and male friendly. They are also designed with the customer’s comfort in mind. Oh Zone Adult Lifestyle Centres have been in operation for well over 11 years and are at the forefront of the adult industry with one of the most extensive and up to date product ranges available.

Coco de Mer’s has partnered up with Fifty Shades Freed and Pamela Anderson

Coco de Mer began as a high end erotic boutique in London’s Covent Garden. The erotic boutique was established by Sam Roddick in 2011 but was then purchased by Richard and Neal the very same year. The extravagant Coco de Mer Emmeline Pleasure Wand has also been recently featured in the Fifty Shades Freed movie. This movie is known for bringing BDSM into the bedroom for couples all over the world. The ever so sexy Christian Grey teases Anastasia Steele by slowly dragging the Emmeline Pleasure Wand down her body.

Coco de Mer have also partnered up with Fifty Shades Darkers to develop an exclusive lingerie collection and Pamela Anderson who is a famous model and actress to develop her very own line of lingerie named “Pamela Loves Coco de Mer”.

About the Coco de Mer Pleasure Collection

Coco de Mer’s brand philosophy perfectly explains everything that they are about:

“Luxurious, enticing and empowering, Coco de Mer is where you explore the exhilarating limits of your erotic imagination. We believe sex is a very beautiful thing so we create beautiful objects and experiences to celebrate our enjoyment of each other. The next beautifully enthralling moment is always waiting to happen – the ultimate erotic experience of your life is yet to come.”

The Coco de Mer Pleasure Collection is made up 6 luxury adult toys. Each adult toy is named after a famous woman in history who has had a profound impact on the world that we live in today.

  • Catherine Pleasure Ball Set is a selection of geisha balls.
  • Nell Pleasure Seed Vibrator that can be bought in silicone or 18 carat gold plating.
  • Georgiana G-spot Vibrator that works as an internal vibrator.
Coco de Mer adult toys
Image: Coco de Mer Catherine, Nell and Georgiana
  • Emmeline Pleasure Wand which is an internal vibrator wand.
Pleasure wand adult toy collection
Image: Coco de Mer Emmeline Pleasure Wand Display
  • George Vibrating Cock Ring which is used to maintain blood flow within an erection for harder and longer lasting erections. The vibrations provided added pleasure for the wearer and the receiver.
Coco de Mer cock ring
Image: Coco de Mer George

The collection is all made with exquisite award winning packaging which has won the following awards:

  • D&AD Yellow Pencil Award 2016- Luxury Packaging Design
  • Mobius Award 2016- Luxury Packaging Design
  • Creative Review 2016- ‘Best in Book’ Winner for Packaging

Use the Coco de Mer Pleasure Collection to explore, experiment and play together in new exciting ways and now it brings to you Coco de Mer.

What other bloggers have said about the Coco de Mer Pleasure Collection

Carnal Queen review on the Coco de Mer Emmeline Pleasure Wand

“Overall, I think Emmeline is a charming toy, that’s beautifully presented. It’s about the full package with this one. If you’re someone who likes the decadent, opulent things in life, and you like moderately powerful, moderately rumbly sex toys, it could be a perfect fit for you!”

Emmeline Peaches, Coco de Mer Georgiana G-spot Vibrator

“Overall I am thoroughly impressed with the Georgiana and feel that it represents the perfect union between luxury toys and effective design. If you’re on a budget then the Georgiana is definitely worth saving for. Its vibrations are distinctive enough to make it worth the investment and its design is different enough to give it a different and effective feel.”

Win A Coco de Mer Emmeline Pleasure Wand valued at $299!

You can win a Coco de Mer Emmeline Pleasure Wand valued at $299! Adultsmart has teamed up with Coco de Mer to giveaway this luxury adult toy to one of our very lucky readers.  Visit the link for more details but remember, you got to be in it to win it! Read our Coco de Mer Emmeline Pleasure Wand product review for more information about the luxury vibrator. Read our review of the Coco de Mer Emmeline Pleasure Wand for more information about the product!

Don’t want to wait for the competition to end? Buy one today!

Be sure to go to your nearest Oh Zone Adult Lifestyle Centre to purchase one to own or for a special someone today and received a free gift with purchase! This special promotion is only available in Oh Zone Adult Lifestyle Centres!

If you don’t have a local Oh Zone Adult Lifestyle Centre and would like products shipped worldwide you can buy Coco de Mer Pleasure Collection adult toys at Adultsmart.

Coco de Mer logo

Sexpert is our resident full time sex blogger. Having successfully owned and managed a number of blogs relating to women’s lifestyle, she easily blended into her role as chief blogger of the Adultsmart Blog. She is in a long term relationship with her boyfriend. She also runs Good Girl Guide, a sexual lifestyle blog.

Trending Sex Toy Facts Of Australia!

Australian Sex Toy

Australian’s are an oversexed bunch.

And when it comes to toys of any description they like to spend.  In recent research conducted by Purposit (A Child Gifting App For Parents) it revealed that parents of the nuclear family (2 parents – 2.4 children) on average spend $1000 a month on non-necessary items – mainly being children’s toys.  So it brings to question how much and what do those same parents spend on sex toys for themselves.

