VIP Interview With Lynda Mort Director Of Business Development For XR Brands

Lynda Mort Director Of Business Development For XR Brands Photo

XR Brands is an adult lifestyle company who have created over 28 well-known brands including CleanStream, Inmi, Master Series, Raging Cockstars, Trinity Vibes, Vogue, Tom of Finland and Wand Essentials. They are most famous for their brand Master Series which is a fetish sex toy range which includes restraints, BDSM gear, prostate massagers, nipple play, strap-on dildos, chastity and much more. XR Brands focuses on the development of niche products for people who wish to fulfil their sexual desires with quality, innovation and comfort. There products really do define what is BDSM!

Most recently XR Brands have won multiple 2017 XBIZ Awards including the Tom of Finland Pleasure Tools and Master Series were awarded as the 2017 XBIZ Gay Sex Toy/Line of the Year and Fetish Product/Line of the Year. They have also been nominated as the StoreErotica 2017 LGBT Company of the Year.

This is a VIP interview with Lynda Mort the Director of Business Development for XR Brands with the Adultsmart Blog.

Tell me about yourself?

My name is Lynda Mort, I am the Director of Business Development for XR Brands. I have been with XR Brands for two and a half years.

What is the story behind the inspiration, creation and development of your company and product range?

XR Brands is located in Huntington Beach, CA. Our company was created to cater to those who have interest in the fetish lifestyle.  We offer a wide variety of fetish/BDSM/niche products. We understand that everyone has their own kink, and we want to show them that we have a product that fits their lifestyle. Our goal is to encourage our users to find their Kink!

What are your favourite accomplishments of all time working for XR Brands?

I am only as good as the team that works with me, and one of the things that we are most proud of is how far the brand has come in such a short time. Over the last two years we have grown so much, it is amazing to see our brands being offered all over the world! We have spent so much time choosing fantastic partners who believe in our brand, our business and our team. Our partners have been the key to our success, and we are so happy to be working with a network of successful distributors who want to grow with us. The time, effort and sacrifices that our team has made over the last few years is admirable and we pride ourselves on the incredible staff we have working for us.

What are your favourite quote’s that inspire you?

Recently a mentor of mine sent me this, I loved it so much that I printed it out and put it on my desk!

“Even if you go for it and it doesn’t work out, you still win. You still had the guts enough to head straight into something that frightened you. That type of bravery will take you places.”

The one quote that inspires me daily comes from one of the women I look up to, Sophia Amoruso author of #GirlBoss,

“It is she who listens to the rest of the world who fails, and it is she who has enough confidence to define success and failure for herself who succeeds.”

These inspire me because they show you that you should not fear failure, but use it as a tool to learn and to grow. In my opinion, you cannot learn without failure.

Where are your products manufactured?

Our products are manufactured all over the world. We choose the location we make our products based on the materials we are using. We manufacture in regions that specialize in the products they are making. Because we use so many different types of materials we want them to be made where they originate from.

What does your company value the most?

Hard work! Our motto is PLAY HARD and we encourage our team to work hard and play hard! The company values each and every employee and the sacrifices they make to take XR Brands to the next level.

What is the product development process like?

XR develops products following market trends and customer feedback. We take customer feedback very seriously and we read reviews on our products religiously. We have developed and improved many products based on customer feedback. Our customers are the heart of our company and we value their suggestions. Once we have an idea, we roundtable and brainstorm the idea. It then goes into the prototype stage, and testing. When we are satisfied with the results, it goes to the buying team, then art and production. It’s a pretty fun process and I would have to say that we have the best jobs in the world!

What are your favourite memories from working with XR Brands?

Honestly, I have too many to count! I do work with some incredible people and have some of the best customers in the world! I would say that one of my favorite memories would have to be the XR Brands Dungeon opening party. It stands out as my favorite because the entire XR family was there, as well as our wonderful partners and customers and we all just had an amazing time. We did a live whipping and caning with a master Dom, and it was the first time I had ever witnessed something like that. It was truly incredible!

What are XR Brands best sellers?

Our best sellers vary as they span across multiple categories. We have items that range from Cock and Ball Holsters to Lube Launchers to Electrode Penis Pads. The reason for this is due to the wide variety of kinks that people are into. We have products that cater to so many different lifestyles. Because we are known for our fetish and BDSM products, those categories do best for us.

Zeus Electrode Penis Pads Sex Toy Image
Sex Toy: Zeus Electrode Penis Pads

What products would you recommend?

I would recommend our new SHEGASM forced clitoral stimulator. Ergonomically designed for easy use, Shegasm’s unique suction sensation is like nothing else you have experienced. Simply turn on, place the silicone tip opening over your clitoris, and feel its amazing suction. The easy to use dial lets you increase the vibration power for added stimulation. Since Shegasm is wireless and charges via USB cord, you can take this amazing pleasure vibe anywhere you go.

Shegasm Focused Clitoral Stimulator Sex Toy Image
Sex Toy: Shegasm Focused Clitoral Stimulator

Does XR Brands use any unique materials or technology?

We are always trying to stay ahead of the market. We recently released an update to our iFuk Virtual Reality Stroker. The update features actual stars such as Lisa Ann, Blondie Fesser and Indica Cannabliss. The stroker allows you to have a more interactive part in the scene you are a part of.

iFuk Virtual Reality Stroker Sex Toy Image
Buy Now | XR Brands Sex Toy Range

Is there anything else you would like to add?