So some extensive analysis from the data bases of one of Australia’s largest online sex toy retailer adultsmart reveal a few facts and figures indicating what the most popular sex toys being purchased were, where they were purchased and the biggest spends.  So on a per capita basis (per 1000) state by state for the year of 2017 the *#biggest consumers of sex toys in Australia believe it or not is

WINNER IS – TASMANIA with 4.1 persons (per 1000) purchasing sex toys.

Thereafter in order were Queensland, New South Wales, Australian Capital Territory, Victoria, Adelaide, South Australia, Northern Territory* and Western Australia*.

These are interesting stats but when broken up further statistics as to the best-selling sex toy online it comes down to the humble cock ring.  Across all states this was the most sought after item used to enhance the residents downunder intimate lives.  State by state these were the top three adult products purchased online –

Australian Adult Toys
Adult Toys Australia

NEW SOUTH WALES

  1. Cock Rings
  2. Lubricants
  3. Dildo

QUEENSLAND

  1. Cock Rings
  2. Strap On
  3. Lubricants

TASMANIA

  1. Cock Rings
  2. Vibrators
  3. Dildo

VICTORIA

  1. Cock Rings
  2. Lubricants
  3. Anal Toys

SOUTH AUSTRALIA

  1. Cock Rings
  2. Lingerie
  3. Lubricants

WESTERN AUSTRALIA

  1. Cock Rings
  2. Strap On
  3. Dildo

NORTHERN TERRITORIES

  1. Cock Rings
  2. Masturbators
  3. Vibrators

AUSTRALIAN CAPITAL TERRITORY

  1. Cock Rings
  2. Vibrators
  3. Masturbators
adult toy holiday
sex toy holidays

Breaking up the most popular days of the year to purchase sex toys were –

  1. Australia Day
  2. Valentine’s Day
  3. Father’s Day

These facts give an insight into the sex lives of the patriotic Ozzie’s and what sex aids they wish to include in their bedroom fun.  However it does not answer the question of how much do people spend?  *#Bearing in mind that these statistics are only gathered from one online sex toy store and they only reflect a small portion of the adult toy sales made online here are the average spend per customer per sale for sex toys state by state –

  1. NEW SOUTH WALES    –          $87.18
  2. TASMANIA                         –           $86.91
  3. QUEENSLAND                  –           $84.56
  4. NORTHERN TERRITORIES –    $78.14
  5. WESTERN AUSTRALIA –           $77.85
  6. SOUTH AUSTRALIA –                  $74.23
  7. ACT      –                                                $69.86

Adultsmart has over 30% return customer rate.

These days there is no stigma attached to buying, owning or using pleasure objects is accepted in most walks of life.  According to a study conducted by Arizona University more than 90% of men have used a sex toy on themselves or their partner and over 80% of women own a vibrator.  A recent survey on women’s vibrator use found –

  • 17% were under 20 years of age when they initially attempted a vibrator, or sexual toy
  • 50% were in their 20s
  • 22% to 27% were in their 30s
  • 11% were 40 and more

 

*Adultsmart ships from Sydney and items are generally received within one to three business days and this may have had some impact on purchases from Northern Territories and Western Australia where postal service take four –ten business days.

Rick is the owner of the Adultsmart, an online sex toy shop that stocks over 13,000 products. He has been involved in the adult lifestyle industry for more than 25 years. Rick is an active sex blogger who provides a wealth of information and experience. He is an advocate of equality for gender and sexuality.

The Business of Sex Toys In Australia!

Australian Sex Toys

It’s the things we whisper about to our closest friends or make jokes about at parties.  Yes, you got it sex toys.  The big black dildo joke, or the one about your boss who could only have a relationship with a sex doll.  But the fact of the matter is sex toys in some form or another are just about in every adults home.  But who would have thought about sex toys Australia?

Well guess what, the Ozzies down under are getting into the swing of things and producing a number of top selling intimate objects for adult with a variety of genres.  These include hand-held thrusting machine from Mia Maxx, artisan hand-made silicone dildos from Downunder Toys, all natural aphrodisiacs and sex oils from Wildfire and much more.  It seems those sexed up Aussies just cannot get enough of products that are going to ignite their bedrooms.

Mia Maxx believe it or not is the creation of Bruno Rossi a successful hairdresser who somehow, whilst holding a hair dryer envisioned a sex toy that could be similarly held.  Over many years of exhaustive trial and error he finally came up with the first version of Mia Maxx a hand-held thrusting sex machine.  As opposed to many machines of the past this was portable, easily held but had the robust power of the big toys.

From hairdresser to sex toy entrepreneur this Australian businessman has plans for Version 2 to be created featuring a quieter, yet as powerful tool for sexual pleasure.

Downunder Toys started in Melbourne with JD Ryan’s vision 20 years ago.  She had visited and purchased adult toys from various vendors in her local city and was to put simply, nonplussed with the quality and feel.  Realistic dildos did not feel at all real and many of the products available in the 1990’s were questionable as to safety and materials used.  Leaving a secure government position she took a redundancy pay out and opened a boutique for ladies that only wanted body safe objects to use as sex aid.