Don’t be intimated by our products. We offer something for everybody and we encourage people to explore themselves alone and with their partner. It’s important that we understand ourselves and our bodies. Don’t be ashamed to ask for what you want sexually.

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Sexpert is our resident full time sex blogger. Having successfully owned and managed a number of blogs relating to women's lifestyle, she easily blended into her role as chief blogger of the Adultsmart Blog. She is in a long term relationship with her boyfriend. She also runs Good Girl Guide, a sexual lifestyle blog.

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Pretty Love, the high-end brand from Baile is inspired by fashion and aesthetics aimed at the modern user with quality and attractively designed products. Baile has been bringing us creative and fun designs since 1993 with their professional team of sex toy and adult product designers having designed and produced over 3,000 products that are sold worldwide including to us here at Oh Zone Adult Lifestyle Centres and Adultsmart our online store. “Quality is the life of the enterprise” Baile strives to build a long term relationship with you, their customer.

​When I first saw the Pretty Love Digi Fire I was looking forward to getting it home and testing it out after being given it to review. I had a look at what type of sex toys are there? And I found out it is a rabbit vibrator that heats up with a g-spot and clitoral massager! I was excited. I wanted to test out this feature ASAP!

Sex Toy Packaging

The Pretty Love Digi Fire comes in a very sturdy cardboard box that is ideal for storing it in, but it also includes a little black mesh drawstring bag to store it in if you do not wish to keep that box it came in, I choose to use both, I put my Digi Fire in the draw string mesh bag and then keep it in its box also. After unboxing my Digi FIre I was struck by how bright the purple of the silicone is, think fuschia but purple. The Pretty Love series all seem to come in this one colour option, but that’s not a bad thing and you certainly won’t lose it.

Pretty Love Digi Fire Measurements Sex Toy Image
Sex Toy: Pretty Love Digi Fire Measurements

Sex Toy Measurements

​The Pretty Love Digi Fire isn’t as heavy as I thought it would be, with the heating technology I expected it to be weightier than other vibes but it’s a rather normal 208 grams. The Digi Fire is 24cm (9.4 inches) in total length, 14cm (5.5 inches) insertable length and 3.6cm (1.4 inches) across, it is a decent size vibe with average length but without being an intimidating girth the 3.6cm is perfect in my opinion for anyone who isn’t used to inserting toys or for those who just don’t like it too thick.

Sex Toy Control Panel

The control panel of the Digi Fire which I do have some gripes with because of the control panels buttons which I found to be an absolute pain to press and could definitely be more user-friendly is made out of ABS Plastic and is a silver metallic finish, as the name suggests it boasts an easy to read digital panel, when you first turn it on the panel will light up with a red 00 to indicate it’s on and will gradually increase in heat and the digital face will reflect this if you choose to turn on the heat function (which is optional).

Pretty Love Digi Fire Controls Sex Toy Image
Sex Toy: Pretty Love Digi Fire Controls

Sex Toy Vibrations

Moving onto the vibrations, the Digi Fire offers a medium strength buzzy and tickly vibration as opposed to a deep rumbling vibration, the rabbit shaped clitoral stimulator carries the vibrations from the single motor well and they aren’t lost in length of the silicone, so if a tickly surface vibration is what you like then this toy is perfect, and with 7 vibration functions including consistent vibration options and patterns, there’s a good range of choice. It can also be used on your other erogenous zones during foreplay.

Sex Toy Heating Function

Now if a toy that heats up sounds a bit scary to you don’t be worried, the human body’s natural temperature is around 37°C (98.6°F) and the Pretty Love Digi fire only reaches 45°C (114°F) so it is a comfortable mild increase in temperature and nothing to be intimidated by, if you are still unsure come on down to one of our Oh Zone Adult Lifestyle Centres and we can show you first (gloved) hand how pleasant the Digi Vibe is to hold to better get an idea of how it will feel when used. Only the top end of the shaft heats up and takes around 5 minutes to do so, so make sure you keep those 5 minutes in mind when firing it up for play.

Pretty Love Digi Fire Sex Toy Image
Buy Now | Baile Sex Toy Range

Sex Toy Recharger

The Pretty Love Digi Fire is rechargeable and recharging it is easy as it comes with a standard universal USB charger that you easily plugs into the base of the toy and leave it to charge.

Sex Toy Material

The Digi Fire is made of 100% body safe smooth soft silky touch silicone which means using water based lubes or any other toy safe lube, anything else will damage the silicone of your toy, using a toy cleaner is also a must, they are specifically designed to be safe for toy materials like silicone and will ensure that your toy remains safe to insert leaving it bacteria free, just clean your toy with some water, spray on some toy cleaner and rinse off after a few minutes.

Another great feature of the Digi Fire is that it’s also water proof! So it’s perfect for some heated fun in the shower on these cold winter nights or to just add some extra heat to the bedroom or wherever you choose to use your Pretty Love vibrator.

About the author: Erin is a consultant from Oh Zone Adult Lifestyle CentresSave

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Jennifer works marketing at Adultsmart an online sex toy shop. She has a non-judgemental approach to sex, sex toys and sexuality. Her favorite saying is if it feels good and right and is not illegal then why not!