Koala Bear Vibrator
Sex Toys Australia

She began engineering and creating a variety of ergonomic, body safe silicone sex toys that her ‘testers’ were more than willing to give feedback on.  Eventually she began to ‘mass produce’ these toys – manufactured in Melbourne Australia where complete control over the production from mould to finished product ensuring quality control from go to whoa.

Wildfire Essential Oils was founded by Leeanne Ivory who is a natural medicines’ specialist who wished to use her knowledge to create products that would bring passion to relationships.  The aphrodisiacs and essential oils help bring people closer together and enjoy their journey through love and life.  These oils proved so popular that interest was sparked overseas and they are now available in many overseas Countries.  All her products are Australian made using local ingredients.

There are over 1000 sex shops in Australia plus a multitude of Australian Adult Stores online so there is no question that sex sells in Australasia.  People are prepared to spend money on their sex lives as it simply is pleasure and fun.  One shop owner stated, ‘This is the only business I know of where the husband will take his wife and encourage her to spend more.’

There are many manufacturers producing adult products and some online stores boast over 10,000 unique products.  From these three successful adult industry business people it can be seen that there may be many more product lines that are produced from our Australian friends.

Rick is the owner of the Adultsmart, an online sex toy shop that stocks over 13,000 products. He has been involved in the adult lifestyle industry for more than 25 years. Rick is an active sex blogger who provides a wealth of information and experience. He is an advocate of equality for gender and sexuality.

Pro Tips For Extending Your Penis

Man In Blue Jeans Holding His Crotch

I searched frantically for what I needed. Perspiration pooled on my forehead in subtle lines, and cooled simultaneously. A sense of urgency enveloped me and I was falling, tumbling through the midst of my scavenge, swathed in persistence and encumbered by my search.

When the Earth re-settled itself on its axis, I knew that I had found what I’d been looking for. I placed my hands gingerly on the red box, lined with silver and I held the item slowly into the air. An aura of secrecy permeated from the box and the ambiguity only heightened by a lack of any identifiable markers.

“Is this what you’re looking for?” I asked my client, who at some stage during my search had situated himself by my side.

“Yes! This is it, my friend!” He exclaimed as he pushed his sunglasses off his face and further into his wiry hair. We had struck veritable gold.

We placed the box carefully and delicately on the glass top table and centered ourselves on either side of the box to peer in at its contents. The client unzipped the red box with trembling fingers and what greeted us inside made us reel back in awe.

There was a contraption of sorts, spring-loaded with straps, soft foam and rubber. Next to it, a ruler, a blank DVD disc and a pack of bandages.

“Play the DVD” whispered the client, hoarsely. I kindly obliged and when the lights flickered on and the DVD began to play, a soft-spoken automated voice called out instructions on how to use the contraption.

“If your penis is over 5 inches when flaccid and stretched out you should turn the front piece or rubber strap around. If you are below 5 inches, the front piece can remain in its original position.”

“Separate the front piece from the rods. Place the ring around the base of your penis, and leave it there.”

“Place and tighten the strap behind the glans. If you are uncircumcised, the strap can be worn on top or under the foreskin.”

“Rotate the rods clockwise for a quarter turn and pull the rods outward to the desired length.”

Penis Extender Set By Male Edge
Image: Male Edge Extra

“When you are happy with the length of the rods, turn them back counter clockwise listening for a double click.”

“When the rods are in the right position for you, push them gently back towards your body. You now need to secure the front piece firmly onto the elongation rods by pushing them together.”

“The Male Edge is flexible in its design. The device can manouvre up or down, in turn finding the most comfortable position for you. If you want to wear the male edge during the day, it can be worn under loose fitting boxer shorts and trousers. It can also be worn at night depending on your sleeping habits, as some men move around when sleeping and others lie still for the most part.”

The DVD ceased playing and it ejected itself. We were stunned but thoroughly informed.

“The Male Edge, huh…” breathed The Client. “This is the one. After 8 weeks I saw permanent growth and even after 26 weeks I was permanently thicker and longer. Because it holds the penis constantly stretched, it stimulates growth of new tissue in the penis, also known as cytokinesis.”

“What would the difference between this and a penis pump be?” I asked The Client.

He sighed wisely. “Penis pumps only allow the flow of blood into the penis, but elongating your penis with a penis extender such as the Male Edge allows for permanent growth in penis blood chambers to allow more blood to fill the chambers and thus for a larger erection in terms of both length and girth.”

Penis Extender Packages By Male Edge
Buy Now | Sex Store With Penis Enlargers

I nodded enthusiastically. It made complete sense. We packed away the Male Edge box and its aura of secrecy and having learned from the wise instructional DVD voice, The Client was ready to embark on a new journey into penis enlargement. If you would like to find out whether this product is suited for you, it is recommended to read more information about using penis extenders.

Author: Andre is a consultant from Oh Zone Adult Lifestyle Centres

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Jennifer works marketing at Adultsmart an online sex toy shop. She has a non-judgemental approach to sex, sex toys and sexuality. Her favorite saying is if it feels good and right and is not illegal then why not!